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Journal of Case Studies in Accreditation and Assessment Volume 4 – December, 2014
A competency-based approach, page 1
A competency-based approach to the master’s degree preparation of
higher education professionals
Molly Ott
Arizona State University
Evelyn Baca
Arizona State University
Jesus Cisneros
Arizona State University
Evan Bates
Michigan State University
ABSTRACT
The purpose of this manuscript is to describe a competency-based approach to designing
and assessing master’s level professional preparation programs in the field of higher education
administration. Given the absence of a universal set of competencies defined for HEA master’s
degree programs, the authors draw from the CAHEP (2010) and Wright (2007) general
guidelines for HEA graduate programs, and the literature pertaining to graduate competencies
and outcomes that are specific to early career student affairs positions. The competency-based
approach described here contributes to the literature on competency-based assessment models for
master’s level graduate programs, and has utility for faculty and administrators seeking to assess
professional master’s programs, especially those that lack nationally defined standards or
certification.
Keywords: higher education administration, competency-based assessment, graduate programs
Copyright statement: Authors retain the copyright to the manuscripts published in AABRI
journals. Please see the AABRI Copyright Policy at http://www.aabri.com/copyright.html.
Journal of Case Studies in Accreditation and Assessment Volume 4 – December, 2014
A competency-based approach, page 2
While the quality of undergraduate education in the United States is the source of
substantial debate among policymakers, scholars, and the general public (e.g., Arum & Roksa,
2011), master’s degrees receive considerably less attention. Yet their popularity is on the rise.
In 1987, U.S. universities awarded 290,000 master’s degrees, a number that more than doubled
to 670,000 by 2009 (Jaquette, 2011). Although over two fifths of contemporary undergraduates
go on to receive master’s degrees (Jaquette, 2011), whether these degree programs effectively
prepare students for success in their fields is an open question.
Ascertaining master’s program quality and associated student outcomes is critical,
especially given increasing external pressures for colleges and universities to be accountable for
all students’ success (Palomba & Banta, 2001). Yet the vast majority of models to assess
academic programs focus on the undergraduate level. Maki and Brokowski (2006) recently drew
attention to the need to better document doctoral student learning and career outcomes, but
despite the expanding enrollments in master’s degree programs, consideration of how to define
and document student success at this level has been comparatively scant (Delaney, 1998).
Professional fields, which include business, social work, engineering, journalism, public
administration, and education, represent the vast majority of master’s degrees (Conrad et al.,
1998; Conrad, Haworth, & Millar, 1993; Sun, 2004). Some institutions assess graduate students
using common standards, regardless of field (e.g., Khan, Khalsa, Klose, & Cooksey, 2012).
Many experts, however, contend the academic experiences and expected outcomes of graduate
students are heterogeneous, and useful assessment processes must be attentive to field or
disciplinary differences (Dougan, 1996; Dunbar et al., 2006; Nesheim et al., 2006)
This manuscript focuses on professional master’s degree programs in higher education.
Education programs are lightening rods for public critique (Borko, Liston, & Whitcomb, 2006).
For instance, a 2009 Center for American Progress policy brief characterized master’s programs
in education schools as “a notoriously unfocused and process-dominated course of study,”
lacking in quality and true impact that results in improved professional practice (Roza & Miller,
2009, p. 1). While not substantiated empirically, this sentiment reflects the need for education
graduate schools to assess students’ outcomes associated with master’s degree programs to
demonstrate efficacy, as well as identify areas needing improvement. The purpose of this
manuscript, therefore, is to describe a competency-based approach to designing and assessing
master’s level professional preparation programs in the field of higher education administration.
COMPETENCY-BASED APPROACH TO PROFESSIONAL EDUCATION
In contrast to the liberal arts and social sciences (Voorhees, 2001), professional academic
fields are characterized by “specialized competence, acquired as the result of intellectual
training” (Carr-Saunders & Wilson, 1933, p. 307). Graduate professional schools are charged to
“inculcate knowledge of the theory and practice so that the candidates of the profession are
sufficiently competent for practice in the respective field” (Sun, 2004, p. 6). In the professions,
this notion of competency is a central principle to guide academic program development, as well
as the evaluation of student learning and success.
