Sticking to a strict diet is difficult if a person doesn’t know what goes into their food, but one USF alumna is helping people keep up with a nutritious lifestyle.

Entrepreneur Jordann Windschauer, who graduated in 2012 with a degree in mass com-munications, started Base Culture to sell baked goods to a health con-scious community.

Before opening the business that now serves most of central Florida, she said it simply began as baking desserts for her friends.

“It started off as just me in my apartment kitchen mixing together recipes,” she said. “I’ve never done this before, so it’s a shot in the dark.”

At the time, Windschauer and her friends were on the paleo diet, which mimics the diet of ancient hunters and gatherers who lived off the lands.

But sticking to the diet is diffi-cult, she said, since it only includes unprocessed meat, vegetables, nuts and seeds without preservatives or added sugars.

To avoid temptation from com-monly available processed food recipes, she baked food including only ingredients that fit into the paleo diet.

The results were noticeable, Windschauer said, who enjoyed better sleep and more energy.

Yet, without sugar, she said there was one thing she couldn’t stop craving: the sweets.

She spent hours figuring out and writing recipes with sweetening ingredients such as almond butter, vanilla extract and coconut flour.

After receiving positive feedback from her friends, Windschauer branched out and started selling banana bread, hummingbird cake and muffins to the “Crossfit war-riors” with whom she exercised.

She also capitalized on social media, setting up a Facebook page for others interested in paleo-

approved baked goods that one cannot usually find in a grocery store.

“I would make a post saying I was baking today and ask for any-one’s orders then,” she said.

The Facebook page got the atten-tion of local media, including a WFLA interview that aired nation-ally. Local newspapers and social media also spread the word about the natural products Base Culture offered.

With the popularity of Base Culture steadily rising, Windschauer moved production from her apart-ment kitchen to a commercial kitch-en in Oldsmar.

“After the media coverage, more orders started coming in and I had to become a legal commercial busi-ness,” Windschauer said.

While production takes place in the commercial kitchen, paperwork is mostly done in her Tampa apart-ment.

“Compared to one year ago, it is amazing to see where we are now,” she said.

In one year, a small apartment-kitchen business transformed into a staffed bakery that produces about 500 units of food daily.

There are currently eight employ-ees on the Base Culture staff work-ing as bakers, packagers, deliverers and social media coordinators.

“It’s all about relationships you build and people you meet,” Windschauer said. “We put an importance on quality and consis-tency.”

Base Culture has products in about 26 stores across central Florida. Windschauer said, with future meetings and new relation-ships, products could reach the shelves of more stores soon. Not only is Base Culture now found in grocery stores, it is found in pri-vately owned businesses, too. One of these local businesses is a coffee shop in Tampa called Coffee EVI.

Co-owner of Coffee EVI, Yasemin Fritchman, said the owners and clients of local coffee shops always prefer natural food to processed

Chimpanzees, humans and hope were the themes renowned primatologist Jane Goodall spoke of at the Sun Dome on Tuesday night.

“I meet young people who seem to have lost hope, feel we compromised their future and they can’t do anything about it,” she said. “We did compromise the future of young people, but there is something we can do about it.”

Before the presentation, USF

President Judy Genshaft took the stage to welcome Goodall’s mes-sage of “peace, kindness and glob-al good” to the university.

“Dr. Goodall has changed the way we’ve viewed animals, and in doing so, challenged human beings around the world to sustain and protect the environment for all of its inhabitants,” she said.

Goodall said her story began as a child with a curiosity for animals.

“I would sneak into the hen house to see how a hen lays an egg,” she said.

Goodall said she grew up impoverished; her father served in WWII and her mother struggled to make ends meet. She credited her mother, whom she mentioned throughout the lecture, for encour-aging her curiosities.

“A chimp mother is like a human mother,” she said. “The good mother is protective, but

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The Index

Reclaiming the futuren Jane Goodall speaks to students on how to save global environment, ourselves.

