A learning game …in action

By Richard HydeDirector, Mind Click

Follow us: @mindclickuk

play

60 year olds12 hours a monthimproved multitasking> 20 year olds playing first time

Gartner, 2012“By 2015 40 percent of

global 1000 organizations will use gamification as the primary mechanism to

transform business operations.”

2 months later“By 2014 80% of current gamified applications will

fail to meet business objectives, primarily

because of poor design.”

predictions

features

GOALRULES

FEEDBACKVOLUNTAR

Y Jane McGonigal

WILLING TO TRY NEW

BEHAVIOURS

NewEasy to createForeign to L&D

Only game mechanicsTrivialization of learning

Suitable for every situation

gamification is NOT

TimeRulesGoalsLevelsRewardFeedbackAestheticsStorytellingCompetitionCooperationEngagementCurve of interest

elementsTimeRulesGoalsLevelsRewardFeedbackAestheticsStorytellingCompetitionCooperationEngagementCurve of interest

content structural

Types of games

“I don’t

employ people to p*** around playing

minecraft

has gaming a work place?

majority of people play games because ...

zzzz

Saatchi & Saatchi

powerof games

skill

difficulty anxiety

boredomFLOW

Csikszentmihalyi, 2004

1.induce flow

2.never end

www.dailymail.co.uk/home/stats/index.html

3.cascade information

www.globalrichlist.com

4.gamespiration

compliance

fire safety

Challenges:

lack of completions

all 140,000 colleagues

time poor & competitive

30 mins of core behaviours

Tesco’s game engine

Two-way communication with Totara LMS

The game, in action

Tesco’s action plan

random but focussedhelp as it’s needed

attractive end pointwork hard on scoring

get game content earlyaesthetics really matter

rules proportional to learning

what we’ve learnt

what next?

leaderboards

anti-collaboration

unethical tactics

male focussedengage a few

what’s possible

positive emotion

progresscompetition

Leaderboard types

localYOU’VE BEATEN

YOURSELF!

relativeYOU’RE 35,000TH

OF 40,000

geographicalYOU’RE NO. 1 IN BOGNOR

temporalTODAY’S BEST

SCORES

Consider a third party leaderboard

A must read for anyone interested in gamification

@spinelesssimon

@richardthyde

Find out how learning games could transform your training: http://

ow.ly/R8wM8