9x jhakas case study by vritti i-media

8/3/2019 9x Jhakas Case Study by Vritti I-Media

1/4

9X case study

Headline:Jhakas launch campaign for a Jhakas channel

We all have witnessed the successful launch of 9X Jhakkas, Maharashtras first ever

Marathi music channel. Ever wondered what has made its launch so successful? The

credit of this successful launch goes to the innovative marketing concept and planned

execution of it by Vritti i-Media.

ChallengeThe challenge before Vritti i-Media was to carry out an impactful awareness campaign

for the channel, covering key TAM cities of Maharashtra. The need was to come up with

a concept which has not been explored before. An innovative yet effectual campaign had

to be designed by Vritti i-Media to convey the motto of the channel - Life BanwelJhakkas, which was also conceptualized by Vritti i-Media.

Solution

With the motive to make lives of people in Maharashtra Jhakaas, along with promotingthe brand image of the channel, Vritti i-Media planned a free ride and unlimited

entertainment to passengers travelling interstate (within Maharashtra).

Execution

On behalf of 9X Jhakaas, Vritti i-Media offered a free ride to all the travellers on 9X

Jhakaas Branded ST Bus of MSRTC, which was moving from one town to another in

Maharashtra. This 10-day campaign started from Pune toured places like Satara,Kolhapur, Sangli, Pandharpur, Solapur, Latur, Osmanabad, Beed, Aurangabad,Ahmednagar, Shirdi, Nashik, Mumbai and finally back to Pune. To publicize this

campaign, Vritti i-Media made audio announcement at ST Bus stands, placed signboards

and distributed leaflets to make travellers aware of this event and encourage them to

board the bus. Inside the ST Bus they kept a LCD TV, on which 9X Jhakaas channel was

played. Various quiz programs and other contests were conducted for travellers of this

bus and the winners of these contests received goodies. Vritti i-media also made it a pointto give a 2012 calendar and a 9x Jhakaas Branded Cap to every person in the bus. More

than 4000 caps and calendars were distributed during this exercise to the travellers andmany more to the people at various stoppages of the bus.

ResultVritti i-media understood the requirement well and gave its client the right proposition to

derive maximum mileage from the campaign. It has won several accolades to them from

the client. This campaign has helped the channel to connect with 5000+ traveller of the

bus and also helped their brand reach out to lakhs of people at the bus stands and on the

streets. The audio announcement and the sign boards at bus stands helped in attractingpeople to take the bus ride. Overall the campaign was well managed and orchestrated by

Vritti i-Media and we would like to appreciate the entire team, said the client.


2/4


3/4


4/4

9x jhakas case study by vritti i-media

Documents