By Wesley Higgins N E W S E D I T O R

Eat like a caveman, think like a businesswoman By Allison LeslieC O R R E S P O N D E N T

n See GOODALL on PAGE 2

n See EAT on PAGE 3

Renowned primatologist Jane Goodall spoke in the Sun Dome on Tuesday evening as part of the Frontier Forum and University Lecture Series. ORACLE PHOTO/ADAM MATHIEU

not overprotective. She is playful and affectionate, but above all, she is supportive.”

Though studying earthworms and dormice kept Goodall busy at home, it was literature that took her overseas. Goodall said as a little girl she loved climb-ing the garden tree and read-ing books about nature, such as Tarzan.

“I fell in love with this glori-ous king of the jungle living with all these animals,” she said. “He married the wrong Jane.”

Goodall fell in love with Africa after reading Doctor Dolittle, but the “dark continent” was still mysterious and rarely had tourists, especially not young English girls.

However, with the support of her mother and a hospitable friend, she stumbled into a job at a history museum in Nairobi. When visiting, the curator offered to hire her after her pas-sion and knowledge of African wildlife became apparent.

“I was at the right place at the right time,” she said. “But I was also prepared. I was ready for the opportunity.”

Every evening after work, she walked out onto the Africa plains and met rhinos and lions, long before poachers and bulldozers altered the landscape.

“It was the Africa of my dreams,” she said. “It was a bit scary, but very exciting.”

Goodall said her boss and mentor, Louis Leakey, saw that enthusiasm and encouraged her to go on exhibition to study what behaviors chimpanzees have in common with humans. Goodall was too young to go alone, so she brought her mom.

While Goodall was off in the brush studying chimpanzees through a pair of binoculars, her mother stayed at the camp in the company of centipedes, scorpions and an alcoholic cook.

“People think I was brave?” she said. “I wasn’t brave at all — it was my dream.”

At first the chimpanzees were “conservative,” she said, run-ning away from the “white ape with a notebook.”

“If I didn’t see something exciting before the money ran out, that would be the end,” she said.

After six months, Goodall observed how chimps social-ized, bent branches into beds

and patted each other’s backs in encouragement. But it was not enough, so she asked for more time.

Goodall’s “breakthrough observation” came just after her mother and most of the exhibi-tion left.

“I was going through the undergrowth, it was very wet, when I saw this dark shape take a piece of grass and push it into the underground,” she said.

Before her observation of a primate using grass to dig for ants, scientists claimed that the use of tools was the defining factor of humanity. She said she also saw chimpanzees use tin cans as noisemakers to show dominance.

Once Goodall was accepted into the chimpanzees’ commu-nity, she said the line between man and animal “continued to blur.”

“The first time a group let me in without running was very spe-cial,” she said. “The first time (a chimpanzee) took a banana from my hand was very spe-cial.”

Just as controversially, Goodall claimed primates shared human emotions such as true altru-ism, citing males who adopted

orphan offspring. Chimpanzees also showed a brutal nature through primitive forms of war-fare.

This idea was taboo to scien-tists in the 1960s, who didn’t know of the similarities in DNA yet, and Goodall was accused of projecting human qualities onto animals.

“They said I shouldn’t have given the chimpanzees names,” she said. “Or I shouldn’t assume they had any emotions or any thoughts.”

Goodall said, when seeking her doctorate, she was also chas-tised by teachers and peers at Cambridge. But Goodall said her greatest teacher knew she was right: her dog, Rusty, who was proof that animals could love.

Since her breakthrough research, Goodall said many dis-coveries have given credibility to her original theory. She said scientists have found octopi can hold grudges against college stu-dents, crows can make hooks to reach food and peas can com-municate through roots in the ground.

Yet despite this evidence, Goodall said she wonders why people still allow experimental tests on animals, especially on primates, with whom humans should identify.

“Once you admit that these animals have feelings and what it’s like to be in those hell holes,” she said. “Then you have to ask what is that doing to us?”

Following a conservation-ist conference in 1986, Goodall started traveling the world, learning how she could save animals. She discovered the solution, however, with saving humans first.

Exploding overpopulation in poor countries, she said, forc-es those people to use more resources and destroy the envi-ronment, just as the British Empire and corporations stole theirs.

