a passion for fashion · 2016-12-22 · retailers, cbw-mitex, which unites some 4,700 fashion...

week 12

22 March 2012

FranceM6 and Paris Première coverpresidential elections

BelgiumRTL Belgiumin mourning

North AmericaPress Your Luck makescomeback on Facebook

HungaryCsillag Születik off to a great start

A passion for fashion How RTL Nederland targets fashion lovers

the RTL Group intranetweek 12

Cover:Montage showing motifs of Miinto’s advertising campaign

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Fashion is a big deal in the Netherlands, a fact that is refl ected in several ways at RTL Nederland: there are shows on RTL 5, RTL 8 and RTL Lounge devoted to the fashion world. Even the mobile brand Sizz is big on fashion, they partnered with the Amsterdam Fashion Week this year. Now RTL Ventures is devoting itself to the topic from another angle, and is partnering with Scandinavian fashion company Miinto and the Dutch internet pioneer Laurens Groenendijk to launch the online shop Miinto.nl.

“A study carried out by the Dutch bank INGrevealed that about fi ve per cent of all fashion purchases are now made online,” says Nicolas Eglau, Director Ventures at RTL Nederland. “By 2020, this share is expected to grow to a good 40 per cent.” However, at this point the online fashion sector is mostly dominated by large players. If this doesn’t change, smaller boutiques or stores will be practically helpless in the face of the enormous power of the big companies. The idea behind Miinto is to give these small shops a platform on which they can also offer their products online, in addition to their regular bricks-and-mortar business, and without a whole lot of extra cost or effort.

The idea originally comes from Scandinavia, where the concept is already a success. Entering the Dutch online fashion market is part of the international roll-out of the Miinto concept, which was launched in April 2009 in Denmark. Internationally more than 1,000 shops are already part of Miinto; they offer more than 90,000 products by over 9,000 brands. For the launch

on the Dutch market, the Scandinavian company set up a separate joint venture with the Dutch internet entrepreneur Laurens Groenendijk and RTL Ventures. “At fi rst, the most important thing is to win over shops in the Netherlands for our concept,” says Nicolas Eglau. “The feedback to date has been very positive, though. This summer, we hope to persuade about 100 shops, each with around 100 products, to join, so that the shop will be able to offer consumers some 10,000 products when it opens for business in autumn 2012.” In the medium term the new company aims to have a product range of around 50,000 products as soon as possible.

Here’s how it works: as on other shopping portals, customers can browse Miinto.nl and have a look at the products on offer. Once they’ve specifi ed something they want, various shops that carry this product are listed, along with the price at which the product can be had. Either the customer can pick one of the shops – for example the boutique in their neighbourhood – or they can place their order independently of the vendor. The fi rst shop to respond processes the order and ships it to the customer. “The advantage for the small shops is that they hardly need to take care of anything at all,” explains Eglau. “They send us their products, we produce professional product photos, handle the Web presentation, the shopping platform and all the technology behind the sale. Once the shop has shipped the merchandise, they receive the money from Miinto.”

Eglau continues: “Of course, in every new venture we think about how we can add value to the project. Here, not only do our channels

“By entrepreneurs for entrepreneurs”After Couverts.nl, Sizz and Pepper, RTL Nederland now launches its fourth RTL Ventures project: Miinto.nl. Backstage spoke with Nicolas Eglau about the new e-commerce project.The Netherlands - 15 March 2012

Nicolas Eglau


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give us the kind of marketing power that small companies often can’t afford, we also offer credibility thanks to popular fashion formats like Benelux’ Next Topmodel and Project Catwalk. Combine the two successfully and we hope to offer the Dutch market a new and exciting online shopping concept.” The mentioned marketing power will be further enhanced in the near future with celebrity testimonials. For example, RTL Nederland stars will put together favourite outfi ts that can then be ordered from Miinto.nl. Also, each shop can request their own microsite exclusively featuring their products. The project is backed by the Dutch Association of Fashion Retailers, CBW-Mitex, which unites some 4,700 fashion members and 12,000 shops.

