a mobile shopping assistant to support product domesticity in consumer decisions
DESCRIPTION
A Mobile Shopping Assistant to Support Product Domesticity in Consumer Decisions. 18 th Panhellenic Conference on Informatics Stamopoulos Sotirios - Foivos Andreas Komninos Ioannis Garofalakis. Product Choice Decision Factors Price Quantity Brand Domesticity Ethical Consumer. - PowerPoint PPT PresentationTRANSCRIPT
A Mobile Shopping Assistant to Support Product Domesticity in
Consumer Decisions
18th Panhellenic Conference on Informatics
Stamopoulos Sotirios- FoivosAndreas KomninosIoannis Garofalakis
Introduction
Product Choice
Decision Factors Price Quantity Brand Domesticity
Ethical Consumer
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Introduction
True domestic value difficult to ascertain
Unclear labeling strategy
Product company owned by another foreign or multinational
Not prominently displayed in the package
Hardly legible or difficult to find
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Persuasive Technology
Class of systems whose target is to change human’s attitudes and behaviors
Fogg’s eight step process
Principal factors Motivation Ability Triggers
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Product Recommendation System
Consists of:
Mobile Application
Product Database Management System
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Product Recommendation System
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Product Scanning Process
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Product Database Management System
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Experiment Set-Up
2 Phases:
Shopping without Application
Application Assisted Shopping
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Experiment Set-Up
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Experiment Parameters
Phase 1 Criteria: Price Product quality (packaging) Product & Company name
Phase 2 Criteria: Price Product quality (packaging) Product & Company name Production country Company’s origin
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Experiment Parameters
Company Naming Greek Ambiguous Foreign
Product Pricing Greek price > Foreign price Greek price = Foreign price Greek price < Foreign price
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Experiment Parameters
In each phase:
18 products 3 product categories 3 product subcategories 2 products per subcategory Shopping list with 9 products
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Experimental Results
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Experimental Results
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Conclusions
Users needed 3 times more time with the assistance of the application
Product origin most frequent criterion
Significant affection of user’s decision making process
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