The problem is exemplified

by the very place she began her research: Tanzania. She said when she flew over the area in 1960, there were forests “as far as the eye could see,” but by 1991, it was only a small patch of forest surrounded by a dustbowl.

But while she’s learned of the great challenges of our time, she said she also learned about the indomitable human spirit that allows us to tackle seemingly impossible tasks.

Goodall spends 300 days of the year traveling the world to talk to youth about what they can do to reclaim their future, such as Tuesday’s packed lecture sponsored by the College of Arts and Sciences’ Frontier Forum Lecture Series and the Center for Student Involvement’s University Lecture Series. Goodall’s lecture cost approxi-mately $60,000, of which $40,000 came from Frontier Forum and $20,000 from the University Lecture Series.

Goodall founded the “Roots and Shoots” organization to rally groups around the world to take on three projects: to help ani-mals, to help humans and to help the environment.

“This problem may seem huge when you look over the entire world,” she said. “But when you know you’re doing something here, someone else is doing something over there and someone is doing some-thing else over there, then the problem doesn’t seem so big.”

At the end of the lecture, Goodall asked the audience to look at the moon before going home for proof of what can be accomplished.

“Say to yourself, ‘wow, we put a man up there,’” she said. “How is it that the most intel-lectual creature is destroying its own home? We’ve lost wisdom. Only when head and heart are in harmony can we become the amazing humans beings we could be.”

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GOODALLContinued from PAGE 1

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USF rises in ranksThe annual U.S. News and

World Report’s college rankings were released Tuesday, showing a jump for USF from No. 170 to No. 161 in the overall National Universities ranking.

Though USF was previously tied with the University of Central Florida, UCF dropped to No. 173 making USF the third highest-rank-ing university in the state.

The university is also ranked No. 51 in the Best Universities for Veterans category.

USF tied with five other uni-versities for the No. 161 spot, including the University of Rhode Island, University of Louisville and University of Wyoming.

U.S. News and World Report publishes these reports annually, collecting data from more than 1,800 schools and compiling lists that rank schools on factors such as value, graduation rates and amount of student debt.

— Staff report

food.“We have actually limited our

treats to Base Culture,” she said. “We discontinued our regular brownies and regular cookies so we are just having theirs.”

Fritchman said the reason for switching over to Base Culture products was simple for Coffee EVI.

“It’s good for people and it tastes great so people don’t actually miss the regular things,” she said. “(Base Culture) has a great system. We

place our order and the next day they deliver; it works perfectly.”

Windschauer said she meets anyone interested in Base Culture and is happy to get her products out in different locations branching as far south as Fort Myers.

However, Windschauer’s dream for Base Culture isn’t about ending up in the biggest grocery store.

“I would say my ultimate dream would be for Base Culture to be a household brand,” Windschauer said. “I want people to be able to recognize the brand as a safe food for their families to eat.”

EATContinued from PAGE 1

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There is an idyllic image of surfing passed down from when the Beach Boys topped the charts. Now students can grab their boards and hit the beach with the Surf Club at USF.

“Surfing’s kind of a selfish sport,” said Justin Campbell, a senior majoring in mechanical engineering and president of the Surf Club. “Everybody likes the feeling of actually catching a wave. It’s not really like anything else and that’s what hooks people.”

Campbell has been surfing since high school.

“It was me and my best friend at the time; we’d take beach trips every other weekend and one day he got a surfboard …,” Campbell said. “He offered to let me try out his board. I tried it, stood up on my first wave and I’ve been hooked ever since.”

Shane Spiers, a junior majoring in biomedical sciences, has been surfing since his father introduced him to the sport.

“It is hard, it’s insanely hard,” Spiers said. “But it doesn’t feel like it when you’re participating because you’re just having so much fun. It’s an extreme sport.”

Interested students do not need to know how to surf to join the club; in fact, Campbell said the club encourages novice surfers to join.

“Everybody wants to learn how to surf … ,” Campbell said. “It’s really fulfilling to see all the new beginners

catch their first waves.”Campbell said he is often

asked where members surf because the club is based in Tampa.

“We have to travel,” Campbell said. “We don’t get many Gulf waves unless there’s a storm, cold front or hurricane.”