Competencies are defined as the “integration of skills, abilities, and knowledge as
focused on a particular task” (U.S. Department of Education, 2001, p. 1) and are easily measured
(Voorhees, 2001). Although the terms “competency” and “outcome” are often used
interchangeably (Banta, 2001) and some argue that no real differences exist between outcome-
versus competency-based education in practice (e.g., Morke, Dornan, & Eika, 2013), the model
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described here focuses on competencies for three reasons. First, in higher education, student
outcomes often also encompass retention, graduation, and placement rates, which do not
necessarily reflect mastery of skills or knowledge (Voorhees, 2001). Second, “competency”
implies expertise that is directly transferable to a specific employment field (Banta, 2001), which
is why it lends itself especially well to professional graduate programs (Bilder & Conrad, 1996).
Finally, curriculum design and assessment can be integrated with one another around
competencies, creating a coherent and consistent language from which teachers and learners can
work (Voorhees, 2001).
Implementing a competency-based approach to professional academic programs begins
by conceptually defining intended competencies. These definitions should be specific enough to
facilitate assessment (Voorhees, 2001). Often, competencies are designed around standards
identified by national professional organizations, such as the Council of Social Work Education
for Master’s in Social Work degrees (Meyer-Adams, Potts, Koob, Dorsey, & Rosales, 2011), the
American Society for Training & Development for Master’s in Workforce Training and
Development degrees (Gaudent, Annulis & Kmiec, 2008), and the Council for the Advancement
of Standards (CAS) in Higher Education for Master’s in Student Affairs degrees (Kuk &
Banning, 2009). For fields lacking national guidelines, however, intended outcomes and
competencies are less prescribed. Also, while such external guidelines provide helpful
benchmarks, they are not necessarily ongoing or fully reflective of an individual program’s own
goals, as well as those set forth by the department, college, and institution. Program faculty and
other stakeholders must therefore draw from external, as well as internal resources to reach
consensus about the competencies that graduates should possess (Voorhees, 2001).
After defining competencies, the next step is to determine how they will be developed in
learners. Faculty should map them onto courses and associated learning activities, and ensure
that academic content is aligned with the competencies (Bers, 2001). Identifying how
competencies will be measured is critical. Professional graduate degree program administrators
and faculty often rely on external evaluation metrics (e.g., rankings, accreditation, program
reviews, certification or licensure examinations) (Funk & Klomparens, 2006). In addition,
programs (especially those in fields without nationally defined competency standards and
associated measures) often rely on internally defined competencies and evaluations to collect
data pertaining to the types of competencies described above; that is, student, alumni, and/or
faculty self-reported perceptions of learning (e.g., Delaney, 1997; Gaudet, Annulis, & Kmiec,
2008; Meyers-Adams et al., 2011) and/or program quality (e.g., Delaney, 1997; Ketefian &
Hagerty, 1987). While self-reports promote reflective practice (Walser, 2009), many students
are not aware of the full benefits associated with their graduate degree experience until after
graduation (Bilder & Conrad, 1996). For this reason, supplementing perceptions and satisfaction
with direct measures of competency is essential to comprehensive program evaluation (Maki,
2001).
The peer-reviewed scholarship pertaining to designing and implementing competency-
based assessment models for master’s level graduate programs, especially those that focus on
professional practice (e.g., social work, education, and nursing), is limited (Kaylor & Johnson,
1994). The competency-based approach described here contributes to this gap and has utility for
faculty and administrators seeking to assess professional master’s programs, especially those that
lack nationally defined standards or certification. The remaining discussion is organized as
follows: after a brief explanation of the field of Higher Education Administration, the authors
describe their specific program, how they developed expected competencies for the program,
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identified where the competencies would be addressed in the curriculum, and designed methods
to measure the competencies. The conclusion emphasizes the importance of communicating
with internal and external stakeholders about the model, with an aim towards developing a
competency-based program culture.
HIGHER EDUCATION ADMINISTRATION GRADUATE EDUCATION
The first degree program in Higher Education was implemented at Clark University in
1893 (see Goodchild, 2013 for history of the field). No external accrediting body exists for the
field, but today there are approximately 161 universities in the U.S. that offer a doctoral and/or
master’s degree in Higher Education Administration (Jensen, 2013). Broadly speaking, Higher
Education Administration (HEA) is a specialized field of study that is “concerned with the
behavioral interaction of students, faculty, and administrators within the context of a college or
university environment, and the interrelationship of this environment with the larger society”
(Wright, 2007, p. 19). Typically, coursework encompasses the history and philosophy of higher
education, administration and leadership, finance, law, policy, and organizational
change/development (CAHEP, 2010; Hyle & Goodchild, 2013). Master’s degree graduates enter
a range of positions within two- and four-year colleges and universities, including admissions,
orientation, advising, human resources, financial aid, intercollegiate athletics, and student affairs,
as well as other for-profit and not-for-profit organizations with higher education-related foci.
