a-living services co., ltd
TRANSCRIPT
FY 2017 Annual Results Announcement
March 2018
A-Living Services Co., Ltd.
Note: Images contain artistic rendition.
2
Disclaimer
This presentation may contain forward-looking statements. Any such forward-looking statements are based on a number of
assumptions about the operations of the A-Living Services Co., Ltd. (the “Company”) and factors beyond the Company's control and are
subject to significant risks and uncertainties, and accordingly, actual results may differ materially from these forward-looking statements.
The Company undertakes no obligation to update these forward-looking statements for events or circumstances that occur subsequent
to such dates. The information in this presentation should be considered in the context of the circumstances prevailing at the time of its
presentation and has not been, and will not be, updated to reflect material developments which may occur after the date of this presentation.
The slides forming part of this presentation have been prepared solely as a support for oral discussion about background information about the
Company. This presentation also contains information and statistics relating to the China and property development industry. The Company
has derived such information and data from unofficial sources, without independent verification. The Company cannot ensure that these
sources have compiled such data and information on the same basis or with the same degree of accuracy or completeness as are found in
other industries. You should not place undue reliance on statements in this presentation regarding the property development industry. No
representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or
correctness of any information or opinion contained herein. It should not be regarded by recipients as a substitute for the exercise of their own
judgment. Information and opinion contained in this presentation may be based on or derived from the judgment and opinion of the
management of the Company. Such information is not always capable of verification or validation. None of the Company or financial adviser of
the Company, or any of their respective directors, officers, employees, agents or advisers shall be in any way responsible for the contents
hereof, or shall be liable for any loss arising from use of the information contained in this presentation or otherwise arising in connection
therewith. This presentation does not take into consideration the investment objectives, financial situation or particular needs of any particular
investor. It shall not to be construed as a solicitation or an offer or invitation to buy or sell any securities or related financial instruments. No
part of it shall form the basis of or be relied upon in connection with any contract or commitment whatsoever. This presentation may not be
copied or otherwise reproduced.
This presentation does not constitute an offer to sell or the solicitation of an offer to buy any securities in the United States or any other
jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such
jurisdiction. No securities may be offered or sold in the United States absent registration or an applicable exemption from registration
requirements. Any public offering of securities to be made in the United States will be made by means of a prospectus. Such prospectus will
contain detailed information about the company making the offer and its management and financial statements. No public offer of securities is
to be made by the Company in the United States.
3
Agenda
Results highlights
Financial summary
Business review
Future strategies
1
2
3
4
Section 1
Results highlights
Note: Images contain artistic rendition.
5
Results highlights
Growth in GFA under
management
During 2017, our total GFA under management grew by 56.5% from 50.1 million sq. m. to 78.3
million sq. m. Particularly, GFA under management from third-party property developers
increased by 112.0% from 15.8 million sq. m. to 33.5 million sq. m.
