a little piece of mischief 2010

THE GRAPHIC DESIGN PORTFOLIO OF ANNA VAN DER FELTZ

A LITTLE PIECE OF MISCHIEF 2010

Project: Identity, Application, Print & Interior

When Ask became part of Gondola Holdings ( Pizza Express and Zizzi) it required a rebrand and design which would make it recognised as the first choice local family Italian restaurant. It was to have an Italian village trattoria feel to it with rustic natural finishes and colours to represent the natural ingredients and family cooked food. The project covered everything from logo and branding, menus and signage through to tile designs for the walls.A calligrapher was contracted to draw the handwritten logotype.

Client: ASK Agency: Caulder Moore

Project: Identity

A logo and rebranding for Sweaty Betty ladies sportswear. The brief was to design a more contemporary and luxury brand to replace the current 'illuminous' pink High street brand, while maintaining the sporty elements. The clothing has been redesigned to appeal to more 'designer' market and will now specialise in Yoga and leisure wear, stocking mainly it's own branded clothing. They wanted to become recognised by a symbol which they could useas a brandmark on their merchandise.

Client: Sweaty BettyAgency: Caulder Moore

Icon variations

Logo variations

COLOUR INSPIRATION

sweat focused active yoga wellbeingbeach feminine stylishsnow poise performance

focused326

performance437

active7417

poisewhite

wellbeing390

stylish7527

feminine214

BRAND VALUES & COLOUR PALETTE

Project: Brand identity & Application

When one of the agencies I freelance for decided to rebrand themselves ‘Nu Creative’, they asked me to design a new identiy for them. They wanted something fresh and contemporary, simple but eye catching. The word ‘Nu’ was chosen as is suggested new beginnings and also means ‘naked’ which describes the open and honest relationship they have with their clients. The asterix in the logo has a number of meanings; see further information, read small print, a star rating and also highlighting a new product or important information.I provided a set of guidelines and applied the identity to stationery.

Client: Nu Creative

Tim [email protected] 020 8857 4556m 07939 085773w nucreative.com

Primary Colour Palette

226 151 427424

361

389 361 7532

Secondary Colour Palette

Project: Brand Guidelines

During my time at Mulberry I completed the huge task of putting together a comprehensive brand guideline manual. This covered everything from Logo, font and colour usage, through to labelling, packaging and also formats for advertisements and marketing materials.

The pages were printed on silk stock and presented in a sturdy matt laminated, black lined folder and finished with gold foiling on the spine. The manual was sent to all Mulberry employees, suppliers and stores in a mulberry care bag and gift wrapped in a black box with Mulberry ribbon.

Client: Mulberry

Vintage Logo: The idea for the vintage logo was based on styles and shapes from the Mulberry archive collection. It was to be used on a contemporary vintage range of tote bags. The logo has now been applied to several ranges and products after its success.

Important Note: While working at Mulberry I covered such a wide rangeof projects, all using high quality finishing and luxury materials.Therefore they are much better viewed in the flesh than in a PDF which doesn’t do them justice at all. If you would like to see examplesof this work then please arrange to view my portfolio.

Project: Event/Meeting Identity & Application

Working with Sauce UK has introduced me to a new sector of client in Pharmaceuticals.This example shows concepts for a series of educational meetings about HIV and aids.They wanted a logo design for 2 possible names and 2 different concepts for printed materials to support the meetings. I wanted to use the HIV ribbon subtly without it being too obvious was what it was.

Client: GSKAgency: Sauce UK

SAVE THE DATE...TheCHANGING VIEW OF HIV THERAPYBroadening the Perspective On behalf of GlaxoSmithKline, I would like to invite you to save the date

for a forthcoming educational meeting entitled

‘Towards a Broader Horizon - New Perspectives in HIV Therapy’

in London on Friday 19 June

The aim of the meeting is to examine current data and thinking in HIV therapy, with reference to the topics of CV risk, CNS penetration, renal toxicity and bone.

The meeting will be chaired by Paddy Mallon MD (University College Dublin) and include presentations by Esteban Martinez MD (Hospital Clínic Barcelona) and Barry Peters MD (St Thomas’ Hospital London).

