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1

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANBBA(BACHLOR OF BUSINESS ADMINISTRATION) CBCS Syllabus 2011

Document code : SYLLABUS BBAOO2011

Revision No: 00

Name of Faculty MANAGEMENT

Faculty Code MG

Programme Name : BACHLORE OF BUSINES ADMINISTRATION

Programme Code : BBAOO

Effective from: JUNE-2011

2

Sem CCOld

Pepar Code

New Paper Code

Paper Type Paper Name

Marking schemeTotal Mark Credit RemarksExternal Internal

The Pra The Pra

1BBA101

BBAOO101FC FCBusiness Communication: I (BCI)

70 30 100 4

1BBA102 BBAOO101CC

CCPrinciples of Management (POM)

70 30 100 4

1BBA103 BBAOO102CC

CCPrinciples of Accounting (POA)

70 30 100 4

1BBA104 BBAOO103CC

CC Micro Economics (MEC) 70 30 100 4

1BBA105 BBAOO104CC

CCBusiness Mathematics-I (BMI)

70 30 100 4

1BBA106 BBAOO101ES

ESManagement for

MSMEs’ (MFM)70 30 100 4

Any One Paper From BBAOO101ES-BBAOO102ES

1

BBA106 BBAOO102ES

ES

Forms of Business Organization (FBO)

70 30 100 4Any One Paper From BBAOO101ES-BBAOO102ES

3

Sem CCOld

Pepar Code

New Paper Code


Marking scheme Total Mark Credit RemarksExternal Internal

The Pra The Pra

2BBA201 BBAOO201FC FC

Business Communication: II (BII)

70 30 100 4

2BBA201

BBAOO201CCCC

Management Theory & Practice (MTP)

70 30 100 4

2

BBA202

BBAOO202CC

CC

Macro Economics (MEC) 70 30 100 4

2BBA203

BBAOO203CCCC

Corporate Accounting: I (CAI)

70 30 100 4

2BBA204

BBAOO204CCCC Business

Statistics (BSC)70 30 100 4

2BBA205

BBAOO201ESES Environmental

Studies (EES) 70 30 100 4Any One Paper From BBAOO201 ES -BBAOO202 ES

2BBA205

BBAOO202ESES

IT Tools and Applications (ITA)

70 30 100 4Any One Paper From BBAOO201 ES -BBAOO202 ES

4

Sem CCOld

Pepar Code

New Paper Code


Marking scheme Total Mark Credit RemarksExternal Internal

The Pra The Pra

3BBA301 BBAOO301FC

FCPersonality Development (PDF)

70 30 100 4

3BBA301

BBAOO301CC CCCorporate Accounting –II (CAC)

70 30 100 4

3 BBA302 BBAOO302CCCC

Business Mathematics-II (BMC)

70 30 100 4

3 BBA303 BBAOO303CC

CC

Introduction to Marketing Management (IMM)

70 30 100 4

3 BBA304 BBAOO304CC

CC

Fundamentals of Financial Management (FFM)

70 30 100 4

3 BBA305 BBAOO301ESES

E-Commerce (EES) 70 30 100 4

Any One Paper From BBAOO301 ES -BBAOO302 ES

3 BBA305 BBAOO302ESES

Tourism Management (TME)

70 30 100 4Any One Paper From BBAOO301 ES -BBAOO302 ES

5

Sem CCOld

Pepar Code

New Paper Code


Marking schemeTotal Mark Credit RemarksExternal Internal

The Pra The Pra4 BBA40

1BBAOO401FC

FCBusiness Correspondence (BCF)

4

BBA402

BBAOO401CC CC

Human Resources Management (HRM)

70 30 100 4

4 BBA403

BBAOO402CCCC

Marketing Management (MMC)

70 30 100 4

4 BBA404

BBAOO403CCCC

Financial Management (FMC)

70 30 100 4

4 BBA405

BBAOO404CCCC Business

Statistics-II (BSC) 70 30 100 4

4 BBA406

BBAOO401ESES

Retail Management (RME)


4 BBA406

BBAOO402ESES

Banking & Insurance (BIE) 70 30 100 4

Any One Paper From BBAOO401ES-BBAOO403ES

4 BBA406

BBAOO403ESES

Industrial Relations and Labor Laws (IRL)


6

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANProgramme code : BBAOO Programme Name : BBACourse Code BBAOO101FC Semester : 1

Business Communication: I (BSI)Course type : Foundation Course Total Credit : 04

Teaching time(hours) Examination Marking scheme

Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.

Content Hrs. MarksW + %

Credit

I Grammar: Tense, Voice and ModalsVocabulary: Phrasal Verbs, Synonyms, Antonyms, Idioms, Commercial Terms (Business jargons).

25%4

II communication Theory :Process of CommunicationCharacteristics of Business CommunicationImportance of Business Communication

25%

III Business Communications :a. Format and Layouts of business lettersb. Letter writings for followings;

Enquiries and Replies, Placing of orders, Execution of orders, denying of orders/ offers.

25%

IV Practical Examination:- Listening Comprehension ( 25%)- Group discussion and individual speaking (25%)- Listening (25%)- Journal Writing ( Review of at least one short story/Biography

of business leaders and two articles form the leading business news papers). (25%)

25%

Refrence BooksNo Book Name1 Business Communication by M.K. Sehgal, Excel Books, New Delhi2 Practice English Grammar By A. J. Thomson & A. V. Matrinet3 Modern Business Letters By L. Garteside (ELBS)4 Principles and Practice of Business Communication By Phoda A. Doctor & Aspi H. Doctor. (A. R. Shetha & Co.

Bombay)5 Business Communication By U. S. Rai & M. S. Rai, (Himalaya Publishing House, Bombay)6 Business Communication- By R. K. Madhukar, (Vikas Publishing House Pvt. Ltd., Noida)

7

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANProgramme code : BBAOO Programme Name : BBACourse Code BBAOO101CC Semester : 1

Principles of Management (POM)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I NATURE AND SCOPE OF MANAGEMENTMeaning, Significance and objectives, Management as a process, Management as a professional instead of professional, Evolution of Management theory: a brief idea. Schools of management Thoughts. Scientific management School. System and Contingency school, Management Process school, Human Behavior school and Empirical school of Professionalisation of management in India.

20%

II PLANNING AND DECISION MAKINGMeaning, nature, planning premises and constrains; Planning process; typology of plants; Forecasting meaning and significance;, M.B.O.- significance and process; Decision Making :- Decision making process.

20%

III ORGANIZINGDefinition; process; principles; Departmentation; Delegation of authority; centralization and decentralization. Informal organization; Organization chart; Types of Organization: Line functional. line and staff and committee. Hierarchy of Organization.

20%

IV STAFFING AND DIRECTING:Staffing: Introduction -Definition -Importance -Brief Idea of Main Staffing functions; Directing -Introduction -Definition -Directing and Coordination Importance ~ Brief Idea of Directing Tools (Definitions and Features of Leadership, Motivation. Communication and Supervision) -: Communication Process and Barriers in Communication

20%

V CONTROLLINGIntroduction -Definition -Controlling Process -Importance of Controlling -Brief idea ofControUing Techniques -Ideal Controlling System

20%

Refrence BooksNo Book Name1 L. M. Prasad: Principles and Practice of Managemenl, Sultan Chand & Sons, New Delhi.2 Dr. C. B. Gupta: Business Management, Sultan Chand & Sons, New Delhi.3 Rao V.S.P. and Krishna v. Hari. Management Text & Cases, Excel Books, New Delhi

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATAN

8

Programme code : BBAOO Programme Name : BBACourse Code BBAOO102CC Semester : 1

Principles of Accounting (POA)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.

