a monthly newsletter for executives in the …

et ready forCosmoprof NorthAmerica with Beauty

Industry Report’s BIG!!!!15-page CosmoprofPreview. We’ve uncoveredmore than 300 of the

most sellable new products that will drivesales and delight your customers during thefall, holidays and into 2017.

Our July issue doubles as a show guide,complete with booth numbers, so you canplan your approach to the show floor onyour flight to Las Vegas. Let us know aboutyour great finds!

If exhibitors’ new products weren’t readyin time to meet our publishing deadline, wewill include them in our exclusive follow-upshow reports. Send your launches and findsto [email protected].

Finally, we invite you to send us photosfrom your special events and fun at yourbooth, so that we can share them in BeautyIndustry Report and on our Facebook page.

See you on the show floor!

by Mike NaveEDITOR

JULY 2016volume 19 issue 7

Guest column cont. on page 2

North Star Salon Services debuts 2Rami Shami to lead Farouk Systems 2BIR’s 15-page Cosmoprof NA preview! 4Harlan Kirschner’s industry survival guide19ColorProof celebrates 4 years 20Brazil’s best-selling Truss debuts to USA 22Gents Place grows in men’s category 26Sola Salon Studios invests in education 26Maryland offers first blow-out license 28L’Oréal USA launches Beaumoji 28

This is your industry’s newsletter, andBIR welcomes your feedback!

Mike Nave, editoro: 818-225-8353 | e: [email protected]/BeautyIndustryReportfacebook.com/MikeNaveBIR

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CHECK OUT BIR’s NEW! 2016 Show Calendar!

A MONTHLY NEWSLETTER FOR EXECUTIVES IN THE PROFESSIONAL BEAUTY BIZ

Mane St.highlights

Do we have a hair careaisle conundrum?By Michelle Breyer

hen SheaMoisture launched its#BreakTheWalls campaign in April, itsimpact could be felt throughout the hair

care industry. A national awareness campaign,#BreakTheWalls highlights the struggleswomen of color face finding hair and beautyproducts in and outside of the beauty aisle.

Some industry insiders bristled atSheaMoisture’s bold statement that the brandwas “taking on segregation in the beautyaisle,” contending that dramatic changescould endanger many of the ethnic heritagebrands originally created for black women byreducing—or even eliminating—the spacenow dedicated to that category.

While SheaMoisture’s campaign mighthave taken a dramatic approach, a slowtransition has been afoot in the hair careaisle, as products for curls and coils havebecome one of the hottest categories. Manybrands—from large general market brands likePantene and Garnier to traditionally ethniclines like Cantu and Design Essentials—arenow targeting a broader customer base notnecessarily defined along traditional ethniclines. Some believe that the integration ofproducts for textured hair is inevitable.

TextureTrends, the market research armof TextureMedia, took that question directlyto textured-hair consumers. How do theywant to shop for their hair care products, anddoes it differ depending upon ethnicity?

More than 700 curly, coily and wavyrespondents participated. Half buy productsin a store (not online) at least two to threetimes a month, while 75% purchase productsin the store at least once a month.

What the survey found was that across allethnicities, textured-hair consumers wouldprefer to shop for their hair care productsand brands in a section organized by hairtexture or concern rather than by ethnicity.

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North Star Salon Services is the newestaddition to the Star network of distributors,which includes TruStar Salon Services,Four Star Salon Services, Midway StarSalon Services, Western Star SalonServices, Mountain Star Salon Servicesand Rising Star Salon Services. ScottHauser is the president.

“It has been a life dream for me topioneer a distribution company, and I amhumbled for the opportunity to do so. TheStar resources, along with my experiencegained by working for extremely successfulfamily-owned distributors, gives meconfidence to know that we can provide thesalons and stylists a viable distributionoption,” says Scott.

A seasoned pro experienced in all levelsof the manufacturing and distributionsegments of professional beauty, Scott hasworked for Living Proof as salon channeldirector and as national sales manager forthe salon channel; vice president of salesand business development for the salonchannel for Ouidad; for Alterna Haircare;Marshall Salon Services; Redken 5thAvenue and Maly’s of California as a DSC.

Sweis Inc. Professional Salon & SpaProducts Distributor recently hosted anadvanced barbering class with ChrisVaughn—dubbed the Beverly Hills Barber—at the Sweis Encino Professional Store andEducation Center. As the technical directorand international ambassador for Oster,Chris gave salon professionals an educationon the three Ts—Texture, Type andTechnique. He demoed various Oster tools,including his favorites—the Titan Classic 76and Tailor T Finisher—showed how to usethem and shared valuable tips and tricks.

“There is a high demand for education onmen’s barbering,” shares Karl Sweis,president of Sweis Inc. Visit sweisinc.com.

Farouk Shami has reappointed his eldestson, Rami Shami, as the CEO of FaroukSystems Inc. Rami has spent numerous

years managing thecompany, along with hisfather. He has spentmost of his career fine-tuning the operationsand production of theCHI and BioSilk brandsto achieve maximumefficiency. Rami is alsoresponsible for the

expansion and opening of multiplemanufacturing sites for the company, such asthe Farouk bottling manufacturing plant. Hehas stream-lined and improvedmanufacturing, all while cutting costs andkeeping inventory at premium levels.

Rami has also been instrumental inplanning successful shows and educationalevents across the Middle East and in theUnited States. With his father, Rami sharesthe same passion and mission: Education,Environment and Ethics. He will seek toimprove all aspects of the company and itsdepartments with his executive team. Thatincludes overseeing the launch of theEsquire Men’s Grooming Line in October,planning the company’s 2017 GlobalConference, expanding CHI Partner Schoolsand growing distribution. Visit farouk.com.

Laurie Sporn has been promoted topresident of Spornette International. Shehas worked with the company full timesince graduating from the University ofKansas more than 20 years ago. She hasvisited distributors across the country andworked at many distributor and CosmoProfshows and visited the company’s factoriesin Europe and Asia. Tapping into her creativestreak, she is known for developing greatpromotions. Visit spornette.com.

2 JULY 2016

The Beauty Industry Report Visit bironline.com

Overall, only 4% of textured-hair consumersbelieve hair care products should beorganized by ethnicity. More specifically, 6%of black respondents, 4% of mixed-racerespondents and 3% of Hispanic respondentspreferred products be organized by ethnicity.

Across all ethnicities, 45% would likeproducts and brands organized by hair textureor concern, followed by 20%, who prefer theybe organized by hair concern, 14% wantproducts separated by product type and 13%want products separated by brand.

“The segregation bothers me more thanthe convenience,” said one African-Americanrespondent.

So how should retailers identify thissection? While only 7% overall believe itshould be called the “Ethnic” section, 20% ofblack respondents preferred that name.Textured-hair Hispanic consumers were evenlysplit on “Curly & Natural” and “Curls & Waves.”Only 3% of respondents liked “Multicultural.”

______________________________Named one of the 50 Most Influential People in the

Multicultural Market by Women's Wear Daily, MichelleBreyer is a visionary entrepreneur who in 1998 took a

personal frustration over out-of-control curls and built itinto the largest social mediaplatform for hair. Today,TextureMedia has a social reachof 26 million people a month,who spend up to $1 billion eachyear on hair care products.

What started as a hobby now includes two consumerdigital sites, an ecommerce platform and a marketresearch division.

BIR invites you to become a Guest Columnist andgive us your take on a relevant topic. Forconsideration, please send us your thoughts in about475 words, plus a one-paragraph author bio and yourheadshot no smaller than 300 dpi at 5 x 7 inches [email protected]. We will edityour column for style and space.

Guest column cont. from page 1

Rami Shami

Joanne Magana, Eufora national businesstrainer and Eufora Salon Owner Network

national coordinator, hastaken on a new role atEufora International,joining the corporateteam in the newlycreated role of directorof business education.Joanne will work closely

with Eufora leadership todesign and implement a

powerful in-salon business curriculum. Shewill help to identify and train potentialbusiness educators, and arm them with thetools to conduct classes on Eufora businesssystems at a local level. Joanne will continueto lead the Eufora Salon Owner NetworkProgram with a new platform centered onthe salon guest.

Doug Smith is Eufora’s new marketingbrand manager, whocomes to the companywith 30-plus years ofexperience. Havingworked behind the chairin salons and behind thedesk in manufacturing,Doug’s full-circleapproach to the industrybrings an understanding of both in-salonsystems and the professional brand toolsneeded for success. In his new role, Doug willmanage distributor programs, such asdistributor advertising, and will alsospearhead a robust salon partner programthat will launch later this year.

Previously, Doug served as creativedirector at hairdresserpower.com andeducation director at USP, LLC, parentcompany of hairdresserpower.com, ENJOYProfessional Hair Care and Health BeautyLife Media. Visit eufora.net.

Macadamia Beauty expands its sales forcewith the addition of two territory accountmanagers for Macadamia Professional andéprouvage. Spearheading the Californiamarket, Taylor Cavallaro will be responsiblefor leading the strategy and execution of allchannel marketing activities, including

promotions, sales support materials,presentations and trade shows for the

BeautySales distributor,national accounts andinternational channels.

With previous salesroles at Hempz,Number 4 Hair Careand DS Labs, Taylor hasa track record ofincreasing sales andbrand awareness on

behalf of her brands. She brings with her awealth of industry knowledge and strongrelationships with retailers, salons andstylists. Taylor resides in Los Angeles with herhusband Michael.

Tony DeFelice joins the company as theNew England territory account manager. Hewill lead client relations with existingaccounts and expand business fromConnecticut through Maine. While Tony’sfocus lies primarily within the New Englandregion, he will also assist as needed in othermarkets. Most recently with Matrix, Tonyhas more than 20 years of experience as alicensed hairdresser and educator. He lives inConnecticut. Visit macadamiahair.com andeprouvage.com.

Douglas Martucci joins ProRituals ascreative director and director of education.He will create domestic and internationaleducation platforms. Previously, he trained

and motivated bothsales and educationforces in Europe, LatinAmerica, Canada, NorthAmerica and Asia forone of the world’slargest argan-infusedhair care brands. In 2015,he was named Educator

of the Year by theAmerican Board of Certified Hair Coloristsfor his achievements in creating dynamic andengaging hair color education. He strives topush the bar of creativity and innovationwith a balance of salon-friendly and relatabletechniques. Reach him [email protected]. Visit robanda.com.

Bekah Tripp joins Alter Ego Italy, NorthAmerica as marketing assistant. In this new

role, she will workacross many aspects ofthe business with a keyfocus on social mediaand Team Akademia, theNorth Americaneducation platform. Inaddition, she will

manage general salon andpartner support. Reach Bekah [email protected].

Pettenon Cosmetics Spa is a leading globalmanufacturer of professional hair color andwet lines that’s headquartered close toVenice, Italy. It seeks pros for two positions inNorth America. The North Americanheadquarters is located close to Wichita,Kansas; however, the successful applicantswill not necessarily be based there. Acurrent passport is required for overseastravel for both positions.

The company seeks a national salesmanager who is motivated, able and willingto travel, and has extensive industryknowledge and experience working withboth distributors and salons.

The company is also looking for a nationaleducation manager who is able and willing totravel and has extensive industry educationexperience working with both distributorsand salons, Must possess an understanding ofcolor theory and practices, and be willing tolearn about a broader range of products andservices. The national education manager willestablish an education platform that will rollout nationally to build the market presencefor Alter Ego Italy Salon Exclusive products.

Send your resume and cover letter to PhilClark at [email protected]. Allapplications will be held in confidence.

JULY 2016 3

News cont. on page 26

Joanne Magana

Doug Smith

Taylor Cavallaro

DouglasMartucci

Bekah Tripp


undreds of new companies, brands andproducts from all over the world await you

at Cosmoprof North America at theMandalay Bay Convention Center in Las Vegas,on July 24-26, 2016. To give our readers a jumpon their competition, Beauty Industry Reporthas spent months asking innovative companiesfrom traditional legacy brands to new boutiquefinds alike to share their newest and bestproducts. Most of them are looking for reps,distributors and stores. Use this preview toplan your approach to the show floor. If youcan’t make it to Las Vegas, we’ve included all ofthe contact information for you.

Alter Ego Italy/PettenonIT/Booth 26121 seeks North

American distributors for thisexclusive Italian salon line.Alter Ego Ego Bondprotects and fortifies thehair during bleaching,coloring and lightening.Keravis bond technologyfeatures an amino acid

complex that restores strength,brilliance and hydration.

Internally, its low molecularweight allows it topenetrate the cortex torestore incredible strengthand improve resistance.Then externally, it restoreshydration and wraps aninvisible shield around the

hair shaft to protect andpreserve the hair’s structure. The

3-step treatment comes in anIntro Kit (Phase 1—BondBooster 250 ml, Phase 2—Bond Setter 500 ml andPhase 3—Bond Locker 500ml/salon $192.00), whichrestores elasticity andstrength for visibly improvedhair quality after technical

services. Alter Ego pH Changer Acidity

Transformer (125 ml/salon $49.95) is a hair

color additive formulated to transform andmodify the pH of traditional oxidative colors.The new acid pH creates a gentle color service,

eliminates porosity,enhancesbrilliance andcreates newcolor blends. Itturns traditionalalkalinepermanent colorinto an acid tone-on-tone color,demi-color, tonerand color refresher.It gives salons

the ability to create interesting colorservices and to satisfy clients, whodesire a more gentle color with nolifting.

Alter Ego B-Toxkare is a hair-liftingsystem with hyaluronic acid thatreplumps and hydrates, strengthens andcorrects, amplifies brilliance and bounce,hydrates and replenishes hair with visibleresults from the very first use. The in-salon treatment is recommended to

restore hair that is limpand lifeless, overstressedfrom excessive heatstyling, cosmeticallycolored or dull and frizzy.Blow-outs last longer, hairfeels and looks replumpedand silky soft and becomesstronger and healthier withevery treatment. Thetreatment steps includePrepping Shampoo(750 ml/salon $22.95),

Lifting Serum (10 x 20 mlunits/salon $49.95), Contouring Cream(500 ml/salon $23.95), Replumping Shampoo(1000 ml/salon $24.95) and Nutra-Lift LiftingSerum (15 ml/ salon $17.95). Results lastlonger with home use of ReplumpingShampoo (60 ml/salon $6.00) andReplumping Cream Conditioner (50 ml/salon $6.00).

