a look at good charity websites heather jewell fund503 14 october 2010
TRANSCRIPT
Pros and Cons
Pros Cons
- easy to navigate- interesting video- campaign on front page- successes noted- eye capturing images-
- distracting moving graphics- no clear donate link- out of date information- too many links to find information
Why should we care?
• 1 in 5 visitors to a nonprofit website wishes to donate
• 62% of people looking for information about a new organization visit their website
What are good website features?
• What you are doing
• How you are doing it
• Tell them stories
• Easy navigation
• White space
• And perhaps most importantly…
What to remember:
Get visitors to:
• Donate
• Get involved
• Get an email for contact
Or your opportunity has been wasted.
Resources• Mashable Infographic
• http://mashable.com/2010/09/18/social-good-infographic/
• Online Giving: vital tactic, but not yet a miracle solution by Lisa MacDonald, from Canadian Fundraising & Philanthropy eNews, 15 July 2010
• http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3372
• Philanthropic Trends Quarterly, by Ketchum Canada Inc., Summer 2010, Issue 2• http://www.kciphilanthropy.com/download_trends/2010_2/index.html
• Think like Wal-Mart to boost Internet donations by Alan Sharpe, from Canadian Fundraising & Philanthropy eNews, 15 August 2010
• http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3400
• CanadaHelps: Did You Know? Video, 2010 Edition• http://www.youtube.com/watch?v=pV2NAdOgMF4
• Impress the “Wired Wealthy”, lead them to give to you online by Sumach Research, from Canadian Fundraising & Philanthropy eNews, 15 September 2010
• http://www.canadianfundraiser.com/newsletter/article.asp?ArticleID=3426
• Personal conversation with Claire Kerr, Director, Digital Fundraising, Artez Online