Significant increase in net
profit1
During 2017, we recorded net profit of RMB 300.2 million, representing a 77.6% increase from
RMB 169 million in last year. During the period, we incurred listing expense and other listing
related costs of RMB 11.9 million (after taking into the effect of income tax). After excluding these
costs, our net profit of RMB 312.1 million was 84.6% higher than that in 2016
Diversified revenue source
with rapid growth
During 2017, we recorded RMB 1.76 billion revenue, representing 41.5% growth from that of last
year. In particular, revenue from property management services grew by 23.3%, revenue from
value-added services to non-property owners grew by 113.7%, and revenue from value-added
services to property owners grew by 86.4% when compared to last year
Rapid growth in popularity of
“A-Steward” and “A-Business”
As of 31 December 2017, our “A-Steward” APP covered all residential properties under
management (excluding properties under Greenland Property Services’ management), and had
attracted over 287,000 registered users and over 110,998 active users, with A-Steward Alliance
members jointly managing 816.8 million sq. m. of GFA
Growth in contracted GFAOur contracted GFA increased from 73.4 million sq. m. in 2016 to 126.1 million sq. m. in 2017,
representing a 71.8% increase. Among which, new contracted GFA from third-party property
developers and Greenland Holdings was 41.6 million sq. m. and 9.3 million sq. m. respectively
Note 1: In 2017, the Company incurred listing expense and other related costs approximately
RMB15.8 million, after taking into the effect of income tax being approximately of RMB11.9 million
(please refer to the results announcement)
Section 2
Financial summary
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7
Financial summary
RMB’000 2017 2016 Change %
Revenue 1,760,753 1,244,735 41.5%
Cost of sales 1,170,188 933,088 25.4%
Gross profit 590,565 311,647 89.5%
Net profit 300,207 169,046 77.6%
Net profit before listing expense
and other related costs1 312, 092 169,046 84.6%
Note 1: In 2017, the Company incurred listing expense and other related costs approximately
RMB15.8 million, after taking into the effect of income tax being approximately of RMB11.9 million
(please refer to the results announcement)
8
Financial summary (Cont’d)
RMB ’000 2017 2016 Increase/(Decrease) %
Total assets 2,510,797 1,898,857 32.2%
Total liabilities 1,036,728 1,595,375 (35.0%)
Liabilities to assets ratio 41.29% 84.02% (50.86%)
Interest-bearing debt - 795,385 (100%)
Cash and cash equivalents 879,771 523,163 68.2%
Basic earnings per share (RMB/share) 0.35 0.22 59.1%
9
Financial performanceDiversified revenue source with rapid growth
Revenue (by business line)
595691
978
1,20642
58
55
102
189
186
212
453
0
350
700
1,050
1,400
1,750
2,100
2014 2015 2016 2017
Value-added Services to Non-property Owners
Value-added Services to Property Owners
Property Management Services
(RMB million)
826
934
1,245
1,761
Revenue growth (2016 vs 2017) by business line
978
212
55
1,206
453
1020
350
700
1,050
1,400
Property ManagementServices
Value-added Services toNon-property Owners
Value-added Services toProperty Owners
2016 2017
(RMB million)
10
Financial performanceSignificant increase in gross profit margin
66104
244
325
11
15
15
42
23
29
53
223
0
70
140
210
280
350
420
490
560
630
700
2014 2015 2016 2017
Value-added Services to Non-property Owners
Value-added Services to Property Owners
Property Management Services
Gross Profit (by business line)(RMB million)
99
149
312
591
11.0%
15.1%
24.9%
26.9%
25.3%
26.8%28.1%
41.7%
12.0%
15.7%
24.8%
49.3%
0%
10%
20%
30%
40%
50%
2014 2015 2016 2017
Property Management Services
Value-added Services to Property Owners
Value-added Services to Non-property Owners
Gross Profit Margin (by business line)
During 2014 to 2017, the increase in gross profit margin for property management services was primarily due to our continuous
implementation of cost-effective measures and an increase in the average property management fee we charged. The increase of
value-added services was primarily due to the economies of scale and our optimization of labor force
11
Financial performanceFast-growing net profit and steady growth in net profit margin
54.3%52.1%
45.4% 44.1%
13.4% 14.3%16.5%
13.7%
7.4%
5.4%
6.8% 6.0%6.6%
6.5%
2.5% 0.9%
11.0%12.2% 11.6% 13.3%
92.7%90.5%
82.8%
78.0%
0%
20%
40%
60%
80%
100%
2014 2015 2016 2017
Employee benefit expenses
Cleaning, greening and gardening expenses and maintenance costs
Utilities
Business taxes and other levies
Others
Total
The percentage of components of operating costs and expenses 1
to revenue
4772
169
312
5.6%
7.7%
13.6%
17.7%
0%
5%
10%
15%
20%
25%
-40
5
50
95
140
185
230
275
320
365
410
455
500
2014 2015 2016 2017
Net Profit Net Profit Margin
Net Profit and Net Profit Margin
(before listing expenses)
(RMB mn)
Note 1: Operating costs and expenses include costs of sales, selling and marketing expenses , and administrative expenses.
Note 2: Sub-contracting expenses include cleaning expenses, greening and gardening expenses and maintenance costs
Sub-contracting 2 contributed
to control our labor cost
Section 3
Business review
Note: Images contain artistic rendition.