Finally, new Alter Ego Grooming for Menfeatures high-performance products thattransform every-day grooming rituals into

moments of true relaxation. The lineincludes Cleansing

Shampoo (250 ml/salon$10.00, 1000 ml/salon$26.95), ReinforcingShampoo (250 ml/salon

$10.00), Solo Gel (150ml/salon $7.00), Densifying Lotion (150ml/salon $12.00), Matte Gum (100 ml/salon$10.00), Working Paste (100

ml/salon $10.00) andBrillantina (100 ml/salon). Beard

Rituals include Shaving Milk(150 ml/salon $11.00), ShaveOil (50 ml/salon $9.00),After Shave Cream (100ml/salon $20.00) andBeard Balm Shaving (50ml/salon $9.00). ReachPhil Clark, CEO, [email protected]

Amazon Beauty Inc./RAHUA/DB8debuts the Rahua Detox and RenewalTreatment for hair and scalp (3-part kit/SRP$98.00), which removes environmental residueand synthetic build up from hair and scalp. Theresult is silky, shiny, strong, beautiful hairwith a restored, youthful appearance.Ingredients fromthe AmazonRainforestnurture hair andscalp. Productsare 100% natural,organic, vegan andgluten-free andideal for color-treated hair. Thecompany seeksluxury beauty stores, high-end salons andprestige online stores, and sales reps for NorthAmerica, Europe and Asia. Reach FabianLliguin, CEO, at [email protected]

HBIR’s BIG guide to new products at Cosmoprof NA


4 JULY 2016

JULY 2016 5

Annie International/Booth 33184 seeks repsfor its new products. The Eleccio Gel-LikeLacquer (SRP $7.99) and new top coat are 5-free,

cruelty-freeand vegan.The newNanacococosmeticline (SRPs$2.99 to$8.99) offerscruelty-freeand vegan,qualityproducts at a

value price. Reach Matt Coleman, operationsmanager, at [email protected]. annieinc.com

Balmain Hair/Booth 32017 seeks independentdistributors for its new Balmain Hair CoutureStyling and Care and Balmain Ready to Wearhair care products (SRPs $36.00 to $45.00). Theproducts align with the fashion trendspresented each season on the runway atBalmain Paris, connecting hairdressers directly tothe runway and helping them create the mostcoveted looks for their clients. The StylingCouture line includes Dry Shampoo (75 ml/

$19.90, 300 ml/SRP $38.00), Silk Perfume(50 ml/SRP $19.90, 200 ml/SRP $44.00), ArganMoisturizing Elixir (20 ml/SRP $17.00, 100 ml/SRP $45.00), Session Spray Strong (75 ml/$19.90, 300 ml/SRP $38.00), Session SprayMedium (300 ml/SRP $38.00), Volume MousseStrong (300 ml/SRP $40.00), Texturizing SaltSpray (50 ml/SRP $19.90, 200 ml/SRP $38.00),Pre Styling Cream (150 ml/SRP $38.00),Texturizing Volume Spray (200 ml/SRP $44.00), Styling Gel Strong (100 ml/SRP $38.00), Matt Paste (100 ml/SRP $42.00),Shine Wax (100 ml/SRP $42.00) and Matt ClayStrong (100 ml/SRP $42.00). Products containBalmain’s signature fragrance, argan elixir and silkprotein. The company is hosting an open housefor its distributors on Sunday from 4 to 6 p.m. atits booth. Reach Nancy Carroll, director ofbusiness development for North America, [email protected]. balmainhair.com

Be A Bombshell Cosmetics/Booth 25168 seeksreps for its line. New at the show are EyePotion (SRP $14.00) and Lip Blender (SRP

$14.00). EyePotion is aliquid eyeshadowthat can beworn aloneor as abase. Itslong-lasting

pigmented formula won't crease or fade. Itcomes in six fun colors to add POP to your eyegame! Colors include Pimp Juice, Hustler, Killin'It, Make It Rain, Purple Reign and Bad Attitude.Lip Blender in six bright shades is a dual-endedcream matte lip pencil that goes on smooth andbold forcolor thatlasts allday. Usethe lipsmudger tocontrolyour boldfactor. Colors Include Baller, Bite Me, Day Drunk,Dirty Beach, Born This Way and Brick House.Reach Kellie Holmes, sales/marketing director,at kellie.holmes@beabombshellcosmetics.com.beabombshellcosmetics.com

Betty Dain/Booth 35279 debuts a variety ofnew salon essentials in its Colortrak and Betty

Dain lines. ColortrakSpongelight Applicators(4-pack/SRP $3.99) feature acomfortable ergonomic designand durability. Reusable,lightweight sponges are a go-toitem for dimensional hairpainting and allow for flexiblehair saturation by applying aslittle or as much pressure asneeded. ColorTrakProfessional Haircoloring

Meche, lightweight pre-cut meche sheets that areperfect for freehand haircoloring techniques, areavailable in two sizes—5x12inches and extra long forextra long hair at 5x16inches (100 count/SRP$16.99, 100 count/5x16-inch sheets/SRP $19.99).This increasingly populartrend is ideal for hairisolation, and hastransparency for colorvisibility. Affordability givesstylists the option to reuse the sheets or tossafter each use. ColorTrak ProfessionalHaircoloring Foil (200 count/SRP $12.99)debuts in extra-long, 5x16-inch pre-cut sheetsfor longer hair, and for hair coloring techniquesthat require sheets to belaid flat rather thanfolded. The sheets arethe samebeautifulquality,embossing fornon-slip.

Betty DainColors of NapaBag Deal ($60.00 value/SRP $34.99) featuresprofessional hair coloring tools in champagneand berry tones, reminiscent of Napa Valley.The deal includes a balayage board, ultra-softfeather bristle dimensional balayage brush and astyling cape, all bundled in a free reversible tote,comparable to the on-trend Michael Korsreversible tote.

BIR’s BIR Cosmoprof Preview cont. on page 6


New Betty Dain unisex capes (SRP $9.95) inthe Anchor’s Away Kiddie Collection featuresfun bright colors with anchors and seacreatures. Nylon capes are water-resistant and

machine-washable with asnap closure. Shampoo

capes (SRP $4.75) arewaterproof, stain-

resistant vinyl witha Velcro closure.Finally, the

Betty Dain fallingLeaves ShampooCape (SRP $5.50)

features a vibrant,multi-toned leafy

design that is perfectacross all seasons. Colors

include blue, teal, raspberry, silver and black.Waterproof, stain-resistant vinyl and soft, water-resistant neckband with Velcro closure makesfor optimum client comfort. Reach Dale Hill,vice president, sales, at [email protected]

Biotone/Booth 31483 seeks distributors andspas for the new True Results Retinol ActiveSkincare products (SRPs $29.50 to $89.00). This

True skin care system reduces thesigns of skin aging.

Products includeFacial Cleanser,Eye Serum, PMNight Cream with1% active retinol,PM Night Creamwith 5% retinol,AM/PM FacialCream/UltraHydrate andSunblock

SPF50/Protect.Reach Marissa Garcia-

Mendoza, skin care consultant/specialist, [email protected].

Blackwood for Men/Booth 39399 debuts thefirst 11 products (SRPs $9.00 to $20.00) for itsnew grooming and lifestyle brand dedicated toelevating the essence of the modern gentlemanwith botanically saturated products made in thecompany’s manufacturing facilities in Japan.Gentle products soothe, strengthen and

support skin and hair. Botanicals like persimmonand licorice root plus activated charcoal powerformulas to meet the tastes of men, in sleekpackaging that is modern and masculine. Thecompany has partnered with BTB Sales for theUnited States and Latin America. Reach DaveBurkman, national sales manager, [email protected]

Bodyography/Booth 35209 seeks distributorsand professional beauty stores and launches avariety of innovative products. BodyographyBrow Assist (SRP $17.00) is a long-wearing,

mineral-based, double-ended,automatic brow pencil andbrush that has an exclusivetriangular shaped tip forperfect shaping and definingof the brows. Available intaupe and brown, it’sformulated with long-wearingpigment-rich color and conditioningminerals, waxes and emollients for afade-proof look that lasts all day. Colorsare neutral and flattering for all haircolors and skin tones. Unlike mostprimers, which aresilicone-based,Bodyography HydratingFoundation Primer(SRP $30.00) is based inrose water, so its creamy

emollient texture hydratesskin from the inside out whilecreating a healthy, smooth basefor makeup application.Hydrating Foundation Primeralso prolongs the wear offoundation, while adding keyhealth benefits to the skin fora beautiful, natural, healthyglow and finish.

Bodyography Cover+ Correct Under EyeConcealer (SRP$28.00) is a mineral-based two-in-one product

that corrects dark circles and concealsand brightens the undereye area. It alsohydrates, nourishes and stimulatescirculation around the undereye area to

diminish dark circles. Finally, newBodyography Kiss to The ClassicsLipstick Collection offers satin mattelip colors packed with rich pigment inan aloe vera-based formulation that’sas comfortable as it is hydrating. Thecollection includes five beautiful newshades (SRP $39.00). Bodyographyproducts use recyclable packagingand feature paraben-free formulas,age-defying minerals and numerousanti-oxidants. Reach Anthony Leib,

vice president sales, at [email protected]

Casual Panache/Booth 39300 seeksmanufacturers’ reps, aswell as both domesticand international storesfor the new ExtraSmall (XS) Click n CurlBlowout Brush Set(SRP $39.99 for a fullset, which includes fivebarrels, a universalhandle and three clips).The Expansion Kit($24.99) includes three additionalbarrels plus a drawstring storage bag. The XS is 1inch in diameter, so Click n Curl can now beused on hair as short as 3 inches. Reach KimNimsgern, CEO, at [email protected]

6 JULY 2016

The Beauty Industry Report Visit bironline.comBIR’s BIG Cosmoprof Preview cont. from page 5

Chaleur Beauty/DB3 debuts its ThermalZymeheat-powered Self-Heating Facial Treatment

Mask (box of 4/SRP$31.00) for all skintypes. It heats usingplain water and naturalminerals to deliver keyingredients deep intothe skin to improvetone, texture andluminosity. Plus, itdetoxifies skin as heatincreases blood flowand intercellularcirculation. The System

also includes Heat-Powered SerumConcentrate, Heat-Powered Renewal Maskand Oil-Free Moisture Lotion with LumiFirmApple Stem Cell Complex. Reach BlakeFeeney, vice president of businessdevelopment, at [email protected]

Cherry Blooms/Booth 22139, known for itssignature Fibre Lashes, debuts its Mineral Fiber

Brow Kit with Stencils (SRP$49.00), whichprovides a 3Dnatural brow shapethat applies quicklyand easily and can

be tailored tothe client’scoloring andshapepreferences.

The semi-permanent formula doesn’t fade andwon’t absorb into the skin. It washes off withwarm water, cleanser and a cotton ball. The kitfeatures three stencils in four shades—cappuccino brown, mocha, latte and espresso.Reach Vanessa Malloy, CEO, [email protected]

Cle Cosmetics/DB7 debuts Melting LipPowder (SRP $19.99), a multi-purpose lip tint,eyeshadow and blush in 4 shades: Barbie Pink,Milk Choco, Red Cherry and Ultra Summer. Itspowder-to-liquid application makes for a truematte finish. Rich in vitamin E, this highlypigmented formula is smudge-proof andwaterproof. Also new, Oxygen Foam Cleanser

($28.00) is a self-bubbling all-in-one cleanser anddeep-cleansing oxygen mask. Itremoves makeup, deep-cleanses pores, reduces oiland infuses a burst of oxygensimultaneously, leaving skinfeeling firm, healthy andyouthful. Reach Isabella Lee,assistant marketing manager, [email protected]

Colorsmash/Booth 30385 launches ColorKissed Hairspray (3.7-oz. can/SRP $20.00,1.5-oz. can/SRP $10.00), a temporary spray-on

hair color that provides a uniform,translucent, vibrant touch ofviolet, pink or indigo with zerodamage. Free of iron oxide, adrying staple in most temporaryhair color sprays, it stays on thehair, yet washes out easily in oneto three shampoos. Aloe veraplus extracts of grape seed,avocado, quinoa, potmarigold and sunflower seedleave the hair luminous, softand touchable. The formula isparaben- and gluten-free.

Reach Donya Litowitz, CEO, [email protected]

Continuum Pedicure/Booth 34395seeks distributors for its newpedicure spa, the Vision (salon$3,690.00). It featuresbold, modern lines,with a fiberglass baseand adjustable

footrest, buttery-soft upholstery and fold-downmain-trays, plus a relaxing massage. ReachKaren Raasch, sales and marketing director, [email protected]

Demeter/Booth DS10 launches the FoolproofFragrance Blending Library, which lets you

create your own unique fragrance.Demeter’s Foolproof BlendingCatalogues are curated groups of

fragrances that can be layered orblended together to createyour signature scent. Thecollection includes 12 newfragrances (50 ml/SRP $30.00to $35.00), representing eachsign of the Zodiac. Demeteralso adds to its collection of

Classic Fragrances (1 oz./SRP $20.00). Theyinclude Raspberry, First Kiss, Blood Lime,Caipirinha, Cupcake, Saffron and Myrrh. ReachZack Melson, account executive, [email protected]

Denman Brush/Booth 37350 will debut theD90 Tangle Tamer Ultra 8-PieceRetail Pack. It contains 2 pink, 2

blue, 1 orange, 1 green, 1yellow, 1 black TangleTamer Ultra brushes ina white display. Thislarge paddle detanglingbrush has soft nylonbristles that glide gentlythrough long, thick hair,extensions and wigs toremove tangles. Also new, the D14Cocktail Fragranced

Brushes are small 5-rowstyling brushes in three limited edition

cocktail inspired fragrances: Pina Colada,StrawberryDaiquiri andBerry Martini.These brushesprovide gripand controlduring blow-drying to shape thehair easily. Thenew D17 CurlTamer, a combfor detangling wetor dry curly hair, has 12 super-smooth, extra-long teeth to gently tease and detangle hairwithout damage.

JULY 2016 7

BIR’s BIG Cosmoprof Preview cont. on page 8


8 JULY 2016


Finally, the new Ultimate Styling Kitcontains all of the tools required to create 5

fabulous hairstyles: RockChick Hair, Super SleekPonytail, Elegant SideBun, Fishtail Braid andClassic Beehive witheasy-to-follow step-by-step guides. Each kitcontains the D3 Brush,D91 Dress-out Brush,elastics, bobby pins and a

mini key ring. Denman will host a Blow-Dry Barat its booth with British Hairdressing Hall ofFame member Paul Stafford and his creativeteam from Stafford Hair in Belfast, NorthernIreland. Join in the fun at the booth for a new’do, see the latest products and enjoy a drink!

Denman also debuts the Jack Dean ShavingSystem. The line includes Pre-Shave CleansingCream with tea tree, eucalyptus extracts andmenthol; Aftershave Balm, a soothingmoisturizing balm containing tea tree,cucumber, witch hazel and oak moss; ShavingSoap with tea tree and eucalyptusand producing a rich, creamy lather tosoften beard hair and reduce razorburns; Post-Shave Facial Tonic withtea tree, eucalyptus and menthol torefresh skin and witch hazel and oakmoss to sooth, a Pure BadgerShaving Brush and a SyntheticBristle Shaving Brush. Alsoincluded is the Jack DeanPompadour Comb, with 8 widelyspaced teeth. It’s available in red,clear, black and white in a 24-piece displaypack. Reach Victoria Fishman, CEO, at

[email protected].