Content Hrs. Marks

W + %

Credit

I CONCEPTUAL FRAMEWORK:Meaning and objectives of accounting- Business transactions, , classifications of accounts, Rules for Debit & Credit– difference between capital and revenue expenditure. - Basic accounting terms: assets, liabilities, capital, expenses, debtors, creditors, goods, cost, gain, stock, purchase, sale, loss, profit, voucher, discount, transaction, drawings, depreciation, reserve & provisions.

20%

II ACCOUNTING CYCLE :Introduction of journal, various and ledger - Examples related only to recording the transaction into journal, posting into ledger, balancing.

20%

III ACCOUNTING PRINCIPLES AND DEPRECIATION ;Accounting concepts- Accounting conventions (Theory Only)- Depreciation, examples on fixed installment Method, Diminishing Balance Method.

20%

IV PREPARATION OF FINAL ACCOUNTSTrial Balance - Trading account, profit and loss account and balance sheet of sole proprietor.

20%

V SUBSIDIARY BOOKSPurchase book- Sales Book – Purchase Return Book, Sales Return Book- Bills Receivables Book – Bills Payable Book – Triple Column Cash Book with discount, cash and bank column.

20%

Refrence BooksNo Book Name1 Introduction to Accountancy-by Dr. S.N. Maheshwari, Dr. S. K. Maheshwari, Sharad K. Maheshwari (Vikas Publishing

House, New Delhi)2 Financial Accounting. By Narayan Swamy (Prentice Hall India., New Delhi)3 Financial Accounting. By Ashish Bhattacharya ( Prentice Hail India. New Delhi)4 Financial Accounting-by P.c. Tulsian (Tata McGraw Hill Publishing CO"New Delhi)5 Principles and Practice of Accountancy –B. S. Shah Prakashan.

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANProgramme code : BBAOO Programme Name : BBA

9

Course Code BBAOO103CC Semester : 1Micro Economics (MEC)

Course type : Core Compulsory Total Credit : 04Teaching time

(hours) Examination Marking scheme

Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I NATURE AND SCOPE OF ECONOMICS :Nature of Economics and subject matter of Economics – Micro and macro economics, Robbins definition.

25%

II Basic concepts:Good, Utility, Price & value, Wealth and welfare, Equilibrium, Consumption, production, Consumer's surplus, Std. of living, Capital Entrepreneur (Mgt).

25%

III DEMAND & SUPPLYMeaning of demand - Demand Determinants, the law of demand- change in demand - meaning of supply, Determination of supply- the law of supply- change in Supply, Equilibrium price interaction of demand and supply. Time element in the theory of price.

25%

IV COST & REVENUES, FACTOR PRICING:Basic cost concepts – Total cost, fixed cost, variable cost, average cost, and marginal cost in short run and long run, theory behavior, and relationship- Economies and diseconomies of scale – Concept of factors of production, The Marginal Productivity theory of Distribution under perfect competition and imperfect competition.

25%

Refrence BooksNo Book Name1 Micro economics-by S. K.Agarwala Excel Books, New DeihL2 Principles of eoonomics by P,M.Bhutani-Taxman's3 Micro-economics by D.M.Mithani –(Himalaya publishing company)4 Dwivedi D. N., Micro Economic Theory (Vikas Publishing House).5 Sundaram K. P. M., Elements of Economic Theory ( Sultanchand & Company, New Delhi)


Business Mathematics-I (BMI)

10



Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I SET THEORYSets, types of sets, subject, power set, null set, universal set, equality of two sets, complement of a set, union and intersection of sets, different of two sets, Venn diagram law of algebra of sets, De Morgan Laws, Cartesian product of two sets and number of elements in a finite set.REAL NUMBER SYSTEM Definition of Natural numbers, Integers, Relation numbers & irrational numbers, Real numbers- absolute value and its properties.FUNCTION :Concepts of a function, domain, co-domain and range of a function, constant functions, real functions, different functions and their graphs - linear function, quadratic function, polynomial function, rational function, exponential function and logarithmic function, function in economic theory (demand, supply, consumption, revenue and cost function) equilibrium price.

30%

II DETERMINANT AND MATRIX Meaning of matrix and types of matrices- Null matrix, square matrix. identity matrix, symmetric matrix and skew symmetric matrix, transpose of a matrix, orthogonal matrix, addition, subtraction and multiplication of matrices, determinants and their basic properties (without proof), singular and non singular matrices, inverse of a matrix, ad joint of a matrix, solution of simultaneous equations (for two and three variables only) using inverse of matrix.

20%

III CO-ORDINATE GEOMETRYCo-ordinate of points, slope and intercepts of a straight line, equation of a straight line, different forms of equations of a straight line - (1) y-y1 / y1-y2= x-x1 / x1-x2. (2) y-y1=m(x-x1). (3) y=mx + c (4) x/a + y/b= 1.General equation of a straight line, concurrent lines, angle between two straight lines, distance between two points area of a triangle and quadrilateral, collinearly of three points.

30%

IV LIMITLimit as a function, limit of sum, product and quotient of two functions and their uses in

evaluating limits, use of the standard forms (without proof) :Lim (1 + 1/n)n, Lim (1 + n)1/n,

Lim ax-1/x and Lim xn-an/x-a n--->0 n--->0 x--->0 x--->a

20%

Refrence BooksNo Book Name1 Business Mathematics, V. K. Kapoor, Sultan chand and sons, New Delhi.2 Business Mathematics, Allen R. G. D., Pitamber publication house.3 Quantitative Techniques in Management, Vohra N. D., Tata MacGraw –Hill Publishing Company, New Delhi.4 Quantitative Techniques in Management, Vohra N. D., Tata MacGraw –Hill Publishing Company, New Delhi.5 Mathematics for Management and Computer Applications, Sharma J. K. , Galgotia Private Limited, New Delhi.

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANProgramme code : BBAOO Programme Name : BBACourse Code BBAOO101ES Semester : 1

Management for MSMEs’ (MFM)Course type : Elective Subject Total Credit : 04

11


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I MMSEs’ in India:Concept of entrepreneur and entrepreneurship – Quality and characteristics of entrepreneur- Over view and history of entrepreneurship – Definition, overview and history of SME’s in India – Performance and role – Production, employment & Export opportunities in MSMEs’- Steps involved in setting up MSMEs’.

30%

II Programmes, Schemes and Services:Schemes inplemeted by the ministries- Schemes under five year plan – Micro and small enterprise cluster development program – Credit linked capital subsidy scheme for technology up gradation, Credit guarantee scheme, Assistance to entrepreneurship envelopment institutes – Special Schemes to Backward area – Schemes on trade related entrepreneurship assistance and development (TREAD) women – Promotional schemes for women.

40%

III MSME’s Policies:Central government policies- SME and export promotion policy -Development act, 2006

15%

IV Emerging trends and Institutions Supporting MSME:Overview of WTO, IPR, INMSE (International SME network- Bar coding.

15%

Refrence BooksNo Book Name1 Dynamics of Entrepreneurship development, Vasant Desai.2 Entrepreneurship development in India, C. B. Gupta and N P Srinivasan.3 Entrepreneurship development, S. S . Khanka.4 Entrepreneurship and small business Management, C B Gupta and S S Khanka.5 Small business and Entrepreneurship, Paul Burns and Dewhunt.