13
Nanhai Agile
(PRC)
Hainan Agile
(PRC)
Shanghai
Harrogate
(PRC)
Guangzhou
Harrogate
(PRC)
Huadu Agile
(PRC)
Guangzhou
Agile
(PRC)
Zhongshan
Agile Security
(PRC)
Guangzhou
Yaxin
(PRC)
Guangzhou
Yafang
(PRC)
Guangzhou
Yatian
(PRC)
Guangzhou
Yatao
(PRC)
Guangzhou
Yazhuo
(PRC)
Greenland
Property
(PRC)
Guangzhou
Yatong
(PRC)
51%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
the Company
(PRC)
53.46%
Gongqingcheng
Investment
(PRC)
6%7.5%
Ningbo
Lvjin
(PRC)
Zhongshan A-
Living
(PRC)
100%
Deluxe Star
(HK)
7.5%
Greenland
Overseas
(BVI)
0.54%
100%
Chen’s Family Trust Other shareholders
63.83% 36.17%
Offshore
Onshore
Nantong
Yazhuo
(PRC)
100%
Notes:
1. Each of Greenland Overseas and Ningbo Lvjin is an indirectly wholly-owned subsidiary of
Greenland Financial Holdings Group Co., Ltd., which is indirectly wholly owned by Greenland
Holdings. Greenland Holdings owns 15% stake in the company through the 2 companies
(Note 1)
(Note 1)
Heilongjiang
Yatian
(PRC)
60%
Net proceeds of the Global Offering is approximately HKD 3.94bn after deducting the underwriting fees and relevant IPO costs and expenses, among which:
1. approximately 65% will be used to pursue selective strategic investment and acquisition opportunities and to further develop strategic alliances
2. approximately 10% will be used to further develop our one-stop service platform
3. approximately 15% will be used to develop our “management digitalization, service specialization, procedure standardization and operation automation”
4. the rest 10% will be used for working capital and general corporate purpose
Public
shareholders
25%
Post-IPO shareholding structure and use of proceeds
14
A leader in the property management industry in China, with rapid expansion of scale
1
Pioneer in China’s property management services industryCompetitive mid- to high-end property management service
provider in China
Ranked 12th among the Top 100 property management companies in terms of overall strength – CREA & CRA (2017)
The third rotating chairman of “Property Management (Quality Residence)
Enterprise Alliance” in 2016 – CIA (2017)
“Top 100 Quality of Services Leading Enterprises in PRC Property Service”
– CIA (2017)
Ranked 12th among the Top 50 property management companies in terms
of brand value – CREA & CRA (2017)
As of 31 December 2017, A-
Living provides property
management services in
over 69 cities with a total
GFA under management of
78.3m sq.m., increased from
50.0m sq.m. as of 31
December, 2016
– Served >1m property
owners and residents
– Average residential
property management
fee is RMB3.01 in 2017
(2016: RMB2.94)
A-Living projects
北京 Liaoning
SichuanChongqing
Yunnan
Shanxi
Guangdong
Hunan
Hainan
Shanghai
Jiangsu
Greenland projects
Shandong
Beijing
Hebei
Guangxi
HubeiZhejiang
Anhui
Henan
Increasing total contracted GFAIncreasing total GFA under management
24 30 34 426
16333
2435
50
78
0
30
60
90
120
150
2014 2015 2016 2017Agile 3rd Parties Greenland
(million sq.m.)16 – 17 growth rate 56.5%
By 2017, the Group had a total GFA under management of 78.34 million sq.m., an increase of 56.5% by 28.29 million sq.m.
compared to 2016.
Among the newly added floor space under management, 28.0% comes from Agile Group, 62.5% from independent third-
party real estate developers, and 9.5% from the acquisition of Greenfield Properties.
45 56 57 59
7 16
58
45
6373
126
0
30
60
90
120
150
2014 2015 2016 2017Agile 3rd Parties Greenland
(million sq.m.)
