a night of #seo with expert matt morgan
DESCRIPTION
SEO: What you need to know and how can you do it better? Press release: http://optimizehere.co/blog/press-releases/radd-present-a-night-of-seo-with-expert-matt-morgan/ From a companies perspective, online marketing and search engine optimization is key to success these days. What do you need to know to improve your companies rankings and success in an ever changing online market? As a developer, we get the gist of what the company needs and wants to have done online. But how do we make it happen for them? What are the best practices? What are some things I should know and pay attention to? There are many questions from both the Companies and Developers points of view. Come join us and hear Matt Morgan speak about SEO best practices. You'll have a chance to ask questions and get connected with other like minded people. Business owners are constantly looking for ways to increase company recognition and prosperity. These days, the biggest results are being seen from efforts put into web development and online marketing. Without a strong presence on the Internet, a lot of companies will fall to the wayside. Redding Area Developers and Designers (RADD), a local group that focuses on improving and promoting the region’s technology industry, has teamed up with Optimize Worldwide founder and SEO expert, Matt Morgan, to host an event that will allow both web developers and business owners the opportunity to have their questions answered about achieving a high level of success in the online world. Tools referenced: - Xenu Link Sleuth - Google Webmaster Tools (BING) - Pingdom Tools - Google PageSpeed Insights - TextBroker.com Resources referenced: - XML Sitemap Guide http://optimizehere.co/xml-sitemap-guide-download/ - Index Your Content Faster With the Fetch as Google Tool http://searchenginewatch.com/article/2326164/Index-Your-Content-Faster-With-the-Fetch-as-Google-Tool - How to Claim Your Content with Google Authorship http://www.bloggingbistro.com/how-to-claim-your-content-with-google-authorship/TRANSCRIPT
A Night of SEO with
Matt Morgan
Meet The Team
Matt MorganOwner
Tiffany OlsonSEO Manager
Chauncey HaworthWeb Developer
Gina PonceCopywriter
Melissa DuraliaPR Consultant
Ben BricenoWeb Designer
Jennifer FerrieraWeb Design Intern
Optimize WorldwideA locally owned & operated web design company
•Built from the ground up•Employing local talent•Downtown location•Extreme customer service•We answer the phone!•Bring thousands of $$ in from outside of Redding
Domain Names & Web Hosting
Responsive Website Design
WordPress Security & Backup
Search Engine Optimization
Email Marketing
Logo & Graphic Design
Matt MorganCEO and Founder
•Web design since 1997•Born & raised in Redding•Customer relationships•Quality assurance•SEO strategist
Matt MorganSEO Writer & Trainer
•Contributes articles to some of the largest SEO community blogs on the planet•Speaker for the 2013 SEO WebConference•Trains and educates local interns
Matt MorganCommunity Involvement
•Secretary of theDowntown Redding Business Association•Chapter Consultant for Leads Club, Inc.•Founder of Qwerty530, a local Web/SEO collaborative
Matt MorganHusband & Father
Matt MorganMotorcycle Enthusiast
Why is SEO so important?
Value of the phone book has gone down
People are searching on their mobile devices
Voice commands use search
Your competitors are running SEO campaigns
SEO Best Practices
On-page OptimizationTechnical Optimization
Canonicalization
Search Engine Friendly URLsGoodhttp://domain.com/keyword-location/
Badhttp://domain.com/?pageid=234
Sitemaps
robots.txt
External CSS/JavaScript
Good<p class=“alignleft blue”>Text</p>
Bad<p style=“text-align: left; color: blue;”>Text</p>
Broken Links
Page Speed
Additional Optimization• Meta-description tag• Google Analytics• favicon.ico• Duplicate content• Website structure
Top 3 On-pageRanking Factors
• Page titles• Search engine friendly URLs• Original content (300 words min)
Page Titles• 60 characters max• Unique• Prime real estate• Key phrase | Location | Brand
Original Content
• 300 words minimum• Natural sounding• No keyword stuffing
Page Layout• Headings in order (H1, H2, H3)• Basic HTML elements (p, ul, strong)• Images, embedded video, audio, etc• Embedded map• Call-to-Action (CTA)• Resources
Responsive Web Design
Google Webmaster Tools• Crawl errors• HTML suggestions• Site messages• Submit XML Sitemaps• Fetch & submit to index
Structured Data• Authorship• Rich snippets• hCard
SERP Optimization
Tools• Xenu Link Sleuth• Google Webmaster Tools (BING)• Pingdom Tools• Google PageSpeed Insights
ResourcesXML Sitemap Guidehttp://optimizehere.co/xml-sitemap-guide-download/
Index Your Content Faster With the Fetch as Google Toolhttp://searchenginewatch.com/article/2326164/Index-Your-Content-Faster-With-the-Fetch-as-Google-Tool
How to Claim Your Content with Google Authorshiphttp://www.bloggingbistro.com/how-to-claim-your-content-with-google-authorship/