12


Forms of Business Organization (FBO)Course type : Elective Subject Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Nature and scope of Business- Meaning, Understanding and objectives of Business, Industry and Commerce. - Branches of Business.-- Importance of Business, Industry and CommerceForms of Business OrganizationSole proprietorship, partnership, joint stock company, Co-operative Society and public Enterprises. :- - Meaning, Features, Formation and Merits / Demerits of above.

25%

II Company FormationThe procedure with emphasis on Memorandum of Association, Articles of Association, and Prospectus :- Conversion of Private Ltd. Co. - Doctrine of Indoor management. Company Management :Director, managing Director, company Secretary : Position, qualification - Appointment Remuneration- Powers- Duties - Responsibilities.-Managing Directors, company Secretary : position, qualification, appointment, rights, duties and Responsibilities.

30%

III Company Meetings : Types and ProcedureEquity shareholders : Statutory General meeting, Annual General Meeting Extra ordinary General meeting.Preference shareholders.Creditors : Debenture holders; Creditors.Meeting of Board of Directors.Minutes of the Annual General meeting.

25%

IV Share CapitalShare, stocks and Debenture; classification of shares and share capital and debentures, share Coupon, calls on shares, Forfeiture of shares, surrender of shares Transfer and Transmission of shares.

20%

Refrence BooksNo Book Name1 Fundamentals of Business Organization. By Y. K. Bhushan, (Sultan Chand and Sons.)2 Modem Business Organization and Management. By S. A. Sharlekar.3 Indian Economy. By A. N. Ag(8wal.4 The Essence of Merger and Acquisition, By p, S. Sudarshan.


13

Business Communication: II (BII)Course type : Foundation Course Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Sales promotion letter, promotional emailsPrecise writing, Reading Comprehension 25%

II Theory Of Communication:Types Of CommunicationObjective Of CommunicationObstacles Of Communication

25%

III Report Writing:1. Individual report-Employee satisfaction reportReport for Starting of new branchReport on product performance in the market.2. Committee Report with note of dissent:Feasibility report,Employees’ grievances report.

25%

IV Practical Aspects of CommunicationGroup Discussion & Personal Interview (25%)Listening CDs of level II (25% )Reading Skill (25% )Noting down the reading of the Examiner (25% )

25%

Recorded Materials Recommended:1 Keep up Your English B B C. (Audio)2 Choosing your English. BBC3 Language of Business BBC4 Getting on in English BBC

Refrence BooksNo Book Name1 Business communication by MKSehgal & V. Khetarpal, excel books, New Delhi2 Communication skills by Dr. N. Rao & Dr. R. P. Das3 Principles and Practice of Business Communication By Phoda A. Doctor & Aspi H. Doctor. (A. R.Shetha & Co.

Bombay)4 Business Communication By U. S. Rai & M. S. Rai, (Himalaya Publishing House, Bombay)5 Pal and Suri, Essential of Business Communication. S. Chand


Management Theory & Practice (MTP)Course type : Core Compulsory Total Credit : 04

14


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Management organizationLevels of management (Top, Middle and lower), Social responsibility of business, administration and Management,Henry Fayal’s contribution (14- Principles of Management).

20%

II Emerging issues in managementProfessionalization of Management in India: Meaning ~Reasons for Professionalization -Challenges against professional Management in India; Creativity and Innovation -Meaning of Creativity and Innovation -Role of Creativity Managerial Efforts; Japanese and American Management –Key differences; Management Information System -Concept and Importance;

20%

III Introduction to functional managementIntroduction to Functional Management; Production Management -Concept and Functions; Marketing Management -Concept and Key Decision Areas, Financial Management - Concept and Key decisions

20%

IV Motivation and leadership theoriesMotivation Theories -Introduction -Maslow's Need Hierarchy - Hertzberg's Two Factor theories -Theory X and Theory y~ Leadership Theories -Trait Theory Managerial Grid by Blake and Mouton -Fiedler's Contingency Theory

20%

V Introduction to strategic managementIntroduction to Strategic Management-Definition -Features - Difference between operating Management and Strategic Management -Strategic Planning Formulation Process –SWOT Analysis -Brief Idea of Strategy Implementation -Seven S Model.

20%

Refrence BooksNo Book Name1 Rao V.S.P. and Krishna V, Hari, Management Text & Cases, Excel Books, New Delhi.2 L. M. Prasad: Principles and Practice of Management, Sultan Chand & Sons, New Delhi3 Dr. C. B. Gupta: Business Management, Sultan Chand & Sons, New Delhi,4 David Fred R: Strategic Management, Prenlice Hall, New Delhi

15


Macro Economics (MEC)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Macro economics & National income :-Nature, scope and subject matter of macroeconomics,Concept and definition of National Income, circular flow of income – concept of GDP ,GNP & NNP-Methods of Measurement/estimation of National Income & Difficulties in measuring N.I. , significance of national income. Concepts of personal Income – Disposable Income – Real income - Per Capital Income.

25%

II Theory of Income & EmploymentClassical theories of employment –Keynesian macroeconomic theory of employment: Consumption function – Investment function – Propensity to consume and save – Aggregate demand and aggregate supply and level of prices – principle of effective demand – Equilibrium of saving and investment – Investment multiplier, Types, effect and control of Inflation and deflation. philips curve

25%

III Theory of money & interesta. Money: Definitions of Money – Functions of Money –Value of money –The quantity theory of money – Fisher’s & cambridge cash balance equations – their comparison and criticism – components of money supply – concepts of M1, M2,M3 & M4.b. Theories of Interest rate: Classical theory – Loanable funds theory –Liquidity preference theory and its motives.

25%

IV BankingFunctions of commercial banks – credit creation – Leakage and limitations of creditcreation – Functions of central Bank - weapons of credit control – Quantitative and Qualitative methods

15%

V Business cycleConcept of business cycle – phases of business cycle –characteristics of phases of business cycles.

10%

Refrence BooksNo Book Name1 Macro economics by D.M.Mithani , Himalaya publication2 Macro Economics by R. Cauvery (S.Chand Publication.)3 Ahuja H.L. – Macro Economics: Theory and Policy, S. Chand & Co. Ltd. New Delhi.20064 Shapiro E. – Macro Economic Analysis, Galgotia Publications, New Delhi. 1996 5thEd.5 D. N. Dwivedi – Macro Economics – Tata McGrew Hill, New Delhi-2006

HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANProgramme code : BBAOO Programme Name : BBA

16

Course Code BBAOO203CC Semester : 2Corporate Accounting: I (CAI)



Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Shares and Share capitalMeaning of share and share capital; Types of shares ; Types of share capital; Depository system- meaning, Merits and demerits ; Difference between reserve capital and capitalreserve; Meaning of over subscription and under subscription; Calls in advance and calls in arrears; Issue of shares at par, premium and discount; Provisions in act for premium and discount; Forfeiture of shares;Example on Issues, Forfeiture and Re-issues of shares excluding Pro-rata allotment. (Entries in the journal and balance sheet effect).

25%

II Issue of Bonus SharesMeaning; Reasons for issue of bonus shares; Methods of giving bonus; Legal provisions; SEBI guidelines for issue of bonus shares-2000.Example on issue of bonus shares and making partly paid shares fully paid (Entries in the journal and balance sheet effect).

20%

III Splitting of SharesMeaning of alteration of share capital; Conditions for the alteration of share capital; Methods of altering share capital;Alteration in the form of share capital; Diminution of capital.Examples on alteration in the form of share capital.