Morten Larsen, Global CEO of Miinto, says: “We give independent fashion entrepreneurs a chance to compete in the digital world by offering support for all activities involved. The fact that trade association CBW-Mitex underlines the need for our concept in the Dutch market, strengthens our belief that the Netherlands is ready for us. Together with RTL Ventures and Laurens Groenendijk, we have created the perfect mix of experience and power to make Miinto.nl a success and to enrich the online fashion market with a distinctive offering.”

Thanks to the new platform, smaller fashion stores can now stand their ground against the competition online – with minimal fi nancial outlay and time commitment, and no previous online experience. Miinto.nl handles the marketing for all affi liated shops, and the professional photographs produced by Miinto ensure a consistently high quality of presentation.

Miinto has its own offi ces in Amsterdam and operates fully independent from RTL Nederland’s premises in Hilversum. “It’s the fi rst time that we operate in an offi ce in Amsterdam,” says Eglau. “But as a fashion vendor you have to be where fashion thrives – and Amsterdam is the Dutch Fashion capital.”

The joint venture is fi nanced in two ways: fi rst, the participating shops pay an annual fee to Miinto, and second, Miinto gets a commission for every product sold. This covers by far the costs of administration, photography and the web shop. But even the basic package includes the fi rst 250 products.

“It truly is a concept by entrepreneurs for entrepreneurs,” says Eglau. “That’s why RTL is partnering with Miinto. We are contributing not only our media power but even more so our business knowledge and entrepreneurship. In return, the shops bring in their fashion expertise: only they know what’s hot at the moment.” Miinto’s seven international platforms hold regular conferences to discuss the latest: what’s in fashion, what campaigns are well-liked, and what celebrities are popular with customers. “It’s a classic win-win situation where all parties benefi t,” says Eglau.

Miinto.nl


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With the looming French presidential elections, the number one economic magazine on the French audiovisual landscape kept instep, offering candidates a unique platform ofexpression and an opportunity to defendtheir respective programmes. These were not,however, classic political programmes.Candidates had to react to reports made by Capital on 5 February and then each week from 4 to 18 March. The candidates werethus confronted live to real cases, testimonies and to specifi c questions from voters that were asked to them on the social networks.

National Front candidate Marine Le Pen started things off on 5 February, giving her point of view on immigration and the increased presence of Qatari capital in France, while on 4 March, Democratic Movement candidate François Bayrou gave his views on the “Made in France” topic and the preservation of national and regional know-how. Questioned about the French automobile industry, which is not experiencing the same success as its competitors, he explained it as a problem of poor image French products have in general, which he is committed to changing if he is elected.

On 11 March it was Socialist Party candidate François Hollande’s turn to be invited on the set of Capital. He was questioned about employment, salaries, the quality of life and tax-es. He brought up his proposal to introduce an income tax rate of 75 per cent for salaries above

€1 million, explaining that this decision was not an attack against the most privileged, but a way to help top up the country’s accounts.

Finally, on 18 March President Nicolas Sarkozy came to conclude the series of special election programmes, expressing his views on buying power, employment and living conditions and the fi ght against defi cits. He also defended his “work more, earn more” project for teachers, who on a voluntary basis would work 25 hours instead of 18. These additional hours would then be used to accompany students with diffi culties.

The special presidential editions of Capital attracted about three million viewers on average each Sunday in prime time, with anaudience peak registered on 5 February forguest politician Marine Le Pen with 3.7 millionviewers and a total audience share of 14.7 per cent.

Keeping step with the presidential electionNicolas Sarkozy was the guest on Capital, thus ending the series of presidential special editions in which Thomas Sotto interviewed the presidential candidates.France - 19 March 2012

Thomas Sotto

François Bayrou (right) with Thomas Sotto


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Jérôme de Verdière

All politicians are now very active on social networks. For them it is a way to express themselves in total freedom and without fi lters. Paris Première, with its informal tone and avant-garde spirit, offers a different view of the campaign, as it is seen in the social networks, with The Noise, weeknights in prime time.