The club travels to the east coast to practice and compete, frequenting Flagler Beach, Sebastian Beach and New Smyrna. The club began taking part in competitions last year and it now competes about once a month. Their first competition of the semester is scheduled for Sunday.

“The hardest thing with surfing is actually planning for the waves, a report can look so good for like two weeks and then, on the last day, the report could change ... ,” Campbell said. “Every now and then we get lucky.”

When the club is stuck on land, they do everything from slacklining to dodgeball. Spiers said fitness is important among club members and meetings usually consist of some sort of physical activity.

“We do fun things at our meeting; we don’t really like to talk much,” Campbell said. “We like to play.”

Campbell said sometimes they will simply spend meetings hanging around in hammocks.

“Me and six of my friends, for spring break, went to Puerto Rico this year and we had the trip of a lifetime. We went there strictly for a surf trip … we all wanted two things: to surf every day and

we wanted it to be cheap…,” Campbell said. “We scored amazing waves, the best waves I’ve ever surfed. We camped out the entire time in hammocks, just hanging out on the beach in front of these amazing waves. It was pretty perfect.”

Aside from competing, the USF Surf Club also participates in volunteer work. During the semester they will do beach cleanups. This Saturday the club will participate in Hang Ten for Autism at Siesta Key Beach. During the event students will help children with autism learn to surf.

“We want to share this experience that we enjoy with these children who may not have such an easy time learning to surf,” Spiers said. “We’re going to get those kids standing up and give them the best possible day we can. I’m excited to see their faces when they stand up.”

Throughout the semester, the club will host surf schools where non-club members can come out and learn to surf with the club.

“We’re going to accept anyone who’s willing to learn to surf,” Spiers said. “The fraternity within the club is so tight, it’s incomparable to anything else.”

Interested students can sign up through the Center for Student Involvement and join the club’s Facebook group for updates on club meetings and surf trips.

“As you can imagine, a bunch of surfers, we just go with the flow,” Spiers said.

STUDENTS HANG TEN WITH THE SURF CLUB By Courtney Combs L I F E S T Y L E E D I T O R

PHOTO PROVIDED BY JUSTIN CAMPBELL

W E D N E S DAY, S E P T E M B E R 1 0 , 2 0 1 4 ● T H E O R AC L E 5

Collins receives medical redshirt

Men’s Basketball

Junior point guard Anthony Collins has been granted a medical redshirt by the NCAA because of the 24 games he missed last season due to complications from offseason surgery.

With his medical hardship waiver approved, Collins has two remaining years of eligi-bility left.

The surgery he had last summer was to remove an inflamed bursa sac in his knee. The procedure went according to plan, but Collins’ knee never fully healed.

Even though Collins’ red-shirt was approved, his stats from last season will still count. He was only able to play in eight games last sea-son, during which he averaged 6.9 points and 5.9 assists per game.

going to be something special.”Olsen is a junior college trans-

fer who played two years at Wallace State Community College in Hanceville, Alabama.

“Any time you have two new guys at the beginning of the year, in the starting five, it comes as a surprise,” Bradley said. “I know that those guys are good quality players, but I also know the guys they beat out are also good qual-ity players.”

The biggest change for the Bulls was the addition of Bradley, who coached at Mercer and UF prior to joining the Bulls.

“Coach Malloy had left for Ole Miss and I applied and (USF) reached out to me and brought me down for an interview,” Bradley said. “It kind of hap-pened pretty fast to be honest. I interviewed and had dinner with Athletic Director Mark Harlan on Tuesday and was in negotiation on Thursday.”

In Bradley’s time as assis-tant coach at UF, the program advanced to three National Championships and also won the SEC Championship in 2011.

Bradley, who hasn’t even com-pleted the move down to Tampa from his home in Georgia, had a familiar view of USF’s perfor-mance last year and said it simply underachieved.

“(Bradley) is very process oriented,” sophomore Rigel Fernandes said. “He’s very prepa-ration- and process-minded. He told us in our first team meeting that he would never get on us for poor play. Poor play will happen, but how we handle it and how we prepare for the round is more import to him.”

