Mission: To attract visitors and advocate for commerce on Catalina Island

P.O. Box 217, Avalon, CA 90704 310-510-1520 CatalinaChamber.com

Meeting of the Board of Directors 1:00 to 3:00 pm, Thursday, March 24, 2016

Note new starting time

Founder’s Room, US Bank

A G E N D A

In consideration of others, attendees are asked to turn off cell phones prior to the beginning of the meeting.

Julie Bovay, Interim Chair ‘17* Bill Paige, Past Chair ‘16* David Howell, Chief Financial Officer‘16* Dave Stevenson, Marketing Chair, SCICo*

Jim Luttjohann, President & CEO* John Eric Hernandez ‘18 Vacant Seat 1 ’18 Vacant Seat 2 ’18 Mark Costello ’18 (2nd) Kevin Strege‘17

Gregg Miller ‘17 Buddy Wilson, Jr. ‘17 Cinde Cassidy ‘16 (2nd) Ray McKewon ‘16 Steve Bray ’16 (2nd)

Dewitt Finley, Two Harbors Gail Fornasiere, Catalina Island Museum Tony Budrovich, Catalina Isl. Conservancy Denise Radde, City of Avalon

*= Member Executive Committee/ ‘16 = year term expires on 6/30

1. Call to Order

2. Introductions and Recognitions

3. Presentation, Avalon Walk For Life 2016—Lisa Lavelle

4. Consent Calendar

Approval of Minutes February 2016*

Financial Statements February 2016*

5. Report of the Chair—Julie Bovay

A. Nominating Committee

B. Bylaws Review

C. Other

6. Action Items

A. Accept Angela Puchala of Catalina Express to fill remainder of term for seat vacated by

Chris Austin (seat expires June 2018)

B. Accept Ashley Villarama of US Bank to fill remainder of term for seat vacated by John King

(seat expires June 2018)

C. Accept new member Avalon Ocean View Vacation Rentals*

7. Discussion/Possible Action Items

A. Candidates Forum update (March 30, 2016, 6:00 pm City Hall) —Jim Luttjohann

B. Cruise Industry update—Buddy Wilson

C. Marketing Report—Donna Harris/Dave Stevenson

1. Group Sales & Marketing Subcommittee Report

F. Events reports

1 Concert Series—Amelia Lincoln

Mission: To attract visitors and advocate for commerce on Catalina Island

P.O. Box 217, Avalon, CA 90704 310-510-1520 CatalinaChamber.com

2 Leap Day—Samantha Prince

3 July 4th—Jim Luttjohann

4 Mixers—Michelle Warner

5 Other—Amelia Lincoln

G. Visitor Services and Membership report—Samantha Prince

H. President’s report—Jim Luttjohann*

I. Board member reports D. Requests for future agenda items

E. Adjourn

*Information included in board packets

Future Meetings:

Thursday April 21, 2016: 1:00 – 3:00 pm

Thursday May 19, 2016: 1:00 – 3:00 pm

Thursday June 9, 2016: 1:00 – 3:00 pm

Catalina Island Chamber of Commerce& Visitors Bureau

2015-16 Board of Directors Board Meeting Attendance Record

P = Present. E= Excused Blank = Absent

Bylaws: "A member of the Board of Directors who shall be absent from three (3) regular meetings of the Board of Directors in a fiscal year

shall be deemed to have submitted a resignation from the Board unless confined by illness or other absence approved by a majority

vote of those voting at any regular meeting thereof."

1 2 3 4 5 6 7 8 9 10 11 12

Board Member 16-Jul 20-Aug 17-Sep 15-Oct 19-Nov Dec 21-Jan 18-Feb 24-Mar 21-Apr 19-May 16-Jun Attend %