Beginning in 1964, what is known as the Council for the Advancement of Standards
(CAS) in Higher Education established guidelines specific to masters-level college student
personnel and student affairs professional preparation programs (COSPA, 1964).1 While the
outcomes associated with these standards have been studied extensively (e.g., Burkard, Cole, Ott
& Stoflet, 2004; Cuyjet, Longwell-Grice, & Molina, 2009; Herdlein, 2004; Kretovics, 2002;
Richmond & Sherman, 1991; Waple, 2006), including surveys of faculty about their graduates’
outcomes (e.g., Dickerson, Hoffman, Anan, Brown, Vong, Bresciani, Monzon, & Oyler, 2011;
Herdlein, Kline, Boquard, & Haddad, 2010; Kuk, Cobb, & Forrest, 2007), there has been little
empirical consideration of the application and use of these standards within master’s degree
programs themselves (Creamer, 2003). DiRamio (2013) sampled 44 student affairs graduate
programs and observed less than half advertised on their websites that they used the CAS
standards. After reviewing syllabi, he found even fewer (29%) explicitly identified and used
CAS in course designs.
Even less attention has been given to systematically defining or studying the
competencies associated with master’s level HEA degree programs as distinct from student
affairs professional programs. Wright (2007) proposed a set of guidelines to define the HEA
knowledgebase. Based on Bloom’s Taxonomy of Educational Objectives, she organized
competencies into three domains: conceptual skills, (i.e., decision-making, research and
1 An important clarification is that Higher Education Administration programs are distinct from
Educational Administration programs designed to prepare primary and secondary level
principals, superintendents, and other K-12 leaders. Another more nuanced – and underspecified
(Wright, 2007) – distinction within the universe of education graduate degree programs is made
between those that emphasize postsecondary administration (which is the focus of this
manuscript) and those that are college student affairs specific (CAS, 2006) or community college
specific (CAHEP, 2010).
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evaluation, resource allocation behavior, entrepreneurial behavior, and introspective behavior),
human relations skills (i.e., leadership, problem solving, conflict resolution behavior, and self-
development), and technical skills (i.e., fiscal management, communication skills, planning, and
technology). Wright’s taxonomy does not distinguish between competencies expected of
master’s versus doctoral level graduates, and she acknowledged, “much work remains to be done
in terms of identifying requisite skills and competencies expected of the effective higher
education administrator, manager, and leader; related indicators of performance; and outcomes
evaluation” (p. 30). In 2010, the Council for the Advancement of Higher Education Programs
(CAHEP) released a set of baseline recommendations for master’s programs in Higher Education
Administration, (CAHEP, 2010). While they propose general curricular content and that
programs should define outcomes that are consistent with their visions/missions, CAHEP’s
guidelines do not articulate specific competencies. To date, no model for programs to implement
these guidelines, define competencies at the HEA master’s degree level, or suggest strategies to
assess competencies has been published.
CASE BACKGROUND
Arizona State University’s (ASU) master’s degree program in Higher and Postsecondary
Education (HED) is part of the Mary Lou Fulton Teachers College, the top-ranked graduate
school of education in Arizona and 18th
nationally (U.S. News & World Report, 2014). The
HED program was established in 1964 and over the course of its history has awarded Ed.S.,
Ph.D., M.A., and Ed.D. degrees. Currently, the program offers an M.Ed. degree only.
Enrollment-wise, ASU is among the largest face-to-face master’s programs in the HEA field,2
with approximately 140 degree-seeking students. The M.Ed. consists of 30 credits, and most
students complete the degree in one and a half years.
