a brailsford & dunlavey practice group
DESCRIPTION
WINTER BASEBALL MEETINGS FORUM December 8, 2013. A BRAILSFORD & DUNLAVEY PRACTICE GROUP. ABOUT B&D VENUES. ABOUT B&D VENUES. INSPIRE. EMPOWER. ADVANCE. Specialized practice group focused on sports and public assembly facilities Experience with over 45 ballpark projects - PowerPoint PPT PresentationTRANSCRIPT
A B RA I L S F O R D & D U N L AV E Y P RA C T I C E G R O U P
W I N T E R B A S E B A L L M E E T I N G S F O R U MD e c e m b e r 8 , 2 0 1 3
ABOUT B&D VENUES
Specialized practice group focused on sports and public assembly facilities
Experience with over 45 ballpark projects
Comprehensive approach from planning through implementation
ABOUT B&D VENUESI N S P I R E . E M P O W E R . A D V A N C E .
PLANNING Market Analysis Premium Seating Demand Analysis Site Analysis & Concept Design Entertainment District Planning Athletic Master Planning Financial Analysis & Strategy
Development Economic Impact Analysis
CATALYSTSF O R B U I L D I N G C O M M U N I T Y
IMPLEMENTATION Facility Programming Architectural Selection Design Management Construction
Management Negotiations Of Leases
& Development Agreements
Business Planning
BUILDING THE “CASE”
BUILDING THE CASE
Market Study Project Concept Project Budget Funding Plan
Planning Concept Benefits Analysis The “Deal”
Demographics Comparable and
Competitive Analyses Market Capacity Attendance Media Capacity
• Advertising• Sponsorships
Corporate Market• Advertising• Premium Seating
MARKET AND DEMAND STUDYCan the market support baseba l l ?
Yes and how Consensus
Building “Bankable”
Level of Play Location Tenants / Events Seating Capacity Unique Features Total Building Program Parking Needs Seating Mix
PROJECT CONCEPTHow can the pro ject meet market demands?
Maximum Response to Market Demand
Reduces Operating Risks to Team and Municipality
Supported by Market Analysis
Hard Costs Soft Costs
• Project Administration• Fees• Financing• LEED
Owner Contingency Site Acquisition Ancillary Costs
• Transportation• Infrastructure
COMPREHENSIVE BUDGETWhat wi l l the pro ject cost?
Total Costs to Deliver Project
Key Component of the “Ask”
BUDGET…Not Estimate
Supported by Project Concept
Lease Terms Team Capital Vendor Capital Public Sources
• Capital• Existing Taxes• New Taxes
Incremental Revenues Combined Initiative Funding Sources and Uses
Statement
FUNDING PLANHow wi l l the pro ject be funded?
Identify “Lead” Source
Identify Risk and Exposure
Identify Responsibilities
Plan Works for All
Supported by Project Budget
District Plans Ballpark Plans Orientation Ancillary Development
Opportunities Property Impacts Support for Other
Initiatives
PLANNING / DESIGN CONCEPTSWhat wi l l the investment del iver?
Provides Ballpark Visual
Provides District Visual
Identifies Other Opportunities
Supported by All Activities
Construction and Operations: Jobs Earnings Economic Activity Ancillary Development
Benefits Incremental Tax Revenues Quality of Life Benefits
BENEFITS ANALYSISWhat are the impacts o f the pro ject?
Proposes a Return on Investment
Builds Consensus
Supports Funding Strategies
Supported by All Activities
Development Agreements PLA / Union Labor Inclusion Programs LEED Goals Arts Programs /
Coordination Coordination with Other
Initiatives Community Dates
OTHER DEAL CONSIDERATIONS
Identifies Relationships
Supports Community Goals
Leverages Other Initiatives
CLOSING THE “CASE”
Complete Due Diligence Consensus Building Documents Scrutiny Proof Concept Appropriate Presentations to and Reviews by Officials
Institutional Will Team and Municipality Champion Other Authority / Economic Development / Business Support
Clear Communication of the “Deal” terms Detailed Analysis of the Costs and Benefits Development of a Sense of Urgency Funding Strategy – Referendum Option
KEYS TO THE “CASE”
CONCLUSION
Comprehensive Due Diligence Exercises
Identification of Responsibilities, Including Predevelopment Activities
Clear Communication of Project Concept, Including Associated Initiatives
Digestible Funding Plan with Responsibilities
Articulation of Project Benefits
CONCLUSION
A B RA I L S F O R D & D U N L AV E Y P RA C T I C E G R O U P
W I N T E R B A S E B A L L M E E T I N G S F O R U MD e c e m b e r 8 , 2 0 1 3