Fernandes was a bright spot for USF last season, competing in all 10 of USF’s events as a fresh-man and became only the fifth USF golfer to shoot less than 1.15 strokes over par.

“He’s worked a lot on his short game, at least from what I can tell from playing with him,” Valentine said. “His chipping has improved,

his putting has improved and those were both his weak spots. He’s one of the best ball strikers in college and he’s definitely start-ing to impress me.”

The Bulls will hope to avoid repeating last season when they finished 10th out of 13 teams at the regionals stage of the NCAA tournament, but in order to make it there, they need wins.

“To make it to the National Championship would be great, but I think we just need to win a little bit more,” Koepka said. “I’m hoping that we have at least 3 or 4 tournament wins this season. Our team is deep enough to win and this year I don’t think there’s any question about it; I think we’re a top-10 team by far.”

The journey to the 2014 NCAA Tournament, hosted by USF, begins Friday and continues on through the weekend at the Invitational at the Ocean Course on Kiawah Island. The Bulls were able to hoist the trophy — their only one of the season— on their last trip to Kiawah.

TITLEContinued from PAGE 8

McFarland originally injured his left knee in the beginning of train-ing camp and had to sit out until this past week of practice.

“I tore my meniscus the second or third day of camp,” McFarland said. “We were still in helmets, so thank God it wasn’t too late. I got a scope of it and they only said I only had to sit out a few weeks.”

Regardless of who starts at quarterback for USF on Saturday, Taggart emphasized the receivers need to make less drops.

“Guys are getting open and the ball is thrown to them, they just have to catch the ball,” Taggart said. “We have a lot of different guys dropping the ball. It was good to see all the guys who drop balls stay after practice (Monday night).”

Taggart and the coaching staff still have a couple of days left to evaluate White before they make a decision, but Taggart is confi-dent in the likelihood of White starting this week.

“I think his chances of starting are high, very high,” Taggart said. “He threw the ball well last night.”

PASSINGContinued from PAGE 8

By Vinnie PortellS P O R T S E D I T O R

Junior point guard Anthony Collins averaged 6.9 points and 5.9 assists per game before injuring his knee. ORACLE FILE PHOTO/ADAM MATHIEU

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BY PHONE

Tattoos should not determine workplace capabilities

Millennials are gunning to become the most racially diverse, liberal and unem-ployed generation the U.S. has seen, but the cohort is chang-ing the game in another way as well.

Arms inked with roses and calligraphy, once taboo, are now widely making a state-ment in the workplace as many employers are com-ing to accept a new genera-tion of tattooed workers. Pew Research Center reports 40 percent of millennials have at least one tattoo, half of them have between two and five tat-toos and 18 percent have six or more. In comparison, only 15 percent of baby boomers sport ink, according to the

Washington Post. This shift in attitude may be

a product of millennials taking over the workplace. A study from the University of North Carolina reports millennials will comprise 46 percent of the workplace by 2020. As the older, more conservative gen-eration retires, younger work-ers get ready to fill their seats, and in doing so could revolu-tionize workplace standards regarding things such as tat-toos, piercings and wardrobe.

Older generations tend to have negative views regard-ing tattoos, which explains the longstanding prohibition of body art in the workplace. In a survey from the Pew Research Center, 40 percent of Americans said tattoos are negatively affecting society. Of those surveyed, 64 percent were 65 and older.

Regardless of traditional values, employers would be ignorant to deny someone an opportunity in their compa-ny simply because they have tattoos. Still, 31 percent of employers feel tattoos are a deciding factor in a job offer, according to a Forbes article.

Even so, many compa-

nies, like Bank of America, do not have tattoo policies because they value diversity in the workplace and feel it increases morale within the company. This way of think-ing will propel companies into unwavering success since their employees feel appre-ciated for being themselves, rather than being forced to hide who they are outside of work.

Though it may be some time before a Wall Street stockbroker shows up to the office with an anchor embla-zoned across his neck, millen-nials have decidedly changed the way tattoos are viewed, or at least changed the discus-sion about them.