COMPETENCIES OF HIGHER EDUCATION ADMINISTRATION MASTER’S
DEGREE GRADUATES
While the best practice is to align an assessment program with standards set by
professional or disciplinary associations (Rivas et al., 2010), as discussed above, HEA does not
have a universal set of competencies defined for master’s degree programs. Its faculty therefore
drew from several sources to define those for their program: the CAHEP (2010) and Wright
(2007) general guidelines for HEA graduate programs, and the literature pertaining to graduate
competencies and outcomes that are specific to early career student affairs positions (see
Herdlein, Riefler, & Mrowka, 2013 for a recent meta-analysis of this literature). In this research,
competencies are commonly described from the perspective of employer representatives such as
chief student affairs officers or published position descriptions (Burkard et al., 2004; Herdlein,
2004; Hoffman & Bresciani, 2012) or based on the opinions of faculty (Arellano & Martinez,
2009; Dickerson et al., 2011; Herdlein, Kline, Boquard, & Haddad, 2010; Kuk, Cobb, & Forrest,
2007).
2 According to the authors’ analyses of 2011-12 IPEDS completion data, the largest two
programs are Drexel University (131 degrees) and Capella University (88 degrees). Both are
online master’s degree programs. Arizona State University is a face-to-face program and was the
third largest in 2011-12 completions, awarding 73 degrees.
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Consistent with the suggestion of Maki (2001) and others (Bresciani, 2011; CAHEP,
2010), the authors tailored the competencies to ensure they were directly aligned with the
program’s mission/purpose statement. Similar to other professional fields, they equally
emphasized acquisition and application (Delaney, 1997) and organized the competencies
according to the knowledge and skills that successful higher education practitioners should
demonstrate at the conclusion of their master’s degree, as indicated in Figure 1. (Appendix A.).
METHODS AND CRITERIA TO ASSESS COMPETENCIES
This assessment approach blends direct and indirect methods. Direct assessment involves
experts reviewing artifacts produced by students (e.g., exams, papers, portfolios, projects, and
presentations) to determine whether they demonstrate mastery of competencies, while indirect
assessments capture students’ self-reported perceptions of their skills, knowledge, and learning
experiences (e.g., surveys, focus groups, and exit interviews) (Maki, 2010).
Direct Methods of Assessment
Arizona State University’s master’s program curriculum is divided into a core of twelve
required credits and a menu of structured electives from which students may choose the
remaining eighteen credits. The authors mapped the competencies onto the requirements,
ensuring that the main course assignments (as indicated in Figure 2., Appendix A.) reflected the
identified knowledge and skills.
The authors developed three rubrics to directly assess how well students’ three core
assignments demonstrated the competencies (Mertler, 2001). The rubrics rely on a non-linear
design to assess the extent to which student performance is related to multiple broad standards or
competencies. They were designed to be criterion referenced, such that level of competence is
not evaluated according to fellow students’ performance (i.e., norm-referenced) but instead
reflect the individual’s independent performance according to standards set by the program
leadership (Mager, 1997). All components of the rubric measure the objective of a specialized
knowledge or skill associated with the core curriculum (i.e., content validity), and clear
distinctions are made between performance levels for each of the criteria being assessed to help
ensure accurate, consistent, and fair assessment. The rubrics are provided in Appendix B.
Indirect Methods of Assessment
Many institutions use commercially developed indirect assessment tools, such as the
National Survey of Student Engagement, or internally developed instruments like course
evaluations or exit surveys (Hogan, Lusher & Mondal, 2012). These measures do not typically
focus on field-specific competencies, so the authors created a survey instrument tailored to the
program’s needs. The instrument design began with a series of focus groups with students and
alumni to better ascertain their experiences in the program, generally, as well as identify possible
competencies not initially identified through the literature review and faculty discussions. The
multiple iterations of the instrument, which included student feedback and pilot testing,
ultimately produced a four part online survey that sought information from students on their
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A competency-based approach, page 7
perceptions of competencies, as well as professional experiences, career plans and aspirations,
and demographics. The items pertaining to competencies are listed in Appendix C.
The authors developed two versions: a pre-test for incoming students and a post-test for
graduating students. Students are invited to participate in the pre-survey prior to the start of their
first semester in the program. Likewise, graduating students are asked to complete the post-
survey at the conclusion of their final semester of the program. Program faculty then compare
the corresponding responses to determine whether significant changes in self-perceived
competency occurred.
Creating a Competency-Based Culture: The Importance of Communication
In some professions, including HEA, no separate accrediting agency or certification body
exists to define expected student outcomes associated with master’s degrees. Creating a culture
that values defining and assessing competencies is nonetheless imperative for programs in these
fields, especially given public attention to hold postsecondary education writ large more
accountable. To promote a competency-based culture, implementing the type of assessment plan
described here should be accompanied by strategies to communicate with external as well as
internal stakeholders (Bers, 2001).