Manipulation, intoxication, exclusive information. Jérôme de Verdière reveals what’s going on in this parallel universe, taking viewers backstage in political communication and bringing them the news they won’t fi nd anywhere else. In short, this Paris Première programme, new to France, offers political enthusiasts and others the chance to learn much more about the real campaign.

This new daily 5-minute news programme on the election supplements the other politicalprogrammes on Paris Première, notably Naulleau & Zemmour, presented by the most dreaded team on the French audiovisual landscape, every Friday at 22:45 and in afree-to-air broadcast on M6 on Sundays around 00:15.

The Noise, featuring news from the social networks, debuts on 20 March and airs Monday to Friday at 20:30 on Paris Première.

Experiencing a different wayParis Première offers viewers a television news programme of a different genre: The Noise, featuring news from the social networks.France - 20 March 2012


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Screenshots from the trailer ‘Happy Birthday M6’

Paris at dawn. The sound of several early birds driving by in their cars. A car windshield and a hand that writes ‘25 years’ before drawing a heart. This is how the ‘Happy Birthday M6’ clip currently being broadcast by the channel begins. Throughout the clip we see women, men and children of different ages and generations, alone or in groups, congratulating the channel, dancing, clapping, partying, bursting with joy – in the street, at the bistro, at home, at the beach, in the subway, on a plane, at the circus, at the market, at the Moulin Rouge... all with incredible spontaneity. The clip ends with the words: “For 25 years you have been at our side… Thank you.”

To mark its quarter-century M6 wanted to go out to meet its audience. According to Groupe M6’s Artistic Director Michel Nougue, who oversaw the project conceived and created by Sébastien Devaud, the goal was “To refl ect the channel’s closeness to its audience.” So three teams toured France to obtain the powerfully authentic images featured in the spot – an easy feat, as it turned out, because people were happy to take part.

‘M6, a channel close to its audience’…is a phrase that describes M6 well, and to celebrate its 25th anniversary the broadcaster pays homage to its viewers by featuring them in a special clip full of fun and laughter.France - 20 March 2012

Watch the trailer on

Backstage


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RTL Belgium’s television channels, radio stations and websites adapted their programmes following the tragic accident: in this particular instance, advertising was halted and many news programmes and tributes were offered instead.

While the federal government declared a moment of silence throughout the country at 11:00 on this day, in support of the families and for their loved ones who had perished, RTL-TVI marked an interruption in its usual programming to offer a special edition starting at 10:50.

At 12:30, the channel aired a report on the circumstances surrounding the accident and the initial details in the investigation, entitled ‘Belgique, le deuil’ (Belgium in mourning), presented by the journalist Modave. Almost365,000 viewers (a 23.2 per cent total audience share) watched the programme.

RTL Belgium’s radio stations cancelled some of their programmes for the day and set up special reports as well as a dedicated homepage. Bel RTL also observed a minute of silence and opened their phone lines to listeners who wished to express themselves over this unprecedented tragedy.

RTL.be published a tribute wall on its homepage containing photos and messages from the public. “If I could only send you allthe courage I have in me to help you through this terrible ordeal,” wrote one Internet user. The RTLInfo.be website retransmitted RTL-TVI’s special editions live. Over 233,000 unique visitors connected to RTL.be that day.

Just after the announcement of the tragedy that occurred on Tuesday night, French-speaking Belgian viewers tuned in to RTL Belgium on a massive scale to get information. The 13:00 news broadcast of the following day gathered 425,200 viewers (a 49 per cent audience share), proving once more how news is handled in the most professional and credible manner.

