>Tips every marketer and graphic designer should follow.

>After nealy 60 years in printing, we know a thing or twoabout planning well in advance.

Tips every marketer and graphic designer should follow.

After nealy 60 years in printing, we know a thing or twoabout planning well in advance.

Annoucing

Tips every marketer and graphic designer should follow.

After nealy 60 years in printing, we know a thing or twoabout planning well in advance.

ANNOUCING

1

2

3

6

7

8

1

2

3

4

Brainstorm and write down ideas on function, message and brand.

Way too many designers ignore the power of paper and pencil. Not only does this step unleash creative juices, it often times, turns a rough idea into a powerful one with legs. We advise all graphic/ package designers to do this well before getting on Illustrator or any otherdesign program.

Work with a qualified structural designer to get ideas and discuss design options and limitations.

Call your local printer and ask if their packaging expert will meet with you for a few minutes to go over a few samples and designs you may like to incorporate. Sometimes we really don’t need to reinvent the wheel. It’s more than likely a good, functional design may actually work out perfectly for your project.

Create a prototype that meets your budget.

A prototype lets you experiment with different stock options to test function-ality and durability. This is a great time to make any necessary changes that may enhance your project’s appearance or functionality. This process ensures you don’t create something that will only cost you an arm and a leg, so be wise and think about cost along the way.

Finalize the specifications once you’ve incorporated the stock, die cuts, and folds part of your prototype.

Your prototype should be as close as possible to your final product. This way can address issues related to design and function well before investing in a large print run.

Gran Melia Hotels12 pt. C2S outside cover

Custom die cut created at Rex Three Fulfillment services

Save yourself a lot of headaches and empty promises!

8 Must Do's Before Printing a UniqueDesign or Package

5

6

7

8

Design the artwork on the dieline file provided to you.

Designing on a packaging dieline is actually a lot of fun. It’s a good time consider and special coatings, finishes, or spot colors. Some other important elements to consider in this process is layout, font, text size, and even colors. Be sure to know your target audience closely to select colors that will actually call their attention and differentiate your project from competitors.

Get a proof to get a sense of what works. And what doesn’t.

A good proof can address issues with functionality or layout to eliminate any surprises that could cost you money. Ask your print partner to offer advice here, since they’ve likely printed something similar in the past. This way you’ll get insight on techniques that may be better options for you.

Make sure every element is high quality.

Going on press is a breeze once all files have been cleared for quality control. Our prepress team will make sure your files include all appropriate bleeds, colors, fonts, and high resolution images.

Put all the puzzle pieces together nicely.

After die cutting, fulfillment comes into play. It’s amazing how often people forget about the logistics when creating a cool brochure, media kit, or package. Luckily, our fulfillment department is equipped to fold, glue, sort, insert, stuff, assemble, pack, store, and ship. Tackling these tasks on your

1

2

3

6

7

8

Promo Pops, Inc.Promotional Item

24pt. w/ satin aqueous coatingDie Design, Print & Fulfillment

Renaissance Corp.12 pt. C2S outside cover

5 Stepped inserts 12 pt. C2SCustom die cut created at Rex Three

Fulfillment services