8/13/2019 9356f27985bb9bc15fd80849eb7f885c

1/16

National Tourism

Development Plan

2011-2016

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

2/16

The Office of Tourism Planning, Research and Information Management (OTPRIM),under the Office of Tourism Planning and Promotions of the Department of Tourismwas responsible for the formulation of the National Tourism Deelopment Plan(NTDP) as mandated under Republic !ct Number "#"$% &sing a sta'eholderparticipatie methodolog, the !sia Pacific Proects, Inc% in association with theIndra Philippines assisted the OTPRIM prepare the NTDP%

*+* Philippine Department of Tourism

!ll rights resered% Published *+*%

Printed in the Philippines

I-.N "/01"/1"$+$101$

Philippine Department of Tourism

National Tourism Deelopment Plan, *+ 2 *+3

% Philippine Department of Tourism% *% National Tourism Deelopment Planning

Philippine Department of TourismT% M% 4alaw -treet, 5rmita, ManilaTelephone Number6 (3$ *) #*#1*"*07acsimile Number6 (3$ *) #*31/3#/8ebsite6 www%tourism%go%ph

http://www.tourism.gov.ph/http://www.tourism.gov.ph/

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

3/16

Administrative Map of the Philippines

Source: NAMRIA

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

4/16

FOREWORD

9ien our countr:s comparatie adantages in terms of natural and culturaltourism resources and our position in the fastest growing tourism mar'et in the

world;the !sia Pacific Region;the tourism sector should be a maor contributor toour agenda of inclusie and sustainable socio1economic deelopment% 8hile thetourism sector remains relatiel underdeeloped compared to our neighbors in!-5!N due to a combination of infrastructure, fiscal, regulator, and inestmentchallenges, we hae the opportunit to ta'e adantage of this ing the impacts of tourism on ourcultural and natural heritage, and minimi>ing tourism:s negatie social impacts bprotecting our ulnerable groups;particularl women and children frome@ploitation%

It is within this conte@t that the Department of Tourism has prepared the National

Tourism Deelopment Plan that see's to address the 'e challenges of the sectoroer the ne@t fie ears% The National Tourism Deelopment Plan led b theDepartment of Tourism is the result of the combined inputs of the nationalgoernment agencies, local goernment units, the priate sector including theAhambers of Aommerce, and concerned non1goernment organi>ations%

It is hoped that this National Tourism Deelopment Plan will inspire all the sectorsta'eholders, particularl in the tourism industr, to respond to the challenge of

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

5/16

deeloping a trul uniBue Philippine brand of tourism, a brand that will create manincome opportunities in a wide range of related industries, lift man from poert,and help consere our natural and cultural heritage while minimi>ing negatie socialconseBuences%

RAMON R. JIMENEZ, JR.o!rism "e#retar$

a%le of &ontents

Foreword.................................................................................................................................................................. iii

Philippines Tourism Fact Sheet................................................................................................................................ vi

Executive Summary.................................................................................................................................. .......... .... vii

Table of Aontents%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%#

Cist of 7igures and Tables%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%#

'ist of Fi(!res and a%les

FIGURES

TABLES

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

6/16

CHARTS

Chart 1: Estimated Number o !nternational "irline Seats Per #ee$ !nto Selected "SE"N Countries.....................%

LIST OF APPENDICES

"ppendix "& Product Portolio 'evelopment by Cluster 'estination.......................................................................()"ppendix *& Priority Cluster 'estination 'evelopment Proiles..............................................................................+1"ppendix C& "ctions to *oost !nternational Tourism Capacity o ,ey Philippine !nternational"irports -11&-1/.................................................................................................................................................. 0-

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

7/16

P)I'IPPINE O*RI"M FA& ")EE

4e ariable -tatistics

%Tourismolumes

$%" million international arrials in *+ up b E from $%#million in *++% The *++ arrials generated F%3 million

separate oernight isits to destinations in the Philippines, ofwhich F% million arrials staed in commercial touristaccommodation establishments%

*/%" million domestic traelers in *++ generating %3million trips with #F%" million tourists using touristaccommodation establishments%

*% TourismProfile

International o!rist+

3%#E from !sia Pacific Region, FF%FE from 5ast !sia, 0%#Efrom !-5!N countries, #%0E from Oceania, %#E from -outh!sia, and %FE from M%5%