15%

IV Final Accounts of CompaniesA. Basic Terms:Dividend; Proposed Dividend; Interim dividend; Unclaimed dividend; Dividend equalization fund; Less tax dividend;Provisions and reserve; General reserve; Contingency reserve;Debenture redemption fund.B. Preparation of Final accounts in horizontal form (20%)Adjustment; Valuation of stock; Depreciation; Pre-paid expenses; Pre-received income, Interest on debenture; Provisions and reserve; Dividend; Contingent liability.

40%

Refrence BooksNo Book Name1 Advanced Accountancy, Volume-2, By S. N. Maheshwari ( Vikas Publishing House, New Delhi.)2 Corporate Accounting - By Dr. V. K. Goyal ( Excel Books3 Principles & Practice of Accountancy – R. L. Gupta & V. K. Gupta (Sultan Chand and Sons New Delhi).4 Corporate Accounting-I, By S. Anil Kumar, V. Rajesh Kumar, B. Mariyappa.(HimalayaPublishing House, Mumbai).


Business Statistics (BSC)Course type : Core Compulsory Total Credit : 04

17


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Introduction of Statistics :Meaning and Definitions of Statistics, the Nature of a Statistical Study, Importance of Statistics in Business,Limitations of Statistics, Types of data collection methods,Types of classification data , Types of frequency distribution,Types of class intervals, Types of diagrams and theirimportance.

20%

II Measures of Central Tendency and DispersionIntroduction; Types of measure of central tendency: Mean,Median and Mode; Harmonic mean; Geometric mean, Their merits and demerits, Practical problemsTypes of measures of dispersion: Range, Coefficient of range,Quartile deviations, Standard deviation, Variance.

20%

III CorrelationDefinition of Correlation, Types of Correlation, Scatter Diagram Method, Karl Person’s Correlation Coefficients,Rank Correlation Coefficients, Correlation Coefficients for Bivariate frequency distribution, Probable error for Correlation Coefficients.RegressionDefinition of Regression, Regression lines, Regression Coefficients, Properties of regression Coefficients, Fitting of regression lines and estimation for Bi-variate frequency distribution.

20%

IV Multiple Regression and Correlation AnalysisIntroduction, Multiple Regression, Standard Error of Estimate,Partial and Multiple Correlation, Multiple Correlation,Advantages and Limitations on Multiple Correlation Analysis.Index NumbersIntroduction and meaning of index number, Their usages,Fixed base and chain base method, Methods of construction index number: Laspayer’s, Paashe’s, Fisher’s, Bowley,Marshall, Edgeworth Index number, Time reversal and factor reversal teats.

20%

V Time Series Analysis and Forecasting MethodsTime Series analysis components of time series & methods of estimation of trend seasonal components by moving averages,Linear Trend, Non-Linear Trend, Measurement of Seasonal Variation, and Forecasting.Linear Trend, Non-Linear Trend, Measurement of Seasonal Variation, and Forecasting.

20%

Refrence BooksNo Book Name1 Practical Business Statistics Frederick F. Croxton & Dudley Asia publishing House, Ps. 20.2 Modern Business Statistics John B. Freund & Frank, J. Williams, Modern Asia Edition (Prentice Hall Inc. Charles E.

Tuttles)3 Statistics : Methods & Analysis, Lincol L. Chao, McGraw-Hill Book Co. (international Student Edition) S. 5.20.4 Statistics Analysis for business Decision, William A. Supurr & Charles P. Bonini Richard D.Triwin Inc. Home wood,

illunoise S..9.95.

18

5 Wheldon's Business statistics and Statistics Method G.L. Thrikettle Macdonald & Evansm Ltd.6 Statistics for Economic and Business, Donald W. Paden E.F. Lindquist, McGraw-Hill Book Co,India. S. 2-15.7 Executive Decisions thought O.R. Wagner T


Environmental Studies (EES)Course type : Elective Subject Total Credit : 04

19


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I The Multidisciplinary Nature of Environmental Studies:Definition, scope and importance, Need for public awarenessNatural Resources: Renewable and Non-renewableResources:Natural resources and associated problems, Forest resources: Use and over-exploitation, deforestation, Timber extraction, mining, dams and their effects on forests and tribal peopleWater resources: Use and over-utilization of surface and ground water, floods, drought, conflicts over water, damsbenefits and problems.Mineral resources: Use and exploitation, environmental effects of extracting and using mineral resources,Food resources: World food problems, changes caused by agriculture and overgrazing, effects of modern agriculture,fertilizer-pesticide problems, water logging, salinityEnergy resources: Growing energy needs, renewable and nonrenewable energy sources, use of alternate energy sources.Land resources: Land as a resource, land degradation, man induced landslides, soil erosion and desertificationRole of an individual in conservation of natural resources,Equitable use of resources for sustainable lifestyles.

20%

II EcosystemsConcept of an ecosystem, Structure and function of an ecosystem.Producers, consumers and decomposers, Energy flow in the ecosystem, Ecological succession, Food chains, food webs and ecological pyramids, Introduction, types, characteristic features, structure and function of the following ecosystem:(a) Forest ecosystem(b) Grassland ecosystem(c) Desert ecosystem(d) Aquatic ecosystems (ponds, streams, lakes, rivers, oceans)

15%

III Biodiversity and Its Conservation : Introduction, definition: genetic, species and ecosystem diversity.Bio-geographical classification of India., Value ofbiodiversity: consumptive use, productive use, social, ethical,aesthetic and optionValues, Biodiversity at global, National and local levels, India as a mega-diversity nation. Hot-spots of biodiversity, Threats to biodiversity: habitat loss, poaching of wildlife, man-wildlife conflicts, Endangered and endemic species of India, Conservation of biodiversity: in-situ and ex-situ conservation of biodiversity.

20%

IV Environmental Pollution: Definition, Causes, effects and control measures of(a) Air pollution (b) Water pollution(c) Soil pollution (d) Marine pollution(e) Noise pollution (f) Thermal pollution(g) Nuclear hazardsSolid waste management: Causes, effects and control measures of urban and industrial wastes, Role of an individual in prevention of pollution, Pollution case studies, Disaster management:

25%

20

Foods, earthquake, cyclone and landslidesSocial Issues and the Environment : From unsustainable to sustainable development, Urban problems related to energy,Water conservation, rain water harvesting, watershed management,\Resettlement and rehabilitation of people; itsproblems and concerns, Environmental ethics: Issues and possible solutions, Climate change, global warming, acid rain,ozone layer depletion, nuclear accidents and holocaust,Wasteland reclamation.Consumerism and waste products, Environment Protection Act., Air (Prevention and Control of Pollution) Act., Water (Prevention and Control of Pollution) Act., Wildlife Protection Act., Forest Conservation Act., Issues involved in enforcement of environmental legislation, Public awareness.

V Human Population and the Environment : Population growth, variation among nations., Population explosion—Family Welfare Programme., Environment and human health.,Human rights, Value education, HIV/AIDS., Women and Child Welfare, Role of Information Technology in environment and human health.

15%

Refrence BooksNo Book Name1 Environmental Studies, By. N. K. Uberoi, Second Edition, Excel Books Publication.2 Environmental Management, By. N. K. Uberoi, Second Edition, Excel Books Publication.

21


IT Tools and Applications (ITA)Course type : Elective Subject Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Introduction to Computers, Operating System,Windows & its UtilitiesComputer system components, Input devices, Output devices,storage, devices, computer storage elements, types of computer, Applications of computers, advantages of using computer.