1 Austin, Chris P P E P P N P 88%

2 Bovay, Julie* P P P P P N P P 100%

3 Bray, Steve P P P N P 63%

4 Cassidy, Cinde P P P P E N P P 100%

5 Costello, Mark P P P E N P 88%

6 Finley, Dewitt P P P P N 50%

7 Fornasier, Gail P P P P P N P P 100%

8 Harvey, Ben P P P P E N N N 100%

9 Hernandez, John Eric P P P P N 63%

10 Howell, David* P P P P P N P P 100%

11 King, John* P P P P P N P 88%

12 Luttjohann, Jim* P P P P P N P P 100%

13 McKewon, Ray P P P P N P P 88%

14 Miller, Gregg P P E P P N P P 100%

15 Page, Bill* P P P P P N P P 100%

16 Budrovich, Tony N N P N P P 75%

17 Stevenson, Dave* P P P P N P P 88%

18 Strege, Kevin P P P P N P P 88%

19 Radde, Denise N N N N N N P P 100%

20 Wilson, Buddy P P E N P 63%

% of Directors attending 85% 80% 75% 80% 55% 0% 75% 70% 0% 0% 0% 0%

# of Directors attending 17 16 15 16 11 0 15 14 0 0 0 0

Average Meeting Attendance: 64%

* = Member of the Executive Committee Average Board Member Attendance: 88%

Minimum of 60% attendance required for complimentary reservations to New Year's Eve Gala

1

Minutes: Meeting of the Board of Directors Thursday February 18, 2016

CALL TO ORDER

The meeting was called to order at 1:35 pm by Chair Julie Bovay

DIRECTORS PRESENT (14)

Bovay, Bray, Budrovich, Cassidy, Fornasiere, Howell, McKewon, Miller, Paige, Stevenson,

Strege, Wilson, Radde, Luttjohann

DIRECTORS ABSENT (5)

Austin, Costello, Finley, Hernandez, King,

STAFF PRESENT (4)

Warner, Prince, Harris, Lincoln

GUESTS (8)

Brian Tucker, Elizabeth Baily, Kristin Howland, Alexa Johnson, Katrina Awalt, Thomas

Salinas, Peter Brooks, Charles xxx

INTRODUCTIONS AND RECOGNITIONS

Each of the above guests were introduced with Brian Tucker taking a few minutes to

explain his role with Visit California.

PRESENTATION

Elizabeth Baily made a brief presentation on this year’s Job Shadow week in which

students are matched to a business or organization for xx hours/day for two days. This

year they hope to expand the program to include more students and more businesses

on the island, especially by working with the Chamber of Commerce & Visitors Bureau

to reach out to its members encouraging them to participate.

CONSENT ITEMS

Approval of Minutes from January 2016

Motion for approval by Strege, second Paige, Passed unanimously

2

Approval of Financials January 2016

Motion by Paige, second Cassidy. Passed unanimously

Approval of Financials December 2015

Staff was asked to investigate why Retirement account payables on balance

sheet showed negative $3,378.61 and to follow up by email with answer.

Motion by McKewon, second Cassidy. Passed unanimously

REPORT FROM THE CHAIR

February 10th Executive Committee meeting convened at the request of then Chair

John King to discuss his possible resignation and the resulting impacts to the Board and

Executive Committee structure/leadership. After a brief presentation by John, he

submitted his resignation from the board and as Chair of the Executive Committee.

Julie reported that the decision was John’s and not at the request of the board.

Among the reasons cited by John were other obligations and conflicts those obligations

were perceived to be bringing to the organization. President Luttjohann was asked to

email the full membership with notice of John’s resignation and Julie Bovay’s move into

the position of interim Chair.

ACTION ITEMS

Revised 2015-16 budget to incorporate funds for visitor center renovations and draw

from reserve of up to $40,000.

Copy of revised budget on file

Staff was instructed to establish a reallocation of reserves in future budgets at

$8,000/year

Staff was instructed to secure a new lease agreement from the City before

beginning construction

Miller offered to work with Luttjohann on details of final construction

agreement and concerns related to same

Copy of budget and construction agreements on file

Motion Miller, Second Bray. Passed with abstention by Cassidy

Resignation of board members Austin and King

Following a brief discussion it was determined no action was necessary

Appointment of Bylaws Review Committee

3

Bovay, Budrovich and Luttjohann volunteered to review and make

recommendations for edits to the current Bylaws and bring back same at a

future meeting.

Appointment of 2016 Nominating Committee, Slate due to full membership by March

15, 2016.

Bovay, Interim Chair, Paige, Past Chair and Howell agreed to man the

committee.

DISCUSSION AND POSSIBLE ACTION

Candidate Forum Update

Luttjohann reported that the website has been updated with the latest

information and that candidate questions and answers will be added upon

receipt.

