a few notes about the presentation - hewlett packarda few notes about the presentation •this was...

A few notes about the presentation

• This was prepared for a materials oriented technical audience

• It was presented as a team which worked very well to make it feel like HP sharing internal stories

• It is important to note there is nothing about the machines or technology per se, just business outcomes

• This was extremely well received and lead to people shifting to seeking deep dives on product and tech

• Thanks to all who helped pull this presentation together – there are bits and pieces of many slide decks here, especially from Michelle’s AMUG presentation (Virginia & Elena). Aggregated by David Woodlock for this audience, with help from Noel’s team on formatting and flow. It’s a team thing!

• It is about a 40 minute presentation, and flowed smoothly with time for side anecdotes – we tried to capture as many as possible in the notes section of each slide

• Please share across your teams and provide feedback if you think of improvements

1

3D PRINTING IN HP: DRIVING DIGITAL TRANSFORMATION

Scott SchillerVP Market Development

HP 3D Printing

Market Development – HP 3D PrintingWorking with leading customers and strategic partners to drive adoption of plastics additive manufacturing

David Tucker• Industry expert in

manufacturing and design

• Plastics engineering

David Woodlock• Product designer

• Technology strategy and roadmappingVice President

3D PRINTING: CATALYST FOR THE 4TH INDUSTRIAL REVOLUTION

Industrial Internetof Things

Big Data andAnalytics

Robotics 3D Printing Lessinventory

More efficientsupply chains

Higher capitalefficiency

Rapidinnovation

Shorter timeto market

DIGITAL INDUSTRIAL REVOLUTION TRANSFORMING $12T MANUFACTURING MARKET

ArtificialIntelligence

SIX LEVERS FOR DISRUPTING THE$12T MANUFACTURING SECTOR

Design foradditive

New supplychain

Standardsand policy

Productcapabilities

Materialprice

Materialselection

Unlock

Accelerate

SIX KEYS TO TRANSFORM THE $12T MARKET

Manufacturing

3D Printing

MANUFACTURING SECTOR OFFERSGREAT POTENTIAL FOR 3D PRINTING

$12T

50+ materials leaders

engaging today

Industry’s first 3D materials development kit

World’s first open 3D materials lab

AN OPEN PLATFORMFOR MATERIALS

ACCELERATINGTHE INDUSTRY

• Leaders in key verticals

• Repeat customers, multiple unit orders

• 3.5M total parts / 50% for end use

• 50+ materials leaders engaging today

• World’s first open 3D materials lab

• Industry’s first 3D materials development kit

• Scaled out to all regions

• 65+ resellers

• 25+ reference and experience centers

• Transformational sales engagement

OUR LEARNING JOURNEY

+170 1.7100 Million

#1 in WW PCs (22.5% market share)

#1 in WW Printing (40.3% market share)

PCs shipped per second

countries worldwide

$50 Billionbusiness

1printer shipped

per secondproducts delivered

each year

Market Share: IDC PCD Tracker CQ3’17 (DT+NB+WS excludes Detachables), IDC HCPT WW Tracker CQ3’17 (excludes GSB)

TO START: A LITTLE CONTEXT

TO FRAME: THE PRODUCT LIFECYCLEP

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eDevelopment Manufacturing Service, MRO, Aftermarket

Time along product lifecycle

PRODUCT LIFECYCLE APPLICATIONSP

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Prototyping: Design acceleration

Service, MRO, Aftermarket

We immediately started incorporating it into our prototyping process, getting more-representativeparts, faster and cheaper

PROTOTYPING

PRODUCT LIFECYCLE APPLICATIONSP

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Spare part: Digital inventory



HP LARGE FORMAT PRINTERS: SPARE PARTS

Manufacturing aids: Jigs, fixtures, and tooling

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Development Manufacturing




HP SUPPLIES PACKAGING LINES

• 2K parts for tooling

• Lead time reduction: 13 weeks to 2 weeks

• 90% cost reduction

• Reduce changeover time

Insight: Saving in Ongoing Production Cost / Lightweight

95%Cost reduction

90%Weight reduction

Manufacturing technology:

Material:

Weight:

Cost:

MOQ:

TAT:

Manufacturing technology:

Material:

Weight:

Cost:

MOQ:

TAT:

Consolidated from 7 parts to 1

BETTER PERFORMING, EASIER-TO-BUILD TOOLSHP printheads manufacturing line: Drill extraction shoe

Machining

Aluminum

575g

450$

13

3-5 days

HP Multi Jet Fusion

HP 3D HR PA12

52g

18$

1

1-2 days

Pro

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Bridge production





HP Z 3D CAMERA

Brand new market space

Priority on speedand learning

3-in-1 foot

Socket Top

Lower Housing

Upper Housing

Arm Skirt (hidden)Thermal Duct (internal)

Thermal Duct

Intro MJF parts

• Cost avoidance

• Reduce design cycleby 6 weeks

Truly transforming the market requires moving 3D printing

into finalpart production

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Bridge production

Full production





Let’s start REALLY low volume

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Bridge production

Full production





NASA LAUNCHED SPACEX CRS-14ROCKET WITH HP ENVY ISS PRINTER

HP ENVY ISS PRINTER

3D Printed specially-designedoutput tray – lighter, flexible, reliable

Pro

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Bridge production

Full production





HP LATEX 1500LARGE FORMAT PRINTER

We found opportunities to replace machined aluminum and steel components

Designevolution

355g

Aluminum machinedTraditional design

80g

Plastic 3D PrintingBlock design

55g

Plastic 3D PrintingLight design

23g

Plastic 3D MJF PrintingTopological design

50%Cost reduction

95xCarbon footprint reduction

93%Weight reduction

DESIGN PROGRESSION

Note: this example is from HP Latex Printer

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Bridge production

Full production




Service, MRO, AftermarketScott

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Bridge production

Full production





HP JET FUSION 500/300 SERIES 3D PRINTERS

WHAT WAS DIFFERENT?

AwarenessAvailability Engagement

2016

Architect, design, refine, qualify, and ramp manufacturing

2017 2018

Multi Jet Fusion became available as a manufacturing toolduring the design and architecture phase

WIDEN THE DOWN SELECT MODELPlastic or low-volume tech

Mechanical properties

25

Part size

Dimensional accuracy

Engineering analysisCan we make it work

Does it make sense

Opportunity size

Financial analysis

Where to look

Break-even

WIDEN THE DOWN SELECT MODEL

Engineering analysisCan we make it work

Does it make sense

Opportunity size

Financial analysis

Where to lookPlastic or low-volume tech

Mechanical properties

Part size

Dimensional accuracy

Design for andfunctionality and quality

Break-even

Design for packing and sourcing

>140

WE HAD TO CHANGE HOW WE THINK ABOUT ORDERING PARTS

We started with the vision foradditive manufacturing

• Balanced capacity

• Flexible manufacturing platform

• Limited fixed cost investment

• Schedule flexibility

• Scalable

• Minimal waste

• Parts delivered JIT

Single part, nested 245 times

And we quickly realized that massive orders of individual parts, how we’ve always operated,

was not fulfilling that vision.

SO WE STARTED FROM SCRATCH –AND CREATED A NEW SYSTEM

By ordering in complete setswe were able to

Control inventory

Lower our costs

Better match supply and demand

Kanban [kahn-bahn] Noun 1. a just-in-time method of inventory control, originally developed in Japanese automobile factories.