Top -ource Mar'ets6 4orea *E, &-! /E, Gapan +E, Ahina#E, !ustralia FE, Taiwan FE, Hong 4ong FE, -ingapore $E%

Main Purposes of isit is Holida, isit 7riends and Relaties,and .usiness

!erage length of sta is around 0%* nights

!erage e@penditure per da is around 0$%#"

Top Destinations are6 Metro Manila, Aebu, .oraca Island,Aamarines -ur, .ohol, Jambales, Daao Ait, NegrosOriental, Aagaan alle, Puerto Prinsesa Ait, .aguio Ait,Ilocos Norte, Aamiguin Island%

Domesti# o!rists+

Main purpose of trael is isiting 7riends andRelatiesF%/E, PleasureKacation*3%0E, .usiness/%/E,

-tud*%0E, attending Meetings, Incenties, Aonentions and5@hibitionsK5ents (MIA5) *%*E, medicalKhealthF%0E, andother/%"E%

Main source mar'ets are Metro Manila, Aebu, Aentral Cu>on,Daao, Iloilo, .acolod, and other large regional cities%

!erage length of sta per trip is around F%+ nights andaerage e@penditure for four trips at Php 0,$#3%/#

Top domestic destinations are6 Metro Manila, Daao Ait,.aguio Ait, .oraca, Jambales, Iloilo19uimaras, PuertoPrincesa, and .ohol (source6 Tourists in -elected MaorDestinations *++K*++", DOT)%

$% 5stimated5conomicImpact of

Tourism(*++)

Tourism Direct 9ross alue !dded Php #0,F3# million or#%0E of 9DP

5mplos $%3F/ million persons and accounts for +%E oftotal emploment

Domestic Tourism 5@penditure6 Php "$*,0$0 million, orF%#E of household final consumption e@penditure

Inbound Tourism 5@penditure6 Php +",**3 million, or $%#Eof e@ports

F% 9rowth International arrials to the Philippines increased b 3%#E

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

8/16

Trends and7orecasts inInternational!rrials to thePhilippines

per annum between *+++ and *+%

!ssuming the same rate of deelopment as in past ears,the Philippines could e@pect to achiee close to #%F millionarrials out of "0 million forecast b the &nited Nations8orld Tourism Organi>ation for -outheast !sia in *+3%

!ssuming the same growth rate oer ne@t fie ear as

between *++F and *++, i%e% $%$*E p%a%, then total domestictourism olumes b *+3 will reach $*%0 million%

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

9/16

Ee#!tive "!mmar$This National Tourism Deelopment Plan (NTDP) as mandated under Republic !ct"#"$ proides a framewor' to guide the DOT and sta'eholders in the priate andpublic sector at the national, regional and local leel to harness the potential of thetourism sector as an engine for sustainable growth% This is in line with the

President:s 31point agenda and the goals and targets of the PhilippineDeelopment Plan *+1*+3 that focuses upon inclusie socio1economic growth,and the designation of the tourism sector b Goint Ahambers of Aommerce as one of/ 'e growth sectors in the econom%

The NTDP has been built upon a comprehensie diagnosis of the tourism sector:scompetitie strengths, wea'nesses, opportunities and threats? on e@tensieconsultations with more than ,$0+ sta'eholders throughout the countr? and uponthe lessons learned from preious tourism strategies and plans%

Tourism Sector Profile: In *+ the Philippines receied $%" million internationalarrials up E on *++ and generated an estimated */%" million domestictraelers in *++ up around /%"E on *++"% .etween *++ and *+, total

international arrials to the Philippines increased b an annual aerage rate of /Efrom %0 million to $%" million while domestic trael has increased at around $E perannum oer this period% These mar'ets support an estimated "3,+#* hotel roomswith an additional 3,03" in the pipeline, as well as $F inbound, domestic andoutbound accredited trael and tour operators? ,F/F accredited touristtransportation units? and * accredited guides% In *++, international and domestictourism accounted for #%0E of 9DP and directl supported $%/ million people inemploment% Aompared to its competitors in -outheast !sia in *++, Philippinetourism has had a modest performance, accounting for onl #%E of total arrialscompared to $/E for Malasia, **E for Thailand, +E for Indonesia and /E for ietNam%

The Opportunity: Mar'et analsis shows that the Philippines is located in one ofthe fastest growing regional mar'ets for outbound and inbound tourism in theworld% .etween *++ and *+3, the 8orld Tourism Organi>ation (&N8TO) forecaststhat international arrials to the !sia Pacific Region will increase from *+F million to*0# million with -outheast !sia increasing from 3" million to "0 million arrials%!-5!N (especiall Malasia, -ingapore, and Thailand), Ahina, -outh 4orea, &-!,

Gapan, India, and !ustralia together with 5urope are e@pected to be the main driersof international arrials to the region;especiall to -outheast !sia%*

The Philippines has a number of comparatie adantages as a tourist destination6

L good suite of attractie natural and cultural heritage assets and resources?