Operating System: Introduction to operating system,Types of User Interfaces, Functions of Operating SystemsTypes of Operating Systems, Booting Process,Introduction to Windows, features of Windows, various versions, Components Of Windows

Internet and Outlook : Internet and intranet , Most popular internet services, Functions of Internet like email, WWW,FTP, Usenet, IRC, instant, messaging, Internet Telephony Managing emails, Using address book, Working with task list,Scheduling appointments.

25%

II MS WordMS Word: Creating, navigating and editing Word documents,Formatting text of a document, Formatting , viewing and printing a document, Inserting and removing page breaks,Insert Header and footers, Viewing a document, Page set up of a document, Printing a document, Working with tables and graphics, Working with objects, Mail merge and labels,Spelling and grammar tools, Autocorrect, Auto text, Auto format, Inserting endnotes and footnotes, Working with columns, Inserting comments, Creating index and tables from the content of document, Counting words, Macros, Saving document with passwords.

25%

III MS ExcelIntroduction To Excel, Concept of workbook, worksheet,workspace, Types of data, Formatting workbook, Sorting Data Advanced Excel , Data validation, Data filter (Auto & Advance), Charts, What if analysis, Protecting Worksheet.Functions and formulas:1. Mathematical: Round, ceil floor, fact, subtotal, sum , sum if2. Logical : AND, OR, NOT, if3. Statistical: Min, max, avg, count if4. Text: Concatenate, Exact, find, left, right, lower, upper, trim6. Date and Time: Date, day, days360, hours, minute, now,second, time, today, year, datediff7. Financial Functions: FV, IPMT, NPER, NPV, PMT, PV,Rate Data analysis : Standard deviation, Variance correlation, z-test,Chi-square).

25%

IV MS PowerPointCreating , browsing &saving Presentation, Editing &formatting slides, Linking multiple slides using hyperlinks and

25%

22

advance buttons, Using slide layouts, Adding notes to the slides, Editing and formatting slides, Working with slide masters, Inserting objects on the slide, Animating objects,Slide transitions, Choosing preset animations, Triggering animations, Applying sound effects to animation effects,Playing videos, Slide show, Custom Show

Refrence BooksNo Book Name1 PC Software, R. K. Taxali, Tata MacGraw Hill Publishing Company.2 Working with Personal Computer Software (2nd Ed.) – R.P.Soni, Harshal Arolkar,Sonal Jain , Wiley –India

Publications.3 Olevel- Module-I, II & III, Satish Jain, Sashank Jain, Sashi Singh & Dr. Madhulika Jain, BPBPublication4 Office 2003 in simple steps- Dreamtech Press.5 Jain, V.K.; Computers and Beginners

23


Personality Development (PDF)Course type : Foundation Course Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Introduction to Personality DevelopmentThe concept personality - Dimensions of personality - Term personality development - Significance.

The concept of success and failureWhat is success? - Hurdles in achieving success - Overcoming hurdles - Factors responsible for success – What is failure - Causes of failure

20%

II Attitude & MotivationAttitude - Concept - Significance - Factors affecting attitudes Positive attitude - Advantages -Negativeattitude - Disadvantages - Ways to develop positive attitude – Difference between personalities having positive and negative attitude. Concept of motivation

- Significance - Internal and external motives - Importance of self-motivation- Factors leading to de- motivation

15%

III Self-esteemTerm self-esteem - Symptoms - Advantages - Do's and Don’ts to develop positive self-esteem – Low self-esteem - Symptoms - Personality having low self

esteem - Positive and negative self-esteem.Interpersonal RelationshipsInterpersonal relationships - Developing positive personality - Analysis of strengths and weaknesses.

15%

IV Other Aspects of Personality DevelopmentBody language - Problem-solving - Conflict and Stress Management - Decision-making skills - Positive and creative thinking - Leadership andqualities of a successful leader - Character-building - Team-work - Lateral thinking - Time management - Work ethics – Management of change - Good

manners and etiquettes (Concept, significance and skills to achieve should be studied.)

20%

V Practical: Viva –Voce Group Discussion Presentation SkillsBody LanguageProblem Solving & Decision Making

30%

Refrence BooksNo Book Name1 Business Communication - K. K. Sinha - Galgotia Publishing Company, New Delhi.2 Media and Communication Management - C. S. Rayudu - Himalaya Publishing House, Bombay.3 Essentials of Business Communication - Rajendra Pal and J. S. Korlhalli - Sultan Chand & Sons, New Delhi.4 Group Discussion and Public Speaking - K. Sankaran and Mahendra Kumar - M.I. Publications, Agra

24

5 Organizational Behavior - S. P. Robbins - Prentice-Hall of India Pvt. Ltd., New Delhi6 Principles and Practice of Business Communication By Phoda A. Doctor & Aspi H. Doctor. (A.R. Shetha & Co. Bombay

25


Corporate Accounting –II (CAC)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Redemption of Redeemable Preference SharesTheory: Meaning, Procedure, Accounting Entries, Balance Sheet after Redemption.Examples:- Redemption of preference shares (Partly paid and Fully paid)

15 %

II Issue and Redemption of debenturesTheory: Meaning, Types of debentures, Procedure on issue of debentures, Methods of redemption of debentures, Sinking fund or debenture, redemption fundExamples:- Debentures issue at par, at discount and at premium- Methods of redeeming debentures:

(i) Repayment on a specific date (sinking fund method only) (ii) Buy back method

20%

III Companies Final Account (vertical form of balance sheet and profit and loss account)Examples:

Examples in the vertical form of Profit and loss A/c and Balance Sheet as per the provisions of Schedule VI to the Indian Companies Act, 1956 (excluding computation of managerial, remuneration, disposal of profit and pre incorporation profit.)

25%

IV Financial Statement Analysis (Ratio Analysis)Theory: Financial Statements Analysis: Meaning and objectives, Characteristics and limitations, Techniques of Analysis (Methods)

Ratio Analysis: Meaning and Advantages, Methods and purpose of analysis, Advantages and limitations, Liquidity Ratios, Solvency Ratios, Profitability Ratios related to sales, Profitability Ratios related to investments, Activity Ratios.Examples:

- Liquidity Ratios: Current Ratio, liquid Ratio, Acid Test Ratio.- Solvency Ratios: Debt-equity Ratio, Capital gearing Ratio, Interest Coverage Ratio, proprietary ratio.- Profitability Ratios related to sales: Gross profit Ratio, Net Profit Ratio, Operating profit ratio Expense Ratio.

-Profitability Ratios related to investments: Return on total assets (ROTA), Return on investment (ROI), Return on equity (ROE), Return on equity shareholders fund, EPS, DPS and PE ratio.- Activity Ratios: Stock turnover Ratio and Debtors Ratio, Creditors ratio.

20%

V Valuation of Goodwill and SharesTheory:Valuation of goodwill (10%)- Meaning- Factors affecting value of goodwill- Need of valuation of goodwill

20%

26

- Super profit and simple profit methodValuation of shares: (10%)- Meaning- Need of valuation of shares- Factors affecting valuation of shares- Intrinsic value or asset backing method and yield valuation method- Fair value method (theory only)Examples:- Valuation of goodwill by Super profit and Simple profit methods

- Valuation of shares by Intrinsic value and yield valuation methods

Refrence BooksNo Book Name1 Gupta R.L. and Radhaswamy M., Advanced Accountancy, Vol.-II, Sultan Chand & Sons, New Delhi.2 Gupta R.L., and Radhaswamy M, Corporate Accounting, Sultan Chand and Sons, New Delhi.3 Jain S.P. and Narang K.L., Advanced Accounting, Kalyani Publishers, New Delhi.4 Maheshwari S.N., and Maheshwari S.K., Corporate Accounting, Vikas Publication, New Delhi.5 Mukherjee and Hanif, Corporate Accounting-II, Tata McGraw Hill, New Delhi.6 Rathnam P.V., Hanumantha Raju D., Rathnam’s company accounts (theory, problems & solution), Himalaya Publishing

house, Mumbai.