External audiences with an interest in program competencies include prospective
students, employers, policymakers, and the general public. To inform these groups, the ASU
HEA program’s promotional materials and public website includes an explanation of the
competencies. When recommending students for jobs in conversations with employers or in
written letters, faculty and program administrators describe the competency model and the types
of skills and knowledge that graduates possess. The program also provides a summary of
assessment results in annual reports that are publicly available. Strategies to communicate with
internal stakeholders are similarly important. Faculty are stewards of student learning who
should have ongoing input in how competencies frame the curriculum. At the beginning of each
academic year, the ASU HEA master’s program convenes a meeting of all tenure and non-tenure
line faculty to solicit feedback on how well the competencies align with their individual courses
and whether adjustments are necessary. Being able to define, explain, and demonstrate
competencies is valuable for students as they seek employment. In the ASU HEA master’s
program, faculty socialize their students to this model early. Prospective students are provided
with an overview of the competencies in information sessions and program materials. The
required new student orientation includes a discussion of what the program competencies are,
how they are developed and assessed across coursework, and how they connect to career success
post-graduation. All new students subsequently are asked to complete the pre-program survey
(one of the indirect assessment measures). They are enrolled in the Introduction to Higher
Education course in their first semester, where the final project and its associated rubric are
aligned with the program competencies.
The competency-based approach described here offers a template for higher education
administration master’s degree programs, as well as those in other fields that lack nationally set
standards. Expanding enrollments, coupled with intense calls for accountability at all levels of
higher education, require master’s program faculty and administrators to ensure that students
possess demonstrable knowledge, skills, and abilities that will lead to career success.
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Waple, J.N. (2006). An assessment of skills and comptencies for entry-level student affairs work.
NASPA Journal, 43(1), 1-18.
Wright, D. (2007). Progress in the development of higher education as a specialized field of
study. In D. Wright & M.T. Miller (Eds.) Training Higher Education Policy Makers and
Leaders: A Graduate Program Perspective p.19-34. Charlotte, NC: Information Age
Publishing.
Journal of Case Studies in Accreditation and Assessment Volume 4 – December, 2014
A competency-based approach, page 11
APPENDIX A.
Figure 1. Master’s Degree in Higher & Postsecondary Education Core Competencies
Specialized Knowledge Associated with Core Curriculum
K1. Mission and Values of Higher Education: Analyze the mission, purpose, and goals of higher
education and how administration helps to advance institutional and enterprise-wide
outcomes (Wright, 2007).
K2. History of Higher Education: Demonstrate mastery of the historical foundations of
American higher education and explain how historical influences can be observed in
administrative practice today (CAHEP, 2010; Herdlein et al., 2013; Herdlein et al., 2010;
Wright, 2007).
K3. Higher Education Stakeholders: Understand the roles that faculty, administrators and staff,
and students play in the functioning of American colleges and universities, and analyze
contemporary issues confronting each of these stakeholder groups (Herdlein et al., 2013).
K4. Higher Education Administrative Theory: Recognize, explain, and apply the key theoretical
frameworks that guide administrative practice in higher education (CAHEP, 2009; Herdlein
et al., 2013).
K5. Ethics of Practice: Recognize, explain, and apply the ethical codes of conduct that guide
administrative practice in higher education (Herdlein et al., 2013; Herdlein et al., 2010).
K6. Methods of Inquiry: Demonstrate knowledge of action-based methods of inquiry and how to
use these to design best-practice, innovative solutions in higher education administrative
practice (Herdlein et al., 2013; Herdlein et al., 2010; Wright, 2007).
Specialized Skills and Abilities Associated with Core Curriculum
SA1. Data-driven decision-making and problem-solving: Ability to identify problems of
practice within a higher education functional unit (e.g., department, office) and analyze
available data as well as action-based methods of inquiry to implement best-practice,
creative solutions (Burkard et al., 2004; Herdlein et al., 2013; Wright, 2007).
SA2. Innovation: Ability to be innovative in administrative practice, applying new technology
and ideas to success in the profession (Wright, 2007).
SA3. Communication: Demonstrate effective spoken and written communication skills, as
well as listening skills, that attend to a variety of audiences, including college students,
faculty, and administrators (Burkard et al., 2004; Herdlein et al., 2013; Herdlein et al., 2010;
Wright, 2007).
