919 and ward burton- driving your business in 2010

The Winning 2010 Partnership Program

919 Marketing Company Presentation. All Rights Reserved. 2009

MARKETING OPPORTUNITIES:The Winning 2010 Partnership Program

Who is Ward Burton?

5x NASCAR winner

2002 Daytona 500 Champion

Fan Favorite

Ward Burton Wildlife Foundation

Born and Bred Virginian

Statesman/Patriot

Conservationist / Environmentalist



Why Ward Burton?

Brand validation

Real deal/no spin

Energize dealers and customers

Trusted name in conservation

Part of “Going Green” movement

Trusted name in motorsports

Cost Effective Alternative to NASCAR Sponsorship



Ward Burton Corporate Spokesman Program Options:

Corporate/Consumer Sweepstakes

Promotional / Incentive programs

VIP Events

B2B Sales

Trade shows/National sales meetings

Public relations

Non-profit Tie In



919 Marketing and Ward Burton Enterprises:

Proven NASCAR Tag Team

25+ years experienceKnow how to activate sports personalities and

sponsorships into measurable results

Planned and executed recent State partnershipEstablished track record of ROI success with brand

management and athlete endorsements

Developed and activated Unilever’s Hungry Drivers and Ultimate Chargers campaigns



919/WBE Driver/Personality Experience:

Kasey Kahne

Scott Riggs

Benny Parsons

Elliot Sadler

Jason Keller

Tracy Hines

Ward Burton

http://images.google.com/imgres?imgurl=http://images.athlonsports.com/d/4140-1/Sadler_07.jpg&imgrefurl=http://www.athlonsports.com/racing/10483/2007-preseason-no-15-elliott-sadler&usg=__HTOQZ316ZjX4-hKB7MQgiWz5ALI=&h=392&w=300&sz=25&hl=en&start=1&sig2=kYxp34t01HOW_akUAizQLA&tbnid=bVOwRHhCx0tjHM:&tbnh=123&tbnw=94&prev=/images?q=elliot+sadler&gbv=2&hl=en&sa=G&ei=BSt7SsrhMsLcmQfP5fHqBw



919/WBE Team/Sanctioning Body Experience:

RJ Reynolds/SME

Winston Cup

NHRA

AMA

Evernham Motorsports

Tommy Baldwin Racing

Morgan-McClure Motorsports

Bill Davis Racing

Hass CNC Racing

Brewco Motorsports

http://i40.photobucket.com/albums/e218/twotins/Nascar/NascarWinstonCup.jpg

http://images.google.com/imgres?imgurl=http://www.midmichmotorplex.com/nhra.jpg&imgrefurl=http://www.midmichmotorplex.com/&usg=__TlrpNkSqZjY_yXMwoz2yLpPDQZo=&h=410&w=766&sz=164&hl=en&start=1&sig2=qIIBzo9vVLylqm_ZdPIlEA&um=1&tbnid=jv8D2r4kjka8RM:&tbnh=76&tbnw=142&prev=/images?q=NHRA&hl=en&rlz=1G1GGLQ_ENUS337&sa=N&um=1&ei=tEp8SpPmIsKzmQeC0di_Bw



919/WBE Corporate Sponsor Experience:

Unilever

Caterpillar

State Water Heaters

Hellmans

Kobalt Tools

Lowes

Close Call Phone Card

Lipton

Baby Ruth

Lucas Oil

http://images.google.com/imgres?imgurl=http://demos.rtm.com/private/Lipton_demoSite/images/misc/lipton_logo.jpg&imgrefurl=http://demos.rtm.com/private/Lipton_demoSite/register.html&usg=__WwnsV2m5HRBFxf1y18sEVMaarhE=&h=80&w=155&sz=7&hl=en&start=4&sig2=EjrataGcWNPMo_KEW5sOQQ&tbnid=CqeUjNb7dsY_FM:&tbnh=50&tbnw=97&prev=/images?q=Lipton+Logo&gbv=2&hl=en&ei=9zh7Sp_TMs2rmQemjbS_Bw

http://images.google.com/imgres?imgurl=http://mlb.mlb.com/mlb/images/sweepstakes/y2008/babyruth/babyruth_logo_hq.jpg&imgrefurl=http://giants.mlb.com/mlb/fan_forum/babyruth/index.jsp?content=about&usg=__ivw34_LbX4zlrAD31fgEvQlAYYE=&h=206&w=700&sz=139&hl=en&start=2&sig2=XA-r5WxvHweBt-RspPVRjw&tbnid=oWVCyNV6PJ0LSM:&tbnh=41&tbnw=140&prev=/images?q=Baby+Ruth+Logo&gbv=2&hl=en&ei=Lzl7SoW6JIWrmQej0Y3FBw