1 Set

3 Sets

DESIGN FOR PACKINGPlanar symmetryVertical stacking

Nested structure Tessellating patterns

AfterBefore

KANBAN METHOD AND DFAM OPTIMIZATIONS


80 parts per Kanban set3 layers = 240 parts

$4.20 / part

80 parts per Kanban set2 layers = 160 part

$4.87 / part

Utilization of capital

Increase productivity

Decreased cost

SOLVING FOR CAPACITY & EFFICIENCY

A high-value, highly optimized part, was creating supply chain issues

Three per build

Using design collaboration to help alleviate supply chain issues

As originally designedPrinting these three-at-a-time created supplier capacity issues at production volumes

The large number of additional builds also meant there weren’t enough other production parts to fill the unused space, drastically increasing cost per part

A Redesigned version, split into two separate parts, enabled assurance of supply and cost targets, without sacrificing functionality

1

2

As two parts

Eight per Build

Representative sample: Multi Jet Fusion end-use parts

We started designing more “skeletal” structures to distribute thermal mass, increase repeatability, and hold tighter tolerances

We used foldable design to increase packing density, and improve assembly

There’s a bigopportunity influid management

Polyamide-12has low moisture absorptionand high chemical resistance

HP JET FUSION 500/300 SERIES 3D PRINTERS AIR DUCT

Injection Molded VersionMulti Jet Fusion

Replacing complex assemblies with a single part provides economic, logistical, and performance improvement

• No tooling spend or assets to manage

Invented by: Samuel Jeong

>30%total cost reduction

>$190kin capital expense

avoided

• No assembly / testing required • Simplified supply chain and qualification • Time savings for designer

AND DEVELOPMENT SPEEDINCREASED

Part Redesign

TestBuildTool

FabricationTool

DesignProcess

SimulationDFM

PartDesign

Part Redesign

TestBuildDFMPart

Design

Critical path was no longer defined by tooling

ACCELERATED SUBSYSTEM DEVELOPMENT

Design strategy

Commodity and custom parts

Simple sheet metal

Minimize custom tool partsfreeze and commit early

Complexity and design changes in Multi Jet Fusion parts

Don’t design to be tooled later

Complexity through integration

Change in Multi Jet Fusion

No design for plastic tooling

Internal MJF vs outsourced 1 day vs. 5 day turn for testing

Avoid tooling and toolingchanges

Ramp with tested design

Mfg lead time2 weeks vs 5 weeks

Two new subsystems required Design for 3D guiding principles Results

Design for functionality inMulti Jet Fusion only

Enables focus on “how it works” not “how to make”

Schedule enablers

Total savings 13–26 weeks

Enables focus on integration testing

4-6 weeks

2-3 weeks

5-7 weeks

0-6 weeks

2-4 weeks

PRODUCTION TRANSFER

Late Proto BuildsEarly Design, Prototyping, Testing

AMSAPJ

EMEA

Spare Parts

Spare Parts

Spare Parts

Ramp & NPI

ProductionProcess / Machine Qual

Ongoing engineering

Enabling next-day access to parts anywhere in the world for design, testing, manufacturing, or support

Par

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46 EngineersHave designed and own a part

that will be printed in Production

In this one product…

And they range in engineering Experience from

2 Years over 25 Yearsto

HP Confidential49

Inventory Reduction

Less Material, Less Mass

Less ShippingFully Recyclable

Combining parts and using complex geometries allow us to achieve the same functions with less structure. That means lower material consumption and a lighter weight during transport around the world. We estimate that Multijet Fusion enabled a product that is XX lbs lighter, than otherwise possible.

The HP High-Reusability PA12 material used in the printed parts is fully recyclable, allowing for reclamation and reuse, and enabling the circular economy

The ability to make production quality parts all around the world, means significant decreases in shipping, especially air freight from Asia to the US during the research and development phases, where traditionally, thousands of miles separates the injection molds from the designer with engineering responsibility

Using on-demand manufacturing strategies to match production and demand, combining parts to reduce part counts, and printing spares and service parts, means we can reduce our inventories and reliance on warehouses around the world.

THANK YOU!

a few notes about the presentation - hewlett packarda few notes about the presentation •this was...

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