UPKAR PRAKASHAN, AGRA–2

ByDr. L. N. Koli

&Prem Koli

© Publishers

Publishers

UPKAR PRAKASHAN(An ISO 9001 : 2000 Company)

2/11A, Swadeshi Bima Nagar, AGRA–282 002Phone : 4053333, 2530966, 2531101Fax : (0562) 4053330, 4031570E-mail : care@upkar.inWebsite : www.upkar.in

Branch Offices

4845, Ansari Road, Daryaganj, 1-8-1/B, R.R. Complex (Near Sundaraiah Park,New Delhi–110 002 Adjacent to Manasa Enclave Gate), Bagh Lingampally,Phone : 011–23251844/66 Hyderabad–500 044 (A.P.), Phone : 040–66753330

● The publishers have taken all possible precautions in publishing this book, yet ifany mistake has crept in, the publishers shall not be responsible for the same.

● This book or any part thereof may not be reproduced in any form byPhotographic, Mechanical, or any other method, for any use, without writtenpermission from the Publishers.

● Only the courts at Agra shall have the jurisdiction for any legal dispute.

ISBN : 978-93-5013-219-7

Price : 450/-(Rs. Four Hundred Fifty Only)

Code No. 1701

Printed at : UPKAR PRAKASHAN (Printing Unit) Bye-pass, AGRA

CONTENTS

● Solved Paper

Part ‘A’

Unit-I : Managerial Economics ………………………………..…………… 3–44* Multiple Choice Questions ………………….…………..……… 38

Unit-II : Organisational Behaviour …………………………………..……… 45–77* Multiple Choice Questions …………………….………..……… 71

Unit-III : Human Resource Management …………………...…………..…… 78–112* Multiple Choice Questions ………………….……………..…… 106

Unit-IV : Financial Management ……………………………………..……… 113–175* Multiple Choice Questions ……………………….………..…… 169

Unit-V : Marketing ……………………………………………………..…… 176–202* Multiple Choice Questions …………………….………..……… 196

Unit-VI : Production Management and Operation Research …...…..…..…… 203–258* Multiple Choice Questions ………………………..…..………… 252

Unit-VII : Advanced Statistics and Management Information System …......… 259–302* Multiple Choice Questions ……………………………..…..…… 296

Unit-VIII : Corporate Strategic Management ……………………..……...…… 303–327* Multiple Choice Questions …………………………..…..……… 322

Unit-IX : Entrepreneurship …………………………………….....………..… 328–354* Multiple Choice Questions ……………………….…..………… 349

Unit-X : Business Ethics and Management …………………...…..………… 355–408* Multiple Choice Questions ………………………….…………… 402

Part ‘B’

Unit- I : Human Resource Management ……………………………..……… 1–46* Multiple Choice Questions ………………………….…………… 40

Unit- II : Marketing Management ……………………………..…...………… 47–78* Multiple Choice Questions ……………………………………… 72

Unit- III : Financial Management ……………………………...……………… 79–139* Multiple Choice Questions ……………………….……………… 133

Unit- IV : India's Foreign Trade and Policy …………………………………… 140–176* Multiple Choice Questions ………………………….…………… 171

SYLLABUS

Paper–III (A) Core GroupUnit–I

Managerial Economics—Demand Analysis.Production Function.Cost-output relations.Market structures.Pricing theories.Advertising.Macro-economics.National Income concepts.Infrastructure—Management and Policy.Business Environment.Capital Budgeting.

Unit–IIThe concept and significance of organisational behaviour—Skills and roles in an

organisation—Classical, Neo-classical and modern theories of organisational structure—Organisational design—Understanding and Managing individual behaviour personality—Perception—Values—Attitudes—Learning—Motivation. Understanding and managing groupbehaviour, Processes—Inter-personal and group dynamics—Communication—Leadership—Managing change—Managing conflicts.

Organisational development.