Tattoos can now be seen on the burliest man or the daintiest girl. By discriminat-ing against those who choose to don the ink, employers are shutting down potentially exceptional additions to their workplace. A tattoo does not a ruffian make.

Brandon Shaik is a senior majoring in psychology.

C O L U M N I S T

Brandon Shaik

What you said Opinion Editor Brandon Shaik asked students about rais-

ing the minimum wage to $15 per hour in response to the fast food worker strike.

“I don’t think raising minimum wage is OK

because a lot of people have higher positions that don’t

pay $15 an hour.”

— Risa Rivera, senior majoring in public health

“It’s not practical. There are a lot of fast food employees,

and it encourages people with lesser paying jobs to

work in fast food.”

— Patty Fritz, junior majoring in international

business

“If you’re working in fast food you need to accept that you’ll be making less than people who have a 9-to-5 desk job.

Increasing minimum wage will just increase the cost of

everything else.” — Sarah Jackson, sophomore

majoring in marketing

“Minimum wage should be raised because fast food

employees work long hours. I don’t think the current

minimum wage is enough for someone to support

themselves.”— Diego Marroquin, junior

majoring in business administration

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Bulls enter 2014 season with hopes of a titleMen’s Golf

With the graduation of Richard James and the loss of coach Chris Malloy, the USF men’s golf team will look for new leaders to emerge for the 2014 fall season.

After a strong start to the spring season, when the Bulls finished second in three of their first four tournaments, their momentum dwindled. They rounded out the season finishing 10th or worst in two of their final three events.

“I think pressure got to us a little bit with us playing so well,” junior Chase Koepka said. “You want to make it to the National Championship so bad, and we got caught up in it a little bit.”

Koepka has been USF’s most consistent player over the past year. With six top-10 finishes and one win, he was named an All-American for the first time in his three-year career.

“It’s always a luxury to have an All-American on the team,” USF’s new coach Steven Bradley said. “To have, him helps us out from a confidence point of view. The teammates know that they can count on him and he leads by

example.”Koepka is one of seven return-

ing players from last season, a list which includes senior Trey Valentine who earned a win last season and looks to expand his leadership role with the team going forward.

“I’ve been here longer than any-one else here in the program right now,” Valentine said. “Two of my teammates that came in with me are no longer here; Malloy’s not here, none of the assistant coach-es, and so I’m kind of the last man standing. I want to show these guys the right way to do things.”

Valentine has been with USF all four years of his collegiate career, notching 19 top-25 finishes, two wins and the Big East Freshman of the Year award.

USF has added depth to its roster, including freshman Claudio Correa and junior Aksel Olsen who both qualified for the team’s first tournament at Kiawah Island, South Carolina.

“We expect a lot of good things from (Correa) this year,” Koepka said. “He can hit the ball, there’s no doubt about it. I think by the end of his four years here, he’s USF men’s golf welcomes new faces to the program as they look forward to a new season.

ORACLE FILE PHOTO/JACOB HOAG

By Jacob HoagA S S T . S P O R T S E D I T O R

Bulls focus on passing game for Week 3Football

Drops led to missed oppurtunities last week. Heading into Week 3, the Bulls are emphasizing the passing attack in hopes of securing a win against N.C. State. ORACLE PHOTO/ADAM MATHIEU

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Through the first two weeks of the season, the Bulls’ passing game has been ineffective, producing no touchdowns.

The starting quarterback has yet to be announced by coach Willie Taggart for Week 3 because the coaching staff is waiting to see how sophomore quarterback Mike White handles the pain from the compres-sion fracture he sustained in Week 2.

“He’s as limited as the pain he can tolerate,” Taggart said. “He has something protective on his arm. We’ll go through practice and see

what he can do with it and we won’t do what he can’t do.”

The coaches were able to watch White throw last night and Taggart said he didn’t see any reason that could prevent White from starting Saturday.

Senior tight end Mike McFarland returned to action Saturday and led the Bulls with 55 receiving yards. He is recovering well from his offseason knee injury.

“I’m still rehabbing, just working back into the rotation,” McFarland said. “I just need to keep pushing, keep moving forward and every-thing will be OK.”

By Vinnie PortellS P O R T S E D I T O R

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