Email MarketingEmail MarketingOH - Mother Knows Best. Myth? Sorry, we’re not even going to touch that one.

The truth is this: only YOU will know what methods garner the best results (and yes, you’ll need to test).

Knowledge Marketing c 2014

Emailmarketing myths

Myth

Myth

Myth

Myth

Myth

Myth

Myth

Myth

Myth

Reputation Is Everything

Reputation is important, however, ENGAGEMENT is everything. If you are engaging your readers to open and click on your email content and not unsubscribe, then your emails are likely to arrive in the inbox. Follow best practices and reputation will become virtually automatic.

Not hardly. Social media might be all abuzz at the moment, but email is what delivers ROI. Just keep in mind to include social media buttons in your email as click-through rates can be as much as 158% higher when you do.

Our deliverability team will preach this to you until the end, but truth is, FREE is not always bad. Your emails might get a raised eyebrow, so to speak, but you’ll never know which words work unless you test!

Think about it. How many emails do you delete from your email inbox each morning just so you can start your workday? If an inbox is cluttered, your message is not likely to be seen. So now you’re wondering when is the best time? Truth is, every industry is di�erent. You’ll have to test!

These stats are important, but open rates are not always reliable. What? Oh yes, it’s true, you can use it as a guide, but for subscribers who have images turned o�, unless they click, their opens don’t register. And, some mobile devices default to text format for emails in which images aren’t automatically downloaded. As for click rates, that’s important too, but isn’t it the conversion you’re really a�er? Unless they are buying or subscribing, you’re not generat-ing revenue.

A clean list is better. Having engaged subscribers on your list is better. Sending targeted messages to subscribers who are interested in what you have to say or o�er is better.

Sort of. Subject lines with under 60 characters have increased open rates. But hang on to your hats here, subject lines over 70 characters have increased clicks. You decide.

Yes, and no. What might be a lot to one person might be too few to another. There’s not really a way to test this, but there certainly is a great report (Email Fatigue Report) that will show you where your sweet spot is.

Honestly, this varies from time to time depending on who’s listening to what expert. If we tell you that Tuesdays and Fridays are best, every-one will start sending on those days. Then one of you will figure out that no one is sending on Wednesdays and that will become the best day. We hate to keep repeating ourselves, but if you don’t consistently test for this and other important factors, you won’t be geared for email marketing success.

Email Marketing Is Dead

Avoid Spam Trigger Words

Morning Is The Best Time To Send Emails

Mondays Are The Best Day To Send Emails

Open And Click Rates Are All The Metrics You Need

The Bigger The List The Better

Short Subject Lines Produce Better Results

Sending Lots Of Email Annoys Customers

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158%higher rate

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