No action taken.

July 4th events update

Luttjohann and Lincoln reported that a contract has been signed for Fireworks,

that fundraising would begin in May and that through an arrangement by

CatBev, the Budweiser Clydesdale horses would be on the island that week and

participating in the parade. The City is negotiating a barge and the

performance of the USC Marching Band.

No action taken.

Concert Series Update

McKewon reported that all but one act has been confirmed and that the new

dates and coordination with other events and activities is going well.

No action taken.

Cruise Industry Update

Wilson reported that a Cruises industry employee lounge will open in March at

the Hotel Metropole and thanked Miller for agreeing to host them at his hotel.

Wilson stated that he will attend SeaTrade convention in Fort Lauderdale next

month with Cruise the West. He also shared that it looks likely that we will pick up

an additional cruise line calling on us in 20117 or 2018 and emphasized that the

need for a pier vs tendering is an ongoing sticking point for gaining additional

calls.

No action taken.

4

Request to change date of June Board meeting from June 16 to June 9.

Staff advised that Avalon School graduation ceremony is in conflict with our

recurring date and that it is recommended to move to June 9 vs. later in the

month due to other conflicts and board/staff travel that had already been

identified. There was consensus that moving the date was appropriate.

No action taken.

Marketing Report

Harris shared that the Marketing Committee had convened to review media

placements and coop programs including the Pocket Map for 2016 and return

of the Back2Catalina program with the Cruise Ship tenders.

The Groups Marketing sub committee has established a recurring meeting time

preceding each Marketing Committee meeting and will be reviewing a proposal

for media and online promotion in an upcoming meeting.

No action taken

Events Report

Lincoln and Prince reported that New Year’s Eve Gala had been found to only

have made about $3,000 after all payables were processed. Based on newly

improved accounting it was believed that likely past years did not make as

much as thought. Following a brief discussion it was recommended that staff

proceed in discussions with both the Santa Catalina Island Company and

Xceptional Music to see whether any savings can be found for next year and

whether either of them might be interested in taking over the event.

No action taken.

Visitor Services & Membership Report

Prince and Warner reported multiple mailings had been processed and the

recent series of Cruise Ship cancellations had greatly reduced the number of

visitors served at the Visitor Center.

No action taken.

President’s Report

Luttjohann briefly touched on highlights.

Written report on file.

No action taken.

Board Member Reports.

5

Guest member Katrina Awalt requested that marketing programs be moved

from September to August in response to declining visit now that so many schools

are starting earlier. She further recommended consideration of marketing to

empty nesters and older adults in the fall.

Staff agreed to work on the requests.

Following Radde stepping out of the meeting, Cassidy reported that the City

Manager search will be another two to three month process with a decision likely

made in May or early June. The committee to hire/interview will be formed after

April 12, 2016.

Cassidy also shared that City Consultant Kendall Flint will be reporting to Council

on March 15th and seeking funds to complete the Cabrillo Mole project

recommendations.

FUTURE MEETING AGENDA REQUEST:

Staff was asked to bring back recommendations on New Year’s Eve Gala (see above)

Options for water storage and status of desal plant two were also requested as future

items

ADJOURNMENT:

There being no further business to come before the board, Chair King adjourned the

meeting at 3:55 pm.