Unit–IIIConcepts and perspectives in HRM; HRM in changing environment.Human resource planning—Objectives, Process and Techniques.Job analysis—Job description.Selecting human resources.Induction, Training and Development.Exit policy and implications.Performance appraisal and evaluation.Potential assessment.

( v )

Job evaluation.

Wage determination.

Industrial Relations and Trade Unions.

Dispute resolution and Grievance management.

Labour welfare and social security measures.

Unit–IVFinancial management—Nature and Scope.

Valuation concepts and valuation of securities.

Capital budgeting decisions—Risk analysis.

Capital structure and cost of capital.

Dividend policy—Determinants.

Long-term and short-term financing instruments.

Mergers and Acquisitions.

Unit–VMarketing environment and Environment scanning; Marketing Information Systems and

Marketing research; Understanding consumer and industrial markets; Demand Measurementand Forecasting; Market Segmentation—Targeting and Positioning; Product decisions,Product mix, Product Life Cycle; New product development; Branding and Packaging; Pricingmethods and strategies.

Promotion decisions—Promotion mix; Advertising; Personal selling; Channel manage-ment; Vertical marketing systems; Evaluation and control of marketing effort; Marketing ofservices; Customer relation management; Uses of internet as a marketing medium—otherrelated issues like branding; market development, Advertising and retailing on the net.

New issues in Marketing.

Unit–VI

Role and scope of production management; Facility location; Layout planning andanalysis; Production planning and control—production process analysis; Demand forecastingfor operations; Determinants of product mix; Production scheduling; Work measurement;Time and motion study; Statistical Quality Control.

Role and scope of Operations Research; Linear Programming; Sensitivity analysis;Duality; Transportation model; Inventory control; Queueing theory; Decision theory; Markovanalysis; PERT/CPM.

Unit–VII

Probability theory; Probability distributions—Binomial, Poisson, Normal and Exponential;Correlation and Regression analysis; Sampling theory; Sampling distributions; Tests ofHypothesis; Large and small samples; t, z, F, Chi-square tests.

( vi )

Use of Computers in Managerial applications; Technology issues and Data processing inOrganizations; Information systems; MIS and Decision making; System analysis and design;Trends in Information Technology; Internet and Internet-based applications.

Unit–VIII

Concept of corporate strategy; Components of strategy formulation; Ansoff’s growthvector; BCG Model; Porter’s generic strategies; Competitor analysis; Strategic dimensionsand group mapping; Industry analysis; Strategies in industry evolution, fragmentation,maturity and decline; Competitive strategy and corporate strategy; Transnationalization ofworld economy; Managing cultural diversity; Global Entry strategies; Globalisation offinancial system and services; Managing international business; Competitive advantage ofnations; RTP and WTO.

Unit–IX

Concepts—Types, Characteristics; Motivation; Competencies and its development;Innovation and Entrepreneurship; Small business—Concepts Government policy forpromotion of small and tiny enterprises; Process of business opportunity identification;Detailed business plan preparation; Managing small enterprises; Planning for growth;Sickness in Small Enterprises; Rehabilitation of sick enterprises; entrepreneurship(organisational entrepreneurship).

Unit–X

Ethics and management system; Ethical issues and analysis in management; Value basedorganisations; Personal framework for ethical choices; Ethical pressure on individual inorganisations; Gender issues; Ecological consciousness; Environmental ethics; Socialresponsibilities of business; Corporate governance and ethics.

Paper–III (B)[Elective/Optional]

Elective–IHuman Resource Management (HRM)—Significance; Objectives; Functions; A

diagnostic model; External and Internal environment.Forces and Influences; Organising HRM function.Recruitment and Selection—Sources of recruits; Recruiting methods; Selection

procedure; Selection tests; Placement and Follow-up.Performance Appraisal System—Importance and Objectives; Techniques of appraisal

system; New trends in appraisal system.Development of Personnel—Objectives; Determining Needs; Methods of Training and

Development programmes; Evaluation.Career Planning and Development—Concept of career; Career planning and

development methods.Compensation and Benefits—Job evaluation techniques; Wage and salary administration;

Fringe Benefits; Human resource records and audit.

