8.fouskas creating value through business model innovation- 5-12-14 - copy

Bridging Energy Research and Innovation in the EUROMED area , MARE, Athens 5/12/2014

Dr. Konstantinos Fouskas ([email protected])

Creating Value

through Business

Model Innovation DR. KONSTANTINOS FOUSKAS

ISEB LAB, DEPARTMENT OF APPLIED INFORMATICS , UNIVERSITY OF MACEDONIA



Technological

Innovation

Process Innovation

Product or service

Innovation

Business Model

Innovation

Areas of Innovation



Layers of Innovation Delivery

Core Innovation

Internal Layer (What lies behind innovation the customer can see)

External Layer (What the customer can see)



Business Model Innovation

Business model refers to interlocking elements that taken together

create and deliver value.

Business model innovation demands neither new technologies nor

the creation of brand-new markets:

It’s about delivering existing products that are produced by existing

technologies to existing markets.

And because it often involves changes invisible to the outside

world, it can bring advantages that are hard to copy.



Understanding your Business Model

Based on Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers



The Ten Types framework is structured into three color-coded categories. The types on the

left side of the framework are the most internally focused and distant from customers; as you

move toward the right side, the types become increasingly apparent and obvious to end

users. To use a theatrical metaphor, the left of the framework is backstage; the right is

onstage.

CONFIGURATION EXPERIENCE OFFERING

These types of innovation are

focused on the innermost

workings of an enterprise and its business system

These types of innovation are focused on an enterprise’s core product or service, or a collection of its products and services

These types of innovation are focused on more customer-facing elements of an enterprise and its business system

Identifying areas for Innovation

Based on Ten Types of Innovation: The Discipline of Building Breakthroughs



How to constantly be truly

innovative?

1. Don’t go for the big idea

2. Innovation has to be a core ingredient of your

organizational DNA

3. Invest on resources and capabilities

(Complimentary Assets)

4. Utilize them in ways the will allow you to

become the core of your organization



Things you can do •Sales capabilities

•Production capabilities

•Relational capabilities

•Marketing capabilities

•Market sensing capabilities

•Alignment Capabilities

Things you won •Brands

•Delivery channels

•Technologies

•Unique techniques and

methodologies

Capabilities

Resources

Types of Complementary Assets



Introduction

Development

Maturity

Uniqueness Complimentary

Assets

Resources and capabilities related

to innovation lifecycle



Understand your current Business

Model and improving it

1. Depict your business model through the Business Model

Canvas

2. Identify relevant potential of innovation through the ten

types model

3. Apply your findings by redesigning (step by step) your

business model

4. Include your suppliers, customers and affiliates to

validate the changes

5. Be true game changers



Contact me

[email protected]

www.twitter.com/kfouskas

www.linkedin.com/in/kfouskas

Kfouskas

mailto:[email protected]

http://www.twitter.com/kfouskas



http://www.linkedin.com/in/kfouskas