a business organisation -tata group- pdf
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A Presentation On TATA Group, with SWOT Analysis And Hierarchy. PDFTRANSCRIPT
A Business Organisation And Its Analysis
A Case Study
Presented By:
Juhi SinghAnkur Kumar
•Background •Hierarchy •Products & Services•Marketing Strategies• Current Position
LEADERSHIP WITH TRUST
Background
Established By:
Jamsetji Nusserwanji Tata
Year Established:
1868
Place:
Bombay (Mumbai)
First Chairman:
Present Chairman:
Ratan Tata
Jamsetji Tata
Hierarchy
TATA
TATA STEEL TATA MOTORS TATA TEA
VP MARKETING VP FINANCE
GM MAR. North GM MAR. South
Products & Services
114 Companies & Subsidiaries ; 3,96,517 employees
Tata TeleservicesVSNLTata Consultancy Services
Tata SteelAdvance Materials
Taj HotelsTata AIG Life & General Insurance Companies
Tata TeaTitanTrent
Tata MotorsTACO GroupVoltas
Tata ChemicalsRallis
Tata PowerTata BP Solar
Services
Materials Energy
Chemicals
EngineeringConsumer Products IT and Communications
Some Famous Products
Coffee Photon +
Coffee Mobile Web Access Modem
Nano Himalayan
Small Car Mineral Water
Sky Tea
DTH Service Tea Products
DoCoMo
Swach
GSM Mobile Network Provider Water Purifier
Jaguar Salt
Luxury Car Salt Products
Indica Taj Hotels
Mid Size Car Luxury Hotel
Marketing Case Study: Nano
There Are Two Types Of MarketingStrategies Used For The Marketing OfTATA Nano: Online Marketing
Offline Marketing
Online
Social Media
Booking
Advertising
GamesWebsite
Offline
Mall Promotions Leveraging Existing Infrastructure
TelevisionCollaboration
SWOT Analysis
It is a useful analysis that takes into consideration not only your own business but your competitors’ activities and current industry happenings as well.
•Strengths
•Weakness
•Opportunities
•Threats
Comparative Study
Year
(Rs million)
Year
(Rs million)
Year
(Rs million)
Year
Conclusion
From Our Analysis Of Tata Group We Can Conclude That Tata Is A Very Strong Contender In Indian As Well As International Market.It Has Built A Very Strong Brand Of Its Own And With All The Ups And Down It Has Maintained Its Status And So It Will Do In Coming Future. It’s A Company To Watch In The Coming Years.
Wikipediawww.wikipedia.org
Tata Group Official Websitewww.tata.com
Bloggerwww.blogger.com
Mayank Dhingra, Business Writer http://mayank.name
The Economist
Fortune 500www.cnnmoney.com
And Many More…
Questions?
The major sections of the site are:
Gallary
Game Community
Why Nano?
Booking Details
BACK
BlogOrkutFacebookYouTube
The various social networking sites used:
•Orkut is one of the most popular social networking platforms in India.•There's a user profile for Nano which has a few pics and videos •Has around 350 friends. •A group dedicated to the care which has around 11,000 members, started back in May, 08.
•Facebook is a top networking site amongst Indians. •There's a fan page for the car with about 6000 fans, a few videos and picture albums.
•There's also a YouTube channel for Tata Nano where you can subscribe to videos.•Has managed to generated more than 10,000 views on videos of the car.
BACK
The online booking of TATA Nano has given boost to the sales as now due to online registration it became easier to buy Nano.It did definitely generate a lot of excitement on the web in general.
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The blogosphere and indian media sites were full with ads for Tata Nano. The ads came in all shapes and sizes and were definitely noticed.
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The game by Zapak was a great move to spread word about the car. There are a lot of claims that the game has been played millions of times since its launch. It's a simple and easily accessible game, which anyone with a browser and internet connection can play.
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Tata partnered with a few banks for releasing application forms. ICICI bank for example initiated a whole campaign to get noticed and spread the word.
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As is the case with most automobile companies, Tata too ran a series of promotional activites on Malls to get Nano in front of perspective buyers.
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Tata, a giant brand that it is has leveraged it's umbrella groups to market Nano. You can find Nano merchandise, application forms and demo cars in Tata Indicom, Titan, Croma and Westside stores. Tata Indicom had also offered a money-back offer with every application form.
BACK
Though Tata didn't invest heavily into TV commercials; they did get a few channels to use the word ‘NANO’ instead of small wherever possible. The ads generally showed the buying of first car and it was cherished like a big dream come true by the Indian middle class.
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