A Custom Solution that Rocks

We were thrilled that

Staples had everything

needed to kick-off

the business side of

running the LA KISS

football team.

“

” Gene Simmons

OwnerLA KISS football team

LA KISS & Staples Promotional Products

At Staples Promotional Products, we believe in the philosophy of “if you can dream it, we can do it.” The solutions we provide for our customers go far beyond simply adding a logo to a product.

Read on to learn about a special, completely custom product we executed for a high profile client.

The CompanyBest known as the glam rockers behind the band KISS, celebrities Gene Simmons and Paul Stanley are also in the sports business. The glory of competition and the rush of rock and roll come together through LA KISS, a professional arena football team that competes around the nation.

Before launching LA KISS in 2014, Simmons and Stanley turned to Staples for a variety of business solutions, from operational equipment and supplies to promotional products.

The ChallengeTo celebrate the inaugural LA KISS football season, the owners wanted to make a limited edition product available to fans. They envisioned custom bobbleheads, each created in the image of a KISS band member. Each character would carry a football and wear a helmet, effectively blending the branding of both the rock band and the sports team. The bobbleheads and packaging needed to be designed, developed and delivered in a span of 100 days.

The SolutionThe timeline and scope of this project required specific expertise. Staples Promotional Products partnered with a global custom solutions provider expe-rienced in bobblehead design and worked closely with LA KISS to develop a concept that matched the client’s vision and budget.

The ResultStaples Promotional Products delivered the shipment of 40,000 bobble-heads to LA KISS one week before the agreed upon deadline. The LA KISS owners were thrilled with the final products. The team promoted the bobble-heads heavily on its website and social media pages, stirring excitement among fans. With a different bobblehead offered as a giveaway at each game, the limited edition products became a hot commodity and inspired much social media chatter.

Based on this positive partnership Staples Promotional Products and LA KISS are continuing to work together on branded merchandise solutions.

Contact your Staples representative to learn more about custom solutions for your brand.

© 2014 Staples, Inc. All Rights Reserved.