M I C H A E L J A C K S O N ‘ S

B U S I N E S S O F

C H A N G EA J O U R N E Y

I N T O A N E W E R A

New rules | New customers | New markets | New ideas | New businesses | New directions

Do you understand the new economy?

Can you read the changing pace of business?

Are you focused on people & technology?

Are you ready to connect with the market?

Is your business as mobile as your customers?

Avoiding the

deadly business sins

7

New Business Formula

It’s no longer: PAST + PRESENT = FUTURE

It’s nowPRESENT + DIFFERENT = FUTURE

A sense of direction?

Avoiding the

deadly businessmistakes

7

Believing the marketing has become justified, &

craving constant growth from unchanged products,

goods & services 1

Coveting profits at all costs without regard to

ethics, people or the environment

2

Seeking to reduce every business cost possible– with the sole objective

of making more profit at the expense of the brand image & identity

3

Allowing sub-par marketing performances

to persist and go unchallenged :

these kill your image

4

Laziness & indifference wrapped in complexity, policy &

procedures 5

Resenting what your colleagues or competitors have, that

you perceive ‘rightfully’ should be yours’

6

PRIDE: The deadliest of all business sins:

Glorifying everything you perceive you have built & done - in your

mind, speech and deeds 7

Marketing is 15% knowledge

& 85%PassionEnthusiasmListeningLeadershipEnjoymentRespect

“Give me someone of average

ability; but with a burning desire to

succeed & I will give you a winner in

return – every time”

8Don’t criticise, condemn or complainGive honest, sincere appreciationArouse in the other person an eager wantBe genuinely interested in other people

“Give me someone of average

ability; but with a burning desire to

succeed & I will give you a winner in

return – every time”

A person’s name is the sweetest & most important sound in any language Engage in understandingthe other person’s interests Make them feel important - & do it sincerely- SMILE

We are too anchored & set in our ways

We jump to familiar

conclusions

We don’t like to put

ourselves into a

state of discomfort

Ready – Aim - Engage

• Set new e-commerce standards• Represent & mirror your brand

with a modern & progressive attitude• Starting today…

New rules | New customers | New markets | New ideas | New businesses | New directions S T A R T I N G T O D A Y

M I C H A E L J A C K S O N ‘ S

B U S I N E S S O F

C H A N G E

T H A N K Y O Umichael@theothermichaeljackson.com