808 dude-presentation for stan (changeable copy)
TRANSCRIPT
www.808dude.com
A natural skincare range for
teens & young males.
It’s a no-
brainer!
WHAT IS 808 DUDE?A natural grooming range made with
organic ingredients, designed specifically for teen boys and young
males.
It’s natural with organic ingredients…safe on all levels
It works…they will be back It’s simple…a ‘no brainer’, in fact It’s cool with universal appeal It’s Australian made & owned It’s affordable
WHO IS THE 808 DUDE? He’s a 12-24 year old male with
a real need for grooming products;
He likes to use product to improve his look;
He skates, plays sport, surfs, games, hangs with his mates
He knows stuff as social media is everything to him;
He’s aware of and likes brands – there is an image to maintain;
He’s self conscious and wants to fit in with his peers;
THE 808 DUDE TEAM
Michele Hamdorf | Acting CEOA start-up & turnaround expert, Hamdorf (M.E.( Exec), M.IoDSA, MAICD) has delivered marketing, merchandise & retail successes in fashion, telecommunications & e-commerce gaining global recognition. Hamdorf produces end-to-end strategic solutions that are scalable and replicable, from concept to delivery, harnessing the power of digital media. She has left an impressive legacy at the most senior GM/CEO level with Myer,Target, Baby Target, South Africa’s Edgars & GRLmobile.
Carolyn Palliardi | Founder
Mary Trumble | Social Media Manager & Marketing AssistantWith four years of Social Media marketing already under her belt, Mary has worked with an impressive range of clients including global brands Dita Von Teese Muse and Spinners by Shane Warne. Mary’s 2014 portfolio has included fifteen home-grown brands, each requiring innovative strategies that incorporate a comprehensive marketing strategy to impress amongst competitors and be a market leader across all Social Media outlets.
Carolyn is a Melbourne-based writer and stylist known for her specialist skills in the area of fashion, beauty and skin care. Co-author of Tried and Tested The Best Beauty Products, a 480 page book detailing a comprehensive range of beauty products for the face, hands, hair and body for both male and female, Carolyn is a very-well regarded expert in the beauty industry. Carolyn has regularly contributed to publications such as the Herald Sun, The Sunday Magazine and appeared on lifestyle program 9am with David & Kim on the TEN network.
808 DUDE PRESENCE
808 Dude currently retails nationally in Australia including:
pharmacy, organic health shops, online stores.
1,545 Likes on Facebook, Over 580 Instagram followers Engages between 2500 and 5000 users per week. Viral
posts 50,000
Current Sell Through Rates Good Health Pharmacy: 4 units per month (July – October, 2014) Chemmart Henley Beach Pharmacy: 3 units per month (July – October, 2014) Nourished Life (on-line store): 24 units per month (July – October, 2014) 808 Dude website: 35 products per month (October, 2014)
HERE’S OUR NEW OFFER
The only natural and organic skin care offer for young males in Australia.
A “No Brainer” philosophy from packaging to application so that all dudes regardless of ‘cluelessness’ or apathy will continue to use something no nonsense and uncomplicated;
A bold ‘Contains no Crap’ statement. We don’t push the green aspect of the products but by stating it in simple terms mums and sons alike know they are using a chem-free product range.
An evolving product range with six new product launching soon including pimple cream and foot odor spray
808 Dude RANGE808 DUDE ZIT FREE FACE WASH
This no-brainer zit free face wash is all you need to keep skin healthy and clear. Guarana and Ginseng botanicals rich in minerals, antioxidants and antibacterial properties help keep skin-balanced so pimples don’t have an environment to flourish. The healing properties of witch hazel and chamomile extract, coriander oil, rosemary and patchouli essential oils combine with the powerful immortelle essential oil with its pain reducing, calming, anti-inflammatory and healing qualities to rid the skin of any spots, heal scars and stop further outbreaks.