L pro@imit to fast growing economies and maor tourism growth mar'ets in !sia?

L its well 'nown hosting culture?

L the conergence of public sector agenc inestment in infrastructure?

L the opportunit proided b R!"#"$ (the Tourism !ct of *++"), and 5O*"(poc'et open s'ies polic)? and

Philippine Tourism Satellite Account (TSA) 2010, NSC*!orl" Tourism #r$ani%ation (&N!T#) 20'0 orecasts

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

10/16

L the presence of a large and potentiall fast1growing domestic tourism mar'et%

These adantages proide the opportunit to position the Philippines as

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

11/16

7our strategic programs need to be implemented to achiee the outcome of this

strategic direction6

L deelop a diersified mar'et1orientated product portfolio lin'ed to a destinationframewor' that phsicall includes all tourism deelopment areas of thePhilippines, and proides economic opportunities to a wider number of people;

especiall amongst the poor?L raise the Bualit of facilities and serices, and improe the tourism inestment

and business climate?

L safeguard natural and cultural heritage and ulnerable groups? and

L design and implement a public1priate partnership mar'eting strateg andaction plan%

Re#ommended Prod!#t Portfolio+ Mar'et analsis underta'en in the course ofthe preparation of the NTDP prioriti>es6

L 'e mar'ets that hae large e@isting share of Philippine tourism (*++,+++arrials p%a%)and are either growing or stable such as -outh 4orea, &-!, Gapan,

and Ahina?

L strategic mar'ets that hae moderate e@isting share of Philippine tourism(++,+++;*++,++ arrials p%a%) but are fast growing (+E per ear) such asthe -outheast !sia (especiall -ingapore and Malasia), !ustralia, Aanada,

Taiwan, Hong 4ong, and &nited 4ingdom? and

L opportunitKniche mar'ets with small e@isting share of Philippine tourism (lessthan ++,+++ arrials p%a%) but hae niches or segments with the scale andpotential to grow Buic'l such as India, -candinaia, Russia, 9erman and theMiddle 5ast%

!n analsis of the product preferences of the priorit 'e, strategic and

nicheKopportunit source mar'ets, and the capacit of the Philippines: tourismresources related to these, found that the Philippines can capitali>e on its diersetourism assets and mar'ets b positioning and mar'eting a portfolio of " coreproducts6

L nature1based tourism and cultural tourism products able to delier highergrowth, higher lengths of sta and e@penditure, and wider1spread benefits thatwill appeal to long haul mar'ets in 5urope, Middle 5ast and North !merica, andselected mar'ets such as !ustralia and niche segments in the regional mar'ets(Ahina, -outh 4orea, Gapan, Hong 4ong, Taiwan, and -ingapore)?

L sun and beach tourism, meetings, conentions, incenties and

e@hibitionsKeents (MIA5), leisure and entertainment and shopping comple@es,and diing and marine sports, products capable of attracting large regionalmar'ets (especiall Ahina, -outh 4orea, Gapan, India, Taiwan, Malasia, !ustralia,and &-!)?

L nautical and cruise tourism, health, wellness, retirement tourism, and educationtourism products capable of deliering strong future growth with long aeragelength of sta and e@penditure, appealing to 5uropean, Middle 5ast and North

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

12/16

!merican mar'ets, and selected mar'ets such as !ustralia, and the -outh4orean and Ahina mar'ets for education tourism products%

Re#ommended Destination Frame/or+ 7ollowing the approach used in the*++/ -ustainable Tourism Management Plan for the Aentral Philippines, e@tensiesta'eholder consultations in the / regions of the Philippines identified /0 e@isting

and emerging tourism deelopment areas (TD!s) that were grouped into *+product1mar'et thematic tourism cluster destinations (AD), each of which is seredb at least one or more air, sea, and road gatewas%

