• A new spin on cupcakes• What drives us• Who we are supporting• How we will treat customers• Handling setbacks

• What is the Cupcake Bar?• Milkshake, Caramel Frapuccino, Peach Bourbon, Sparkling Wine

• Weekly and seasonal flavors!• Low prices!

• Single without alcohol = $3.00• Single with alcohol = $5.00• Half Dozen = $15.00• One Dozen = $30.00

(Without alcohol)• Strawberry Lemonade• Peppermint Mocha• Pumpkin Spice Latte• Milkshake• Root beer float• Chocolate Espresso• Banana Smoothie• Green Tea• Peach Tea• Vanilla Chai• Mexican Hot Chocolate• Eggnog

(With alcohol)• Tequila Sunrise• Margarita• Piña Colada• Amaretto• The White Russian • Chocolate Kahlua• Peach Bourbon• Sparkling Champagne• Manhattan• Mojito• Irish Car Bomb• Sparkling Wine

…and many other seasonal flavors!

• Target audience:• Teens. Young adults above 21 years old.•Female and male•Any race•Middle- higher income level, any education.

According to Chris Balzer, “last year cupcake sales rocketed by 11% and account for 9.9% of all cake sales...”

"Convenience Drives Cake Sales." InStore Baker, Mar. 2011, 5.2, 18-20.

• Look for our T-Shirts! •$10

•We will host a “Decorate with Santa”.• Kids come in and decorate any plain cupcake with Santa• We will provide all decorating items, frosting, aprons, gloves• $5 will also get you a complete lunch meal

•We will also have decorating parties on New Years and 4th of July.

231 East Livingston Ave. Columbus, OH 43215

•1,100 Square Feet•Lease = $724.165/month•$8,689.98/year•German Village Street Retail• Near I-71; I-70 and SR 315

• Hours •Employees. Responsibilities: 1)Arriving at 7AM every morning to bake the cupcakes

2)Cleaning the store and making sure the store is neat and tidy3)Taking money and working the cash register4)Excellent customer service5)Opening and closing the store6)Ordering and buying ingredients and any other needed supplies7)Handling the store money and budget

• Expanding• Salary = 20% to 25% of our profits

Our Plan:• Sales

•Buy two cupcakes get one free, buy one get one half off.• Packages

•Business: $150 upfront,$1.50 for each cupcake after 100 cupcakes•Wedding: $200 upfront, $2.00 for each cupcake after 200 cupcakes

•We will also have special holiday activities for younger kids• Christmas•4th of July• New Years

•Three situations that could derail us :•Competition moves in•Go bankrupt•Illness

•How we will handle these risk:• Lower prices to $2.50 per cupcake•Decrease our loan repayment•Lower salary to 10-15%•If illness then we will find another person and train them.

•$50,000• Pay it off in 3 years•Year 1 = $9,000•Year 2 = $27,000•Year 3 = $18,131.54

•Collateral •Equipment•Business

Fiscal Year 2012

Lease10%

Loan Payment11%

Supplies/Utilities28%

Ingredients1%

T-Shirts1%

Salary49%

Lease

Loan Payment

Supplies/Utilities

Ingredients

T-Shirts

Salary

Fiscal Year 2013

Lease10%

Loan Payment29%

Salary58%

T-Shirts1%

Ingredients1%

Utilities1%

Lease

Loan Payment

Utilities

Ingredients

T-Shirts

Salary

Fiscal Year 2014

Lease10%

Loan Payment19%

Utilities1%

Ingredients1%

T-Shirts1%

Salary68%

Lease

Loan Payment

Utilities

Ingredients

T-Shirts

Salary

Income Level

$48,074.64

$40,880.82

$33,530.30

$59,416.75

$74,357.68

$82,715.54

Fiscal Year 2012 Fiscal Year 2013 Fiscal Year 2014 Fiscal Year 2015 Fiscal Year 2016 Fiscal Year 2017

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