4:37 PM

03/09/16

Accrual Basis

Catalina Island Chamber of Commerce

Balance Sheet As of February 29, 2016

Feb 29, 16

ASSETS

Current Assets

Checking/Savings

1000 · US Bank Checking Acct 43,597.10

1010 · US Bank Money Market Accct 231,945.74

1020 · US Bank Preferred Money Market 796.99

1030 · Wells Fargo

1031 · Wells Fargo 40,089.68

1032 · Wells Fargo 2 64,389.33

Total 1030 · Wells Fargo 104,479.01

Total Checking/Savings 380,818.84

Accounts Receivable

1100 · Accounts Receivable 223,006.34

Total Accounts Receivable 223,006.34

Other Current Assets

1040 · Petty Cash 2.36

1050 · Visitor Change Fund 50.00

1065 · Paychex Tax Impound Acct 18,152.39

1090 · Prepaid Expenses 59,833.00

1110 · Allowance for uncollectable acc -1,390.80

1499 · Undeposited Funds 915.93

Total Other Current Assets 77,562.88

Total Current Assets 681,388.06

Fixed Assets

1200 · Computer Hardware 7,798.50

1205 · Computer Software 47,214.95

1210 · Equipment 8,376.47

1220 · Furnishings 793.88

1260 · Trade Show Displays 3,103.38

1280 · Leasehold Improvements 3,258.00

1290 · Accumulated Depreciation/Amort -58,050.55

Total Fixed Assets 12,494.63

TOTAL ASSETS 693,882.69

LIABILITIES & EQUITY

Liabilities

Current Liabilities

Accounts Payable

2000 · Accounts Payable 25,447.16

Total Accounts Payable 25,447.16

Credit Cards

2035 · US Bank Visa Community Card 50.00

Total Credit Cards 50.00

Other Current Liabilities

2100 · Payroll Liabilities

2110 · Payroll Taxes Payable 21,991.27

Page 1 of 2

4:37 PM

03/09/16

Accrual Basis

Catalina Island Chamber of Commerce

Balance Sheet As of February 29, 2016

Feb 29, 16

2120 · Retirement Contribution Payable -3,378.61

2130 · Accrued Wages Payable 17,614.30

Total 2100 · Payroll Liabilities 36,226.96

2121 · Employee IRA Deductions Payable 811.25

2135 · Film Permits Payable to COA 595.25

2150 · Ticket Sales Payable -26.00

2160 · Gift Certificates Payable 70,733.23

2180 · Prepaid Phone Syetem Payments 297.00

2200 · Sales Tax Payable 157.47

2310 · Phone Sytem Deposits 3,659.57

Total Other Current Liabilities 112,454.73

Total Current Liabilities 137,951.89

Total Liabilities 137,951.89

Equity

3900 · Retained Earnings 378,743.29

Net Income 177,187.51

Total Equity 555,930.80

TOTAL LIABILITIES & EQUITY 693,882.69

Page 2 of 2

4:22 PM

03/09/16

Accrual Basis

Catalina Island Chamber of Commerce

Profit & Loss Budget vs. Actual July 2015 through February 2016

Jul '15 - Feb 16 Budget $ Over Budget % of Budget Annual Budget % Annual Budget Notes

Ordinary Income/Expense

Income

4550 · Membership Dues 94,564.20 108,000.00 -13,435.80 87.56% 113,000.00 83.69%

4020 · Transient Occupancy Tax 753,876.25 747,800.50 6,075.75 100.81% 1,252,006.00 60.21%

4000 · City of Avalon Rent Waiver 8,000.00 8,000.00 0.00 100.0% 12,000.00 66.67%

4200 · Advertising Income

4210 · Visitor's Guide 168,915.00 169,000.00 -85.00 99.95% 169,000.00 99.95%

4220 · Maps & Brochures 23,221.00 20,000.00 3,221.00 116.11% 40,000.00 0.58

4230 · Website 5,175.00 4,500.00 675.00 115.0% 5,000.00 103.50%

4240 · Newsletters 12,150.00 13,000.00 -850.00 93.46% 20,000.00 60.75%

4200 · Advertising Income - Other 797.50 0.00 797.50 100.0% 0.00 797500000.00% More anticipated for new programs

Total 4200 · Advertising Income 210,258.50 206,500.00 3,758.50 101.82% 234,000.00 89.85%

4300 · Marketing Income

4310 · Tradeshows 3,600.00 3,750.00 -150.00 96.0% 5,000.00 72.00%

Total 4300 · Marketing Income 3,600.00 3,750.00 -150.00 96.0% 5,000.00 72.00%

4400 · Program Service Revenue 38,731.66 38,600.00 131.66 100.34% 43,500.00 89.04% Taste of Avalon and Fixers will grow

5500 · Fundraising Income

5510 · Sales 95,057.96 94,250.00 807.96 100.86% 94,250.00 100.86%

5520 · Contributions 11,347.88 13,600.00 -2,252.12 83.44% 16,000.00 70.92% 4th of July beginning in May

5500 · Fundraising Income - Other 16.96 2,000.00 -1,983.04 0.85% 2,000.00 0.85% Cruise industry lagging

Total 5500 · Fundraising Income 106,422.80 109,850.00 -3,427.20 96.88% 112,250.00 94.81%