Doll Face/Booth DB30 seeksreps and distributorsfor its line, includingtwo new products—

Little BlackMask (SRP $58.00) and Sweet Rose5-in-1 Cleansing Cold Cream (SRP $48.00). Themulti-tasking Little Black mask helps combatpores, blemishes, dull skin and uneven skintone, leaving a smooth and moisturized finish.Charcoal purifies to extract sebum, oils andtoxins, licorice extract helps relieve the visibleappearance of problem skin and black cohoshprovides anti-inflammatory benefits. SweetRose 5-in-1 Cleansing Cold Cream cleanses,removes makeup, moisturizes, exfoliates andbrightens skin, leaving it smooth and glowing.High in essential fatty acids, rose hip seed oilmoisturizes, while 100% organic coconut oilprotects and provides vital moisture. Yoghurtextract is loaded with natural vitamins, proteinand minerals. For more information, reachJoshua Winarick, president and chief operatingofficer, at [email protected]

Dr. LiliFan/DB16 launches the Dr. Lili FanProbiotic All in One Microdermabrasion Kit(SRP $68.00) with three types of vitamin C and

peptide and probiotic.This in-home spatreatment includesMicrodermabrasionExfoliator andInstant ActivatorSerum to helpdiminish dullness and

smooth skin’s textureinstantly. The

microdermabrasion peel features threedifferent forms of vitamin C, sea salt derivedcrystals, peptides and enzymes. It’s followedwith powerful activating gel made with a trio ofalpha hydroxyl acids—lactic, glycolic andcitric—to minimize the appearance of poresand fine lines. For more information, reachSarah Xing, vice president, [email protected]. drlilifan.com

Dr. Russo Sun Protective Skincare/DB28launches Sun Protective Day Shower GelSPF30 (SRP $42.00). Based on the company’sproprietary “wash on”technology, this is thefirst shower gel thatdelivers a broadbandUVA/B sunprotection factor of30 after the productis rinsed off. Want toknow more? LucaRusso, MD, will hosta Q&A on Sunday, July24, at noon, at hisbooth. Reach Shabnam Batra, director ofmarketing, at [email protected]

Elchim/Booth 29141 debuts the Elchim LightDryer Imperial Jade special edition (salon$199.00). It’s 35% lighter thandryers in itscategory, andlooks gorgeous inits retro ’50s green color andchromed silver details. ReachKenneth Bellizi, vice president USsales, at [email protected]

éprouvage by Macadamia Beauty/Booth 18307 seeks distributors andwill preview the éprouvage Pour Hommeproducts. Products include a daily shampoo,daily conditioner, natural hold styling geland molding paste (SRP $30.00 each).éprouvage uses the science of progressive plantstem cells to prevent the appearance of hairfall and aging hair. Reach MaryHamilton Clark, vice president,business development—West, orStacey Hull, vice president,business development—East,at 800-807-3950.macadamiahair.com

BIR’s BIG Cosmoprof Preview cont. from page 7

JULY 2016 9


Essie/Booth 36395 launches Essie GelCouture, a line of long-wear enamel from Essiein an easy 2-step system. Essie Gel Couture

features 42 curated polishes(SRP $11.50 each) that combinewith a proprietary top coat toprovide up to 14 days of wearand gel-like shine. This 2-stepsystem delivers an ultra-glossyfinish, no basecoat or UV lampneeded. With this launchcomes a new bottle from Essie,

which puts a twist on the classic and is inspiredby a woman’s couture twirling dress on thefashion runways. It includes a patent-pendingswirl stem brush that controls the flow ofpolish. Reach Joe Glynn, vice president sales, [email protected]. essie.com/pro

FHI Brands/Booth 35371 introduces its line ofStylus Tools. The Stylus Elevate Iron(SRP $279.98), a texturizing and volumizingceramic styler, heats up to 410°F in less than 30seconds. Rounded U-shaped blackceramic plates allowyou to create a variety of styles.The built-in ion generatorconditions and polishes the hairfor a flawless finish. The StylusPower High-PerformanceCeramic Dryer (SRP $259.98) has abalanced AC motor for ultimate power. Itscontoured ergonomic body design allows foreasy handling and faster drying. Progressiveceramic ionic technology locks-in moisture,reduces frizz and creates long-lasting results. Ithas 3 heat and 2 fan speed settings plus 2nozzles. Finally, the Stylus Premier HighPerformance Ceramic Styler (1-inch and 1 ½-inch/SRP $279.98) heats up to 450°F in less than30 seconds. Beveled black ceramic plates glidethrough the hair for ultimate straightening,

while the contoured body creates curls andwaves. The built-in ion generator conditions andpolishes the hair for a flawless finish. ReachShauky Gulamani, president/CEO, [email protected]. fhibrands.com

Fisk Group/Booth 35420 seeks reps andlaunches the Dermactin Baking Soda Skin

Care, Dermactin Natural Soapsand Charcoal Hair Care lines.

Baking Soda skin care offersa natural and oil-free

cleanser (SRP $9.99)and scrub (SRP $9.99)to help wash awaydirt and grime whileexfoliating and deepcleansing pores.Dermactin Natural Soaps

(SRP $4.99) combines natural oils like olive andcoconut with high-end naturally occurringingredients for aninvigorating cleansethat won’t dry outyour skin. TheCharcoal hair carecollection detoxifieshair and strips awaydirt, grime, and excess oil, leaving hairvoluminous, frizz-free and healthier than ever.

Products includeCharcoal Shampoo(SRP $8.99),Conditioner (SRP$8.99) and Mask (SRP$8.99). Reach Ira Adler,vice president, [email protected]

Flip-It Cap/Booth 30087, a finalist in theBeauty Pitch, seeks domestic and internationaldistributors and beauty stores for its Flip-ItDeluxe 6 system Beauty Cap Kit (SRP $19.95)

and Flip-It Single All InOne Beauty Pack. The Flip-It! cap system allows salonand spa operators to getevery drop of thick productout of their bottle fromgallons through liters andsmaller. Flip It fits most

salon bottles worldwide and lasts for years.Green bonus: Cleaner, empty bottles join therecycling stream. Reach Jamie Kaminsky,executive assistant, at [email protected]

Florapy/DB14 will show its eight aroma-floral-therapy-infused sheet masks (individualmasks/SRP $8.00, 5-packs/SRP $38.00,multi-box assortment of 8/SRP $56.00. Inspired

by the healing powers thatblossom in nature,

The therapeuticskin carecollectionfeatures eightflower

therapy facialsheet masks,

including DeepHydration Sheet Mask with BlackberryPrimrose, Clear Complexion Sheet Mask withDandelion Lemongrass, Anti-Aging SheetMask with Calendula Sage and Detox SheetMask with Jasmine and Peppermint, whichcombine flower essences and aromatherapyinto a hydrating one -time-use sheet mask toenhance the mood and empower mind/bodybalance. Reach Jacquelyn Daniels, marketingmanager, [email protected]

Frizzoff/Booth 14182 seeks repsand distributors and launches theCurl Keeper H20 Water Bottle(SRP $11.99) and Curl KeeperSample Display Boxes(SRP $20.00). With its refillableultra-fine continual mist, the water bottlerehydrates curls and moisturizes the hair.Sample Display Boxes each contain 12 1-ouncesamples in three options: Curl Keeper Original,Gel or Styling Cream. Reach Steven Torch,CEO, at [email protected]. frizzoff.com

10 JULY 2016


Free Your Mane/DB29 launches the Mane onthe Move Travel Collection with TSA-friendly

travel sizesof best-sellers ofhair andbody careproductsfor hairthat is

processed, heat-damaged, hormonallychallenged or multi-ethnic. Formulated withvitamin- and nutrient-rich baobab oil, productshydrate, soften, smooth and improvemanageability. They’re paraben-free, sulfate-free, phthalate-free and cruelty-free. Coffeewill be served all day with champagne servedat 4 p.m. Reach Patty Schmucker [email protected]

Fromm Beauty/Booth 34231 seeks chains,schools and beauty stores for a variety of newproducts under its 1907 and Diane brands. The1907 Must Have Brush Display (above)includes best-sellers from the 1907 line. Itincludes three sizes of the Copper Brush,which heats hair 30% faster due to its copperbarrel and features antimicrobial properties,destroying 88% of bacteria and fungus. TheHot Paddle is the only paddle brush with analuminum pad. The Glosser is a naturalmoisture booster, featuring premium boar

bristles andrejuvenating nylon pins.Available in two sizes,the Square Brushmakes it easy toachieve curly, wavy andstraight styles,depending on the angleof the brush. 1907 Pink

Bow Hair Ties feature four ties to a pack, with50% of sales supporting Bright Pink, a breastcancer awareness and education organization.The company also features a variety of newheadbands (salon $12.99) and hair ties (salon$4.99 to $5.49), plus new headband and hair tiedisplay deals.

Under its Diane brand, Fromm is re-launching the professional color essentialscategory, including new color tools, foils andgloves, along with updated professionalpackaging and fresh designs for the newChunky Handle Tint Bowl (salon $2.99) andLarge 16-oz. Tint Bowl (salon $1.99). Diane alsoadds tools that support color trends, includingthe new Balayage Paddle Set (salon $7.99),which includes a long and short paddle for allhair lengths, and the Precision Tip Tint Brush(salon $1.99), which has soft, tapered bristlesfor precise application. Finally, the companydebuts beautiful new packaging that evokes aprofessional vibe and showcases these amazingtools. Reach Wade Lewis, national salesmanager, at [email protected].

Full Brow/DB4 seeks distributors and storesfor Full Brow, a boutique niche

brow color cosmetic and skincare line that featuresfashion forward branding,

luxury products and amid-level price point(SRPs $16.00 to $23.00).Reach Marie-Noelle,

owner, at [email protected]

Gordon Brush/Booth 23191 seeks distributors,stores, spas and salons for its new Foot mateCollection (SRP $24.99) of five naturalpeppermint-based foot care products thatsoothe and revitalize feet. The collection

includes Peppermint Polish, Peppermint FootSoak Peppermint/Lavender Masque,Peppermint Fizzy Foot Bath and PeppermintFoot Powder. Peppermint oil is a natural anti-bacterial that relieves itching and inflammationand provides a cooling sensation. Algae extracthydrates and has antioxidant, anti-septic andanti-inflammatory benefits. Aloe vera improvesthe skin’s ability to hydrate itself and helpsremove dead skin cells. Reach Alan Schechter,vice president, sales and marketing, [email protected]. footmate.com

Grande Lash MD/Booth 38184 seeksreps and debuts new packaging forGrandeBrow-Fill (SRP $19.95). This

tinted brush-on brow gel isformulated with fibers and

peptides that adhere to eventhe finest brow hairs, leavingthem thicker and moredefined with a singleapplication. It covers graysand delivers productnaturally to sparse areas. Itcomes in light or dark shade.Reach Karen Mones, sales,[email protected]

Greyfree/DB12 debuts Greyfree ShowLashMascara with Optional Fibers (SRP $32.00).The gluten-free, paraben-free and fragrance-free formulacontainsvitamins andbiotin tonourish thelashes. Thebanana-shapedbrush allowsfor optimumcurl. Theoptional fibersare made from green tea and hydrolyzedkeratin protein, which gently thickens thelashes. The company seeks reps, distributorsand stores. For more information, reach AshleyClevenger, executive director, sales andmarketing, at [email protected]


GW Cosmetics/Booth 35384 seeksdistributors and beauty stores for its newBeauty Lash System, which provides color,growth, style and care for lashes and brows. Anew kit (salon $29.95) tints lashes and browswith plant-based formulas in 2 simple stepsand 3 minutes. It’s available in four colors. NewBeautyLash Styling Gels (salon $39.95) inassorted colors keep brows in place. Newpeptide-based Growth Serum for Lashes(salon $69.95) workswithout hormonesto provide longer,thicker lashes. Alsonew is theRefectoCil BrowColouring Kit forHair Stylists (salon$89.99). ReachKippy Spergel,executive brandmanager, [email protected]. en.gwcosmetics.at

Hairevolution/Booth 40382 seeks reps anddistributors for its new Shaving Serum(8.5 oz./SRP $17.50) and After Shave Tonic(8.5 oz./SRP $15.50). Shaving Serum'shypoallergenic formula has aloe vera extractto soften the skin and hair for an ultra-closeshave, without irritation. Itprovides slippage,preventing razor burn andingrown hairs. After ShaveTonic’s pH-balancedformula balancesand soothes skin.Aloe extract andvitamins E and Dnourish andmoisturize. This anti-septic and anti-bacterialformula calms skin and closes pores. ReachGeorge Cerna, sales director, [email protected]

HairMax/Booth 22087 will debut a newformula and new packaging for Hair BuildingFibers, an addition to its den*si*ty collectionof high-performance products to protectfragile thinning hair and optimize scalp health.This sulfate-free topical hair care line cleanses,hydrates, nourishes and revitalizes hair. Theline also includes a sulfate-free shampoowith DHT blockers, anti-oxidants andtherapeutic botanicals; a sulfate-freeconditioner, featuring plant extracts, vitamin Eand moisture-locking polymers; Revitalizer,which exfoliates the scalp, dissolving excessbuildup that can clog hair follicles and inhibithair growth; Activator Serum, containingthree independent DHT blockers, niacinamide,anti-oxidants and other vital ingredients tonourish the scalp and encourage naturallythicker, stronger, healthier looking hair; anddietary supplements, which provide nutrients,including biotin, DHT blockers, niacin andMSM. hairmax.com

Hempz introduces its Limited EditionSignature Collection Pure Hemp BodyCollection. Pure natural hemp seed oil, sheabutter, essential vitamins and skin enhancingproperties nourish, condition and leave skinfeeling hydrated, conditioned and revitalized.

Limited Edition SignatureCollection Pure Hemp Herbal

Body Moisturizer (17 oz./500 ml/SRP $23.00) is alightweight, dailymoisturizer that soothes,calms and softens all skin

types. Pure HempHerbal Hand & FootGlaze (3.4 oz./100

ml/SRP $15.95) is alightweight, concentrated formula thathydrates, conditions and protects. Pure HempUltra-Hydrating Herbal Bath, Body &Massage Oil (4.2 oz./125 ml/SRP $15.95) is amulti-purpose, silky, lightweight, non-greasyessential hydrator that vanishes into skin,sealing in moisture and leaving skin feelingsmooth, conditioned, heavily hydrated andradiant. For more information, reach LouGeorgelos, senior vice president, sales andmarketing, at [email protected]

iBeauty Exchange/Booth 22075 seeksdistributors and stores for its new Topiclear

Skin ToneBody Oils(SRP $8.99).They fadedark spots togive skin asmooth, eventone. ReachJohnnyGraterol,

vice president of sales, [email protected]

IBD/Booth 33279 launches Advanced WearPro Lacquer in 96 shades to match every ibd

JustGelpolish. The3-stepsystemincludesBondingBase Coat,HighlyPigmented

Lacquer and High Performance Top Coat fora strong, protective shine. Reach MarkMoesta, vice president of professional sales,at [email protected]. ibdbeauty.com

Inoar Professional/Booth 35255 seeks repsfor new Arganplex (salon $17.00), a 3-partsystem that protects the hair’s bonds duringbleaching, coloring and straightening, reducing

damageand leavinghairstronger.To use:Add #1Additiveto the

color mixture. After rinsing, add #2Reconstructor, allow it to process for 5minutes. Rinse, then shampoo. Clients use #3Home Care between salon services. To learnmore, reach Flavia Vieira, director of sales andoperations, [email protected]


JULY 2016 11

12 JULY 2016


Itiba/DB26 launches Crucian Spice ScentedBody Polish (15 oz./SRP $38.00). Sugar and

cornmeal polishand exfoliate skinfor a smooth andclear complexion.Body polish isblended withvitamin- andnutrient-richcoconut, avocadoseed, shea butter

and essential oils that moisturize skin for aclear, glowing complexion. Itiba body polishescome in a variety of island scents, includingMango, Crucian Spice, Kaya, Papaya and Cariblime. Reach Yoki Hanley, founder, [email protected]. itibabeauty.com

Jessica Cosmetics/Booth 34371 debutsHoliday Holo-Glam, three shimmeryhologram shades (salon $9.90). They’re alsoavailable in a pro duo kit (salon $13.90) thatincludes the Custom Colour and the matchinghologram gel. Jessica’s Holo-gram gift box(salon $13.90) showcases shades Hearts on FireRed, Light Up the Sky Blue and Purple Lust.