SA4. Collaboration: Ability to collaborate across functional lines and diverse backgrounds, as
well as cultivate professional relationships across institutions and organizations (Burkard et
al., 2004; Herdlein et al., 2013; Herdlein et al., 2010).
SA5. Reflective practice: Ability to engage in critical self-reflection and commit to ongoing
professional improvement (Herdlein et al., 2013; Herdlein, 2004; Wright, 2007).
Journal of Case Studies in Accreditation and Assessment Volume 4 – December, 2014
A competency-based approach, page 12
Figure 2. Core Assignments for Direct Assessment of Competencies
Course Title Artifact Description
Introduction to
Higher
Education
Higher
Education
Presentation
This project traces the history, present status, and
future trends pertaining to (a) an important current or
emerging topic in higher education, or (b) a practice-
based area of higher education that they aspire to or
currently work in. It takes the form of a 20-30 minute
presentation recorded and uploaded to the internet,
requiring students to innovatively incorporate the use
of technology.
Practicum Practicum
Placement
Reflection Paper
This is a substantive paper that is reflective of content
learned during structured practical experience in a
college or university setting, supervised by practitioner
and/or faculty member with whom the student works
closely. The Reflection Paper describes each
individual’s journey through the experience and how it
affected his/her professional identity development.
Applied Inquiry
& Project
Action-Oriented
Research Project
This project is a small-scale applied study performed in
a higher education setting. The student either: 1– has an
opportunity to initiate a small change (the action) and
evaluate the immediate local consequences (the
research), or 2– has an opportunity to investigate a
practice-based problem (the research) and suggests
specific opportunities for practitioners to ameliorate the
empirically defined issues (the action). The results of
the Applied Project are documented through a research
paper (similar to a professional conference paper),
which describes the setting, the need, the action taken,
and the short-term results of the study, as well as a
poster presentation.
Journal of Case Studies in Accreditation and Assessment Volume 4 – December, 2014
A competency-based approach, page 13
APPENDIX B.
Core Project Rubrics
Core Project #1: Higher Education Presentation
Content &
Associated
Competency
1 - Inadequate 2 - Acceptable 3 - Excellent
Introduction
Provides
introduction to
topic/ practice-
based area
K3, SA3
Has basic understanding of
the topic/ practice-base area
Describes the topic/
practice-base area with
some comprehension of
level of complexity
Describes the topic/
practice-base area with a
full understanding of level
of complexity
Historical
Connections
Traces the history
(past and present)
of the topic/
practice-base area
K2
Recognizes basic historical
elements pertinent to the
topic/ practice-base area
Provides some evidence of
understanding patterns,
cause/effect relationships
and critical indicators
related to the topic/
practice-base area
Understands and articulates
patterns, cause/effect
relationships and critical
indicators related to the
topic/ practice-base area
Literature
Review
Incorporates and
addresses relevant
connections to key
sources.
SA1
Makes relevant connections
to a convenient sample of
sources, however the
sources presented are
notably incomplete or
lacking key information
Makes relevant
connections to various
sources, however the
presentation of pertinent
information is missing
some key aspects
Makes relevant
connections to a
comprehensive collection
of key sources
Originality and
Innovation
Identifies potential
future trends of
the topic/ practice-
base area
K2, SA2
Minimally identifies
implications,
recommendations, and
future trends. Ideas do not
evidence originality of
thought
Is able to predict and
evaluate a limited scope of
implications,
recommendations and
future trends. Ideas
evidence original thinking
but may not be fully
developed or clearly
articulated
Is able to predict and
evaluate a broad range of
implications,
recommendations and
future trends. Impressive
originality of ideas
Conclusion
Provides synthesis
and summary to
conclude
presentation.
SA3
Provides minimal
conclusive synthesis and
summary of gathered
information
Summarizes key aspects of
topic and provides some
conclusive synthesis of
gathered information
Fully synthesizes gathered
information and provides
well-developed summary
and conclusions
Organization &
Delivery
Organizes and
delivers
presentation
effectively.