27


Business Mathematics-II (BMC)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Linear ProgrammingIntroduction of Operation Research,Meaning of linear programming,Mathematical formulation of LP Problem for two variables,solution of LP problems by Graphical and Simplex Method.

25%

II Transportation ProblemsFormulation of transportation problem its initial basic feasible solution by North-West Corner rule ,Matrix minima (least cost method),Vogel’s Approximation Method (VAM) and optimum solution by modified distribution method,degeneracy and its resolution.

Assignment Problems – Assignment problem and its optimum solution by Hungarian method.

25%

III Permutation & CombinationFundamental rule of counting, Meaning and Properties of Permutation,Permutation of n-different things, Permutation of similar things,permutation when things are repeated, Restricted

Permutation,Meaning and properties of Combination,Restricted Combination,Some results of Permutation and Combination.

15%

IV Differentiation and its ApplicationDefinition of derivatives of a function, derivatives of explicit, composite and implicit functions,derivatives of exponent ion and logarithmic function,rules of differentiation (without proof),logarithmic differentiation,higher order derivatives, maximal and minimum.

20%

V Sequences and Series:Sequences: Introduction, Types of sequence, Arithmetic progression (A.P), Geometric progression (G.P).Series : Introduction,Types of series, Arithmetic series (A.P)

15%

Refrence BooksNo Book Name1 Operation research and statistical analysis By P. K. Gupta and manmohan S.Chand.Co.2 Quantitative techniques in management by Tata McGraw Publishing Company Limited, New Delhi.3 Elements of Business Mathematics by Soni, Sharma & Saxena, Pitamber Publication Co.4 Mathematics for Management by Bronson and Richard Bronson.

28


Introduction to Marketing Management (IMM)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Introduction:Meaning of Market and Marketing, Marketing management- Definition,Concepts,Significance and functions, Types of Marketing,Telemarketing,E-marketing,Service marketing, Rural marketing,Role and functions of marketing manager

25%

II Marketing mix :Meaning and Scope, Product, Price, Place and Promotion

15%

III Product and Pricing decisions:Concept of product, product mix, Development of new product stages including marketing test product, Product life cycle, Pricing decision: Objectives, orientation and strategies

25%

IV Place (Distribution) Decisions:Importance, Types of channels, Types of intermediates in distribution channel, Factors affecting choice of distribution channel

15%

V Promotional decisions:Concept of Promotion mix, Sales promotion – Concept and tools, Advertising: Objectives, Determining of advertising budget, Media and media selection. Advertising Decision: Mission, Messages, Money, Media, and Measurement, The concept of Publicity, Personal Selling : sales presentation, Determining sales target

25%

Refrence BooksNo Book Name1 Marketing Management by Philip Kotler.2 Introduction to Marketing Management by Sherlekar3 Fundamentals of Marketing Management by Prof.S.A.Sherlekar and R. Krishnamoorthy4 Dr. R. B. Rudani, Basics of Marketing management, S.Chand& Company Ltd.

29


Fundamentals of Financial Management (FFM)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Introduction to Financial managementEvolution of Financial Management, Financial Decision in a firm,Goal in Financial Management,The fundamental principle of finance. Risk-Return tradeoff,Organization of the finance function,Emerging roll of the financial manager in India, Long-term Sources of Finance.

20%

II The Time Value of MoneyTime Lines and Notation, Future value of a single Amount, Present value of a single Amount,Future value of an Annuity, and Present value of an Annuity.

LeverageIntroduction, Operating leverage, Financial leverage,Combined leverage, Implications of leverage, Operating break- even point, financial break-even point and indifference point.

25%

III Cost of CapitalCost of debt & preference,Cost of equity,Weighted average cost of Capital (WACC),Weighted marginal cost of capital schedule, Floatation cost and the weighted average cost of capital.

20%

IV Valuation of Bond & SharesIntroduction, Concepts of value, Bond value & yields, Valuation of preference share, Valuation of ordinary share Dividend discount models, P/E ratio approach (Relationship between share price, earning & dividend)

20%

V Capital StructureNature of financial needs, Capitalization, over and under capitalization, Net Income, Net Operating Income, Modigillani Miller, and Traditional Approach.

15%

Refrence BooksNo Book Name1 Prasanna Chandra “Financial Management”, Tata Mc Graw-Hill, New Delhi.2 M.Y. Khan & P.K. Jain Financial Management”, Tata Mc Graw-Hill, New Delhi.3 G. Sudershan Reddy “Financial Management”, Himalaya Publication,Mumbai4 I.M. Pndey “Financial Management”, S. Chand, New Delhi5 Dr. P.C. Tulsian “Financial Management”, S. Chand, New Delhi.

30


E-Commerce (EES)Course type : Elective Subject Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Introduction to E-CommerceDefinition, Scope of E-Commerce, Features of E-Commerce, Benefits of E-Commerce, Limitations of E-Commerce, Typesof E-Commerce, E-Commerce practice vs. traditional practice.

25%

II Infrastructure and security of E-CommerceInternet and its role in E-Commerce, procedure of registering internet domain, establishing connectivity to internet, tools and services of internet, procedure of opening email account on internet, setting up internet security, maintaining secure information, encryption digital signature.

25%

III Application of E-Commerce in BusinessE-Payment – transaction through internet, requirement of e- payment system, functioning of debit and credit card.E-Marketing – Market place vs. market space, impact of ecommerce on market, direct marketing, one to one marketingE-Finance – E-Banking, traditional vs. e-banking, impact and advantage of e-trading, trading vs. e-trading.E-Ticketing – online booking system and procedure for railway, airline, tourist, religious places, hotels, entertainment.

30%

IV E-Commerce in IndiaRole of Government in development of ecommerce in India, Problems and opportunities in E-Commerce in India, Legal issues, future of E-Commerce in India.

20%

Refrence BooksNo

Book Name

1 Krishnamurthy, E-Commerce Management, Vikas Publishing House.2 David Whiteley, E-Commerce: Strategy, Technologies and Applications, Tata McGraw Hill.3 P. T. Joseph, E-Commerce: A managerial Perspectives, Tata McGraw Hill.4 Kamalesh k Bajaj and Debjani Nag, E-Commerce – The Cutting Edge of Business, TMH, New Delhi.5 Daniel Amor, E Business R(Evolution), Pearson Edude


Tourism Management (TME)Course type : Elective Subject Total Credit : 04

Teaching time Examination Marking scheme

31

(hours)Theory

(hrs)Practical

(hrs)Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Introduction, Definitions and Concepts, Overview of tourism industry. Concept of tourism. Why it is important to study tourism? Scope of tourism and its economic importance. Impact of Tourism.

20%

II Elements of Tourism:(attraction,accessibility, accommodation), tourism product, characteristics of tourism products, types of products and tourism. Hotel Industry, Hotel Chains, Departments of Hotel. Tourist Guide and Escort.

20%

III Travel Agency and Tour Operator, Travel related documents,Passport,Visa,currency regulations,custom,health regulations, baggage regulations etc.