Also new, Phenom’s Precious Collection(salon $11.00) applies like a polish, wears like agel and shines like a diamond. It’s available inthree fast-drying, long-lasting, chip-resistantVivid Colors: Antique Silver, Gold Vermeil andStar Sapphire. Each gift box includes aPrecious Vivid Colour, Finale Shine Topcoat

andcomplimentarytreatment.Jessica’s FallCollection, Intothe Wild,features six bold,vamp-inspiredshades ofCustom NailColour (15ml/SRP $9.00)

and matching Geleration (15 ml/list $13.90)with a rich depth of color with warmundertones. Plus, you can preview the Spring2017 collection. Reach Adrienne Kramer [email protected]

KareCo/Booth 30169 debuts the TangleBuster Brush (salon $12.50), aflexible paddle brush thatmassages the scalp as itdetangles wet or dry hair withno pulling or breakage. Thevent base allows for consistentheat flow, while natural ionicminerals emit negativeconditioning ions. It eliminatesfrizz and fly-aways. ReachJennifer Jeziorski, vice

president of sales and marketing, [email protected]. kareco.com

Kayline/Booth 35395 previews the BT ClipperTrays to keep clippers safe and organized, and

the SK38 LE SkateKart Lite (salon$254.00), a light anddoorless version ofthe company’spopular Skate Kart.Three versions ofthe Clipper Traysare available: TheBT4 (salon $28.00)

with space for 4 clippers, the BT5 (salon$32.00) with space for 5 clippers can be usedas a Skate Kart Accessory (Topper/above) orused on countertop and the BT8 (salon $38.00)with space for 8 clippers. The BT4 and BT8 arecountertop only. Reach Scot Bateman, salesmanager, at [email protected] beauty.com

Keratherapy/Book 33051 seeks reps for newTrueplex (4 oz./salon $45.00, 16 oz./salon

$139.00), a bondrecovery systemthat can reverseexisting damagecaused byprevious color,chemicals, hottools and harshenvironmental

influences. Trueplex can also prevent damagecreated by chemical, mechanical andenvironmental stress. Reach David MulhollenJr., president and co-founder, [email protected]. keratherapy.com

Lakme, marketed through Depasquale/Booth34335, seeks distributors and adds twoproducts to its Bio Argan line, which features

100% organic,ecocert certified andsustainable argan oilfor glamorous hairthat is silky, shinyand moisturized.New Bio ArganHydrating Shampoo(300 ml/SRP $28.00)

is sulfate-free and color-safe, and leaves hairhydrated, manageable and easy to comb. BioArgan Hydrating Mask (250 ml/SRP $40.00)nourishes, conditions and repairs damaged hairand split-ends, while improving texture,elasticity and manageability.

Finally,Lakme USAdebuts itsMimeticCollection, atribute to haircolor that addsvitality andcharm to thelife of everywoman. Thecollection features the Golden Wild Bob, DarkRetro Waves and Red Twisted Curls. Reach JoeMastalia, president of Lakme USA, [email protected]. lakmeusa.com

La Palm/Booth 27169 launches the Gell IITimeless Treasures Fall 2016 Collection,

inspired bythe glam ofthe 1930s(salon $11.00per bottle),and Pure

Organics Spa in a Box (salon $1.35). TimelessTreasures include six shades—Envious, GoldDust, Plum Perfection, Timeless Teal, CocoaCrème and Vanilla—of the no base coat gelpolish infused with vitamins. Spa in a Boxprovides a relaxing, luxurious spa experience ina single-use pedicure or manicure treatment toenhance skin with essential oils, minerals andantioxidants. Each packet is filled with productfor a single spa treatment and includes four


steps: Ocean Salts, Sugar Scrub, PurifyingMask and Massage Lotion.Flavors include Citrus OrangeLavender Blossom, HawaiianOrchid, Cucumber Splash andGreen Tea Acai. Reach MargoReed, director of businessdevelopment, [email protected],lapalmspaproducts.com,

pureorganics.us

LightStim/DB33 seeks reps and distributorsfor its new LightStim for Pain Belt (SRP$329.00). The hands-free device emits lightenergy that reduces inflammation andincreases circulation to deliver oxygen andnutrients to tissues in need of repair. Thereduced inflammation helps to relieve pain

naturally. Itcontains 3pods with 52LEDs perpod. It is FDAcleared andincludes a

case for storage and travel. Lightstim alsoadds a sage color for its LightStim forWrinkles (SRP $249.00). It is FDA cleared totreat wrinkles on the entire face. ReachRichard Maher, educator and trainer, [email protected]. lightstim.com

Lotus Rx Hair Solution/DB27 debuts asulfate- and salt-free shampoo andconditioner (8.45 oz./250 ml/SRP $30.00each). Pyrithione zinc treats dandruff whilegently cleansing and moisturizing hair andscalp without stripping color. Chamomile and

nettle reduce redness, itchingand inflammation. The linefeatures sustainable packagingwith soy-based ink and ships in100% recycled paper shippers.Lotus Rx will be featured in theBoutique Sample Bar and is afinalist in product innovationfor the ICMAD City Awards.Reach Katharine Grimmer,

owner, at [email protected]

Make-up Designory/MUD Cosmetics/Booth22074 debuts Water Resistant Mascara (SRP

$20.00) and Facial Cleanser & MakeupRemover (SRP $32.00). Lengthening and

pigment-rich water-resistantmascara with a squeezable

tube offers all-day, smudge-freewear. Facial Cleanser & Make-upRemover dissolvesthe daily build-upof dirt and makeup.Natural oils andOmega Plus

provide maximum antioxidantprotection. MUD seeks domesticand international distributors andstores. Reach Troy Watson, salesrepresentative, at [email protected]

Malibu C/Booth 23121 willunveil an extensive repackagingof its core liquid products in its Wellness HairCare Collection. The new packaging in a colorbeing referred to as “Maliblue,” has taken key

elementsfrom thepreviousgeneration ofWellness HairCare andimprovedupon them.

Additionally, Malibu C will launch awellness skin care collection with customized2-step skin care regimens. Products includeAcne C Serum (30 ml/SRP $80.00), AcneCrème (1.69 oz./SRP $70.00), Perfection CSerum (30 ml/SRP $80.00), Perfection VitalCrème ( 1.69 oz./SRP $70.00), Sensitiv CSerum (30 ml/SRP $80.00), Sensitiv VitalCrème(1.69 oz./SRP$70.00),Eczema CSerum (30 ml/SRP $80.00)and EczemaCrème (1.69oz./SRP $70.00). Reach Jerri Jones, director ofdomestic sales, at [email protected]

Mia Beauty/Booth 28169 launches the HotBrush (10.5 inches/SRP $29.99), an electricaltool that straightens hair and increases shine.Reach Carolyn Reeves, sales, [email protected]

Mitch Stone Hair/GM & Associates Booth32279 debuts Mitch Stone Luxury Repair &Style (SRP $24.00), a luxurious dual-actionleave-in treatment thatnourishes and repairs strands,while smoothing frizz for apolished look. The ultra-hydrating formula isrich with argan oil,coconut oil, sweetalmond extract,olive oil, mangobutter and sheabutter and includes Mitch Stone’s proprietaryblend of vitamins and fruit extracts, includingvitamin B, C, E and papaya extract. It’s free ofparabens, sulfates, glutens, glycol, silicone,synthetic colors and petrochemicals. ReachChristina Graham, operations, [email protected]

Mykelle Jo Beaute, LLC/DB20 seekscommissioned-based U.S. reps, stores, salonsand spas forits anti-agingproducts andObsessedMineralsnatural basedglamour colorcosmetics(SRPs $15.00-$55.00). Colors are high intensity, vivid,blendable and long-lasting. Natural oils aremixed with other anti-aging ingredients toimprove skin’s texture and appearance. ReachDr. Michael Huwe, president, [email protected]

JULY 2016 13


14 JULY 2016


Nail Alliance/Booth 33193 debuts productsunder its Gelish, Morgan Taylor, Artistic and

Nail Harmonybrands. Gelishoffers the 18GPlus (salon$299.99), whichcures GelishFoundation injust 5 secondswith Safelight

Technology. It’s also pedicure-friendly. Itfeatures an illuminated comfort pad, digitaltouch screen display and a patented eyeShieldto limit light exposure. Reach Michael Lively,national sales manager, [email protected]. nailalliance.com

Morgan Taylor launches the Bare LuxuryComplete Pedicure and Manicure System(4-pack/salon $3.49, 24-piece display/salon

$83.76) infour mood-alteringfragrances.Bare Luxuryoffers salon-safe,professionalresults inconvenient,sanitarypackettes.Reach

Michael Lively at [email protected]

Entity debuts the Entity Dip & BuffAcrylic Dip System. The super-fast, easy andprecise system creates the most natural lookon nails with flawless French smile lines everytime. It soaks off using foil wraps. The systemincludes Prep (salon $5.95), Base Coat (salon$7.95), Activator (salon $7.95), Top Coat (salon$7.95), Brush Restorer (salon $7.95), Dip Jar(salon $9.95), 1-oz. Powders (salon $12.95) and3.7-oz. Powders (salon $39.95). Reach JonathanOzerethy, brand manager, [email protected]. entitybeauty.com

Nail Harmony launches the ArtisticColour Revolution system (SRP $4.95). Threeelements—Reactive Bonder (one coat),Reactive Hybrid Colour (two thin coats) andReactive Gloss (one coat)—bind and react

with each other. The 5-free formulationprovides breakthrough shine, up to 10-day wearand 56shades.ReachShawnSellers,Artisticnationalsalesmanager, at [email protected]

Nattura Labs/Booth 26075 seeksinternational distributors for Tec Italy, itsflagship brand, which is launching Designer

ColorInfinite(3 oz./list$5.95)professionalhair colorwith direct

coverage. It contains high purity pigments, silkamino acids and a low ammonia level, forexcellent performance with intense, deeperand long-lasting radiant color. Reach LissettePrekop, exports administrative manager, [email protected]://tecitaly.com/

Nordic Care/Booth 34035 launchestreatment creams and oils for hands, feet and

body (5-oz. airlessbottles/SRPs $22.00 to$38.00), featuring Nordicextracts and essential oils.Products include Vitamin-Enriched Hand Cream,Therapeutic Foot Creamand Hydrating BodyCream.Formulas are

free of parabens, dyes, syntheticfragrances and gluten, plus they’renot tested on animals. Also newis Night-time Foot Oil with 100%natural coconut, almond, avocadoand patchouli oils to treat dryfeet and cracked heels. ReachCarina Hellgren, CEO, [email protected]. nordiccare.com

NSI/Booth 38222 launches the Balance LED,UV/LED Lamp, which cures both UV and LEDproducts evenly. Itlevels smoothly andholds a perfect smileline, so it’s ideal forintermediate levelgel users. The gel’smedium-to-thickconsistency has aself-leveling coating that allows for a moreeven finish. It’s ideal for natural nails, tips andoverlays or sculpting. The company will host ameet-and-greet at Mandalay Bay on Sundaynight. Stop by the booth for an invite. ReachIsabel Fisher, vice president of sales andmarketing, at [email protected]. nsinails.com

Olivia Garden/Booth 31409 seeksdistributors and stores for its new

NanoThermicCeramic + Ion FlexBrush (NT Flexco/salon $12.95, NTFlexPro/salon $11.95,NT FlexBr/salon$12.95). FlexTechnology and apatented dual-curveshape provide scalp-hugging comfort andstyling control.Ceramic technologyenables the brush to

heat up faster and retain heat longer, whiletourmaline ion technology adds shine whileeliminating frizz and flyaways. Three bristletypes are available—100% boar bristles, ionicbristles and a special blend of Ionic and 100%boar bristles. The extra-large vents allowgreater airflow to reduce drying time. ReachAnne Maza, vice president of sales andmarketing, at [email protected]

Omega Labs/Booth 35209, aRobanda International brand,introduces several items. NailedIt Base Coat (SRP $5.25) works asan adhesion base coat, as well asa hardener for nails. AcceleratedShine Top Coat (SRP $5.25) is a


fast-drying, high- shine top coat. The formulahelps seal the polish and creates along wear and adds life to themanicure. The Omega Labs Fall 2016Collection features colors(SRP $7.00) offered in thepantone fall season 2016palette. The Neon HorizonBlue comes under auniversal color for the

season, while the Purple Rain andSensual Grey come under the coolcolors for the season. Finally, the

new Lacquerand Nail Art FloorDisplay ($1,450.00)includes 480 nail stripers,816 nail polishes, 12 NailedIt Hardener and BaseCoat and 12 AcceleratedShine Top Coat. ReachAnita Zappacosta, salesrepresentative, [email protected]

Orly/Booth 32334 debutsBreathable Treatment +Color (SRP $8.99), aprofessional treatment and

color in one. Advanced Oxygen Technologyallows air and hydration topenetrate to the nail. This newtechnology, coupled with ablend of argan oil, vitamins B5and C promote hydration andheal damaged nails, whilestimulating nail growth. An all-in-one product formulation withadhesion promoters and shineadditives eliminates the need fora basecoat and topcoat. Reach Colin Sillery,

sales, at [email protected]

ORG Skincare/DB11 introducesproducts under a variety of brands.Cosrx: Blackhead Liquid Power(100 ml/SRP $22.00) reduces theformation of blackheads and excesssebum and hydrates the skin. Madewith white willow bark water rather

than purified water, and with betainesalicylate, natural BHA ingredients, itstrengthens skin. It exfoliates to preventblackheads, brightens andwhitens for a more evenskin tone and fightsblemishes. Cosrx: AcnePads (70 pads/SRP $20.00)clears up existing pimplesand helps eliminateblackheads. Betain salicylateremoves dead skin cells and clears skin tone. Itleaves a matte finish.

