A GLOBAL STRATEGIC PATNERSHIP

WORLD CORPORATE GOLF CHALLENGE AND

THE INTERNATIONAL CHAMBER OF COMMERCE

THINK GLOBAL, ACT LOCAL

EVENT OVERVIEWSNAPSHOT - QUALIFYING STRUCTURE - PLAYER PROFILE - BUSINESS MODEL - WORLD FINALS -MEDIA COVERAGE

GLOBAL SNAPSHOT

• Headquartered in Madrid, Spain

• Founded in 1993

• Most established truly global “Business-Business” golf tournament

• National tournaments are staged in approx. 40 territories around the globe culminating into a World Final

• The event is open to top level executives who share a passion for golf

• The event receives extensive worldwide media coverage

QUALIFYING STRUCTURE

WORLD FINALS

REGIONAL QUALIFIERS

LOCAL QUALIFIERS

NATIONAL FINALSWINNING PAIR

TOP PAIRS

TOP PAIRS

How to enter:By Invitation OR by “Application” to play

Note: Not all licensees organise local and regional qualifiers; some focus on quality over quantity and organise one National Tournament only

PARTICIPATION LEVELS

TODAY

• 40 countries

• 7,500 players

DEVELOPMENT PLANS

• New tournaments to be launched in markets across every continent:

• 60 countries

• 40,000 players

• 25,000 companies represented year on year

PLAYER PROFILE

TODAY

• Senior Business Executives

• Director / Management level

DEVELOPMENT PLANS

• Attract C-Suite management, business owners and entrepreneurs.

BUSINESS MODEL

WORLD CORPORATE GOLF CHALLENGE

ANNUAL LICENSE FEES

WORLD FINALSNATIONAL EVENTS

WF SPONSORS

KEY REVENUE STREAMS

DIGITAL PLATFORM (ONLINE)

GLOBAL SPONSORS

PUBLIC SECTOR PRIVATE SECTOR

TOURIST BOARD & BUSINESS DEVELOPMENT / INVESMENT

GOVERNMENT

OITAVOS DUNES, CASCAIS PORTUGAL

30 JUNE – 5 JULY 2015

• No 2 ranked course in Continental Europe

• No. 65 ranking in Top 100 courses worldwide

• 5 day programme

• 40 countries

• 40 licensees

• 80 Finalists (World Finals)

• 40 VIP guests (Corporate Cup – “By invitation” only)

• 4 global ambassadors

• Television coverage (60 countries, 35 broadcasters)

• Extensive print media coverage (including TIME FORTUNE)

PAST WORLD FINALSHOST NATIONS

• Spain

• Jamaica

• Scotland

• South Africa

• Mauritius

WORLD FINALS

MEDIA COVERAGE

International media coverage year round:

• National and Regional press

• Television coverage in 35 countries

and inflight programmes across 18 international airlines [value over 1 million EUR)

• Extensive promotion from our global

print media partners TIME FORTUNE

Magazine (value over 244,200 EUR)

• Event broadcasted in 35 countries

• Potential household reach of 350 million

• Inflight programming across 18 international airlines

• Print media reach in excess of 2 million readers

PLEASE INSERT MEDIA TABLE FROM EVENT FROM GENERIC DOCUMENTS

SPONSOR BOARD

• INSERT LOGOS OF EXAMPLE SPONSORS (SEE ICC PROPOSAL)

LICENSING MODEL - PROFILE - LICENSED PARTNERS WORLDWIDE

LICENSING MODEL

WORLD CORPORATE GOLF CHALLENGE (LICENSOR)

NATIONAL EVENT PROMOTER/ORGANSER(LICENSEE)

SPONSORSHIP ENTRY FEES

REVENUE STREAMS

ANNUAL LICENSE FEES

LICENSED PARTNERS AROUND THE GLOBE

Licensees – Company Type

• Please see Licensee Directory for further information

Licensees around the Globe

• Sports Marketing Agencies

• Event Management companies

• Marketing and Communication Agencies

• Resort / Venue owners

• Resort Management Companies

• Media owners

For further details about licensing please refer to the Licensing Information document provided

GLOBAL STRATEGIC PARTNERSHIP PARTNERSHIP MODEL – GLOBAL OBJECTIVES – NATIONAL COMMITTEE BENEFITS

PARTNERSHIP MODEL

WORLD CORPORATE GOLF CHALLENGE (GLOBAL HQ)

WCGC NATIONAL LICENSEE

SPONSORSHIP ENTRY FEES

REVENUE SHARE

INTERNATIONAL CHAMBER OF COMMERCE(GLOBAL HQ)

ICC NATIONAL COMMITTEE

NATIONAL TOURNAMENT

ICC NATIONAL COMMITTEE MEMBERS

BUSINESS EXECUTIVES

MEDIA PARTNERS

THE PLAYERS

NO FINANCIAL EXCHANGE BETWEEN PARTIES

PROFIT SHARE AGREEMENT

GLOBAL PARTNERSHIP OBJECTIVES

World Corporate Golf Challenge• Raise the profile of the event internationally

• Support existing licensees promote national tournaments

• Launch events in new territories

• Increase participation levels

• Attract c-suite management to National Events

• Invite global CEO’s to World Finals

• Influence sponsorship sales (National events & World Finals)

• Help secure future World Final Destinations

International Chamber of Commerce• Build ICC’s brand profile in a controlled and

targeted environment

• Enhance relationships between ICC Global and National Committees

• Provide ICC National Committees with a tool to help enhance member relations

• Attract new ICC Global members

• Attract new ICC National Committee members

• Encourage membership retention

• Create new revenue opportunities for ICC National Committees

ANDHelp raise charitable funds worldwide

SUMMARY OF BENEFITS FOR PARTICIPATING ICC NATIONAL COMMITTEES

• ICC to receive % team entry fees

• ICC to receive % sponsorship sales

The licensee will work with the ICC National Committee to help deliver the following benefits:

• New revenue opportunities • National Events

• World Finals

• Complimentary Invitations to key contacts & VIP’s (National Event and World Final)

• Discounted entry fees for existing members to enhance relationships

• Attract new members through WCGC events and network

• Increase brand awareness through WCGC event marketing and communications (online, print, digital, etc.)

• ICC to receive % Hosting Fees (Public Sector)

• ICC to receive % Sponsorship sales (Private Sector)

SUMMARY OF BENEFITS TO LICENSEE

The ICC National Committee will work with the licensee to help deliver the following benefits:

• Promoting the event to ICC Members

• Inviting key contacts - business influencers and CEO’s – to participate in the event

• Making an introduction to the National Chamber of Commerce (where applicable) with the view to promoting events to National Chamber members

• Introducing potential sponsors through ICC National Committee Network

• Introducing key media contacts

NEXT STEPS

• ICC and WCGC to make formal introductions between licensee and National Committee representatives

• ICC National Committee representative and licensee to meet and discuss potential working partnership (using Portuguese case study as an example)

• WCGC Global representative to attend World Chambers Congress in June to meet National Committee members and National Chamber of Commerce representatives

• ICC and WCGC partnership to be officially launched at the 2015 World Finals in Portugal (30 June – 5 July)

World Corporate Golf Challenge looks forward to building a mutually beneficial partnership with the

International Chamber of CommerceThank You