20%

IV Role of transportation industry in tourism, Indian railways and its special trains (Palace on Wheels, Royal orient), airlines operating in India and international. Kind of Taxi and bus/coach services available.

20%

V Travel circuits: some popular and important tourism circuits in India (golden triangle, desert circuit, Buddhist circuit, sun and sand, back waters etc) and International circuits.

20%

Refrence BooksNo

Book Name

1 Seth, P.N. Successful Tourism Management, Sterling Publication, New Delhi2 Bhatia, A.K. Tourism developments.3 Negi, Jagmohan, Travel and Tourism, Anmol Publication4 Dixit, M. Profiles of Indian Tourism, Royal Book House, Lucknow5 Cooper, Fletcher et al, (1993), Tourism Principles and Practices, Pitman.

32


Business Correspondence (BCR)Course type : Foundation

Course Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I 1.1 Public speaking in Business: Process:

- Overcoming fears- Selection of topic- Preparation of speech- Collection of information- Style of humor- Speech format- Importance of good memory- Setting the stage- Presentation skills- Personal presence and impression- Practice and rehearsal of delivery- Taking questions- Use of visual aids

30%

1.2 Speeches:- Proposing a vote of thanks- Introducing the chief guest at a function- Speech at a college student well-come programme- Speech at a farewell function- Speech of introducing new product- Canvassing at a Union election meeting

- Speech at a condolence meetingII 1.1 Report Writing:

Business report:- Extension of business- Functioning of a firm- Starting of a new business- Grievances of workers- Minutes of meeting

30%

1.2 Accidents: ( Two wheeler/four and more wheeler)- I n c id e nt s : (Plane crash, Train burning, flood, Earthquake)

1.3 Drafting of Advertisement: (Notmore than 25 words)

(I) New commercial product (II) Promotion of sales

III Bank correspondence:Drafting of letter as a customer to the Bank regarding the following:

- Request for stop payment of cheques

10%

33

- Request for changes in address and Transfer of amount from a Saving account to recurring account

- Complains regarding the errors in calculating interest and in the entries

made in the pass book- Intimating the loss of a Debit card/ATM card/ Credit

cardIV Practical viva-Voce

- Public speaking- Report speech- Group discuss on business activities- Dialogue delivery on management issues

30%

Refrence BooksNo

Book Name

1 Essentials of Business Communication, Rajendra Pal and J.S. Korlahalli, Sultan Chand and Sons, New Delhi

2 Guide to Report Writing (Guide to business communication series), Netzleyand Snow, Prentice-Hall, New Delhi

3 Principal and Practice of Business Communication, Aspi Doctor and Rhoda Doctor, Sheth Publications, Mubai

4 The Art of Public Speaking, Vijaykumar, Shree Publications5 Group Discussion and Public Speaking, K. Sankaran and Mahenmdra Kumar, M. I.

Publications , Agra6 Business Correspondence and Report Writing, R.C. Sharma and Krishna Mohan, Tata Mcgraw Hill

Publishing Company, New Dalh

34


Human Resources Management (HRM)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Role of Personnel in an Organization : 5%Meaning, aims, and scope, Characteristics and need Principles. Steps in Policy formulation. Emergence of personnel function Importance, definitions and scope, foundation of personnel management Qualities of personnel manager Organization of personnel department Evolution, Growth and future of PM in India.

20%

II Human Resource Planning :Concept, need Responsibility for HRP, Process of HRP, job Analysis, Job Description, Job Specification, Manpower Audit, Manpower (Inventory).

Recruitment and Hiring :Recruitment - Sources of manpower. Selection- Steps in Selection Process, Application blank, testing, interview and induction.

20%

III Training and Development :Need and Importance, Objectives Responsibility for training, Identifying training needs, training method for operatives, training methods for executives, Evaluation of training. Training practices in India.

20%

IV Performance Appraisal :Meaning and terminology, Objectives, Factors affecting performance appraisal, Essentials of a good appraisal system, limitation of appraisal

method. Performance Appraisal Method-Grading method, Check-List method, Critical Incident method; man-to-man comparison method. Human Asset accounting method, and BARS method.

Promotion and Transfer :Purpose of promotion, promotion policy, Criteria for promotion, Merit vs. Seniority,

Demotion,Transfer : Purpose, Transfer Policy, Types and Objectives.

20%

V Wage and Salary administration :Meaning, nature, purpose, factors influencing wage and salary structure, Minimum, fair and living wage, types of wages, job evaluation; Meaning, definition, importance, Steps in job evaluation, Limitations.

20%

Refrence BooksNo

Book Name

35

1 Human Resource Management, K. Aswasthapa, Tata Mc Graw Hill2 Human Resource Management, Pravin Durai, Pearson Publication.

36


Marketing Management (MMC)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Buyer Behavior :Consumers markets and Industrial Market : model of Consumer behavior, Factors influencing behavior, Buying behavior process characteristics of Industrial market, major influencing factor on industrial buying behavior types of buying decision and how to make buying decision.

20%

II Target Marketing :Market segmentation on different basis and target marketing strategies.

Consumerism :Concept, Causes, consumer movement in India.

20%

III Sales Force Management :Decision of Sales Force Size, Sales Force : Selection and Training Compensation plan models supervision and control of sales Force quota-types including weighted combination quota-system. Quota-setting procedures and administrating quota system sales Territories - reasons, procedures for setting-up or revising sales territories assignment sales personnel to sales territories.

20%

IV Advertising:Advertising goals, Determination of advertising Budget : Simple and Dynamic models Competitive model, Adaptive models. Specification of the media schedule media planning, specification of copy and format.

20%

V Issues and Developments in Marketing:Social, ethical and legal aspects of marketing; Marketing of services; International marketing; Green marketing; Cyber marketing; Relationship marketing and other developments of marketing.

20%

Refrence BooksNo

Book Name

1 Marketing Management by Philip Kotler.2 Introduction to Marketing Management by Sherlekar3 Fundamentals of Marketing Management by Prof.S.A.Sherlekar and R. Krishnamoorthy4 Dr. R. B. Rudani, Basics of Marketing management, S.Chand& Company Ltd.

38


Financial Management (FMC)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Capital Budgeting :- Meaning, Significance, process.- Estimation of Cash flow based on Straight Line Depreciation and Written Down value methods. - Appraisal methods : PBP, ARR, NPV, IRR and PI.

20%

II Risk Analysis in Capital Budgeting :Analysis of Risk and uncertainty. - Risk adjusted discounted rate method and Certainty Equivalent method.- Analysis in case of a single project. - Mathematic analysis under uncorrelated and perfectly correlated cash flows, Decision tree analysis applied utility theory.- Analysis in case of multiple Project. Portfolio Theory Approach, Capital asset, Pricing model Approach.

20%

III 3.1 Working Capital Management :(a) Overview : 10%Concept, Significance, factors affecting working capital estimation of working capital based on operating cycle approach, Two dimensions of W.C. Mgt- Relative Asset Liquidity and Relative Financing Liquidity

20%

3.2 (b) Working Capital Financing : 10%Sources of working capital finance including inter-corporate loans, Determining Maximum Permissible Bank Finance based on Tondon and Chore Committee Recommendations.

IV Management of Inventory :Need to hold inventory, Optimum investment in inventory, E.O.Q. Techniques, Selective inventory Control (ABC Analysis only).

20%

V Management of Cash : 10%Cash planning, Managing the flow, cash control reports, investment in marketable securities.Management of Receivables : 10%Credit policy variables, Credit Evaluation, Credit GrantingDecisions, and Control of receivables.