I would be very grateful if you could mark the meeting in your diary.

Our team will be in touch in the near future with further details. In the meantime, if you have any specific questions, please do not hesitate to contact me directly. Alternatively you can reach the team at Resolute Communications, who will be assisting us with the co-ordination of this event, on +44 (0) 207 397 7077 or by email Jamie Keenan.

Friday 19th June

THECHANGING VIEW OF HIV THERAPYBroadening the Perspective

TheCHANGING VIEW OF HIV THERAPYBroadening the Perspective

SAVE THE DATE19.06.09On behalf of GlaxoSmithKline, I would like to invite you to save the date for a forthcoming educational meeting entitled







SAVE THE DATE...

Friday 19th June

On behalf of GlaxoSmithKline, I would like to invite you to save the date for a forthcoming educational meeting entitled







TOWARDS A BROADER HORIZONNew Perspectives In Hiv Therapy

SAVE THE DATE19.06.09On behalf of GlaxoSmithKline, I would like to invite you to save the date for a forthcoming educational meeting entitled








The Champneys Health Resort brand has recently had a revamp. I have produced a set of guidelines to ensure consistent use of the new branding.

Client: ChampneysAgency: Caulder Moore

Project: Promotional Marketing Materials for Print

Serenity Medica wanted a complete revamp of their rather dated marketing materials. I did this by injecting blocks of colour and introducing more uplifting images but at the same time keeping the designs clean, fresh and simple with lots of white space. The brief included leaflets, posters, magazine adverts and seasonal promotion, such as Christmas Cards.

Client: Serenity Medica

Promotional DL Leaflet

Half Page Magazine advert

Project: Identity & Application

An identity and design concept for a new massage therapy business. The client wanted something simple and fresh which represents the escape and relaxation experience when having a massage.The business is to be extended to on site chair massage for corporate clients and private parties at home so has required secondary logos.

Client: Everybody Massage

at home

at work

at home

Promotional Flyer

massage

Project: Identity & stationery

I was brought into Tanner Krolle to re-address their current branding and to act as their branding consultant.They wanted ro revert to their old logo but with a more modern edge to it and to apply this to all applications internally and externally. The Taupe colour was key to their core range and created the warmth and invitation. The addition of black gave them a sophisticated and contemporary finish. The business cards were printed in a matt finish on a heavyweight board with gloss black foil logo.

Client: Tanner Krolle

43 BERKELEY SQUARE LONDON W1J 5AP T. +44 (0)20 7529 5821 F. +44 (0)20 7691 7898 WWW.TANNERKROLLE.COM

REGISTERED 4380938 ENGLAND

Addressee NameName of CompanyFirst Line of AddressSecond Line of AddressCity Name AB1 2CD

1st April 2005

Dear Recipient

RE: SUBJECT MATTER

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SUB HEADINGPraesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo tem vel eum iriure dolor feresaec in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu.Vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna Aiquam erat volutpat.

Yours sincerely

Signatory NameCompany Position

Martin MasonChief Executive Officer

43 Berkeley Square London W1J 5AP

T. +44 (0)20 7529 5821

F. +44 (0)20 7691 7898

Email: mar [email protected]

www.tannerkrolle.com

Monogram


With so many different elements to the brand, including product design as well as print and advertising work, it was vital that Tanner Krolle had clear and strict guidelines to make sure the brandmark was consistent in all uses. The clean simple format of the guidelines suggested the style in which all applications should follow.

Client: Tanner Krolle

Project: Wedding Stationery DesignAn Italian themed wedding. The Bride wanted a monogram style design with a personal touch. The monogram was then used on other stationery and throughout the wedding. The invitations were printed on letterpress on very thick ivory card, creating a sense of vintage quality.

Client: Helena & Vincenzo

Project: Logo DesignClient: Various

A LITTLE PIECE OF MISCHIEF 2010

IF YOU WOULD LIKE TO TALK, PLEASE GET IN TOUCH:

[email protected] +44(0) 7712591529

a little piece of mischief 2010

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