To guide public and priate sector inestment, the ADs and their TD!s were

ran'ed according to the 'e criteria to determine their oerall contribution towardsthe goals and targets% The top " cluster destinations in order of importance were6 %Aentral isaas, *% Metro Manila and A!C!.!RJON, $% Aentral Cu>on, F%Palawan, #%8estern isaas, 3% Daao 9ulf and Aoast, /% Northern Mindanao, 0% .icol, and "%Caoag1igan% In these clusters, priorit action should be gien to designing andimplementing a product deelopment program targeting6

L ecotourism at 'e #+ natural heritage sites?

L cultural tourism at FF 'e cultural heritage sites?

L leisure and entertainment centers in the icinit of the international airports atMactan1Aebu, Alar'1-ubic, Puerto Princesa, Iloilo, Daao Ait, Aagaan de OroAit, Cegaspi Ait, and Caoag?

L integrated resorts within * hours trael time of international airports at Mactan1Aebu, .ohol1Panglao Island, -ubic1Jambales, Ca &nion, .atangasKAaite, Caoag1Pagudpud, Puerto Princesa15l Nido1-an icente, .oraca1!'lan1Northern!ntiBue, 9uimaras Island, -amal Island, and in Misamis Oriental nearCaguindingan International airport? and

L a cruise hub for training and maintenance at -ubic .a, maor integrated cruise

hubs in Manila .a and Aebu, and port1of1call etties and terminals at 'e pointssuch as Aoron, Puerto Princesa, 5l Nido, Puerto 9alera, Romblon, Aaticlan, Iloilo,.ohol, Dumaguete and other points as deemed appropriate%

The DOT as lead agenc should wor' with C9&s and related national goernment

agencies to design and implement this program%

In the clusters without international airports, priorit should be gien to improe

the e@isting product range;especiall nature and culture1based tourism productsdirected mainl at domestic mar'ets, and improing air, sea, and road infrastructureand transportation lin'ages to the " main international gatewa clusterdestinations% This will help to establish a platform for penetrating a larger share ofinternational mar'ets and a more diersified product base in the medium to longer

term%

The recommended product portfolio and cluster destination deelopmentframewor' needs to be institutionali>ed into the plans and programs of the DOT andits attached agencies, other national goernment agencies, the regionaldeelopment councils and local goernment units%

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

13/16

Destination Plannin(, Development and Maretin( A#tions+ 8ithin the

framewor' of recommended target mar'et, product portfolio, and destinationapproach it will be essential to6

L Raise the competitieness of the Philippines as a destination throughimplementation of the DOT mandator accreditation sstem, proactiel

identifing flagship tourism inestments through the Tourism Infrastructure and5nterprise Jone !uthorit (TI5J!), and wor'ing with the Ahambers ofAommerce and related national and local goernment units to simplif tourismenterprise business set1up, licensing, and ta@ation procedures%

L -afeguard heritage sites and ulnerable groups to ensure sustainable tourismdeelopment b improing the capacit of sites and site managers to handleincreased tourist olumes, increasing the number of &N5-AO inscribed sitesfrom the current 0 to at least + to *, proiding guidelines for incorporating7ilipino cultural heritage into the product portfolio, underta'ing restoration andconseration wor's at 'e heritage sites, and creating partnerships to mitigatethe negatie impacts of tourism on ulnerable groups in the communit%

L Improe the effectieness and leel of resources for mar'eting the Philippineproduct portfolio to target mar'ets b clarifing the strategic mar'etingapproach in relation to target mar'et, products, branding, and mar'etintelligence? adusting the international mar'eting networ' to rel more onperformance1based local mar'et representaties and electronic mar'etingmanaged b four regional offices? and implementing new operational mar'etingprograms in targeted international and domestic mar'ets following the detailedguidelines proided in the NTDP mar'eting strateg and action plan%

The implementation of these strategic actiities will create an orderl process for

product and destination deelopment, gie confidence to inestors in the sector,and raise the capacit of the Philippines to attract larger international and domestictourism flows%