16 – 17 growth rate 71.8%
By the end of 2017, our contracted GFA to manage reached 126.1 million sq.m., increased by 52.7 million sq.m. from 73.4
million sq.m. by 2016, implying an increase rate of 71.8%.
The significant increase in the contracted GFA to manage was mainly due to the results of cooperation with third-party
property developers. In 2017, the contracted GFA to from independent third-party property developers was 41.7million
sq.m, which included approximately 22.5 million sq.m. of property management area and approximately 19.2 million sq.m.
of consulting services provided area, which in total accounted for 79.1% of the total new contracted area in 2017.
15
Dual-brand strategy2
A leading brand through enhanced competitiveness backed by dual-brand strategy
Source: CIA
Note:
1. According to CIA
Agile Property Management Features vacation property and large-scale property
management
Brand value of RMB 3billlion as of December 31, 20161
Greenland Property Services Features ultra-high-rise buildings and commercial
complex management
“Two-wheel driven”
Property management
Value-added services
Contracted to manage substantially all of the properties developed by Agile
Group including vacation properties since 1993
Provides one-stop value-added services, including positioning consultation,
design consultancy, sales assistance, advertising, property agency services and
home inspection
Acquired Guangzhou Yazhuo from Agile Group on 30 June 2017, to focus on
providing preliminary planning and property agency services, and Agile Group
will not build property agency teams for its projects
Property management
Value-added services
We have obtained GFA under management of 2.7m sq.m. as of 31 December
2017 through the acquisition of Greenland Property Services, including Wuhan
Greenland Center, the third highest commercial complex in the world
Agreed to deliver properties at least 7.0m sq.m. per annum, and to give A-Living
priority for an additional GFA of 3.0m sq.m. per annum of properties from 2018
to 2022
We have already secured in advance contracted GFA from Greenland Holdings
5.16m sq. m in the second half year of 2017.
A-Living will cooperate with Greenland Holdings in the following areas to build a
national-leading integrated services platform with international standards:
− community value-added services
− travel
− advertising
− property agency and home inspection,etc.
24.4 29.5
34.3
42.2
20.0 25.0 30.0 35.0 40.0 45.0
2014 2015 2016 2017
GFA of properties developed by Agile Group under our management(million sq.m.)
16
76 91
70 75 80 85 90 95
An expert in vacation property management and large-scale property management
3
Successfully develops a vacation property management business
4.19 4.04 4.07 4.13
2.70
3.20
3.70
4.20
4.70
2014 2015 2016 2017
(RMB / sq.m. / month)
Sources: CIA
Note:1. Tourist Attraction Rating Categories of China is a rating system used by the Chinese authorities to
determine the quality of the attraction relative to its peers in terms of safety, cleanliness, sanitation and
transportation. It is divided into five categories which are A (or 1A, the lowest level), AA (2A), AAA (3A), AAAA
(4A) and AAAAA (5A, the highest level).
73.4 (Score)
Pioneer in large-scale property management
Increase in scale: 12 projects under management each exceeded 1m sq.m. in GFA as of 31
December 2017
High entry barrier: Higher requirements for service quality
Diversified revenue source: The diversity gives rise to greater demands for value-added services
Hainan Clearwater Bay
La Cite Greenville Zhongshan
Contracted GFA of 14.8 million sq.m. as of 31
December 2017
GFA under management of 5.8 million sq.m. for 18
projects as of 31 December 2017
Strategically located in well-known tourist destinations
(AAAA level and above1) in Guangdong, Hainan,
Hunan and Yunnan and so on
Offers tailored one-stop community value-added services
to vacation property owners, covering all stages from
sales, delivering, move-in to vacation
For example, property buying vacation during sales stage,
property delivery reservation before delivery, one-stop
home inspection services during delivery, cleaning and
leasing services after delivery, featured local vacation
activities and leasing operations during vacation etc.
