9 automated emails your business should be sending
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9 automated emails that can help grow your business
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1. The Welcome EmailWelcome new subscribers to your email list
• 96% of visitors to your website aren’t ready to buyBut if you can get them to subscribe you can start to build a relationship with them
• Once they subscribe, send them an automated welcome emailGive them a discount or special offer to encourage them to return to your site and make a purchase
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2. The Onboarding EmailHelp new customers use your product
• People will only pay for your product if it adds valueSo you need to help people use your product and see the value it provides
• Once they create an account, send them an automated onboarding emailProvide resources and tips on how to use the product and get the most value out of it
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3. The Feedback EmailUnderstand how you can improve
• Your customers hold the answers to how you can improve your businessSending them surveys is a great way to collect feedback from them
• Once they use your product, send them an automated email asking for their feedbackLink to a survey to make it easy for them to give feedback, and offer a reward for completing the survey
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4. The Expiration Reminder EmailRemind customers to renew
• Losing existing customers costs your business moneyResearch shows a 5% increase in retention can increase a company’s profitability by 75%
• When your customer’s expiry date is approach, send them an automated email reminding them to renewMake it easy to renew by linking to a dedicate renewal page
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5. The Birthday EmailOffer something special on their birthday
• Birthdays are a special time for your customersShowing you care can increase loyalty and drive sales
• On your customer’s birthday, send them an automated email with a special birthday offerWish them happy birthday and give them a special birthday-only offer.
• Pro Tip: If you’re offering something they might want to use on their birthday (I.e. a restaurant voucher), make sure to send it a few days ahead of time.
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6. The Appointment Reminder EmailRemind customers to schedule an appointment
• Repeat business is a critical to most companiesResearch shows it’s costs 5x more to acquire a new customer than keep an existing one
• When your customer’s next checkup date is approaching, send them an automated email reminding them to make an appointmentMake it easy by linking directly to an online booking page
• Pro Tip: Use tools like ScheduleOnce to create online booking pages and allow your customers to easily book appointments
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7. The Lead Nurturing EmailConvince leads to purchase
• Not all leads are ready to purchase right nowIn fact, research shows 50% of leads generated by organizations are qualified by not yet ready to purchase
• Use automated emails to educate leads on your solutionGive a brief description of the content before providing a prominent call to action to click-through and read the post
• Pro Tip: Use this 5 part automated email series as inspiration for your lead nurturing emails
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8. The Blog EmailDrive readers to your content
• Email is a highly effective channel for driving trafficIn fact, email is consistently the 3rd or 4th biggest driver of traffic for publishing powerhouse BuzzFeed
• Connect your email marketing tool to your RSS feed to automatically send emails when new posts are publishedSend them educational content that educates them on the problem your product/service solves.
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9. The Event Reminder EmailIncrease attendance at your events
• Your business puts a lot of effort into running events & webinars to promote your products & services.Unfortunately though, as many as 50% of registrants won’t actually show up on the day.
• Send automated emails in the lead up to your event to remind attendees and increase attendanceInclude details like time & location as well as a reminder of the value they’ll get from attending
• Pro Tip: If you’ve got slides or a recording from the event, send them out to all registrants afterwards to make sure as many people see them as possible.
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Easily send any of these emails with your Campaign Monitor account
Campaign Monitor’s email automation features make it easy to setup automated email campaigns that grow your business