"trate(i# Dire#tion 0+ Improve Maret A##ess, &onne#tivit$, and

Destination Infrastr!#t!re

To address mar'et access, connectiit and destination infrastructure

deficiencies and needs, four 'e actiities will need to be underta'en6

L Rapidl improe the Bualit and e@pand the capacit of facilities at the primarand secondar international airports in the " international gatewa clusterdestinations targeting the upgrading and e@pansion of Daao and CaoagInternational !irport, and renoation of Iloilo International !irport to handleinternational flights, and finding was to accelerate the current upgrading ande@pansion programs at N!I!, DMI!, and MAI!% The DOT will need to coordinate

with the DOTA1A!!P in implementing these initiaties%

L 7acilitate the moement b air of international tourists from 'e mar'ets bincreasing the number of charter flights outside pea' times at N!I! and tosecondar international airports, and renegotiating e@isting !ir -erice!greements (!-!) to e@pand flights and seats on 'e routes and designate allsecondar international airports as points that can be sered under 5O*"? andsimplif isa reBuirement procedures and practices applied to 'e growthmar'ets% The DOT will need to coordinate the implementation of these

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

14/16

initiaties through the A!. and D7! for air serices, and the DOG and D7! forsimplifing isas%

L Improe strategic air, sea and road access infrastructure lin's between the "priorit gatewa cluster destinations and main domestic gatewas of othertourism clusters inoling the upgrading of *$ domestic airports, improement

of RO1RO and ports, and improing *0 strategic connecting roads (0#+ 'm)between the cluster destinations? and improing the freBuenc, Bualit, andsafet of sea and road transportation serices through transport operatorcooperation and where necessar, regulator reform% The DOT will need to wor'with the DP8H and DOTA including its attached agencies (A!!P, PP!, andCT7R.) in implementing these initiaties%

L Design and implement a tourism destination infrastructure program in the TD!sof the " priorit gatewa cluster destinations as well as improe access and siteisitor and conseration at "# sites in the priorit clusters to support andunderpin priate sector inestment in accommodation, MIA5, and leisure andentertainment products% The DOT will need to wor' with the DP8H, DO5, D5NR,C9&s and the priate sector where appropriate to implement this initiatie%

The implementation of this strategic direction should be accomplished on aprogressie basis between *+* and *+F to raise the capacit of the Philippines tohandle increased international and domestic tourism flows and put in place thesecond of the three strategic elements that will enable it to achiee the touristolume, length of sta and e@penditure targets for *+3%

"trate(i# Dire#tion 1+ Improve o!rism Instit!tional, 2overnan#e andInd!str$ Manpo/er &apa%ilities+

The implementation of this strategic direction is a necessar condition for

enhancing the competitieness of the Philippines as a destination and achieing thetargets of the NTDP% This will inole underta'ing three 'e actiities6

Harmoni>e the roles and responsibilities of the DOT and the Cocal 9oernment

&nit institutions for tourism planning, deelopment, mar'eting and regulation bimproing institutional mechanisms for partnering on shared functions at theregional and local leel? strengthen tourism polic formulation through partneringwith public and academic institutions? and strengthen support to build thecapacit of C9&s to underta'e implementation of the NTDP at their leel% TheDOT, as the lead agenc, will need to wor' with related national goernmentagencies such as DTI, the Ceague of 9oernors, Ceague of Maors, proincialgoernment units at the regional leel, and other sta'eholders to implement thisstrategic initiatie%

Deelop a competent, well1motiated and highl1productie tourism wor'force%

This will inole6 building s'ills training capabilities b establishing T5-D! s'illsassessment centers, and a s'ills recognition sstem? improing labor relations bmoderni>ing the labor code, enforcing correct serice charge distribution, andincreasing the current ratio of tenured to un1tenured emploees? promotingprofessional tourism training and education b participating in ongoing !-5!Ninitiaties, and consider priati>ing T5-D! tourism and hospitalit trainingcenters? and institutionali>ing tourism human resources recognition, networ'ing,and deelopment b establishing an !ssociation of Tourism Human Resource

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

15/16

Managers, mainstreaming the ing an annualNational Tourism Human Resources 7orum% The DOT will need to wor' withDOC5, AH5D, T5-D! as well as industr groups such as the !ssociation of HumanResource Managers to implement these strategic initiaties%