Belgium in mourningAll RTL Belgium media joined in the national mourning that was decreed following the accident of a Belgian motor coach two days earlier in Sierre, Switzerland, in which 28 people including 22 children lost their lives.Belgium - 19 March 2012

Belgium’s population in shock after the accident


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Based on the classic 1980s television game show, players across North America can now enjoy a live multiplayer Press Your Luck experience with friends, family and the larger Facebook community. Ten contestants simultaneously compete to answer eight questions, each one having a different monetary value randomly ranging from $200 to $800, and one being the iconic Whammy instead of money. The Whammies add a fun twist to the game; players can go from being the top player to having no money in a matter of seconds. The top three players of the fi rst round go to the second round, which consists of the ‘Big Board’ fi lled with spins and Whammies.

“Ludia is excited to release yet another top game show featuring multi-player, simultaneousgame play on Facebook – a formula that has proven to be very addictive for players and very successful for Ludia,” says Alex Thabet, Founder and CEO of Ludia. “The Press Your Luck game stars the iconic Whammy who is now more mischievous than ever, and will ensure to bring hours of humorous fun to players across North America.”

“FME is proud to partner with Ludia to bring the classic television game show, Press Your Luck, to Facebook,” says Nicholas Dale,Senior Manager of Interactive & Mobile at FremantleMedia Enterprises. “Our new social game is sure to appeal to ardent Press Your Luck fans and excite new generations as they attempt to outsmart the iconic Whammy.”

Ludia creates and distributes cross-platform interactive entertainment with mass consumer appeal. Its innovative and high-quality productportfolio consists of original and branded properties such as The Amazing Race, The Bachelor and The Bachelorette, Family Feud, Hell’s Kitchen, Hole In The Wall and Who Wants To Be A Millionaire.

Press Your Luck on Facebook

A comeback on FacebookLudia and FremantleMedia Enterprises (FME) have just launched a Press Your Luck Game which is now available on Facebook.North America - 21 March 2012


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The talent show Csillag Születik premiered during prime time on Saturday 17 March on RTL Klub, outperforming the popular show Minute To Win It, and became the most-watched programme of the year to date.

Other programmes in last week’s Top 50 included the drama series Barátok közt on 12 March, ranked second, the magazine show Fókusz, ranked ninth, and the series Alarm für Cobra 11 as well as the fi lm What Happens In Vegas which turned out to be the week’s most-watched fi lm.

The most-watched programme of the yearSeason four of the talent show Csillag Születik got off to a great start with an audience share of 37.2 per cent among viewers aged 18 to 49.Hungary - 22 March 2012

The presenters of Csillag Születik:Nóra Ördög and Lilu (right)

Candidate Renató Illés on stage

Serenading

the night owls

At the beginning of the month, Georges

Lang welcomed British singer Katie Melua

to ‘Le Grand Studio RTL’ for an interview

as well as a concert for a few privileged

guests. On 21 March, the radio host

dedicates a special show to Katie

Melua, playing highlights from her

concert on ‘Les Nocturnes’.


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BBC One commissions Everyone Loves AnimalsThe BBC has commissioned Talkback to produce a brand new six-part studio-based comedy show called Everyone Loves Animals (working title), scheduled to transmit on Saturday evenings this spring.United Kingdom - 16 March 2012

Solidarity with worthy causesTo mark the 27th ‘Restos du Cœur’ campaign, on 16 March 2012 RTL Radio broadcast the entire ‘Enfoirés’ soiree, which will also be televised on TF1.France - 16 March 2012

RTL Radio Center Berlin hosts an Open DayOn 13 March 2012, 104.6 RTL and 105.5 Spreeradio jointly hosted an Open Day, giving more than 1,000 curious radio listeners a unique opportunity to discover the world of radio.Germany - 16 March 2012

RTL Radio puts books on a pedestalThis year’s ‘Grand Prix RTL Lire 2012’ goes to Jean-Luc Seigle for his novel En vieillissant les hommes pleurent. The award-winning author received his prize at the opening night of the Salon du Livre in Paris.France - 20 March 2012


