Grofers

The second iteration of Grofer’s Orange Bag sale went live

on 10th August this year. Standing tall on their claim of a

100% cashback, the leading online grocer introduced a

digital registration window a week before the sale for an

exclusive VIP pass. Who wouldn’t want to be a VIP, right?

Especially when such amazing offers are at stake!

The campaign was targeted to

customers who have purchased

grocery online in the past or are most

likely to purchase grocery given their

past transaction history.

To identify prospective customers in 13 cities who were

most likely to purchase Grocery online and redirect them

to the Grofer’s app for driving registrations. For users who

did not have the Grofer’s app, the campaign redirected

users to the app store & generated app installs for the

platform as well.

Brief

Objective

Results

5000App Installs

1500VIP Pass Registrations

Segmentation

Clicks Delivered

CTR Delivered

3X the number of

clicks estimated

more than platform

benchmarks

50%

Since the idea was to

maximise registrations

and get quality traffic on

their platform, Grofer’s

opted for a ‘cost per click’

model for the campaign.

3x

VIP Pass Signups for GOBS Campaign