Areating a culture of tourism that promotes good hosting from arrial to

departure, as well as ensuring safe, secure, clean and green tourist areas iscritical to building a good image of the Philippines as a destination and along withthis, generation of repeat isitation and adocac to friends and relaties% Thiswill inole6 promoting transparenc and deeloping host communit capacitiesto participate in the tourism alue chain? improing hosting s'ills of front1liners atports and transportation serices, and at places of sta, as well as safet andsecurit in tourism cities, towns and centers? and establishing a crisismanagement and communication unit in the DOT% The DOT will need to wor' withthe related national goernment agencies especiall A!!P1!irport Managements,DOG, DTI, DIC9 and C9&s to implement these initiaties%

These actions need to be completed between *+ and *+$ to proide thenecessar supporting institutional, and human resource platform that is crucial to

putting in place the third of the three strategic elements necessar to achiee thetourist olume, length of sta and e@penditure targets for *+3%

'n"ironmental and Social (mpacts: !n initial assessment of the impact ofincreased domestic and international tourism in the *+ cluster destinationsindicates that b giing adeBuate attention towards deeloping enironmentall andsociall sustainable tourism, proiding necessar enironmental infrastructure atthe tourism centers and sites of the TD!s, and putting in place appropriatemitigation measures to safeguard heritage sites and ulnerable groups, thenegatie impacts of tourism can be minimi>ed while its positie impact ma@imi>ed%

(mplementation Arrangements: The oerall approach to the implementation ofthe NTDP is to institutionali>e NTDP programs and tas's into the wor' programs of

the DOT and its attached agencies, the related national goernment agencies, theregional deelopment councils (RDA), and local goernment units (C9&)% The NTDPcluster deelopment plans and related proects should be integrated with theregional deelopment plans with coordination of implementation underta'en at theRDA leel led b the DOT Regional Director% 7ull1time coordination and superisionas well as technical support and institutional strengthening for tourism planning,deelopment, mar'eting and regulation at the DOT Regional and C9& leel will bereBuired% In this conte@t, the recommended institutional arrangements are asfollows6

the Tourism Aoordinating Aouncil (TAA) coordinates national goernment

programs and proects related to tourism?

the Tourism Aongress proides polic, product and destination deelopment and

mar'eting support?

a dedicated DOT NTDP Program Implementation and Aoordination &nit (PIA&) is

established and headed b an &ndersecretar?

the Regional Deelopment Aouncil (RDA) integrates the NTDP into their regional

deelopment plans and programs? and

8/13/2019 9356f27985bb9bc15fd80849eb7f885c

16/16

the concerned national goernment agencies and C9&s underta'e the

implementation of specific infrastructure programs and proects within theirrespectie wor' plans and budgets%

Action Plan:The NTDP sets out a detailed and coordinated action plan designed toaddress each of the aboe strategic direction and program in the form of specific

sub1programs, proects and actiities% The specific tas's to be underta'en, timing ofimplementation, estimated cost, responsibilit for action, and success indicators arespecified in the detailed roadmap for implementation%

(nitial (mplementation %ost 'stimates and (ncremental 'conomic (mpacts:.ased on the action plan, the estimated cost of implementing the NTDP:s programsand proects between *+ and *+3 at *++ prices is Php *3#%" billion of whichPhp /F billion comprises public sector inestment in infrastructure, tourist siteimproement and mar'eting support? and the balance comprises priate sectorinestment in hotels, resorts, leisure1entertainment1shopping, health and wellness,conention and eentKe@hibition, cruise and transportation facilities% !n initialeconomic assessment of the inestment against the incremental tourist e@penditureli'el to be generated as a result of the implementation of the NTDP indicates that

the 5IRR (*%+#E) and NPs (Php *F% billion) are relatiel robust for the basecase, and een for the lower isitor olume and e@penditure scenarios tested%

In#remental E#onomi# Impa#ts+ The successful implementation of the NTDPbetween *++ and *+3 is e@pected to increase the olume of international tourismto the Philippines from $%# million to + million (an additional 3%F0 million), thusincreasing its share of !-5!N tourism from #%E to +%E, as well as increasingdomestic trael from */%" million to $#%# million (an additional /%3 million)% Theseolumes will reBuire inestment in an additional #+,03/ hotel and resort units% Theachieement of these olumes and related aerage length of sta and e@penditureis e@pected to6

contribute 0%E to 9DP? and

directl emplo 3%0 million people that will account for /E of total emploment%

.ased on deeloping the cluster destination framewor' recommended in theNTDP, it is estimated that around %3 million of the 3%0 million persons directlemploed in the sector b *+3 will come from the poor sector%