Thank You Farmer Sun Essence (40 ml/SRP $27.00) is a moisturizing sun essence with

an airy touch. Sacha inchi seed oilhas omega-3 fatty acid to helpprevent blemishes and protectagainst UVA and UVB rays. The anti-wrinkle formula provides extranutrients to revitalize,protect and restore skin.New Thank You Farmer:Back to IcelandCleansing Water (260ml/SRP $29.00)features Iceland mossextract to soothe skin,

moisturize and protectagainst aging, leaving

skin free of residuewithout tightness or dryness.http://tyf.co.kr/en/main/

Leaders Snail Therapy FirstAmpule Mask (23 ml/SRP$10.00) rejuvenates and balancesaging, dry, sensitive or troubledskin and relieves internal andexternal stressors with snail secretion filtrateand chamomilla flower extract. Leaders Mela-Tox Ampule Mask (23 ml/SRP $10.00)brightens tired, aging, dull or uneven skin withalpha-bisabolol (3000 ppm) and evening

primrose flower extract.leaderscosmeticsusa.com/

Skinrx: Madecera Cream(50 ml/SRP $35.00, 15 ml/SRP$15.00) features a powerfulcombination of naturallyfermented ceramide (10,000ppm) and ancient herbal remedymadecassoside to rebuild the

skin’s ability to repair itself. This multitaskingmoisturizer hydrates, nourishes, brightens andreduces the appearance of fine lines. Itstrengthens skin’s barrier to help retain naturalmoisture, heals and repairs. skinrx.co.kr

Whamisa Sea Kelp Mask (SRP $14.00) forall skin types is a next-generation sheet maskmade of nutrient-dense, 100% sea kelp todrench the face in ultrahydration and nutrition. Itprovides anti-aging,brightening andsmoothing benefits forinstantly radiant skin. Skinremains hydrated for upto 72 hours.whamisa.com

O.R.G. Skincare Oxygen Cleanser withCollagen (59 ml/SRP $44.00) features aproprietary gel-to-mousseactivation that produces a liftingeffect, leaving skin refreshedand smooth. A dual-action foamcleanser, it removes dirt and oil,as it tightens pores withoutover-drying. Collagen agentrapidly revolumizes skin. For allORG brands, reach SarahChung, CEO, [email protected], http://cosrx.kr

Palladio Beauty/Booth 22169 will launchseven cosmetics. Velvet Matte MetallicCream Lip Color (SRP $7.00) adds metallicpearls to top-selling velvet matte for an

opulent twist. Enhanced with greentea and vitamin D, this creamy

formula is long-wearing. DoubleAgent Mascara (SRP$12.00) in jet black is alash extender and

undercover fiberbooster. Sculptingfibers boost lashlength and volumeto create the

appearance of false eyelashes injust 2 steps. Accent lashes duringthe day with Step 1, then buildthem up at night with Step 2 for astriking bold look.

JULY 2016 15



Brow Definer Micro Pencil in four naturalshades creates precise detail with a long-lasting

staying power. The spooley brushblends color effortlessly for anatural finish. Brow ObsessedMousse with Fibers in twonatural shades builds sparsebrows and fills in gaps. Browslook naturally full and healthy,thanks to a tapered brush forblending and a precision tip forshaping. Brow

Styler Tinted Gel in twonatural looking tintstames wild brows withholding power. Finally,Matte Bronzer inthree natural shadesblends with natural skintones to provide a rich colorpayoff for a beautiful sun-kissed look all yearround. Reach Lorraine Guzzo, director ofsales, at [email protected]

Paradigm Style/Booth 31086 debuts ThePivot (above, SRP $189.00), a dual axis hairdryer,which allows greater range of movement overthe client’s head. Reach Marco Giovanni,marketing director, [email protected]. For orders of morethan five, customized pricing is available. Usecode BIR for a 50% off SRP discount.newhairdryer.com

PhillipsBrush/Booth38380 debuts theFlexx CushionBrush (salon$8.00). It features afully ventedflexible cushion,which allows

maximum air flow and cuts drying time in half.Flexible plastic bristle glide through the hair foreffortless detangling. Reach Bart Simon,president, at [email protected]

Pink Pewter/Booth 38438 launches StyleRefresh-Volumizing Dry Shampoo(SRP $20.00). It boosts body andtexture, absorbs oil and providesinstant volume. The Morgan WrapAround Band (SRP $40.00) is hand-beaded with a repeating pattern ofoval and teardrop shaped beads andtrimmed with small seed beads.Bobby pin ends help secure the look.Reach Paolo Aristodemo, vicepresident of sales, [email protected]. pinkpewter.com

ProRituals by Robanda/Booth 35209 seeksdistributors and beauty stores for its Prorituals

Men’s line. Products includeHair Wax (SRP $17.00)

with chia seed oil, MegaPom (SRP$17.00) with

pro-vitaminB5, Hair

Treatment Oil (SRP $18.00) with fiveplant oils and omega fatty acids andOil-In-Reviving Cream (SRP $20.00)with seven plant oils. Reach AnthonyLeib, vice president sales, [email protected]

Purecode/DB19 debuts the Infuse Pro VaporIron (SRP $249.99) in shimmering matte gold orblack salon black, UV & Heat Protector Serum(SRP $16.99) and Volume & Heat ProtectorSerum (SRP $16.99). The Infuse Pro Vapor Ironuses the two serums to protect the hair during

styling with

humectants, vitamins and natural antioxidants.Argan oil, glycerin and glycolic acid are sealeddirectly into the hair to smooth and protect,leaving hair softer and shiner. The iron features

6 temperature controls, ranging from 300 to450°F with LED read and 2-hour auto shutoff. Itcomes with a heat-resistant travel bag.Purecode UV+HeatProtecting Serummoisturizes, deflects UVA& UVB rays, preventscolor fading, protectsfrom heat damage andprovides radiant shine.Purecode Volume +Heat Protecting Serumboosts body, protectsfrom heat damage/dryness, provides radiantshine and promotes healthy hair. Reach NancyShadlow, director of sales and marketing, [email protected]

Quality Pencils Inc. with The KirschnerGroup Booth 36211 introduces a new brandidentity with new packaging for its Graff*Etchhair pattern pencils, which are now packed intheir ownindividualboxes andalso in aboxed 24-piece pre-packdisplay, createdby artist Annel Muniz of Miami. The newpackaging distinguishes Graff*Etch hair patternpencils, which were created with a creamy,blendable and gentle formula for use on anewly shaved, sensitivescalp, from knockoffs. Thenew packaging also makes iteasy to retail Graff*Etch soeach client can purchase afresh new pack to be used inthe barbershop or salon,take home and bring itback. For moreinformation about theoriginal Graff*Etch

collection of pencils,reach Linda Eisner

[email protected],pencilmeincosmetics.com,graffetch.com

16 JULY 2016


Reuzel/Booth 36075 seeks distributors for itsnew beard care products and aftershave.Beard Foam (SRP $12.95), a patent-pending

leave-in beard conditioner,deodorizes and tames the

beard. Beard Balm (SRP$12.95) features sheabutter and argan oil to

moisturize, as it controlsand shapes even unruly

beards. Aftershave (SRP $10.00)features the original scent fromthe world-renowned SchoremBarbershop with bright citrusnotes and woody hints ofsandalwood. It leaves the skinrefreshed and smooth. ReachLaurence Hegarty, senior vicepresident of sales, [email protected]

Rodial/Booth 15179launches Banana Powder (SRP$57.00), a yellow-tinted powder that suits a

range of skin tones and canbe used in a multitude ofways. Used as a highlighter,it enhances facial contours

with a mattifying finish. Itdisguises dark circles,corrects redness andpink undertones,neutralizes blue

undereye circles andconceals for a flawless look that lasts withoutcaking for a flawless finish. Reach StephanieNorton, international account coordinator, [email protected]://rodial.co.uk/

ScentInvent Tehnologies/DB17 launchesLinger Lasting Fragrance Primer (50 ml/SRP$30.00), a lasting scent primer that helps

extend fragrance wear. It createsan invisible shield that preservesskin’s moisture, as it balances itssurface for scent that lasts andmemories that linger. Reach AbbyWallach, co-founder/co-CEO, [email protected]

Shampooheads Professional/Booth 39535seeks distributors for its new children’s salonhair care brand created by The Bell Family.Teens and tweens helped create the look andfeel of the by-kids-for-kids products. The rangeincludes Strawberry Kiss Daily Shampoo(500 ml/SRP $19.95), Conditioner (200 ml/SRP $14.95) and Detangler and Blow-DrySpray (200 ml/SRP $14.95); Tropical TwistMoisturising Shampoo (500 ml/SRP $19.95)and Conditioner (200 ml/SRP $14.95); andBlueberry Burst Cleansing Shampoo(500 ml/SRP $19.95) and Sculpting Gel(200 ml/SRP $14.95). Tear-free formulationscontain natural fruit extracts, are pH-balancedand are free of parabens and gluten. ReachJoscelin McCourt, general manager for theAmericas, [email protected]

SoCozy/DB40 launches two products for kids.Developed for curly hair, Boing Leave-InConditioner (SRP $12.95) is a multi-purpose

lightweight conditioning spray thatdetangles knots and restores curls’softness, strength andmanageability. It moisturizes,nourishes and rebuilds damagedcuticles, prevents split ends andstops breakage. Perfect for use onwet or dry hair, it seals the cuticleto lock in moisture,

enhance shine and diminish frizz.Part of the three-step system,

Boo! Lice Scaring Spray now comes inan easy and portable travel-friendlyversion—Boo! To-Go Leave-In Spray(SRP $9.99) The same formula,featuring natural ingredients that helpkeep lice away, is the perfectcompanion for all travels and to pack for campand back-to-school. Reach Denise James, vicepresident of sales and business development,at [email protected]. socozy.com

Spilo Worldwide/Booth 36371 introduces abrand refresh of the Mehaz ProfessionalImplement line. The new packaging features aclean, linear designthat showcasesMehaz’s award-winningimplements.Categories aredefined byproduct and pricepoint with theElite Collection indark blue and the Essentials in light blue. Easy-to-understand front descriptors helpconsumers understand the key features andbenefits of each product. Flex Format boxesare peggable for branded merchandising unitsor in-line formats and free-standing for on-shelf display. Spilo will also feature its Rubisand Personna brands. Spilo invites professionalbeauty distributors and store personnel to stopby. Reach Misty Becker, vice president sales,at [email protected] spilo.com

Spoolies Hair Curlers/DB21seeks beauty stores for itsnew large size (SRP $34.99).This retro-favorite heatlesshair curler is made inthe USA and providesclassic curls with amodern twist. Usethem to create beachwaves and spiral curls on long or thick hair.Reach Jeanne James, owner and founder, [email protected]. spoolies.com

Spornette/Booth 30277introduces The Swizzle (SRP$8.00 each, 10-piecedisplay/salon $40.00), a newbrush from Spornette that haswavy nylon bristles that glidethrough the hair to detangle wetand dry strands. The wavy bristlesreduce breakage, flyaways andstatic. The Swizzle brush isavailable in pink, blue and black.For more information, contact JeffSporn, sales, at [email protected]

JULY 2016 17


18 JULY 2016


Theorie/Booth 35241 seeks distributors for itsnew Saga and Quantum tool collections, plusnew Pure Professional care and styling

products. The newSAGA TitansculptThermal Brushfeatures SAGATitansculpttechnology forfaster, smoother,

effortless sleek styles and adjustable heatsettings. Also new, the powerful, ultralightweight SAGA 4200 Dryer (SRP $198.00)minimizes noise with a built-in soundsuppressor. The new Pure Professional care linefeatures Elemental Botanical Complex to treatand repair fragile, flat, frizzy strands. It includesShampoo, Conditioner (400 ml/SRP $28.00to $37.00) and Restoring Mask (200 grams/SRP $34.00)in theVolumizing,RestoringandSmoothingCollections.Reach Carrie Robinson, vice president ofsales, at [email protected]

Tigi Cosmetics/Booth 3141 reveals a curatedupdate of new products, colors andinnovations in enhanced premium-gradepackaging. Formulations provide superiorpigmentation and are fully globally compliant.The company seeks distributors and beautystores. Reach Jon Song, director of businessdevelopment Asia Pacific, Canada, USA, [email protected]. Reach Roberto Duque,director of business developmentLATAM/EMEA, at [email protected].

Valera/Booth 36335 seeks North Americandistributors for its new tools. The Classic 1955metallic salon hairdryer (salon $179.00) is

designed for barbershops. It features a metalbody in chrome-platedpremium steel, anelegant retro design inbarbershop style and colors anda powerful AC long-life motor. Inaddition, the new Valera SalonExclusive line features threehairdryers made in Switzerland.They combine high performance,low noise, lightness and excellent ergonomicsand feature Smart Airflow Technology. TheUnlimitedPro 5.0 (salon $299.00) has 1875watts of power and a BLDC brushless motor.The MasterPro 3.2 (salon $199.00) features1875 watts and an AC motor (salon $199).Finally, the MasterPro 3.0 Light (salon $169.00)offers 1600 watts and a lightweight DC-Promotor. Reach Pascal Aenishänslin, salesmanager, at [email protected]

Wahl/Booth 35395 introduces the 5-StarBarber Combo (SRP $105.00),featuring the Legend clipper andHero trimmer. The lightweightclipper comes with a deep-toothblade for precision fading. Apowerful v9000 electromagneticmotor provides continuous power.

The 5-Star Hero is a miniature t-bladetrimmer for lining and artwork. Alsonew, the 5-StarFinale (SRP

$90.00), acord/cordlessshaver/shaper, isdesigned for finishing

and blending bald fades,cleaning up hair and necklines and eliminating stray hairs. Both areavailable in a new black and gold package.Reach Anne Marie Kollias, national salesmanager, at [email protected].

wahlclipper.com

Wet Brush/JD Beauty Group/Booth 36171 introduces the EpicSuper Smooth Blowout Brush (2-

inch/SRP $25.99, 1 ¼-inch/SRP $21.99).It features MultiGrip Bristle technologythat grabs the hair for better tension.

The ceramic surface acts as an iron, smoothingand adding shine, and the barrelgets extremely hot for styling.The Epic Deluxe Shine PaddleBrush (SRP $23.99) combines WetBrush’s IntelliFlex bristles with100% natural premium boarbristles. It detangles and spreads hair’soils from root to tip for shine. ReachAnthony Melzi [email protected]

Zadro Products, Inc./Booth 31091 launchesthe Ultimate LED Make Up Mirror for vanity,wall mount and travel (SRP $59.99). It features asleek design and perfectly replicates daylightfor a flawless makeup application. It offers 1Xand 10X magnification and collapsesdown to just 1½ inches for travel.Reach Sande Zatt,director of sales, [email protected]

Zotos/Booth 29291 seeks distributors for thenew Luxe Majestic Oil line. It features asulfate-free hydrating shampoo andconditioner, an oiltreatment, an ultra-hydrating styling creamand a hydrating repairmasque (SRP $12.99each). Moroccanargan oil andkeratin proteinhelp make hairstronger, smoother and softer.