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Anika Scheibe is ‘the perfect model’The audience decided: Eva Padberg’s candidate wins the nail-biter fi nale of the model coaching show.Germany - 21 March 2012

Motto scarf generates in €55,555 for Stiftung RTL foundationDuring the 2011/12 carnival season, carnival equipment vendor Deiters partnered with the historic Festkomitee Kölner Karneval von 1823 to issue an unprecedented limited-edition gold-coloured version of the festival committee’s traditional motto scarf – with proceeds to go to the Stiftung RTL ‘We helfen Kindern’ foundation.Germany - 21 March 2012

A substantial automotive news portfolioM6 Web reinforces its automotive division with the acquisition of Groupe Ellop Média websites: Auto-buzz.com, Sport-prestige.com, Action-tuning.fr, Eve-auto.fr and MyMotor.fr.France - 22 March 2012


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People

Henning Tewes / Nic JakobLuxembourg - 19 March 2012

The Supervisory Board of the Enex (European News Exchange) has appointed Henning Tewes (40) as the company’s new Managing Director effective 1 July 2012. Henning Tewes succeeds Nic Jakob (60), who will retire end of June, at the head of Luxembourg-based Enex. RTL Group holds a 76.4 per cent majority stake in Enex.

Uwe Boehler, Chairman of the Supervisory Board of Enex, says: “Nic Jakob has built Enex from scratch into one of the leading providers of TV news footage, servicing broadcasters around the globe. On behalf of all Enex member companies and the Supervisory Board, I thank Nic Jakob for this great achievement. At the same time, we are delighted that Henning Tewes – an experiencedexecutive with great knowledge of the international TV business – will take over the management of Enex to lead the company into the next phase of its development. We wish him the best of success in his new position.”

Henning Tewes says: “I am excited by the prospect of working with Enex’s partners and shareholders and to further grow the company for the benefi t of all of its members. There is huge potential in Enex, and I can’t wait to invite all partners in taking the next step towards further globalisation.”

Looking back on the company’s development,Nic Jakob says: “Enex has come a long way since its inception in 1994. Today, we have 34 full and seven associate members, offering its comprehensive services to both RTL Group companies and third-party broadcasters. I’d like to thank all membercompanies for their full support throughoutthe years.”

Enex member companies include RTL Television,RTL II, Vox and N-TV in Germany, M6 in France, Sky News in the UK, CBS News in the United States, TBS in Japan, VTM in Belgium, SIC in Portugal, TV4 in Sweden and Channel 2 inIsrael, to name just a few. Today, Enex, provides more European footage than either Associated Press or Reuters.

Henning Tewes joined RTL Group in 2005 as Senior Strategy Executive and was promoted to Vice President Corporate Strategy in January 2007. He studied Political Science, History and Economics and obtained a Masters at Oxford University. He later achieved a PhD in this fi eld at Birmingham University in 1998. In the same year, he started his career at the foundation Konrad-Adenauer-Stiftung. He was deputy director of the Warsaw offi ce of the foundation until 2001 and then became its director until 2004. In 2005, Henning Tewes successfully acquired an MBA at the Insead in France and Singapore.

Nic Jakob has been in charge of Enex since its creation in 1994. He joined RTL Group in 1983 as a journalist for RTL Plus (today: RTL Television), where he held numerous positions that took him to Luxembourg, Cologne, Berlin and Brussels. In 1997, he contributed his expertise to the launch of RTL Klub in Hungary, supervising the launch of the channel’s news department. Before joining RTL Group, he was Editor-in-Chief of La Revue, a Luxembourg weekly magazine. Nic Jakob is a citizen of Luxembourg and has a degree in linguistics.

Henning Tewes Nic Jakob


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People

Michael DornGermany - 20 March 2012

On 1 April 2012, Michael Dorn, 39, will become Head of Online Sales at the IP Deutschland ad sales company. He succeeds Hans-Peter Weber, 44, who is leaving to join IQ Digital Media.

