A Digital Holiday

Electronics are hot this holiday!

How & where are millennials buying?

Smartwatch or Fitness band?Mobile devices

It’s a Mobile Holiday!

A Digital Holiday

© TNS 2015

1 out of 3 shoppers will give/get electronics this holiday season and plan to spend more this year doing it. Tech gifts most likely to be given this season are tablets, video game consoles and smartphones

Apple is making the smartwatch category hot this season, but

more Fitbits are going under the tree

Every other shopper named a mobile device as what’s hottest this year:

Phon

e

Millennials won’t forget to buy a gift for themselves this holiday season

Millennials are twice as likely to make their electronic purchases on smartphones

Millennials subscribe to more services, but are making the move toward cord cutting

Fun fact! For every 5 holiday sweater you give, at least 1 person will thank you for it

Millennials are more likely to use alternative forms of payment such as mobile pay and PayPal compared to their elders

Xbox One & PS4 are neck and neck

www.target.com

Amazon & Target can count on pulling in more millennials for electronics shopping Holiday gift

givers equally consider Playstation and Xbox to be hot gifts

Smartphone TabletWearable technology

Where do people shop?

Online

In-store

In-store purchasing is still the preferred way to buy electronics

However among newer products, the online and in-store gap closes

20

40

60

Smar

tpho

ne

Smar

t TV

Video

Game

cons

ole

Lapt

op

Table

t

Smar

twat

ch

Fitbit

Apple Watch

Microsoft Band

44%

25%

10%

145

Net�ix

ME

XboxPS4

53%

Fun fact! Fruitcake improves with age

35 - 54

55+

18 - 34

40

50

60

70

80

Cable co.

Tablet

Video game

console

Based on a survey of 500 US consumers who will give/get electronic gifts this year. Survey �elded November 11-13Contact Bertina Bus (bertina.bus@tnsglobal.com) for more information on this study. Visit www.tnsglobal.com to learn more about us