9 automated emails that can help grow your business

1. The Welcome EmailWelcome new subscribers to your email list

• 96% of visitors to your website aren’t ready to buyBut if you can get them to subscribe you can start to build a relationship with them

• Once they subscribe, send them an automated welcome emailGive them a discount or special offer to encourage them to return to your site and make a purchase

2. The Onboarding EmailHelp new customers use your product

• People will only pay for your product if it adds valueSo you need to help people use your product and see the value it provides

• Once they create an account, send them an automated onboarding emailProvide resources and tips on how to use the product and get the most value out of it

3. The Feedback EmailUnderstand how you can improve

• Your customers hold the answers to how you can improve your businessSending them surveys is a great way to collect feedback from them

• Once they use your product, send them an automated email asking for their feedbackLink to a survey to make it easy for them to give feedback, and offer a reward for completing the survey

4. The Expiration Reminder EmailRemind customers to renew

• Losing existing customers costs your business moneyResearch shows a 5% increase in retention can increase a company’s profitability by 75%

• When your customer’s expiry date is approach, send them an automated email reminding them to renewMake it easy to renew by linking to a dedicate renewal page

5. The Birthday EmailOffer something special on their birthday

• Birthdays are a special time for your customersShowing you care can increase loyalty and drive sales

• On your customer’s birthday, send them an automated email with a special birthday offerWish them happy birthday and give them a special birthday-only offer.

• Pro Tip: If you’re offering something they might want to use on their birthday (I.e. a restaurant voucher), make sure to send it a few days ahead of time.

6. The Appointment Reminder EmailRemind customers to schedule an appointment

• Repeat business is a critical to most companiesResearch shows it’s costs 5x more to acquire a new customer than keep an existing one

• When your customer’s next checkup date is approaching, send them an automated email reminding them to make an appointmentMake it easy by linking directly to an online booking page

• Pro Tip: Use tools like ScheduleOnce to create online booking pages and allow your customers to easily book appointments

7. The Lead Nurturing EmailConvince leads to purchase

• Not all leads are ready to purchase right nowIn fact, research shows 50% of leads generated by organizations are qualified by not yet ready to purchase

• Use automated emails to educate leads on your solutionGive a brief description of the content before providing a prominent call to action to click-through and read the post

• Pro Tip: Use this 5 part automated email series as inspiration for your lead nurturing emails

8. The Blog EmailDrive readers to your content

• Email is a highly effective channel for driving trafficIn fact, email is consistently the 3rd or 4th biggest driver of traffic for publishing powerhouse BuzzFeed

• Connect your email marketing tool to your RSS feed to automatically send emails when new posts are publishedSend them educational content that educates them on the problem your product/service solves.

9. The Event Reminder EmailIncrease attendance at your events

• Your business puts a lot of effort into running events & webinars to promote your products & services.Unfortunately though, as many as 50% of registrants won’t actually show up on the day.

• Send automated emails in the lead up to your event to remind attendees and increase attendanceInclude details like time & location as well as a reminder of the value they’ll get from attending

• Pro Tip: If you’ve got slides or a recording from the event, send them out to all registrants afterwards to make sure as many people see them as possible.

Easily send any of these emails with your Campaign Monitor account

Campaign Monitor’s email automation features make it easy to setup automated email campaigns that grow your business