Also new, the Zotos 180PROTEASEless Volumizing PowderShake (SRP $12.99) createsvolume without the damagingeffects of teasing. A unique clayand silica blend starts out as apowder and then transforms intoa spray when shaken. For moreinformation, reach Bruce Selan,vice president of sales, [email protected]


very year, Beauty Industry Report checksin with Harlan Kirschner, CEO of The

Kirschner Group, to get his take on the pulseof the beauty industry. Between leading thelargest manufacturers rep group in the countryand serving on various boards and attendingtoo many shows to count, Harlan speaks withthousands of people a year. Multiply that bythe largest global sales team in the beautyindustry, and he has a unique perspective onthe changes, evolution and successful strategiesfor the beautybusiness. BIR: Welcome back,Harlan. What is thestate of the beautybusiness?

Harlan Kirschner(HK): The domesticand global beautyenvironment ischanging and evolvingat a record pace.Strategies that workedpreviously are notnecessarily effective today. We now have socialmedia, mega distributors, booth rental andbeauty suites, Amazon and a strong U.S. dollarall posing opportunities and challenges.

The U.S. and global economies are stagnantat best, so business is challenging for ourcustomer base. We are stepping up all aspectsof our services to gain market share and bemore aggressive in our offerings. The consumerand licensed professional are looking for value,are highly educated thanks to the internet anddemand affordable quality. It is the salesperson’s responsibility to be creative, customizeprograms and add value to every sales call.BIR: How would you define what you do?

HK: Manufacturers representatives areindependent professional providers of fieldsales support and account management. Wetypically handle a portfolio of related but non-competitive product lines working under acontractual agreement within a definedgeographical territory on an exclusive basis. Thesales rep’s income is directly tied to personalproductivity and performance.

BIR: How do you add value?HK: Company leaders are under constant

pressure for greater profits, faster acceptanceof new items and more efficient go-to marketstrategies. When they outsource sales functionsto professional sales companies, they canconcentrate on their core competencies andinternal business development.

With our customers, we have long-term,stable relationships and understand their totalcorporate cultures. We know each of theimportant managers and have access to themfrequently. They know that we have a long-term commitment to their businesses and thatwe serve as a multifaceted resource. We takeless of their time, as we provide more efficientsales calls, cover several product lines in asingle meeting and understand their objectives.Finally, we bridge the communication gapsbetween all departments and assure smoothand effective sales plans. We are a resource forcompetitive analysis, market conditions,constructive processes and trends. BIR: Why would an established brand utilizea manufacturers sales agency?

HK: We are a predictable sales cost andwork only on commissions. We are moremotivated because we profit only when wewrite business. Professional sales people aremore knowledgeable about the territories theycover, because they live in their territories,service all customers in their regions and havelongstanding relationships with buyers anddistributor salon consultants. We are able tocall on every customer in a territory, many ofwhich are too small to be profitable for a directemployee to visit. We are not an additionalchannel, as manufacturers ship and bill directlyto our customers. We offer better marketintelligence and lower sales costs, asmanufacturers do not have to pay airfare,hotels, car rentals, insurance, taxes or beexposed to liabilities.

Additionally, we offer vendors risk-freeexploration into new markets and theopportunity to lower overhead and standardizesales costs. Lastly, our sales team is highlytrained with a problem-solving approach—bothselling products in and selling them through.

BIR: How can you be as effective as a directsales employee?

HK: The average tenure of our sales teammembers is 16 years, which gives us moremature, experienced and successful salespeople. In contrast, the average tenure forcompany sales people is 3 ½ years. BIR: How is the international business?

HK: This year has been challengingeconomically for many world markets, as astrong dollar has increased the prices of U.S.-made products abroad. In some cases, likeRussia, the ruble has lost more than half of itsvalue. That has created a slowdown in business.But, I do believe that we will see a globalrebound in 2017. We have 23 sales reps inEurope, Asia, Latin America, the Middle Eastand Canada, so we are poised to expand ourbusiness as global economies gain traction. BIR: Let's discuss education.

HK: Educating the stylist and the consumercan be challenging. We have 54 licensedcosmetologists who provide support forcustomers like Beauty Systems Group,SalonCentric, Ulta, Sephora andindependents. We are expanding this program. BIR: What is your perception of social mediafor education?

HK: Social media is a rapidly advancingaspect of go-to-market strategies. We have hada few companies launch brands through socialmedia successfully, but overall, most beautycompanies are still trying to figure this out. BIR: What are the most important prioritiesfor the next year at The Kirschner Group?

HK: We are raising the bar for servicing ourcustomers with increased communication,innovative sales approaches and sales repaccountability. Because we have the largestsales staff in the global beauty industry, we arecapable of launching new brands or items on aworldwide basis. We will work on consistentmessaging, advanced education and moredetailed follow through. We intend to lead ourindustry to new heights, adding value to themanufacturers and customers we serve.Reach Harlan Kirschner, CEO, The Kirschner

Group, at [email protected]. Visitkirschnergroup.com.

How to survive in today’s changing environment

E

JULY 2016 19

Harlan Kirschner,CEO/founder, TheKirschner Group


n 2016, Cheryl and Jim Markham’sColorProof Evolved Color Care is

celebrating its fourth year of continuousgrowth via product innovation—which hasbeen Jim’s calling card since he began creatingprofessional hair care more than 40 years ago.Beauty Industry Report has been friends withCheryl and Jim for years, so we are delighted toshare theirprogress via ourrecent interview.BIR: Welcome,Jim. Pleaseprovide ourreaders with aquick overviewof ColorProof.

JimMarkham (JM):Thanks, Mike.ColorProofoffers award-winning,next-generationluxury formulasdesigned exclusively for color-treated hair. Ourproducts, including shampoos, conditioners,stylers and finishers, provide unsurpassed colorand heat protection from start to finish. Everyproduct in the line is best-in-class and poweredby the highest quality, newest ingredienttechnology for instantly noticeable results andsuperior color protection—guaranteed. Byproviding products that will deliver and evenexceed client expectations, we are increasingclient loyalty and enabling clients to maintaintheir color in between salon visits, whileboosting salon service dollars for professionals.

In addition to providing groundbreaking newproducts, we support our products and ourcustomers by offering strong education andlucrative salon programs. We also help createdesire and drive consumer demand throughadvertising, social media, cause marketing andpublic relations initiatives. Since our launch, wehave been extremely fortunate to havereceived a tremendous amount of publicrelations support. Just recently, PBS’s “Nightly

Business Report” featured me in its“How I Made My Millions” segment,which was both an honor and awonderful way to generate awarenessabout ColorProof. You can view thesegment atyoutube.com/ColorProofHair.BIR: What products have you addedto your collection in 2016?

JM: In the first quarter, we launchedour SignatureBlonde System andCraftingPomade Texture + Hold + Shine. Bothhave been extremely well received.SignatureBlonde Violet Shampoo even wonTotalBeauty.com’s Editor’s Pick HonorableMention for Best Shampoo for Color-TreatedHair.

SignatureBlonde Violet Shampoo,Condition and Restorative Filler are designedto illuminate, brighten and replenish blonde,bleached or silver color-treated hair, whileinstantly canceling brassy and yellow tones.CraftingPomade, perfect for both men andwomen, is a modern cult classic forunstoppable texture, long-lasting pliable hold andextreme shine.

As amazing as thoseproducts are, the best isyet to come. I amexcited to share that Ihave recentlydiscovered some newingredients that deliverincredible strength andprotection like neverbefore possible. Wewill be unveiling twogroundbreakingproductsutilizing thistechnology (setto launch in the fall)to our distributorsand VIPs at meetingsduring Cosmoprof North America.

In addition, we have plenty of additionalproduct surprises for the remainder of the year

and the beginning of next that will continue todeliver superior color protection in newformats to complement today’s evolving styles.As always, we look forward to expanding ourportfolio with both innovation and intention.BIR: Have you added to your team tosupport your rapid growth in the field?

JM: Yes, we have. We have an incredibly richtalent base that is empowered to execute atthe highest level.

Nicole Nixon joined us at the end of 2015as director of education. She has done aphenomenal job of recruiting, building theteam and providing the internal structure to

support our new education initiatives,which include bi-annual ArtisticSpecialist and Platform ArtistTeam trainings, the first ofwhich we hosted in Januaryand the second we recentlycompleted in June. They alsoinclude versatile salon classcurricula, seasonal trendcollections and expandeddigital education.

On the sales side, wehired Rick Judson asnational sales manager,

Erica Conan aswestern regionalsales manager andErin Hall as mid-

western regional salesmanager. With Rick’s guidanceand exceptional sales

expertise, Erica and Erin, along with our otherregional sales managers and distributorspecialists, are responsible for strengthening

ColorProof celebrates four years of product innovation

I

20 JULY 2016

Jim and Cheryl Markham,ColorProof Evolved Color

Care’s founders.

SignatureBlonde is ColorProof’s newestaward-winning launch.

Jim Markham demonstrates the Markham Method ofmen’s haircutting.

partnerships with distributors and salons,strategic planning, establishing growth,communicating brand culture and motivatingtheir respective teams.

We also have hired a number of supportstaff to facilitate our initiatives internally.As we grow, we continue to look for thebrightest and best talent to join our team.BIR: Tell me about the recent growth of yourdistributor network.

JM: We are delighted in our progress, Mike.We will continue our commitment to ourexisting 26 domestic and internationaldistribution partners while actively seekingdistribution in untapped markets. Domestically,we are in 48 states, and internationally, we aredistributed throughout Canada, Australia, NewZealand, the United Kingdom and Ireland.

In the United States, we recently launchedPiermarco Group Imports, which servicessalons in the five boroughs of New York, LongIsland and Westchester County, and MakaBeauty Systems, which covers Arizona. Inaddition, we expanded the territory forTruBeauty Concepts, which has done anexceptional job with our brand.

Internationally, we’ve added CanRad Beautyin Ontario, Canada, and Sweet Squared, LLC forThe United Kingdom and Ireland, who are bothdoing quite well. BIR: Of course, as your distributor networkbecomes stronger, your education team must

grow to support sales in the field. How areyou managing that?

JM: This year, we have placed a renewedemphasis on building our education platform, sothat we are consistently offering quality, career-building education to complement theperformance of our products. Better-trainedpeople equates to a better-executed message inthe field while empowering salon professionalsto success and helping them build their business

behind the chair. Our biggest news, in addition to the

hiring of Nicole, is that we are utilizingdigital education. This summer, we arelaunching a video series that includesseveral short product knowledge videos,including detailed information on thefeatures, benefits and application of eachformula and step-by-step tutorial videosto provide inspiration and visualinstruction on a wide variety of trendingstyles. Through this medium, we candeliver a consistent message whilekeeping our audience inspired andconnected to the brand, on demand.View the videos atyoutube.com/colorproofhair.

In addition, we are launching twovideo tutorials featuring the MarkhamMethod of Men’s haircutting. As a

celebrity stylist, I developedthis method for clients likePaul Newman, JohnnyCarson, Robert Redford,Steve McQueen, PeterLawford, Frank Sinatra,Freddie Prinze and manymore. This method is atwo-part process thatintroduced the concept ofdaily shampooing andconditioning for men andpaired it with arevolutionary cuttingtechnique in which hair iscut based on taking intoconsideration a man’slifestyle, his hair’s naturalgrowth pattern, as well ashis face and head shape.

I believe that the perfecthaircut for a man is one that

looks like he hasn’t had one and that he doesn’tneed one. Using the Markham Method, shape iscut into the hair in such a way that allows it tobe styled in any direction and still be flatteringby emphasizing the man’s good features whiledeemphasizing less attractive features. Thistechnique, which is not currently being taught, isstill extremely relevant today with men’sgrooming and classic styles making a hugecomeback. We’ve created videos in which Idemonstrate the Markham Method to delivermodernized versions of the cuts that I used tocreate signature styles for celebrities in the ’70s.BIR: Jim, you and Cheryl have always beenknown for giving back.

JM: Mike, Cheryl and I are so proud toprovide another way for the professional beautyindustry to contribute to importantphilanthropic endeavors. Our support of worthycauses such as City of Hope and PaulNewman’s SeriousFun Children’s Network isfueled by our sales of ColorProof. Professionalsand consumers who support ColorProof knowthat they are contributing to the greater goodwith every purchase.

For more information on ColorProof EvolvedColor Care and to learn about distributionopportunities, contact Jim Markham, founderand CEO, at 949-706-8300 [email protected]. Visit colorproof.com.

JULY 2016 21

ColorProof provides award-winning, luxury products designedexclusively for color-treated hair.

Philip Wilson, Jim Markham and ColorProof PlatformArtists behind the scenes at ColorProof’s video shoot.


Brazil’s best-selling Truss debuts to USArazil is one of the largest consumer markets

in the world and women there are amongthe most discerning when it comes to theirbeauty products. In 2003, Manuela Bossafounded Truss, a professional productinnovation that combines the newest hair caretechnology with effective ingredients to meetwomen’s wants and needs. Today, the companyhas 104 distributors across Brazil and is a leaderin the market. With celebrities, top bloggersand selective consumers in love with the brand,and posting hashtags like #loucasportruss(#crazyfortruss) across social media, Manueladecided the time was right to launch her brandin the UnitedStates. BeautyIndustryReport recentlysat down withher to learnwhat makesTruss so special.BIR: Welcome,Manuela.Pleaseintroduce ourreaders toTruss.

Manuela Bossa (MB): Thanks, Mike.Several factors have contributed to the successof Truss. Those same factors, I believe, will helpus find a niche in the U.S. market.

First, we pioneered a variety of technologiesin the hair care category and continue to investheavily in our research and development,proprietary technologies and our formulas. Ouringredients are created by leading laboratoriesworldwide. Truss formulas combine highlytechnological and natural assets that guaranteeamazing results from the first application. Thesefactors allow Truss to deliver a unique, results-oriented sensorial experience to our customers.As a result, salon owners and stylists are veryloyal to Truss. They are confident in theoutstanding results every time and for everyclient. As a result, we have enjoyed a strongword-of-mouth grassroots buzz that drivesTruss in the marketplace.

Truss stands out as a result of its numerousinnovations. They include:

• Our ability to smooth blonde hair safely,thanks to RT, a Japanese formula with athioglycolate ammonia base. Truss was the firstbrand to develop the formulation in Brazil. OurBlond range includes Shampoo, Conditionerand Masque. Together,with RT, they allow hairstylists to smoothbleached hair withoutdiscoloration, ensuringblonde and bleachedhair stay on tone.

• Steam ActivatedTreatments. Wecreated the first methodto promote “capillarycauterization,” heating thefiber to some extent,using steam infused withnatural keratin. Thesteam flat irondeveloped by Truss is now available in theUnited States.

• A limited edition Chocolatte Gold Line,which was developed following the Britishtrend in using chocolate’s highmoisturizing properties in hair care.

• Thermal-activated keratinthat allows stylists to deliversmooth hair results and provideperfect blow-outs for their clients.It’s found in K Recovery Complex(salon $63.00).BIR: What is your point-of-difference?