Zhongshan Kaiyin New Town:
Greater China Excellent Property
Management Project – GCIPM (2015)
Vacation property management Vacation property value-added services
Average management fees for A-Living’s
vacation properties
Overall satisfaction for A-Living’s vacation
property management services (2016)
A-Living Industry average
Leading Enterprise in Featured
Property Services in China –
Leading Brand in Vacation
Property Management awarded –
CIA (2017)
Ranked 1st among the Top 100
Property Management
Companies in terms of the
contracted GFA of vacation
properties to manage awarded –
CIA (2016)
17
Diversified value-added services
Provides multiple value-added services business,
including consultancy to property developers,
property agency, advertising, home inspection,
travel and O2O
Improves service quality and customer loyalty
Diversified property management portfolio and value-added services4
Diversified property management portfolio
Diversified
portfolio
Diversified
services
Non-residential properties GFA (2014-2017)
( ten thousand/ sq.m)
An integrated service spectrum not only improves customers’ satisfaction and loyalty, but also enhances resilience
Property management portfolio
Shopping
mall
Residential
Office
building
Hotel
Vacation
ultra-high-
rise office
buildingUrban
complex
138.6% 267.6%1535.6%
Growth rate
188.8 186.0 212.2
453.4 42.3 57.7 54.6
101.8
231.1 243.7 266.9
555.2
0.0
100.0
200.0
300.0
400.0
500.0
600.0
2014 2015 2016 2017
Non-property owners Property owners
Revenue from value-added services (2014-2017)
(RMB million)
5.5% 9.5%108.0%
Growth rate
Ranked #2 among the Top 100 Property
Management Companies in South China in 2016 in
terms of revenue from multiple operating services
#2
Ranked #6 among China’s Top 100 Property
Management Companies in 2016 in terms of
revenue from multiple operating services
#614.5 34.6 127.2
2,080.5
0.0
500.0
1,000.0
1,500.0
2,000.0
2,500.0
2014 2015 2016 2017Non-residential properties GFA
18
Integrated, excellent and convenient one-stop service platform65
Integrating online and offline resources to develop a one-stop service platform for improving customer experience and satisfaction
A-Steward APP
A-Assistant APP
A-Business APP
A-Steward WeChat Public
Account
Intelligent terminals
Online services
Intelligent building
management system
Smart home system
Smart parking system
Unattended convenience
stores
A-LIVING Experience Center
Offline services
One-stop service platform provides comprehensive services to customers
Efficient property
services
Convenient community
O2O life services
High-end
customization services
Neighborhood cultural
enrichment services
A-Steward APP, as the core of the comprehensive management platform, to
offer value-added services and deepen cooperation among peers which helps
identify acquisition targets. As of 31 December 2017, the APP
– covered all residential properties under management1
– A-Steward Alliance members jointly managed approximately 817 million
sq. m. of GFA, providing value-added services to several millions of
homeowners
– attracted over 287,000 registered users and over 110,000 active users
“A-Steward” Comprehensive
Management Platform
Note:
1. Excluding properties under Greenland Property Services’ management
19
Management digitalization, service professionalization,procedure standardization and operation automation
76
Streamline workflows, and improve efficiency and
specialized service
Realize visual monitoring of the service process
and centralized management of nationwide
operations
Improve operational
capabilitiesIncrease efficiency and
reduce labor cost
Divides the properties into different
levels, and sets up standardized service
provision procedures for each level
Applies a consistent set of standards to
achieve better and consistent quality control
Ensures quality of service by including
detailed quality standards
Obtains real-time access to multi-dimensional
data
Monitors overall operation status
and makes appropriate decisions based
on the data analysis
Sub-contracts certain property management
services to qualified third-party contractors
to make efficient use of professional in-house
personnel
Saves costs by reducing reliance on
manual labor
Employs automated equipment to
minimize human error
Apply consistent service procedures and
standards
Constantly seeking to improve the management system, enhance service quality and reduce costs, with an aim to become a
world-class living service platform
Focuses resources on key services
such as value-added services
Section 4
Future strategies
Note: Images contain artistic rendition.
21
Increase business scale through strategic M&A and investments
High quality property management companies
Pursue M&A opportunities in property management companies which
are industry-leaders with high-quality assets,
can effectively increase business scale and regional coverage in the
short-term
Invest in areas related to resident services such as community services and
O2O through internal incubation, JV and setting up investment funds, etc.,
leading to industry innovation and development
Pursue investment and acquisition opportunities for professional companies,
including property agency, home inspection, advertising, travel companies
etc.