In his new role, Dorn is responsible for agency and customer relations and services in the Interactive unit. He is supported by a team of experts at the Cologne site and at the four regional offi ces in Hamburg, Dusseldorf, Frankfurt and Munich. Dorn will report to Paul Mudter, Head of Interactive at IP Deutschland, who looks forward to working with him: “In Michael Dorn, we have found an expert sales director from our own ranks, who brings with him great know-how in the online and mobile realms. He will tackle his new job with great dedication and will be formative in the department’s development.”

In 2009, after earning a Master’s in Business and Engineering, Dorn joined the Frankfurt branch of IP Deutschland as Sales Director Interactive. Prior to this, he had gained online experience at Mairdumont Media and Seven One Interactive. His career path began in 2003at the entertainment marketing agency Mossbeach.

Vanessa Richter has been appointed as Deputy Head of Sales, also with effect from 1 April. A graduate in media sciences, she has been with IP Deutschland since 2009, most recently serving as Head of Media Management.

Michael Dorn


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People

Sandrine DansBelgium - 21 March 2012

Sandrine Dans becomes the new presenter on L’Amour est dans le pré (Farmer Wants a Wife) on RTL-TVI. She will step into the role in autumn 2012 for the broadcast of the programme’s fourth season on Belgian television.

Julie Taton, ever more present on the French audiovisual landscape, will soon join TF1 to present a new reality TV programme. As she is very busy with preparations, her colleague Sandrine Dans will step into her boots to help Wallonian farmers fi nd love.

The 35 year-old presenter is delighted with her new role: “Presenting L’Amour est dans pré is an opportunity as well as a real challenge. It’s one of the channel’s fl agship programmes, and I hope I can bring a personal touch to the show without altering the spirit that viewers have come to love.”

Sandrine Dans began her career at RTL-TVI after fi nishing third in the Miss Belgium pageant in 1997. As an announcer and then host on programmes such as Saga, Le Concours des jumeaux, Fort Boyard and 100% Mag, she also joined Bel RTL in 2000 where she presented many other shows. Since 2011, she has been at the helm of the station’s cult programme, Beau Fixe, every day from 9:00 to 11:00. As Sandrine Dans is currently on the set of L’Amour est dans le pré, host Julien Sturbois is sitting in for her on Beau Fixe until 30 March.

Sandrine Dans


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People

Groupe M6 reorganises its Communications departmentFrance - 22 February 2012

A new structure has been implemented for the four areas under the supervision of Emilie Piétrini, Groupe M6 Communications Director, with immediate effect.

The fi rst area includes corporate communications, the corporate foundation and programme schedules, websites and TV journals. The second area includes promotion and advertising services as well as new media services, while the third and fourth areasrespectively include the press and photo service.

Yann de Kersauson, Deputy Director of Group Communications in charge of corporate until now, will manage the fi rst area. He will also supervise the group’s programme service bulletin, websites – corporate and press portals – as well as the communication for the news programmes Le 12:45 and Le 19:45.

Nicolas Huberman, Head of Promotion and Advertising until now, has been appointed Director of the Promotion/Advertising services and the new ‘New Media’ service. He will therefore supervise José Virgili, currently web editor at W9 and Paris Première within M6 Thématique, who becomes the New Media Communications Manager, and Marjorie Charles, currently in charge of the music communication unit, who will be the New Media Communications Offi cer from now on.

Jérémy Guyot, currently responsible for programme communications, has been appointed Director of Media Relations, while Valérie Calazel remains in charge of the photo service.

The Communications Department of Groupe M6

PublisherRTL Group

45, Bd Pierre Frieden

L-1543 Luxembourg

Editor, Design, Production

RTL Group

Corporate Communications and Marketing

http://backstage.rtlgroup.frhttp://backstage.rtlgroup.comhttp://backstage.rtlgroup.de

a passion for fashion · 2016-12-22 · retailers, cbw-mitex, which unites some 4,700 fashion...

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