MB: Our formulas combinetechnological breakthroughs andorganic actives that guaranteevisible results from the firstapplication. Also important is thehigh quality of the water weuse. It has the highestdegree of purity, because it’sextracted from the GuaraniAquifer, the largest drinkable water reservoir inthe world, which is located in Brazil.

We are proud to have a high concentrationof active ingredients in our products thatdeliver immediate results, which sets us apart.Our experience and constant market researchshow that consumers will pay a bit more whenthe result is guaranteed. Our mission is toprovide our customers with an experience of

total satisfaction when it comes tohair care.BIR: What is your newest product?

MB: It’s a bond-building,damage-minimizing, plant-derivedcomplex called 8 XPowder(7.05 oz./salon $82.00). By utilizingnatural beeswax, Truss combinesnature’s ingredients with advanced

protection technology to deliveroptimum, visible results with each andevery service to maintain the hair’sintegrity, vibrancy and quality of thehair strands with guaranteed results.

8 XPowder offer 8 key attributes:1. The powder formula improves

texture for easier application and spreadability.2. Increases stability during the lightening

process without concerns of puffing/swelling.3. Accelerates lifting and supports precise

color results.4. Decreases heating during

foil highlighting5. Provides ultra-protection

during bleaching 6. Provides extra hydration. 7. Offers easy detangling. 8. Leaves the hair with extra

shine.Plus, it’s easy-to-use. Simply

mix one part of Truss 8 XPowderwith one part of Truss BleachingPowder and two parts of creamdeveloper of your choice. Or youcan mix one part directly into

any hair color. We previewed it at

Premiere Orlando to ravereviews and are officially

launching it to the U.S. market duringCosmoprof North America.

B

22 JULY 2016

Manuela Bossa, founder ofTruss

Truss Blond Mask (6.35 fl.oz./SRP $29.40) has violet pigmentsto neutralize orange tones inblonde or bleached hair andcopper tones in gray hair.

New Truss 8 XPowder providesextra protection to the hair during

bleaching and coloring.

BIR: What are some of your best sellers?MB: Our Miracle Box (SRP $96.00) is a

professional at-home treatment that deliversgloss and conditioning in one 5-minuteapplication. Each box includes a 1.58-fluid-oz.Microsphere Emerald formula, a 6.35-oz.Miracle Mask and a mixing bowl with spatula.Microsphere Emerald combines vitamin E andessential-oil-enriched microspheres to restore,soften and protect hair, leaving it with areflective, emerald-like shine. Miracle Maskcontains amino acids, which reconstruct hair’scapillary fiber, and a miracle oil blend thatrestores and repairs damaged hair, leaving it softand shiny.

Also unique is our Keratin-Infused SteamFlat Iron (SRP $300.00), which uses the TrussRecovery Complex containing micro particlesof active ingredients that are infused into thehair fiber through keratin steam at the idealtemperature to rebuild, moisturize, seal, protectand smooth hair.

The flat iron, which can be used with TrussRecovery Complex (SRP $30.00), featuresadvanced tourmaline ceramic technology, whichmoistens andconditions the hairwhile straighteningthe cuticle layers,providing thermalprotection andfinalizing thetreatment of thehair. RecoveryComplexconditions, whileionic steam hydratesthe hair. Ions neutralize

static electricity, preventingfrizz. The dry Vapor Flat Ironseals-in moisture for enhancedshine.

#CRAZYFORTRUSS MiniHydration Kit (SRP $31.40), a3-product, 3-step kit wasdeveloped for women whowant a simple hair care systemthat delivers what it promises.This kit provides an easy-to-use,practical, 7-minute “shock”restorative treatment thatprovides immediate reparativeresults and stunningly beautiful,shiny, well-conditioned hair.

This trio includesBi-dimensional Shampoo,Intensive Restore to repairand condition and DisciplineTreatment, which seals inthe treatment benefits.Formulas are rich in keratin, collagen, creatine,panthenol and phospholipids, as well as theproprietary Truss 3D Glow System, 7 Miracle OilBlend and Nano Repair. Products are ideal for allhair types and textures, as well as chemically-treated hair.BIR: What is your story? How did you get towhere you are today?

MB: After graduating with a degree inFashion, Business Management and Marketing, Iworked for a short period in the productdevelopment area of Calvin Klein. I noticed thatthe demand for effective hair treatments wasincreasing dramatically. After thoroughlyresearching the marketplace, I decided to launcha brand for professional stylists, and in 2003,Truss was born. Today, we have 104 distributors

in Brazil, with a combined sales team of morethan 1,000 people. Our products are available innine other countries. Now, we are excited tointroduce Truss to the U.S. professional market.BIR: How are you approaching U.S.distributors?

MB: We are looking to work with large andmedium-sized distributors and stores. I’ve puttogether a powerful team to ensure that theywill have all the support needed to grow Trussin their territories.

Thank you for being on that team, Mike! Inaddition, Dina Elliot and her company ExitOne Solutions is creating the marketing andpress that will help distributors drive their Trussbusiness to great success in their respectivemarkets.

For more information about Trussprofessional products and distributionopportunities, contact Manuela Bossa,CEO, Truss Professional, at561-923 8711 [email protected]. Visitusa.trussprofessional.com to learnmore and stop by to see TrussProfessional and hear the story firsthand at Booth 35025 at CosmoprofNorth America.

JULY 2016 23

The Truss Miracle Box includes vitamin E andessential-oil-enriched microspheres to delivergloss and conditioning with emerald-like shine.

Consumers and hair stylists in Brazil are #CRAZYFORTRUSS(3.51 fl. oz./SRP $62.80) and those in the United States are about tolearn why. This trio provides a 7-minute shock treatment to the hair

for immediately visible repair and shine.

The Truss Keratin-Infused Steam Flat Iron (SRP $300.00) works with RecoveryComplex (2.11 fl. oz./SRP $30.00) to recondition and restore damaged hair.

1989

1991

1993

1994

2001

2002

2004

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7 ARS 7Since its humble beginnings in 1989, North American Hairstyling Awards finalists, winners and industry elite have brought this iconic photographic beauty competition to new heights year after year. NAHA continues to

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Since its humble beginnings in 1989, North American Hairstyling Awards finalists, winners and industry elite have brought this iconic photographic beauty competition to new heights year after year. NAHA continues to

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AAHH

20012001NAHA introduces two newcategories: Long Hair Dressing

2002Salon Team of the Yearcategory is added.

Salon Team of the Yearcategory is added.

20042004The NAHA Awards Ceremony findsits current home in Las Vegas at theMandalay Bay Resort & Casino.

“

The NAHA Awards Ceremony findsits current home in Las Vegas at the

beauty industry’s g of stylists around the world. Here is a look into the past 27 years of North America’s most exclusive photographic competition.

1989The North American HairdressingAwards debuts in Chicago withsix categories.

beauty industry’s of stylists around the world. Here is a look into the past 27 years of North America’s most exclusive photographic competition.

The North American HairdressingAwards debuts in Chicago with

1993NAHA introduces the StudentHairstylist of the Year category.

of stylists around the world. Here is a look into the past 27 years of North

1993NAHA introduces the StudentHairstylist of the Year category.

categories: Long Hair Dressingand Contemporary Classic.

the first Lifetime

1991NAHA awardsPaul Mitchellthe first Lifetime

the first LifetimeAchievement Award

the first LifetimeAchievement Award (posthumously).

1994

DALLAN FLINT “Every year is a new opportunity to push myself creatively and raise thebar to new heights. The truly memorable moments are seeing my hardwork get recognized, not just by the Professional Beauty Association,but by my peers, students, family, friends and followers - I get to inspireothers. NAHA has literally opened up the world to me, and I am sograteful for every opportunity!”

DALLAN FLINT “Every year is a new opportunity to push myself creatively and raise thebar to new heights. The truly memorable moments are seeing my hardwork get recognized, not just by the Professional Beauty Association,but by my peers, students, family, friends and followers - I get to inspireothers. NAHA has literally opened up the world to me, and I am sograteful for every opportunity!”

“Every year is a new opportunity to push myself creatively and raise thebar to new heights. The truly memorable moments are seeing my hardwork get recognized, not just by the Professional Beauty Association,but by my peers, students, family, friends and followers - I get to inspireothers. NAHA has literally opened up the world to me, and I am so

2

2011 NAHA finalist Holly Hui | Hair by 2011 NAHA finalist Martin Alarie | Hair by 2012 NAHA finalist DJ Riggs | Hair by 2013 NAMarjorie Clarke | Hair by 2011 NAHA f finalist Simon Chercuitte | Hair by 2011 NAHA finalist Kris Sorbie | Hair by 2014 NAHA finaSmith | Hair by 2000 NAHA finalist Ruth Roche | Hair by 1997 NAHA finalist Team Carby Britt | Hair by 2004 NAHA finalist Daniel Ro finalist Chatto Wright | Hair by 1995 NAHA finalist Gregory Lewandowski | Hair by 1995 NAHA finalist Travis Anstey | Hair by 19f NAH hoto Credits (from left to right/top to bottom) Hair by 1993 NAHA finalist Vivienne Mackinder | Hair by 1993 NAHA finalist EriPh o bott

CHARLIE PRICE"NAHA is a great way to make a name foryourself in the salon world. It’s also a great wayto develop your creative eye. Being nominatedinstantly gives a hairstylist credibility, and winningis the most flattering compliment - the ultimatevalidation of an artist's work."

20 011 NAHA finalist Martin Alarie | Hair by 2012 NAHA finalist DJ Riggs | Hair by 2013 NA in inalist Simon Chercuitte | Hair by 2011 NAHA finalist Kris Sorbie | Hair by 2014 NAHA fina

Smith | Hair by 2000 NAHA finalist Ruth Roche | Hair by 1997 NAHA finalist Team Carby Britt | Hair by 2004 NAHA finalist Danielfinalist Chatto Wright | Hair by 1995 NAHA finalist Gregory Lewandowski | Hair by 1995 NAHA finalist Travis Anstey | Hair by 19Photo Credits (from left to right/top to bottom) Hair by 1993 NAHA finalist Vivienne Mackinder | Hair by 1993 NAHA finalist Eri

1994NAHA introduces two new categories: NailMakeovers and Permanent Waving. The NAHAceremony is held in January in San Diego, CA,during the Beauty & Barber Supply Institute Inc(BBSI) Winter Buyer’s Conference.

"NAHA is a great way to make a name foryourself in the salon world. It’s also a great wayto develop your creative eye. Being nominatedinstantly gives a hairstylist credibility, and winningis the most flattering compliment - the ultimate

2011 NAHA finalist Holly Hui | Hair by 2011 NAHA finalist Martin Alarie | Hair by 2012 NAHA finalist DJ Riggs | Hair by 2013 NAHA finalist Sue Pemberton | Nails by 2015 NAHA finalist Reiko Omae | Hair by 2012 NAHA finalist Vivienne MackinderMarjorie Clarke | Hair by 2011 NAHA finalist Simon Chercuitte | Hair by 2011 NAHA finalist Kris Sorbie | Hair by 2014 NAHA finalist Christina Franklin | Hair by 2011 NAHA finalist Kris Sorbie | Hair by 2012 NAHA finalist Jasmine Gibbs | Hair bySmith | Hair by 2000 NAHA finalist Ruth Roche | Hair by 1997 NAHA finalist Team Carby Britt | Hair by 2004 NAHA finalist Daniel Benoit | Hair by 1998 NAHA finalist Melissa Jaqua | Hair by 2009 NAHA finalist Adriana Balea | Hair by 2005 NAHA finalistfinalist Chatto Wright | Hair by 1995 NAHA finalist Gregory Lewandowski | Hair by 1995 NAHA finalist Travis Anstey | Hair by 1996 NAHA finalist David Witchell | Hair by 1995 NAHA finalist Doyle Wilson | Hair by 2000 NAHA finalist Brian & SandraPhoto Credits (from left to right/top to bottom) Hair by 1993 NAHA finalist Vivienne Mackinder | Hair by 1993 NAHA finalist Eric Fisher | Hair by 1994 NAHA finalist Eric Fisher (top) | Hair by 1994 NAHA finalist Connie Roehl | Hair by 1993 NAHA

NAHA introduces two new categories: NailMakeovers and Permanent Waving. The NAHAceremony is held in January in San Diego, CA,during the Beauty & Barber Supply Institute Inc(BBSI) Winter Buyer’s Conference.

HA finalist Sue Pemberton | Nails by 2015 NAHA finalist Reiko Omae | Hair by 2012 NAHA finalist Vivienne Mackinderlist Christina Franklin | Hair by 2011 NAHA finalist Kris Sorbie | Hair by 2012 NAHA finalist Jasmine Gibbs | Hair by

Benoit | Hair by 1998 NAHA finalist Melissa Jaqua | Hair by 2009 NAHA finalist Adriana Balea | Hair by 2005 NAHA finalist96 NAHA finalist David Witchell | Hair by 1995 NAHA finalist Doyle Wilson | Hair by 2000 NAHA finalist Brian & Sandra

c Fisher | Hair by 1994 NAHA finalist Eric Fisher (top) | Hair by 1994 NAHA finalist Connie Roehl | Hair by 1993 NAHA

24 JULY 2016


4

2007

2009

2012

2013

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2015

CHRYSTOFER BENSON“The North American Hairstyling Awards to me

CHRYSTOFER BENSON“The North American Hairstyling Awards to me

JAKE THOMPSON“I'm a hairdresser who loves tocreate! I'm a visual artist, so NAHA

2015create! I'm a visual artist, so NAHA

44 A Awards Ceremony finds

i home in Las Vegas at theM y Bay Resort & Casino.

“The North American Hairstyling Awards to meis an amazing platform to share my work withthe industry I love! It is great to have outletslike this for our work to push the creativity inourselves and our industry to new heights.”

2

A Awards Ceremony findsi home in Las Vegas at the

22009Access Hollywood star

“The North American Hairstyling Awards to meis an amazing platform to share my work withthe industry I love! It is great to have outletslike this for our work to push the creativity inourselves and our industry to new heights.”

2013Men’s Hairstylist of f

create! I'm a visual artist, so NAHAresonates with my fascination to bethe best artist I can be! That is whyI shoot my own collections- I havethe control factor to really take mycollections to another level! I loveto build ideas from scratch, executethem with my team, and share themwith the hairdressing world.”

2015Nail Professional of the Year isadded as a category showing fullrepresentation of the professionalbeauty industry with categoriesrepresenting hair, skin and nails.

create! I'm a visual artist, so NAHAresonates with my fascination to bethe best artist I can be! That is why

to build ideas from scratch, executethem with my team, and share them

Nail Professional of the Year isadded as a category showing fullrepresentation of the professionalbeauty industry with categoriesrepresenting hair, skin and nails.

Nancy O’Dell hosts theNAHA Awards Ceremonyand is the first recipientof the PBA BeautifulHumanitarian Award.

Men s Hairstylist of fthe Year categorybecomes 14thNAHA category.