( vii )

Employee Discipline—Importance; causes and forms; Disciplinary action; Domesticenquiry.

Grievance Management—Importance; Process and Practices; Employee Welfare andSocial Security Measures.

Industrial Relations—Importance; Industrial conflicts; Causes; Dispute settlementmachinery.

Trade Unions—Importance of Unionism; Union leadership; National Trade UnionMovement.

Collective Bargaining—Concept; Process; Pre-requisites; New trends in collectivebargaining.

Industrial Democracy and Employee Participation—Need for industrial democracy;Pre-requisites for industrial democracy; Employee Participating—Objectives; Forms ofEmployee Participation.

Future of Human Resource Management.

Elective–IIMarketing—Concept; Nature and Scope; Marketing myopia; Marketing mix; Different

environments and their influences on marketing; Understanding the customer and competition.

Role and Relevance of Segmentation and Positioning; Static and Dynamic understandingof BCG Matrix and Product Life Cycle; Brands—Meaning and R ole; Brand buildingstrategies; Share increasing strategies.

Pricing objectives; Pricing concepts; Pricing methods.

Product—Basic and Augmented stages in New Product Developments.

Test marketing concepts.

Promotion mix—Role and Relevance of advertising.

Sales promotion—Media planning and management.

Advertising—Planning, execution and evaluation.

Different tools used in sales promotion and their specific advantages and limitations.

Public Relations—Concepts and Relevance.

Distribution channel hierarchy; Role of each member in the channel; Analysis of businesspotential and evaluation of performance of the channel members.

Wholesaling and Retailing—Different types and the strengths of each one; Emergingissues in different kinds of retailing in India.

Marketing research—Sources of information; Data collection; Basic tools used in dataanalysis; Structuring a research report.

Marketing to organisations—Segmentation models; Buyer behaviour models;Organisational buying process.

Consumer Behaviour theories and models and their specific relevance to marketingmanagers.

( viii )

Sales Function—Role of technology in automation of sales function.

Customer relationship management including the concept of ‘Relationship marketing’.

Use of internet as a medium of marketing; Managerial issues in reachingconsumers/organisation through internet.

Structuring and managing marketing organisations.

Export Marketing—Indian and global context.

Elective–IIINature and scope of Financial Management.

Valuation and Concepts—Risk and Return; Valuation of securities; Pricing theories—Capital asset pricing model and Arbitrage pricing theory.

Understanding financial statements and analysis thereof.

Capital budgeting decisions; Risk analysis in capital budgeting and Long-term sources offinance.

Capital structure—Theories and Factors; Cost of capital.

Dividend Policies—Theories and Determinants.

Working Capital Management—Determinants and Financing; Cash management;Inventory management; Receivable management.

Elements of Derivatives.

Corporate risk management.

Mergers and Acquitions.

International Financial Management.

Elective–IVIndia's Foreign Trade and Policy; Export promotion policies; Trade agreements with other

countries; Policy and performance of Export zones and Export-oriented units; Exportincentives.

International marketing logistics; International logistical structures; ExportDocumentation framework; Organization of shipping services; Chartering practices; Marinecargo insurance.

International financial environment; Foreign exchange markets; Determination ofexchange rates; Exchange risk measurement; International investment; International capitalmarkets; International Credit Rating Agencies and Implications of their ratings.

WTO and Multilateral trade agreements pertaining to trade in goods; trade in services andTRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks—NAFTA, ASEAN, SAARC, EU, WTO and Dispute Settlement Mechanism.

Technology monitoring; Emerging opportunities for global business.

Management (Paper-III)

UGC-NET/JRF Exam., June 2015 Solved Paper

continue

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