5800 · Special Events Income 8,620.00 5,970.00 2,650.00 144.39% 6,600.00 130.61%

Total Income 1,224,073.41 1,228,470.50 -4,397.09 99.64% 1,778,356.00 68.83%

Cost of Goods Sold

5900 · Costs of Goods Sold 592.61 750.00 -157.39 79.02% 750.00 79.01%

Total COGS 592.61 750.00 -157.39 79.02% 750.00 79.01%

Gross Profit 1,223,480.80 1,227,720.50 -4,239.70 99.66% 1,777,606.00 68.83%

Expense

6000 · Advertising

6010 · Broadcast Advertising 2,500.00 11,300.00 -8,800.00 22.12% 12,600.00 19.84% Video and TV about to launch

6020 · Internet Advertising 113,680.88 136,000.04 -22,319.16 83.59% 212,000.00 53.62% Missing one month's invoice

6030 · Print Advertising 25,481.00 35,000.00 -9,519.00 72.8% 50,000.00 50.96% Timing of programs

Total 6000 · Advertising 141,661.88 182,300.04 -40,638.16 77.71% 274,600.00 51.59%

6200 · Bank Service Charges 159.68 110.00 49.68 145.16% 110.00 145.16% Awaitng answer from bank on service charges

6210 · Credit Card Processing Fees 9,938.82 9,572.00 366.82 103.83% 13,900.00 71.50%

6250 · Business Licenses & Permits 1,307.79 1,210.77 97.02 108.01% 1,450.00 90.19% Timing of payments

6350 - Depreciation 0.00 0.00 0.00 0.0% 3,000.00 0.00%

6400 · Dues & Subscriptions 16,747.79 12,111.08 4,636.71 138.29% 17,000.00 98.52% No more anticipated

6550 · Event Supplies 413.97 800.00 -386.03 51.75% 1,600.00 25.87%

6700 · Insurance

6710 · General Liability Insurance 1,607.00 3,500.00 -1,893.00 45.91% 3,500.00 45.91% Timing of payments

6720 · Health Insurance 35,104.92 41,658.69 -6,553.77 84.27% 65,000.00 54.01% Savings with new plan6730 · Workman's Compensation Insuranc 3,143.00 3,833.32 -690.32 81.99% 4,000.00 78.58%

Total 6700 · Insurance 39,854.92 48,992.01 -9,137.09 81.35% 72,500.00 54.97%

6800 · Marketing Expense 91,999.76 66,666.66 25,333.10 138.0% 85,000.00 108.24% Added trade show for NATJA

6900 · Meals & Entertainment 2,181.96 3,698.00 -1,516.04 59.0% 4,500.00 48.49%

7000 · Meetings & Events 12,218.38 18,916.65 -6,698.27 64.59% 30,000.00 40.73%

7050 · Miscellaneous Expense -145.74 40.00 -185.74 -364.35% 100.00 -145.74%

7100 · Office Supplies 3,514.85 3,640.04 -125.19 96.56% 5,000.00 70.30%

7200 · Payroll Expenses

7210 · Salaries & Wages 276,038.30 294,166.64 -18,128.34 93.84% 461,000.00 59.88% Varies with Cruise Ships

7220 · Payroll Tax Expense 24,921.91 26,266.68 -1,344.77 94.88% 39,000.00 63.90%

7230 · Employee Benefits 10,025.66 17,000.00 -6,974.34 58.97% 17,000.00 58.97% Lower than anticipated costs

Total 7200 · Payroll Expenses 310,985.87 337,433.32 -26,447.45 92.16% 517,000.00 60.15%

7350 · Printing & Reproduction 28,690.21 40,000.00 -11,309.79 71.73% 171,000.00 16.78% Printing map soon

7370 · Equipment Maintenance 2,777.51 2,200.00 577.51 126.25% 3,000.00 92.58%

7380 · Equipment Rental 12,053.31 13,780.00 -1,726.69 87.47% 15,000.00 80.36%

7400 · Professional Development 1,878.95 3,350.00 -1,471.05 56.09% 4,000.00 46.97%

7460 · Postage & Freight 47,654.13 53,600.00 -5,945.87 88.91% 70,000.00 68.08% Reflects demand