VIVIENNE MACKINDER"When asked what motivates meforty years later? It’s simple- to bebetter today than yesterday. Withseven North American Hair StylingAwards sitting in my studio, I oftenlook at them and say to myself,‘How did this happen?’ NAHAhas been a great catalyst foraction and a reason to push andchallenge oneself. I am thankful to

VIVIENNE MACKINDER"When asked what motivates meforty years later? It’s simple- to bebetter today than yesterday. Withseven North American Hair StylingAwards sitting in my studio, I oftenlook at them and say to myself,‘How did this happen?’ NAHA

action and a reason to push andchallenge oneself. I am thankful to

2007Fashion Forward categoryis announced.

Fashion Forward categoryis announced.

2012Newcomer Stylist of the Yearcategory is introduced to bridgethe gap between Student andHairstylist of the Year.

PALMA N’SHELUVZIT"North American Hairstyling Awards... these fourwords are what best describe the true identity of our

2012Newcomer Stylist of the Yearcategory is introduced to bridgethe gap between Student andHairstylist of the Year.

PALMA N’SHELUVZIT"North American Hairstyling Awards... these fourwords are what best describe the true identity of our

wight Miller with the

2014NAHA celebrates its 25th Anniversary bybringing back Giuliana and Bill Rancic ashosts and honoring Dwight Miller with the

Award to celebrateLifetime Achievement Award to celebrate

challenge oneself. I am thankful tonow have the opportunity to inspireand mentor others who desire towin NAHA as we celebrate theartistry of hair.”

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NAHA celebrates its 25th Anniversary by c a

e the ate e

challenge oneself. I am thankful tonow have the opportunity to inspireand mentor others who desire towin NAHA as we celebrate the

Winter Buyer’s Conference.

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Winter Buyer’s Conference.

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JOIN US FOR THE L IVE CEREMONY SUNDAY, JULY 24, 2016 IN LAS VEGAS! FOR NAHA TICKET INFORMATIONVISIT

hip that stands before us. Awards are what

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words are what best describe the true identity of ourindustry! North is the power that drives us. Americanis our pride to unite us. Hairstyling is honouring ourcraftsmanship that s

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of an indu ustry that is authentic, is full of love e!"

SUNDAY Y, J N L KE THE EVENT? CH N’T MA AK WATCH IT ONLINE AT NAHALIVE.COM TC

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industry.

S VEGAS! FOR NAHA TICKET INFORMATION

his 50 years in the industry.

NA AT NAHALIVE.COM H IT ONLINE AT NAHALIVE.COM AT

NFO ORMATION WATCH IT ONLINE AT NAHALIVE.COM

JULY 2016 25

The Gents Place, an ultra-premium men'sgrooming and lifestyle club, has formed TheGents Place Franchising, LLC and launchedits national franchise program. Additionally,Emmitt Smith, an established entrepreneur,Pro Football Hall of Fame inductee and long-time member of The Gents Place, has joinedthe team as a co-owner, alongside founderand president Ben Davis. With four lifestyleclubs open in Dallas and Kansas City, TheGents Place has more than 2,300 membersand plans to open 150 franchised locationsover the next five years.

"Male grooming is a $5+ billion industry,and The Gents Place prides itself on offeringa world-class menu of services to help menlook and feel their most confident best. Asthe industry continues to grow, now is theideal time for us to grow our presencenationwide through franchising," says Ben,who founded The Gents Place in 2008."We're thrilled that Emmitt has joined TheGents Place as a co-owner. Over the pastfew years, he's been a huge fan of the brand,and his incredible success as an entrepreneurwill undoubtedly help us accelerate ourgrowth and maintain our leading position inthe ultra-premium men's grooming market."

"From the first time I visited The GentsPlace, I was blown away by the quality of theexperience, from the services to theambiance. I loved feeling connected to like-minded individuals who believe in lookinggood and feeling good, which leads to theability to perform like a champion. I had asense of belonging," says Emmitt. "I've beenfortunate to have had success as anentrepreneur for the past decade and amexcited about the opportunity to open doorsfor others who want to own their ownbusinesses."

At The Gents Place, guests can enjoy ahair service and shave, and take advantage ofall of the luxuries of a modern spa. Inaddition to offering men's grooming services,The Gents Place is a purveyor of hard-to-findretail goods from all over the world,including Rascal, Truefitt & Hill and Lakme.

The Gents Place is seeking qualifiedfranchisees to join the brand and currentlyhas opportunities nationwide. Prospectivesingle- and multi-unit franchisees shouldpossess a minimum net worth of $400,000and liquid assets of at least $175,000.Franchisees can expect their initialinvestment to be between $440,955 to$705,980, including a $40,000 franchise fee.

Franchisees are provided with franchiseeand management training; a proprietary web-based management system; ongoing,hands-on training for salon employees tolearn unique grooming method; managementand administration of a club; and advertising,marketing and public relations support.Additionally, The Gents Place providesassistance with site selection andconstruction. Contact Bret Franson, directorof franchise development, [email protected] or visitthegentsplace.com/franchise. The GentsPlace is backed by Elevated Brands, a brandmanagement and development companyestablished by the principals of MassageHeights, a membership-based,therapeutic services franchise.

PS Lifestyle, LLC, a company that providesamenity services and lifestyle solutions formature adults and the operator of 500-plussalon and spa locations within seniorcommunities across 31 states, has announcedan agreement with Kao USA Inc. SalonDivision, distributor of Goldwell hair colorand hair care products, to become exclusiveGoldwell color salons. PS Lifestyle iscommitted to developing innovativesolutions that cater to the needs of seniorsand their families, personal and professionalcaregivers, and senior living communitiesnationwide. For more information, visitpslifestyle.com.

Sola Salon Studios attracted more than 200Sola salon professionals from across theMidwest to its second Sola Sessions event inMinneapolis, which featured presentationsfrom industry leaders. In 2016, Sola, thelargest, fastest-growing salon suite franchisein the United States, committed to investingin education, networking experiences andproviding Sola salon professionals withexclusive access to some of the biggestnames in the salon industry. The Minneapolisevent was the second of four this year.

The Minneapolis Sessions kicked-off withKim Bennett Horvath, Sola’s director ofeducation and the first stylist to sign a leasewith the company, sharing her personalexperience at Sola and encouraging theaudience to look toward the future of thesalon industry. Sola co-founders Matt Brigerand Stratton Smith shared the company’shistory and inspired people to never settleand to always strive to lift others up.

Says Ben Jones, CEO of Sola SalonStudios, “Personal and professional growth isand always will be a recurring theme at Sola,and we are honored to have incrediblerelationships with the industry leaders whoare willing to join us to promote that growthand engage with the Sola community.”

Gordon Miller, the keynote speaker andAmerican Salon’s publisher and vicepresident of integrated media, educated theaudience on the importance of investing inthemselves. Jennie Wolff, Sola’s vicepresident of marketing and stylist programs,challenged stylists to launch their ownintegrated marketing programs. Salon-Centric’s Michael Cole stressed theimportance of mindfulness of personalenergy and finances to gain more control inlife. The second half of the Sola Sessions wasfilled with dramatic and educationalpresentations by multiple vendors.

Founded in 2004, Sola Salon Studiosprovides individually owned salons toexperienced hairdressers, estheticians, nailtechs, massage therapists and other like-minded salon professionals who cometogether under one roof to take their careersto the next level. Visit solasalonstudios.com.

26 JULY 2016

The Beauty Industry Report Visit www.bironline.com

News cont. from page 3

JULY 2016 27

Elizabeth Arden Red Door Spa hasrebranded as The Red Door by ElizabethArden and will introduce products, services,and experiences, as well as an omni-channelbusiness expansion, to offer guests the bestin beauty and wellness, both in and outsideof its salon and spa locations.

Inside The Red Door Salon & Spa, guestswill experience renovated locations and anew treatment menu with a wide range ofservices from quick beauty touch-ups tototal mind/body rejuvenation. Programs likethe Red Door More massage membershipprogram, which offers guests the opportunityto customize a wellness regimen, arecomplemented by new introductionsleveraging The Red Door's technicalexpertise. Among the first of manyinnovations, the day spa is introducingtherapeutic manicure and pedicure services,and Elizabeth Arden PRO Renewal, a new,ultra-active, cosmeceutical-grade facial.

Outside of its spa locations, The RedDoor by Elizabeth Arden is launching TheRed Door At Work, which integrates itsManicube brand, acquired in late 2015, intothe brand's new omni-channel division. TheRed Door At Work offers workingprofessionals the quick convenience ofbeauty and wellness services, including nails,hair styling, and massage, in corporate offices.They are currently available in New York City,Chicago, Boston, and launching soon inWashington, D.C.

In addition, The Red Door launches"Events by The Red Door,” which will createunique and memorable social experiences forsmall group parties of six or more and forlarge scale corporate events, such asemployee appreciation occasions, cliententertaining and product launches. Events byThe Red Door is available in homes, retaillocations and offices, as well as in privateevent spaces at The Red Door Salon & Spalocations.

The Red Door by Elizabeth Arden is alsorolling out The Red Door Academy, anadvanced training and education program foroperations management and the brand'sservice providers in facial services, hair

removal, massage therapy, nail care and hairstyling and coloring. The Red Door Academyensures the brand's technicians have accessto cutting-edge products and treatmentprotocols to deliver exceptional experiencesthrough impeccable guest service andexpertise. The program is led by CorneliaZicu, chief creative officer, in the face, nailand body disciplines, and top hair expertsBen Stewart, national creative director, andTimothy Wandrey, national style educationdirector.

"Elizabeth Arden created the spaexperience over a century ago based on herphilosophy that beauty and wellness canwork in harmony to enrich lives. This visionrings true today as we take The Red Door tothe next level," said Todd Walter, CEO."Focusing on meeting our guests' needs neverstops, and our guests now live and work in analways-on society. The Red Door by ElizabethArden is redefining the spa experience tobetter meet their needs and lifestyle. Takingexceptional care of our guests is our passion,and it's exciting to continue innovating tocreate more seamless beauty and wellnessexperiences." Visit thereddoor.com.

With the demand for quality hair coloreducation snowballing, Andre Nizetich’sAmerican Board of Certified Haircolorists’Energizing Summit fills the demand with anarray of classes and educators. Almost anytype of class that pertains to haircoloring isoffered. No need to have to scramble forclasses of your choice, the classes areselected online prior to your arrival.Attendees receive two days of outstandingeducation, including hands-on classes by thenation’s top haircolorists. As an added bonus,the classes are generic. The only selling isdone on the exhibit floor, where there are a

limited number of exhibitors. Sponsored bythe American Board of Certified Haircolorists,the Summit offers classes to preparecolorists to take the ABCH Examination tobecome a Board Certified Haircolorist.

Andre Nizetich, president of ABCH, tellsBIR, “Our mission is clear. We are seeking toelevate the reputation of professional haircoloring, which has slipped dramatically withthe number of new graduates who knowlittle about the finer points of hair coloring.Without a strong salon owner overseeing thehair color services and many new haircolorists working independently, this type ofeducation is critical.”

Steve Reiss, publisher of Modern Salon,shared data on the growth of the hair colorindustry. Gordon Miller, publisher ofAmerican Salon, showed attendees how touse Instagram to build a clientele.

Honored with the prestigious “AndyAward” was Courtney von Berg. The AndyAward is named after Andre Nizetich (Andyto friends) and he was the first recipient. TheAndy award is given each year at theEnergizingSummit to anindividualwho is mostinstrumentalin promotingthe ABCHand upliftingthe industry.Roy Peters,TomDispensa,David Velascoand MisaelAponte aresome of theprevious recipients. There have been 13 total.The writing on each plaque is custom to thatperson, so no two are alike.

Visit haircolorist.com to view this year’sroster and register in February 2017 for the2017 Energizing Summit to receive 20% offthe registration price. The next EnergizingSummit takes place June 11-12, 2017. Stay up todate at haircolorist.com.

Andre Nizetich congratulatesCourtney von Berg on

receiving the “Andy Award.”

L'Oréal USA has launched"Beaumoji," (above), a messagingkeyboard designed to enhanceand animate conversations aboutbeauty. The keyboard offers 130playful and on-trend emojiscreated for the passionatecommunity of beauty enthusiasts.

The Beaumoji keyboard isorganized into categories,including “It Girl,” which featuresillustrations ofcurrent beautytrends;“Pampered Life,”with charactersindulging inbeautyexperiences,alongsidesymbols ofIconic L'Oréal-brand products;and “Love,”which includes icons and gesturesto express enthusiasm for allthings beauty. The keyboard isavailable for free on both iOS andAndroid and will issue seasonalupdates, reflecting evolvingbeauty trends.

L'Oréal also unveiled an emojidesign contest, invitingconsumers to create and submit

their own Beaumoji using thehashtag #BeaumojiContest. Threewinners will receive a trip to NewYork City and VIP ticket to the

BeautyconFestival.

The Beaumojikeyboard wascreated inpartnership withSnaps, the firstplatform for brandmarketing acrossmessagingapplications anddevices. Follow@beaumoji_ on

Instagram for more information.

When we downloaded Beaumojito give it a try, we noticed thatBabyliss also offers emojis atBabyliss Get Your Look. It hasfun blonde, brunette and redheadstickers, plus your favoriteBabyliss tools! Check it out in theApp store.

Maryland Governor LarryHogan recently signed into lawSenate Bill 830, creating the first“blowout-only” cosmetologylicense in the country. Duringthe signing, Alli Webb, Drybar’sfounder who had advocated forthe legislation, was by thegovernor’s side. Under the newrules, which take effect October1, Maryland will offer limitedlicenses to applicants who havecompleted 350 hours ofcosmetology training. A fullcosmetology license requires1,500 hours in Maryland. Drybarexecs say they plan to lobby forsimilar measures in Virginia, theDistrict of Columbia,Massachusetts and California.

“Because we’re open sevendays a week, 12 hours a day, weneed between 50 and 80 stylistsin each shop on average. We have30 shops around the country andabout 3,000 stylists,” Alli Webbtold the Washington Post.

It’s Drybar’s second locallegislative victory. Last year, itwon approval to serve wine andbeer by the glass at its locationsin Maryland, which liquor lawshad prevented previously. Visitdrybar.com.

Cosmetics cruelty will be bannedin Australia by July 2017, theFederal Government pledged,following a two-year campaign by#BeCrueltyFree, led by HumaneResearch Australia and HumaneSociety International (Global).The Coalition will ban the testingof cosmetic ingredients onanimals in Australia and the saleof cosmetic products andingredients that have been testedon animals outside of Australia.Reach Raul Arce-Contreras at Humane Society International [email protected].

L'Oréal USA has taken the WhiteHouse Equal Pay Pledge,committing to conducting anannual company-wide gender payanalysis, reviewing promotionprocesses and hiring to reduceunconscious bias, and embeddingequal pay efforts into broaderequity initiatives. The companyjoins other business leaders,including Amazon, AmericanAirlines, Deloitte, PepsiCo,Salesforce and Staples, whichmade the pledge at the UnitedState of Women Summit,convened by the White HouseCouncil on Women and Girls.

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