Notable absence of
organization and lack of a
logical sequence of clearly
expressed ideas. Student
fails to capture and
maintain audience attention
Some lack of organization
and/or occasional lack of
logical sequence of ideas;
student does not
consistently capture
audience attention
Presentation is well
organized and follows a
logical sequence of ideas
throughout; student
establishes and maintains
audience attention
Journal of Case Studies in Accreditation and Assessment Volume 4 – December, 2014
A competency-based approach, page 14
SA3 throughout presentation throughout
Use of
Technology
Uses appropriate
and creative
audiovisuals
(A/V)
SA2
A/V lacks evidence of
preparation and creativity
A/V shows some
preparation and creativity
A/V is effective and
carefully prepared,
creativity evidenced
Instructor Comments:
______________________________________________________________________________
______________________________________________________________________________
Journal of Case Studies in Accreditation and Assessment Volume 4 – December, 2014
A competency-based approach, page 15
Core Project #2: Practicum Placement Reflection Paper
Content &
Associated
Competency
1 - Inadequate 2 - Acceptable 3 - Excellent
Stakeholder
Analysis
Understanding of
practicum
placement
K3
Has basic recognition of
organizational structure
and stakeholders with
minimal evidence of
higher level
understanding
Recognizes organizational
structure and stakeholders
with some comprehension
of level of associated
complexities
Describes organizational
structure and stakeholders
with a deep and nuanced
understanding of
associated complexities
Higher
Education
Theory &
Practice
Makes
connections to
program content
within higher
education
practice.
K1, K4, K5
Response is incomplete,
lacking in connections to
important ideas, concepts,
and previous knowledge
of issue pertaining to
higher education theory
and practice
Response is adequate,
with some meaningful
connections to important
ideas and concepts.
Student response alludes
to previous knowledge or
larger issues pertaining to
higher education theory
and practice
Response is thorough with
meaningful connections to
important ideas and
concepts. Student
integrates previous
knowledge and connects
to larger issues pertaining
to higher education
Reflective
practice
Engages in self-
assessment
SA5, K5
Response provides
information about how
understanding has
changed, but lacks
examples or comparison
Response describes, with
some examples or
comparisons how
understanding has
changed
Response describes, with
specific detail and
examples and
comparisons how
understanding has
changed
Professional
Development
Commits to
ongoing
professional
development
SA4, SA5
Response alludes to
questions or topics for
future learning. However,
student does not provide
in-depth reflections on
collaborative experiences,
work environment, or the
cultivation of professional
relationships
Response mentions new
topics or questions for
future learning. Student
generally reflects on
collaborative experiences,
work environment, and
the cultivation of
professional relationships
Response raises important
questions for further
exploration, learning, or
understanding. Student
response shows evidence
of ability to collaborate
with others and cultivate
professional relationships.
Critical analysis of work
environment evidenced
APA Style
Uses APA style
(SA1)
Frequent lack of
appropriate APA
formatting
Occasional lapses in use
of APA format
Consistent use of APA
format
Instructor Comments:
______________________________________________________________________________
______________________________________________________________________________
Journal of Case Studies in Accreditation and Assessment Volume 4 – December, 2014
A competency-based approach, page 16
Core Project #3: Action-Oriented Research Project
Content &
Associated
Competency
1 - Inadequate 2 - Acceptable 3 - Excellent
Research Problem
Identifies a problem,
opportunity or
challenge within the
research literature.
SA1
Has basic recognition of a
problem, opportunity, or
challenge with minimal
detail and understanding
Recognizes a problem,
opportunity or challenge
with some comprehension
of level of complexity
Describes the problem and
all component pieces with
a full understanding of
level of complexity
Theoretical
Framework
Conceptually frames
the research problem
within an appropriate
theoretical
framework
K4
Minimally incorporates
theoretical framework in
presentation of research
problem; conceptual
framing lacks
comprehensiveness and
connection to overall paper
(data analysis, discussion,
and conclusions)
Incorporates theoretical
framework in presentation
of research problem;
appropriate application
conceptual framing with
some details and areas of
connection in need of
further development
Appropriately applies
theoretical framework to
research problem; fully
develops conceptual
framing with clear
connections to overall
paper (data analysis,
discussion, and
conclusions)
Critical Analysis
Analyzes the
elements of a
specific research
problem
SA1
Recognizes elements
pertinent to the research
problem, however there are
frequent lapses in critical
thinking skills (analysis,
synthesis, evaluation,
problem solving skills, able
to support opinions and
justify choices)
Provides some evidence of
understanding patterns,
cause/effect relationships
and critical indicators
related to the research
problem with only
occasional lapses in
critical thinking skills
(analysis, synthesis,
evaluation, problem
solving skills, ability to
support opinions and
justify choices)
Understands and
articulates patterns,
cause/effect relationships
and critical indicators
related to the current
research problem.