7500 · Professional Fees

Page 1 of 2

4:22 PM

03/09/16

Accrual Basis

Catalina Island Chamber of Commerce

Profit & Loss Budget vs. Actual July 2015 through February 2016

Jul '15 - Feb 16 Budget $ Over Budget % of Budget Annual Budget % Annual Budget Notes

7510 · Accounting 14,098.31 18,533.32 -4,435.01 76.07% 25,200.00 55.95% Anticipate CPA fees to come

7520 · Consulting 31,575.00 33,999.00 -2,424.00 92.87% 51,000.00 61.91% Timing of service7500 · Professional Fees - Other 185.84 5,000.00 -4,814.16 3.72% 5,000.00 3.72%

Total 7500 · Professional Fees 45,859.15 57,532.32 -11,673.17 79.71% 81,200.00 56.48%

7600 · Rent Expense 27,044.98 30,967.16 -3,922.18 87.33% 40,500.00 66.78%

7610 · Storage 4,169.00 4,600.00 -431.00 90.63% 7,000.00 59.56%

7700 · Repairs & Maintenance

7710 · Building Maintenance 1,993.28 1,186.35 806.93 168.02% 62,500.00 3.19% Vis Cntr to come

Total 7700 · Repairs & Maintenance 1,993.28 1,186.35 806.93 168.02% 62,500.00 3.19%

7800 · Telephone 6,296.12 7,800.00 -1,503.88 80.72% 9,200.00 68.44%

7390 · FAX Expense 0.00 300.00 -300.00 0.0% 300.00 0.00%

7900 · Travel Expense

7910 · Conferences & Seminars 13,483.00 17,999.00 -4,516.00 74.91% 25,500.00 52.87%

7920 · Lodging 9,359.08 7,199.98 2,159.10 129.99% 9,000.00 103.99% Includes some prepaid expenses, rates higher than anticipated

7930 · Parking 51.62 180.00 -128.38 28.68% 200.00 25.81%

7940 · Transportation 6,106.66 6,175.00 -68.34 98.89% 7,075.00 86.31%

Total 7900 · Travel Expense 29,000.36 31,553.98 -2,553.62 91.91% 41,775.00 69.42%

8000 · Utilities 2,065.65 2,159.03 -93.38 95.68% 3,500.00 59.02%

8100 · Website Expense

8110 · Website Design & Development 31,307.65 47,000.00 -15,692.35 66.61% 47,000.00 66.61% Timing of payments

8120 · Website Hosting Expense 2,418.51 6,000.00 -3,581.49 40.31% 8,000.00 30.23% Timing of payments

8130 · Website Maintenance 26,013.25 31,727.28 -5,714.03 81.99% 39,000.00 66.70% Fewer changes knowing new site in design

Total 8100 · Website Expense 59,739.41 84,727.28 -24,987.87 70.51% 94,000.00 63.55%

8500 · Special Events 145,811.22 156,700.00 -10,888.78 93.05% 190,000.00 76.74% One more 4th of July payment to come

Total Expense 1,045,873.21 1,175,946.69 -130,073.48 88.94% 1,818,735.00 57.51%

Net Ordinary Income 177,607.59 51,773.81 125,833.78 343.05% -41,129.00 -431.83%

Other Income/Expense

Other Income

9000 · Other Income

9010 · Interest Income 735.12 450.00 285.12 163.36% 620.74 118.43%

9020 · Increase/(Decrease) in Assets -712.74 -751.02 38.28 94.9% -751.02 94.90%

9000 · Other Income - Other 0.00 2,249.96 -2,249.96 0.0% 3,749.96 0.00%

Total 9000 · Other Income 22.38 1,948.94 -1,926.56 1.15% 3,619.68 0.62%

Total Other Income 22.38 1,948.94 -1,926.56 1.15% 3,619.68 0.62%

Other Expense

9500 · Interest Expense 442.46 1,684.98 -1,242.52 26.26% 1,764.98 25.07%

Total Other Expense 442.46 1,684.98 -1,242.52 26.26% 1,764.98 25.07%

Net Other Income -420.08 263.96 -684.04 -159.15% 1,854.70 -22.65%

Net Income 177,187.51 52,037.77 125,149.74 340.5% -39,274.30 -454%

Transfer from Reserves for Visitor Center Improvements 40,000.00 Funds for VC reno to be transferred as needed

Net activity for Fiscal Year 2015/2017 725.70

Page 2 of 2

February/March 2016

President’s Report

Stakeholder meetings:

Monthly City Manager

GoTo Catalina Coop

Groups Committee

o EXL Media

o Individual Partners

Marketing Committee

Nominating Committee

Bylaws Review Committee

Water Consortium

July 4th planning committee and partners (multiple)

Consideration and implementation of marketing partner input from annual

meeting.