919/WBE Corporate Sponsor Experience:

Planters

Gwaltney

Siemens

Pillsbury

Polaris Industries

Hardees

Kleenex

Lifesavers

NetZero

Sunoco

http://www.bartlesville.com/caffeine/uploads/files/SiemensLogo.jpg

http://www.seger.com/UserFiles/Image/PolarisLogo.jpg

http://www.junkfoodnews.net/Hardees-logo.gif

http://2.bp.blogspot.com/_OirWyz9QzO4/SbgjEtj5rtI/AAAAAAAAAMc/DW4oIvmz0To/s200/kleenex_logo.jpg

http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/en/thumb/d/d5/Life_Savers_logo.svg/300px-Life_Savers_logo.svg.png&imgrefurl=http://en.wikipedia.org/wiki/File:Life_Savers_logo.svg&usg=__AYVhfhgwqyFkEtMZCGOyuklW2e0=&h=100&w=300&sz=15&hl=en&start=1&sig2=xnwZqysRwXpiAGfjSiGbqg&tbnid=EJH5l8_TD9EoBM:&tbnh=39&tbnw=116&prev=/images?q=Lifesavers+Logo&gbv=2&hl=en&sa=G&ei=0jt7SrexD6WpmQeX0sjrBw

http://images.google.com/imgres?imgurl=http://www.motorsportsmarketingsolutions.com/images/NetZeroLogo.jpg&imgrefurl=http://www.motorsportsmarketingsolutions.com/main.htm&usg=__Rcc7vdeZA389c5KoOj3D0Zk8-Oo=&h=236&w=1390&sz=34&hl=en&start=1&sig2=kXvlUXBfzIpu_HRNVJCLnw&tbnid=AAs9prUg2hFTnM:&tbnh=25&tbnw=150&prev=/images?q=Netzero+Logo&gbv=2&hl=en&ei=7Tt7SumRO4bzmQenofnDBw


CASE STUDY: STATE WATER HEATERS:A Proven Formula For Success

Ward Gives His Sponsor State Water Heaters an On Track Presence Without Spending NASCAR Dollars

• Ward is currently the spokesperson for State Water Heaters, a company

who’s customers share a similar demographic profile to NASCAR fans: Blue collar people with strong American values.

• Ward makes personal phone calls, entertains customers at the track during races, and engages customers at Richard Petty Driving Experiences to

create customers from prospects

• Dealers are invited to racing and outdoor events where they spend a full, action-packed day with NASCAR driver and State brand enthusiast, Ward

Burton. The Sports Business Journal hailed this partnership between State, Ward and 919 as a “smart” and “unique” program.

• “Burton enables State to deliver that race-day experience at the track with a noted driver” – Sports Business Journal, 2009

• “With Ward, State gets him all day. It’s like instead of going to watch Michael Jordan play basketball, you get to sit next to him during the game.” – Sports Business Journal, 2009



Branded Ward Burton Hero Cards

Jeb Burton Racing Primary Sponsor

SBJ Article



Pit Stories

Suite Presence

Autograph Sessions

Driving Lectures

Richard Petty Driving Experience

Special Prizes


CASE STUDY: UNILEVER BRANDS:A Proven Formula for Success

How 919 helped Unilever Best Foods leverage a celebrity athlete / NASCAR team sponsorship into a 5:1 ROI:

• Created a brand platform “The Ultimate Chargers” that spoke to the team, the car sponsor and the portfolio of Unilever Brands

• Used Benny Parsons as the celebrity spokesperson

• Developed rollout marketing plan, public relations programs, website, In-store promotions, consumer literature, event marketing, e-marketing campaigns,

social marketing campaigns, etc.

• Experienced a well documented 5:1 ROI at retail, and over 30 million impressions via a national ad campaign, national consumer PR campaign, e-

marketing, website and event consumer involvement programs



Wall Street Journal PR: Brand AssociationPoint of Sale Advertising

Celebrity Tie-Ins



Proven Winner

Fan Favorite

PR Promoting Unilever Brands and NASCAR Concept


THE WINNING COMBINATION

EXPOSURE DOLLARS

YOU

919 and ward burton- driving your business in 2010

Documents