By - SHWETA BEBARTA ISB&M, BANAGLORE

NYASSA VISION & MISSION

NYASSA has its origin in a Sanskrit word that means healing through touch by chanting tantras and mantras. It means, a divine hair.NYASSA is a dream company which is born out of a passion for making natural and luxurious hair products.NYASSA is with a  philosophy that will embarked upon creating products in rich textures and sensuous aromas. VISION - is to create a beautiful product that will be gentle on the hair and left a wonderful fragrance.MOTIVE - is to maintain youthful and shinny hair keeping tantalizingly fragrant

which provides gloriously beautiful and shine on the hair. We believe to use the finest, purest and natural ingredients.MISSION – is to create beautiful and fragrant hair products that infuse divinity and gives pleasure into life.

TECNI-ART IRON FINISH CREAM o This is a heat protective straightening cream. It will give

you silky, smooth, straight and frizz-controlled hair. o It create straight hair with irons whilst providing

protection cream from heat.o It maximizes styling performance. o It makes hair straight, provides extra smooth and extra

shinyo It has fragrances which smells gloriously and gentle on

the hair.o It instantly penetrates to silken and straighten with

nourishing care. o This cream smoothens hair, helping to ease the

damaging effects of blow-drying and flat ironing, protecting strands from up to 450˚ F. 

o It is very easy to apply, dry instantly and provides straightens hair.

o It comes for different types of hair – Dry, Wavy , Curly, Coily, Colored

NYASSA PRODUCT LINE

QUANTITY – FLAVOUR - COMES -

30 ML - Rs. 150 ALOE-VERA TUBE 100 ML - Rs. 300 PAPAYYA BOTTLE 200 ML - Rs. 450 PINAPPLE GLASS BOTTLE 500 ML - Rs. 800 MIX- FRIUT POT

INNOVATION• A combination of conditioner and softness so as to satisfy the

particular need which was earlier not met.• It is considered in the category of personal hair care products• Gender - both male and female• Slogan - “Everyday shine is the key to beautiful hair”• USP – Deep nourishment require for beautiful hair• Manufacture Unit – India, Karnataka, near Sompura Industrial Area• Made from – Highest Quality Herbal Supplements, Essential Oils,

Contains Fruit Fragrance

SEGEMNET It segments the market on the basis of -

1. Demographic Segmentation –

NYASSA focuses on Women and girls of all age groups . Women who use beauty products. Women who are well aware about beauty and care for

their hair. Women who have high purchasing power and belong to

upper middle class.

2. Psychographic Segmentation –

NYASSA aims to create a psychology in women where ‘beauty’ incorporates all ages, hair texture, cuts and length.

‘You are having beautiful hair’ is the message.

NYASSA promotes and wants every woman to believe.

It tries to change the psychology of an average looking women/girl that she can have equally have beautiful hair as celebrity has.

TARGETTING

Targets women of all ages, hair color, hair type and length. Highly focuses on “working women” as they have busy

schedule and cannot take time to take care of themselves, so it uses its USP (conditioner and Nourishment) to attract target.

Targets on the higher income group and upper middle class as they would be willing to pay.

Target stylish people or party lover freak Target college going girls Target conscious male

POSITIONINGNYASSA wants to positioned itself in a way that encourages girls and women all around the world to feel good about themselves as they are.

NYASSA does not position itself to have ‘beautiful’ hair. NYASSA wants to positions itself to help you be beautiful as you have always been.

1. Position as Instinct Straitening Cream

2. Position as Personal Care Beauty Products

3. Position as “GLAMOUROUS”

3. Comes with Different Flavor's

4. Cheap price with small quantity to Lower Class

5. Attractive Flavors

6. Bio-degradable Bottles

7. Products according gender

MARKETING STRATERGY

9

INTERVIEWS

ADVERTISING

BILLBOARDS

PANEL DISCUSSIONS

TV COMMERC

IALS

PROGRAMS

NYASSA SELF-ESTEEM FUND

WEBSITE

Strong emotional touch

Cross-selling Possibilities

Effective advertising, Free publicity

Continuously evolving the campaign

PLACE TO SELL• Online Marketing• Retail Marketing• Distributers and

Wholesaler's• Malls• Spa and Salons• Hotels and Resorts• Near by Residential

Areas• Craft Fair• Tech Park• Near by Colleges• Near by Hospitals

Press Release Conference Broad Cast Media (TV, Radio) Advertising (Audio and Video) Print Media (Newspaper,

Magazine's, Books, DVD) By Social Media Marketing

and Digital Media Marketing By Internet Ads Come up with some Famous

Tag Line like “Everyday Shine is the Key to Beautiful Hair”

Showcase Brand Personality Tie up with Hotel Industry Tie up with Media Industry Tie up with Competition

Campaign or Contest Spa and Salon Sponsorships

Billboards, Transits Media, KIOSKS Sneak Peek Promotion of the Brand Logo Offer Freebies Trade Show or Craft Fair Create forum for understanding the

customers ( global conversation forum )

Gorgeous Graceful

Beautiful Smart Attractive

Adorable Elegant Poised Pretty Cute

NYASSA celebrates “REAL BEAUTY CAMPAIGN AND SELF - ESTEEM CAMPAIGN” – This movement aimed at building positive self esteem among women and helping them to reach their full potential.Tagline: Strong Role Models Build Stronger Self Esteem.

BUDGET• Television - 10 Lakhs• Internet Ads -10 Lakhs

• Outdoor -10 Lakhs• Magazines -10 Lakhs• Newspaper - 5 Lakhs• Digital - 20 Lakhs• Promotional - 5 Lakhs

TOTAL - 70 Lakhs

BREAK EVEN ANALYSIS

Initial Investment – Rs. 30 Lakhs Other Manufacturing Expenses–Rs. 20 Lakhs Promotional Expenses – Rs. 70 Lakhs Total – Rs. 1.2 Crore Time span – 2 Years If 40,000 products will be sold out, I will get

my initial investments in 2 years.