20%

Refrence BooksNo

Book Name

1 Prasanna Chandra “Financial Management”, Tata Mc Graw-Hill, New Delhi.2 M.Y. Khan & P.K. Jain Financial Management”, Tata Mc Graw-Hill, New Delhi3 G. Sudershan Reddy “Financial Management”, Himalaya Publication,Mumba4 I.M. Pndey “Financial Management”, S. Chand, New Delh5 Dr. P.C. Tulsian “Financial Management”, S. Chand, New Delhi.

40


Business Statistics-II (BSC)Course type : Core Compulsory Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Probability:Sample space, event, probability of and event addition and multiplication rules, independent events.

20%

II Mathematical expectation & Probability distribution:Idea of a random variable and its Mathematical expectation. Probability distribution and their applications.

20%

III Large & small sample tests:Large & small sample tests, Analysis of variance one-way & two-way classifications with one observation per cell regression.

30%

IV Sampling methodsSample surveys & basic concepts of simple random sampling, stratified random sampling : Two Stage sampling, Systematic and cluster sampling.

20%

V Statistical quality control :Charts for variables and attributes Elementary acceptance sampling plans, single sampling plan for attributes. 10%

Refrence BooksNo

Book Name

1 Practical Business Statistics Frederick F. Croxton & Dudley Asia publishing House.2 Modern Business Statistics John B. Freund & Frank, J. Williams, Modern Asia Edition (Prentice

Hall Inc. Charles E. Tuttles)3 Statistics : Methods & Analysis, Lincol L. Chao, McGraw-Hill Book Co. (international Student Edition)4 Statistics Analysis for business Decision, William A. Supurr & Charles P. Bonini Richard D.Triwin Inc.

Home wood, illunoise.5 Wheldon's Business statistics and Statistics Method G.L. Thrikettle Macdonald & Evansm Ltd.6 Statistics for Economic and Business, Donald W. Paden E.F. Lindquist, McGraw-Hill Book Co, I


41

Retail Management (RME)Course type : Elective Subject Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Introduction to RetailingSocio-economic, Technological and Competitive Forces; Concept of Organized Retailing; Vertical Marketing System;Evolution of Modern Retailing; Theories

of Retail Development – Environmental Theory, Cyclical Theory, Conflict Theory;Retail Store FormatsClassification based on types of Ownership; Merchandise stored; Channel used; Pricing Strategy; Customer Service; Multi channel Retailing; Destination Stores and Parasite

Stores

20%

II Retail Buying / Shopping BehaviorBuying / Shopping behavior in retailing context; Factors influencing Retail Shopping Behavior – Socio-economic and Cultural background, The Stages of Family Life-Cycle, Location and Choice Convenience; Geo-demographic Segmentation of Retail Market.

20%

III Retail StrategyConcept of Retail Mix;Growth Strategy for Retailers / Retail Franchisors; Building Sustainable Competitive Advantage for long-term Survival and Growth;Strategies for Internationalization ofRetail Business – Franchising, Licensing, Joint Ventures, Acquisition and Mergers

20%

IV Retail Store Location PlanningTypes of Retail Locations; Trading Area Analysis – Primary, Secondary and Fringe Area; Techniques of Evaluating a Trading Area – The Herfindahl-Herschman Index, The Index of Retail Saturation, Reilly’s Law of Retail Gravitation,Huff’s Model, Central Place Theory,

20%

V Pricing Strategies for Retail BusinessConcept of Retail Price; Initial and Maintained Markup; Elements of Retail Price; Determining the Price; Retail Pricing Policies / Strategies; Price Discrimination and Markdowns

20%

Refrence BooksNo

Book Name

1 Retailing Management:Text & Cases, Pradhan,Swapna, Tata McGraw-Hill 3rd ed., 20102 Retailing: Environment & Operations, Newman Andrew J and Peter Cullen, Cengage Publications.

42


Banking & Insurance (BNE)Course type : Elective Subject Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Introduction:Indian Banking System, Reserve Bank of India- Legal framework and main functions Commercial Banking – public, private, foreign, co-operative sector Different types of bank accounts Banker Customer relationship Customer Service in Banks KYC Norms and Anti-money Laundering Indian Banking System.

20%

II Banking TechnologyTechnology in banks, Payment and settlement system in banks- New age clearing,national gateways, international gateways, Retail banking, Treasury management, priority sector lending.

20%

III Basics of Insurance:History and development of Insurance,Risk management and role of insurance, Legal aspects of insurance and essentials of insurance contracts, classification of insurance., IRDA.

20%

IV Life Insurance:Meaning, Type of Plans, Benefits of Life Insurance,Brief about Public and Private Sector Organizations offering Insurance Products (Practical exposure) Non-Life Insurance: Meaning,Type of Plan,Health Insurance, Micro Insurance: Meaning, Models and future of Micro Insurance.

20%

V Marketing of Banking & Insurance:Marketing of banking and insurance services, Contemporary issues in banking and insurance

20%

Refrence BooksNo

Book Name

1 Banking Theory and Practice, K C Shekhar and Lekshmy Shekhar,Vikas Publishing Co.2 Principles of Insurance Management, Neelam C Gulati, Excel Book3 Modern Banking, D. Muraleedharan, Prentice Hall Publishing Company

43


Industrial Relations and Labor Laws (IRL)Course type : Elective Subject Total Credit : 04


Theory(hrs)

Practical(hrs)

Internal(Marks)

External(Marks)

Total(Marks)

4 X 15 = 60 30 70 ( Paper of 3 hrs) 100

Unit TopicNo.


Credit

I Introduction of Industrial Relations.Meaning, Definitions, Characteristics, Factors Affecting IR, Approaches to IR, Participation in IR, Objectives of IR and Human Relations, IR and Productivity, Various Dimensions of IR. , Governmental Measures – Ministry for labour, Commissioner of labour, Deputy Commissioner & abour Offices., Labours Management – Role of Personnel & Industrial Relations Manager in Promoting & Establishing Peaceful industrial relations.

20%

II Industrial Disputes:Nature of Industrial Dispute, Causes of Industrial Dispute,

Types of conflict Resolution – Statutory & Non Statutory, Collective Bargaining – Meaning, Characteristics, Need, Importance, Process, Pre-requisites.

20%

III The Industrial Disputes Act,1947Labour Court,Industrial Tribunal,National Tribunal, Provisions with respect to Strikes and Lockouts, Lay-off and retrenchment,Special provisions relating to lay-off,retrenchment and closure, offences and penalties, unfair labour practices, etc.

20%

IV Workers Participation in Management:Concept & Pre-requisites,Forms & Levels of Participation,

Benefit of workers participation in management,Role of workers participation in Labour welfare & Industrial hygiene Causes of Industrial Dispute,Types of conflict Resolution – Statutory & Non Statutory.

20%

V Factories Act, 1948Objectives, definitions, Provisions regarding Health, safety, Welfare of workers, hazardous processes, working hours, restriction on employment of women and children, annual Leave with wages, offences and penalties, case law, etc.

20%

Refrence BooksNo

Book Name

1 Industrial Relations and Labour Laws, S C Srivastava, Vikas Publishing House2 Industrial Relations, C S Venkata Ratnam, Oxford Publications.3 Labour Laws for Managers, B D Singh Labour Laws, Excel Book.4 Dynamics of Industrial Relations, Dr Satish Mamoria, S V Gankar, Himalya Publishing.

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