CMS/CRM

Website design emails and conference calls

Concert Series meetings—ongoing

Specific efforts to refocus as a visitor draw as well as visitor

experience

Groups marketing plan reviewed in advance of upcoming meeting(s)

Review Contracts and determine RFP priority

New lease agreement for Pier

Construction details for Pier Visitor Center renovations

Evaluate and ensure fiscal responsibility

Bookkeeper and auditors meetings, ongoing

IRS Notifications and CPA responses

Amended Budget input

Be an Ambassador for Catalina Island

Met multiple times with various LGBT event planners in conjunction with

Xceptional and SCICo

CalTravel outreach regarding annual conference—chose alternate

venue due to transportation/logistical issues. Likely will host board retreat

instead.

Various Visit California outreaches re National Travel & Tourism week

events on Island.

Various member communications

Responded to multiple appraiser requests for information

Media releases regarding events and board transitions

Ongoing interaction with regional Chambers of Commerce, DMOs and

professional organizations

Other

Vons contractors re: temporary workforce housing

Mayor—recurring discussions no set agenda

Zac Smith Proposal

Padres marketing phone meeting

Gator Wraps

Destination Marketing West, Tech Summit March 16-18, Garden Grove

Candidates and Candidate Forum

Misc. candidate questions fielded

Content updates for website

Hispanic Chamber meetings/emails

City Hall coordination

Newspapers re publication of notifications and questions

DOSM job posting

DMA West

MPISCC

Chamber Website

Various Industry Job Boards

Thursday Update

Local Newspapers

30 plus applicants of which four have been invited for phone

interviews (see attached questions)

RFP list updates for future bidders

Upcoming

Meeting with Mix Marketing, rescheduled for March 22, Long Beach

Candidate Forum, March 30, 2016, Avalon City Hall

NATJ Fam trip, April 2-4, Catalina Island

NATJ Conference, April 5-8, Oxnard, CA

National Travel & Tourism Week, May 1 – 7, 2016

CalTravel Conference, Palm Springs, May 9 – 11, 2016

Tentative Vacation (Germany) June 10 – 24, 2016

Fiscal Year end June 30, 2016

Respectfully submitted,

Jim Luttjohann

DOSM

In Person Interview Questions

1. Tell me about yourself, the person more than the work experience

2. Why you are a good fit for this job?

3. What kind of work environment motivates you?

4. How did you prepare for this interview?

5. Tell me about a difficult work situation and how you dealt with it. What was the outcome?

6. How have you educated yourself about Catalina Island and what are a few of your observations?

Any concerns?

7. What was the most successful sales experience for which you were responsible? Why do you

think it was so successful?

8. What was the best marketing campaign or program for which you were responsible? What were

some of the ways you measured the success of the program?

9. What is the largest sales and marketing budget you have managed?

10. Have you worked in a small team environment? Tell me about it.

11. How do you go about keeping yourself on task and making sure you focus on all that you need

to do?

12. What is your favorite thing to do outside of work?

13. In your opinion, what is likely to be the next big thing in our industry?

14. Where do you see yourself in five years?

15. Do you have any questions for me?

Please provide the following in advance of the interview:

1. Completed application

2. Three samples of your past work:

a. Powerpoint for a presentation to a board or set of stakeholders

b. Media release written by you

c. Marketing materials ideally including print, online and broadcast components

3. A three day itinerary for a group of ten travel writers/bloggers and social media influencers

visiting the island

4. A sample one day set of sales calls targeting companies based in Irvine CA seeking small

corporate meetings on the island

5. A list of five professional references

a. Someone to whom you reported

b. Someone who reported to you

c. A Colleague with whom you have collaborated

d. A Contractor whose work you administrated

e. Another person of your choosing