1
With foothold in Beijing, Shanghai and Guangzhou, strengthening
presence nationwide and expanding overseas
Strengthen market coverage in China and expand overseas
A-Living coverage areas
Strengthened or new
coverage areas with
Greenland Property
Services’ involvement
14 regional companies
of A-Living
Expansion route
9 regional companies
of Greenland Property
Services
Beijing
Nanjing
Shanghai
Xi’an
Chengdu
Yunnan
Shenzhen
Zhongshan
Guangzhou
Hainan
Agile Group mainly
engages in the
development of mid-to
high-end residential
and vacation properties
Greenland Holdings’
projects are located
across China and
globally
Continued to expand to
manage properties
developed by
independent property
developers in 2018
Coverage of A-living and expansion with Greenland
cooperation
M&A expansion
2
Strategic investments
Professional companies
22
Continue to enhance “A-Steward” platform and cooperation
with qualified suppliers, providing more convenient and
innovative sales channels to them
Increase the number and variety of suppliers, in order to
provide more choices and better services for property
owners, enhancing the reputation of A-Living
Develop diverse and differentiated value-added services to property owners and to non-property owners along the value chain
Continue to roll out “A-Steward” platform to form alliance with more
property management companies
A-Steward platform provides member companies with standard
mobile applications and cloud platform as well as customized
software services and intelligent hardware system
A-Steward platform can serve more clients via our member
companies, benefit from the strategic resource consolidation
A-Steward
platform
+
Value-added
services
Resident services
Bespoke services
A-Steward online
platform
Smart home services
Custodial management
services to vacant properties
Short and long term lease
services
Non-standard accommodation
management
Resident
services
Healthcare
Community
financial
services
Community
medical
services
Value-added services focusing on resident
services and property value management
Quality Communities
Focusing on the needs of property owners to diversify and
differentiate services, building quality communities
Suppliers
Property owners
Property value
management
Property management companies
Professional home
inspection services
Advertisement
design and media
placement
Product positioning
and property agency
solutions
consultation
On-site sale
management, property
sales agency
Prelimina
ry
planning
Developm
ent
Subseque
nt
MarketingDelivery
Provide sales assistance services
to property developers, including
− visitor reception
− display unit cleaning, security
and maintenance, and
− preliminary planning and
design consultancy services
Preliminary
planningDevelopment
Subsequent
Marketing
Sales
assistance
Property
agency
Home
inspection
Advertising
Develop new value-added services and provide comprehensive and full-cycle
services
Property developers
A-Steward platform covers all residential properties under management (excluding properties under Greenland Property Services’ management). We will
continue to expand into Greenland Holdings’ future projects, linking and realizing win-win situation for all relevant parties
Further market expansion of new businesses such as property agency, home inspection, advertising etc., by leveraging their own advantages to undertake
external businesses
23
Further strengthen the implementation of management digitalization, service specialization, procedure standardization and operation automation, and continuously improve management system
Ma
na
ge
me
nt
dig
itali
za
tio
n
Se
rvic
e
sp
ec
iali
za
tio
n
Pro
ce
du
re
sta
nd
ard
iza
tio
n
Op
era
tio
n
au
tom
ati
on
Digitalized management
to strengthen
management efficiency
Sub-contract labor-
intensive services
Standardize
management and
procedure
Employ modern
technology and upgrade
equipment to reduce
labor costs
Have established a centralized control center to realize automated management
of our communities and roll out systems such as parking management to
achieve full coverage
Will sub-contract more labor-intensive property management services to
qualified third-party contractors, to achieve efficient use of our professional
personnel and focus our resources on key featured services
Continue to update Agile Property Service Standardization Work Manual
Further deploy and upgrade automated equipment based on needs of a
property, including professional cleaning equipment such as large sanitation
trucks, and security equipment such as patrol robots
Overview Development strategy
Thank you!
Note: Images contain artistic rendition.