99 acres.com

Presented By :• Rahul Kothari• Abhishek Kori• Sushil Salunke• Anil Devkar• Pushkar Narkhede• Abbas Mukkadam• Suyog Zajam

Whether we are looking to buying our personal property or are interested in investing in some commercial property venture, there are bound to be numerous queries coming in our mind. There have been no solution to finding a right property for anyone but today we can see the one stop where we could find our answers on not just the best property deals but also the best agents and dealers to help us on all ventures is

Introduction 99acres.com is the no.1, real estate

portal in India

launched by info edge(India)ltd in September 2005, as a gateway to the country’s property bazaar.

99 acres.com is an internet portal dedicated to meet every aspect of the consumers needs in the real estate industry.

It is a forum where buyers, sellers and brokers can exchange information quickly, effectively and inexpensively.

At 99 acres, you can advertise a property, search for a property, browse through properties, build our own property micro site, and visit other Indian and international sites.

It is Backed by strong team of over 150 employees and a network of over 10 offices in India.

The Person Behind this?

Sanjeev Bhikchandani

Sanjeev Bikhchandani is among the early movers

in the dot com space who realized the business

potential of the internet in India.

His flagship company, Info Edge (India) Ltd. is

among the leading Indian Internet

companies

His other online ventures include matrimonial

website Jeevansathi.com & a real estate portal

99acres.com

They had the Initial Public Offering (IPO) of Info

Edge.

Agent of change

PROFESSIONAL PROFILE

Started his career as an account servicing executive

with Lintas India Ltd.

Worked for the leading consumer healthcare

company GlaxoSmithKline

Started Info Edge as a partnership firm in 1989

Started job portal naukri.com in 1997

Received first venture funding for naukri.com from ICICI Ventures in 2000

Acquired Jeevansathi.com, a matrimonial website, in 2004

Started the real estate web portal 99acres.com in 2005

Joined the board of travel website MakeMyTrip.com as independent director in February 2006.

Target Market• Target market is the Middle class

• The Age-group between 25-40 because they are ready to take Risk.

• Their belief is simple – anyone who is not on the web is not their TG (target group).

How do they find Brokers ?

Referrals.

News Advertisements of different Brokers and dealers and

Most importantly through telesales.

A deal with competitors Dealers or Brokers through different Subscription offers.

PROCESS

Register

Select Buy/Rent/Sell

Individual

Free Listing ( Only first 2) Paid Services

Dealer Builder

SERVICES BY 99ACRES.COM

Information about buying, selling and leasing various types of real estates in India.

Provide suggestions on buying, selling, and leasing of properties.

Provide advertisements for buying, selling and leasing of property.

Provide information about the latest projects coming up.

99 acres.com provides information about real estates like:

Residential complexes

Commercial complexes

Office space

Shopping complexes

PAID SERVICES

Free Listing DurationBasic listing

Platinum listing

Featured listing

Banner ads etc.

15 days- 1 listing

For dealers

100 listings 3 months Rs.5400 Rs. 10800 On request Yes

1000 listings 12 months Rs.48000 Rs.96000

For individuals

1 listing 3 months Rs.850 Rs.1700

5 listing 1year Rs.6000

Paid ServicesWhat you will get??

• Basic Listing  - Photo , Map and Instant response

• Platinum Listing  - Photo , Map and Instant response , Video, Preferential Visibility in Search.

• Feature Listing Upgrade - Get super extra visibility for your listing .

Marketing StrategiesDifferent marketing strategies are being adopted:

• Digital Marketing Campaign: They spend close to 70-75% of their marketing budget on digital platforms.

• Their belief is simple – anyone who is not on the web is not their TG (target group).

• TV ads- very less, recently they have launched a ‘Sochna bhi mat’ TV campaign 3months back.

• Exhibitions

Marketing Cont.…• Radio Commercial Campaign

• Through Google Keywords

• Their main Marketing strategies or say most important is word to word mouth Advertisement.

• No Print ads

ORGANISATION STRUCTURE

Mr Sanjeev Bhikchandani Founder and Executive VC

BA Economics St. Stephens, PGDM IIM-A

Vineet Singh

Business Head - 99acres

PGDBA, IPM

Dinesh Padmanabh Kumar

SVP Sales - 99acres

MBA

Shalabh NigamCTO - 99acres, Jeevansathi,

Shiksha, BrijjB Tech IIT - Kanpur

Mr Hitesh OberoiMD & CEO

B.Tech IIT - Delhi, PGDM IIM-B

Ambarish Raghuvanshi

CFO

CA, PGDBM XLRI

Source of Revenue Generation

• Developers, builders and brokers in form of Subscription.

• Revenue from: - Property listings, builders/brokers branding and visibility.

• Online marketing of new launches, which is from featured products, banners sold, and branding solutions.

• We also get revenues from builders and brokers marketing new projects

• Primary & secondary, sale and purchase and rental for commercial project.

• Ads on Websites.

Cost Associated with 99acres.com

• IT Infrastructures-The Products And Services That

99acres.com Sells To Clients Run On Red Hat Enterprise

Linux. It’s An Open Source Technology.

• Servers- the portion of revenue is spend on Servers.

• Advertisements –TV commercials, Radio ads and Digital

advertisement.

• Sales force

• Google Keywords

Financial Aspects• Sales of this quarter – 2.5cr ( Andheri Branch)

• Number of listings in 99acre.com’s database increased by 49%

• Number of paid listings grew by 51%

• Number of paid transactions (Invoices issued to customers) rose by 47% from 2012.

FY-09 FY-10 FY-11 FY-12 FY-130

100

200

300

400

500

600

Net Sales

Amou

nt in

mill

ion

Source : Annual Report of Infoedge ltd

99acres.com40%

Mag-icbricks.-

com31%

Indi-aproper-ty.com20%

Makaan.com9%

Market Share

HR policies• Employee strength all over India-150 employees

• No. of leaves- 21 days

• Standard HR policies-

- Employee Training and Development (As per job profile)

- Employee Grievance

- Basic Amenities and Facility.

- Rewards and Awards

- Promotions performance based.

• Paternal policies

• Maternal policies

Competitors

SWOT AnalysisStrength

• Pioneer in Real estate online business

• Have Large Client base

• Genuine brokers

• Emerged to be most preferred site used by NRI’s for real estate information in India

Weakness

• Verification of plots

• Target Only internet market.

Opportunities

• Significant potential to gain from commercial real estate

• Increase sales through Resale market (secondary market)

Threats

• Economic Slowdown

• Quality of Listings

• Head to head competition from Magicbricks.com, indiaproperty.com etc.

Things we learned

• Create What The World Is Running

Behind.

• Tap the opportunity.

THANK YOU