Shows evidence of well-
developed critical thinking
skills (analysis, synthesis,
evaluation, problem
solving skills, ability to
support opinions and
justify choices)
Literature Review
Gathers relevant
research literature
SA1
Collects relevant research
from a convenient sample
of sources, however the
reviewed literature has a
notable absence of key
information
Collects relevant research
from various resources
and databases, however
some aspects of the review
are absent
Collects a comprehensive
collection of relevant
research
Data Analysis
Interprets data
effectively relative to
the research problem
SA1
Provides minimal
integration of gathered
information with elements
and facts pertaining to the
research problem
Provides some integration
of gathered information
with elements and facts
pertaining to the research
problem
Supports arguments with
relevant data when
applicable. Fully
integrates gathered
information with elements
and facts pertaining to the
research problem
Discussion and
Conclusions
Predicts and
evaluates
Minimally identifies
implications,
recommendations, and
conclusions
Is able to predict and
evaluate a limited scope of
implications,
recommendations and
Is able to predict and
evaluate a broad range of
implications,
recommendations and
Journal of Case Studies in Accreditation and Assessment Volume 4 – December, 2014
A competency-based approach, page 17
implications,
recommendations
and conclusions
SA1
Ideas frequently
underdeveloped
conclusions. Ideas not
always fully developed
conclusions; Ideas fully
developed
Use of Academic
English
Organizes ideas well
and uses appropriate
academic register.
SA1
Notable absence of
appropriate organization
and structure; flow of ideas
is at times incoherent;
frequently lacks
appropriate, formal and
precise register
Occasional lack of
organization and
appropriate structure; At
times struggles with flow
of ideas; and uses
appropriate, formal and
precise register most of
the time
Well-organized and
structured throughout; the
flow of ideas is
consistently logical;
Regular use of formal and
precise register
APA Style
Uses APA style
(SA1)
Frequent lack of
appropriate APA
formatting
Occasional lapses in use
of APA format
Consistent use of APA
format
Instructor Comments:
______________________________________________________________________________
______________________________________________________________________________
Journal of Case Studies in Accreditation and Assessment Volume 4 – December, 2014
A competency-based approach, page 18
APPENDIX C.
Survey Instrument Items: Perceived Higher Education Administration Competencies and
Skills
Note. Students are given two sets of response options for each item stem. The first set of
response options (Part I) asks about self-rated knowledge of competencies, and the second set of
response options (Part II) asks about importance given to each competency.
Part I: Based on your current understanding of higher education competencies, how would you
rate your knowledge of the areas listed below? Please select the option that best reflects your
current knowledge.
Response options for each item
Not knowledgeable - Somewhat knowledgeable - Knowledgeable - Very
knowledgeable
Part II: Based on your career aspirations when you complete your Master’s Degree in Higher
Education Administration, how important are the following competencies to you? Please select
the option that best reflects your opinion.
Response options for each item
Not important - Somewhat important - Important - Very important
Item Stems for Parts I and II:
1. The mission, purpose, and goals of higher education. (K1)
2. The historical foundations of American higher education (K2)
3. The roles that faculty play in the functioning of American colleges and universities. (K3)
4. The roles that administrators and staff play in the functioning of American colleges and
universities. (K3)
5. The roles that students play in the functioning of American colleges and universities. (K3)
6. The ethical codes of conduct guiding higher education administration professional practice.
(K5)
7. How to network and cultivate professional relationships in the field of higher education
administration (SA4).
8. How to conduct literature searches to identify scholarship that might be helpful in
ameliorating an issue or question related to higher education practice. (SA1)
9. How to write a literature review on a higher education topic. (SA3)
10. How to do a presentation on a higher education topic. (SA3)
11. The components of a well-designed and well-executed higher education research study. (K6)
12. How to propose research questions related to an issue or problem in higher education. (K6,
SA1)
13. Common quantitative methodologies used in higher education research. (K6)
14. Common qualitative methodologies used in higher education research. (K6)
Journal of Case Studies in Accreditation and Assessment Volume 4 – December, 2014
A competency-based approach, page 19
15. How higher education practitioners design and conduct research to better understand a
problem of practice. (K6, SA1)
16. The ethical issues related to the study of human subjects, especially college students. (K6)
17. Leadership practices in higher education (K4)
18. Finance and budgeting in higher education (K1, K4)
19. Legal issues in higher education (K1, K4)
20. Diverse student populations in higher education (K1, K3)