a content solutions firm providing strategic services...

A Content Solutions Firm Providing Strategic Services for

Multi-Channel E-Commerce

Virtucom Group

Virtucom Group is an e-Commerce content + data solutions firm enabling established retailers, suppliers and e-Commerce newcomers to optimize their brand’s online presence and increase sales.

Virtucom Group

Our expertise lies in strategic product content and data initiatives that improve time to market, operational efficiency, consumer engagement online and, ultimately, brand loyalty.

Our Experience

We’ve built our experience and reputation working with businesses across all e-commerce categories to enhance their brand’s online presence and increase sales.

Our Experience

Our services provide valuable, efficient solutions to content-related business problems, and help maximize success in the online channel. For nearly two decades we’ve honed our capabilities through...

10,000+ 12,000,000+ 95%

SUPPLIER RELATIONSHIPS PRODUCTS CREATED RETENTION RATE

What Makes Us Unique?

S U P P L I E R F O C U S

Virtucom Group is the only content solutions firm with a specific focus on the efficient collection and organization of supplier product data and digital assets.


E X P E R T I S E

What Makes Us Unique?


E X P E R T I S E


E X P E R T I S E

We use an all in-house team of writers, editors and item onboarding specialists, and are positioned to support our clients e-commerce goals with unmatched quality, speed and affordability.

Virtucom Group is the only content creation firm with a specific focus on the efficient collection of supplier product data and digital assets.

Core Services

Core Services

C O N T E N T S E R V I C E S D A T A S O L U T I O N S

Amazon A+ Pages

Unique product descriptions

Product demos, How-to guides, buying guides, etc.

Category level descriptions

SEO specific content. Blogs, landing pages, etc.

Collection taxonomy and data model creation

Web and backend hierarchy creation

Taxonomy and hierarchy mapping

Product attribution

Data mapping and migration

I T E M O N B O A R D I N G

Collecting supplier product data and digital assets

Quality checked for accuracy and completeness

Structuring data for retailer’s specific data model

Total IT compatibility, you don't comply with us, we

comply with you

Content Services

Content Services

Virtucom’s content programs provide the highest quality and unique content for products, categories, online and other marketing endeavors

• UNIQUE PRODUCT DESCRIPTIONS AND SITE CONTENT

• CATEGORY-LEVEL AND LANDING PAGE CONTENT

• BUYING GUIDES, EDUCATIONAL CONTENT AND WHITE PAPERS

• AMAZON AND A+ PRODUCT PAGES

• BLOG, SEARCH AND SOCIAL CONTENT

• IMAGE ACQUISITION AND PROCESSING

• EDITORIAL AND PROOFREADING SERVICES

Content Services

P R O D U C T D E S C R I P T I O N S

Virtucom Group supports every step of the content creation process, from developing universal standards for voice and style that establish the face of your brand to delivering informative, engaging product and service descriptions.


S I T E C O N T E N T

A M A Z O N / A + P A G E S

D I G I T A L A S S E T S

Content Services

S I T E C O N T E N TP R O D U C T D E S C R I P T I O N S




We are experts in creating timely, SEO friendly content that eliminates penalization from Search Engines for duplicate/syndicated content. With expertise creating blogs, social media content, landing pages, white papers, press releases etc. you can be sure to add authority and relevance to your site satisfying search engines and most importantly, your customers.

Content Services


We provide a variety of A+ page solutions that improve your customers’ experience across a vast retail network, including Amazon, Walmart and other online marketplaces.

We will create A+ pages that showcase your products in the best light, and provide your customers with all the information they need to make informed purchasing decisions.





Content Services






Virtucom Group provides extensive support for image processing, colorization, clipping paths and flexible delivery options to manage a steady flow of hi-resolution, enhanced product images.

Data Solutions

Virtucom provides strategic taxonomy creation and data management services that are the backbone of product information management

Our core taxonomy supports over 9,000 unique product categories, and is designed for optimal front/back end hierarchy displays, enabling streamlined set up and site navigation

• TAXONOMY / ATTRIBUTE MODEL CREATION

• DATA MAPPING AND MIGRATION

• CUSTOMIZED DATA FEEDS

• DATA CLEANSING

• CROSS SELL ASSIGNMENT PROGRAMS

Data Solutions

content solutions

data solutions

Item Onboarding

Item Onboarding

T H E P R O B L E M

What happens when information provided by suppliers is delayed, inaccurate or incomplete?

Time to market slows to a crawl, internal resources are strained and customers grow frustrated

T H E P R O B L E M

T H E C H A L L E N G E

T H E S O L U T I O N

T H E D I F F E R E N C E

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Item Onboarding


Collecting supplier product information and assets, organizing and optimizing the information, and presenting customers with a compelling online buying experience that enhances conversion rates

T H E P R O B L E M




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Item Onboarding


ProdX – A fully managed service for item onboarding that shoulders the workload of the onboarding process so retailers and suppliers don’t have to

T H E P R O B L E M




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Item Onboarding

T H E D I F F E R E N C ET H E P R O B L E M




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• No added cost to retailers: low annual cost to suppliers ProdX is a solution that works for everyone

• Faster time to market: No delays for incorrect or incomplete info/assets

• Reduced workload: New item setup fast and effortless

• Quality control: All data received meets requirements and normalization rules

A Managed Service

A Managed Service

We manage the entire item onboarding workflow for retailers and suppliers, removing the burden and perfecting the results for both.