AUS R.R.P $12.95
808 Dude RANGE808 DUDE SHAMPOO & BODYWASH FOR TEENS
This all in one, no-brainer shampoo and body wash contains carefully chosen extracts to awaken the senses and balance the mind and body, as well as cleaning you from head-to-toe. Organic ginseng and guarana provide healthy antioxidants, antibacterial properties and conditioning properties for skin and hair. Essential patchouli and rosemary oil work on the mind with their anti-anxiety and anti-depressant properties and combine with the other essential oils to create an irresistible scent - no dude can go wrong using this total body product for an all-over clean. AUS R.R.P
$13.95.
808 Dude RANGE808 DUDE DEODORANT FOR STINKY PITS
This quick drying all organic and natural deodorant provides a healthy choice for teen’s underarm pits.The carefully selected organic essential oils of Bergamot, Cypress, Petitgrain, Mandarin, Geranium, Cardamom and Sandalwood all containing either antiseptic, anti-inflammatory, or anti-fungal properties work alongside Zinc Gluconate, Bergamot and Balsam oils to kill the bacteria that is the cause of stinky pits. Aloe Vera soothes and heals the skin. The result is a deodorant with a sweet, woody up-lifting scent that appeals to males and actually works!
AUS R.R.P $7.95
808 Dude RANGE
HOT NEW PRODUCT!808 Dude Spot Free Clear Skin(to be released May 2015) Spots literally vanish overnight with this totally natural solution to pimples.Using the highest grade honey with antibacterial and viral properties and mixing it with healing essential oils, 808 Dude delivers the answer to every teens prayers with pimples - clear, clean pimple- free skin.
AVAILABLE MAY, 2015
AUS R.R.P $19.95
808 Dude RANGENEW STUFF HAPPENING SOON
NEW fragrances
As well as..
Conditioner
Spot Free cream
Perfect Clear Skin Spray/Wipes 100% Natural 3-step Clear Skin Pack No More Stinky Sneakers Foot
Deodoriser. 2 Cool 4 School Hair Controller Wax
MARKETING We tailor make marketing campaigns that
incorporate money-can’t-buy experiences targeted social media postings
Incorporate celebrity seeding to encourage 808 Dude product placement on influential social media accounts
808 Dude is a champion social media account, with reach rates of up to 100k
Two-tier marketing strategy focusing at users and buyers
Use a 3:1 ration targeting users and buyers (mothers) respectively
Marketing is centered around our street art and extreme sport inspired branding
Our tag lines found on all of our packaging will also form the basis for our marketing campaigns. After all, it really is a ‘no-brainer’
808 Dude PHILANTHROPY 808 Dude aims to grow brand awareness
through its sponsorship programs. Currently 808 Dude supports Beyondblue,
Mentone Life Saving Club, Big Air School, Macksville Skate Park, Lighthouse Foundation, The Duke of Edinburgh’s International Award, Cathy Freeman Foundation, Mentone Grammar & Australian Scooter Association
808 Dude appointed brand ambassador Dylan Morrison (pictured) who is currently the World Trick Champion in Scooters & #2 World Champion.
SOCIAL MEDIA REVIEWS
MARKET ANALYSIS Current market environment – Teen skincare/ acne brands are very geared
towards teenage girls. Limited or no focus on teenage boys. No Chem Free!
BRAND COMPARISON Current market environment no brands within the teen category that are
natural/organic and specially developed for teen boys. The introduction of 808 Dude brings innovation to the teen category.
SUMMARY Product only available in 50 stores, Australia wide We can deliver now. We can offer a nation-wide competition across all social
media channels 808 Dude use to drive sales We are first to market. Our pharmacy results have been
outstanding and it is a differentiator in the DDS and Department store retail space.
It’s a no-brainer!
NEXT STEPS..
Meet with the appropriate category manager / buyer
Discuss the opportunity including wholesale price, store distribution delivery method, trading terms
Time is of the essence, we would like to meet any time from now.
CONCLUSIONAt a time developmentally when boys are grappling uneasily with identity, 808 Dude takes a stand by offering solutions to universal challenges with a safe product range that works and a marketing mix that is fun, cool, celebrates individuality and what is real.
808 Dude offers a chemical-free solution to a mother’s searching for something to tackle the hygiene issues of her son such as acne, body odor and greasy hair.
There’s ‘no crap’ in 808 Dude products.
It’s a no-brainer!