W H A T D O W E M A N A G E ?

• Collecting raw supplier product data and digital assets

• Quality checking info/assets for accuracy and completion

• Structuring it to a retailer’s specific data model

A Managed Service

W H Y I T ’ S E F F E C T I V E

By collecting the suppliers entire digital catalog up front and normalizing it to fit your specific data model, accurate and complete SKU’s are available at time of item set up

Standard Practices

Data Feeds: Retailer funded syndicated data is scraped from the web, providing a fraction of the data retailers need, resulting in incomplete, inaccurate & unstructured data that requires labor and resources to correct

D A T A F E E D S

I T E M S E T U P S H E E T S

S O F T W A R E & P O R T A L S

Delayed Time To Market

Inaccurate, Incomplete

Labor Intensive

Expensive, Costly

Standard Practices

Item Setup Sheets: Inexpensive, but very labor intensive for both suppliers and retailers. Time to market delays and required labor for manual data entry negates minimal cost

D A T A F E E D S





Labor Intensive

Expensive, Costly

Standard Practices

Software Platforms/Portals: Supplier or retailer funded. Expensive, with long implementation process and learning curve, still relies on supplier and retailer labor to enter and manage data

D A T A F E E D S





Labor Intensive

Expensive, Costly

Virtucom ProdX

Virtucom ProdX is the most effective solution to item onboarding available. Eliminate inaccuracies and empty data fields, alleviate internal time and labor constraints, improve time to market and reduce costs all while increasing consumer engagement and brand loyalty via a better onsite experience.

Faster Time To Market

Accurate, Organized

Quality Control

Labor Efficient

Accurate and organized product records – the first time

100%Annual savings

on resources allocated to PIM and overhead

>5x ROIImproved time to market

for unique product records at the time of set up

60% Information and

assets meet requirements and normalization rules

A1

• Suppliers deliver products to many retailers, time spent collecting and distributing product information is significant

How Suppliers Benefit

• Populating data fields and repeating info requests strains internal resources

• Costs of time, labor and missed sales mount as the process is prolonged

How Suppliers Benefit

• One less item set up sheet, data feed, portal or software system to export new product info

• Streamlined and efficient: Removes the burden of manual data input, less labor spent

• Products are getting to market more quickly

• Low cost catalog management

• Simple integration/set-up process, no IT involvement needed

Value earned back by labor conservation and marketibility alone

Added ValueDiscounted service incentives for retailer and supplier

Thousands of free unique product records annually

• Content + Data management

• Suppliers/Retailers using ProdX are receiving an over 40% reductionin costs of content services from Virtucom Group

• High SEO value for retailers

Free expanded attribution model for retailers

Retail Benefits

T I M E T O M A R K E T P R O D U C T D I F F E R E N T I A T I O N U S E R E N G A G E M E N T T I M E

Manufacturers and retailers get products to market with

speed and accuracy

In a crowded and competitive online marketplace, ProdX

maximizes consumer time with your brand

Unique product descriptions and complete, accurate data sets

help to showcase products in their best light

C O N S U M E R E X P E R I E N C E T I M E S P E N T O N S I T E B R A N D L O Y A L T Y

When product information is accurate, detailed and organized,

it results in fewer returns and more satisfaction

When consumers can easily find what they’re looking for

they’ll stay on site longer to explore further

ProdX promotes a cohesive and positive consumer interaction

that strengthens the brand experience

Retail Benefits

Alleviates resource strain, associated costs

Product information management

Quality control

• ProdX removes the workload and burden of normalizing product info from the supplier and retailer, freeing up resources on both sides to focus on core business

• Quality control enhances a product’s online visibility, making it easier to locate on a website and differentiate it from competitors

• It also mitigates labor costs and accruing overhead expenses by normalizing data quickly, completely and accurately - the first time

Ease of Use

Once enrolled, a standard item onboarding transaction would follow:

Raw, unstructured product info/photo assets are collected

1

Data structured for unique schema requirements

3

Virtucom Group begins normalization and

quality control

2

Item is now available for

retailer

4

v

FAQs

What about IT integration?

What about supplier participation rate?

Too good to be true?

You don’t comply with us, we comply with you. There is no added work for your IT team.

Typical participation is 80% or higher, but we have a solution for reluctant suppliers. For your premium brands, seasonal vendors and reluctant suppliers, we offer an exemption to insure these items display online with the same quality content as program participants.

We get that a lot. But no, it’s really just that simple.

Transform the way you doe-Commerce today

Contact Tommy Hayes office (315) 422-3100 x36 mobile (315) 440-6797e-mail [email protected] VirtucomGroup.com

a content solutions firm providing strategic services...

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