8 elements missing from many healthcare marketing program
DESCRIPTION
This is an infographic produced by Jennings, the healthcare marketing agency.TRANSCRIPT
3. COMMUNITY BUILDINGHealthcare marketers should embrace their role as online community builders, creating and
maintaining forums where patients and family members can gather and share information.
1. PaTIeNTsIt’s absurd that the voice of the patient doesn’t inform more healthcare communications
programs. Patient input should serve as the foundation of everything we do.
2. PHYsICIaNsIt is time for hospital marketers to get involved in
physician relations and explore new ways to engage
this vital audience. Start by integrating online video
and social media into the mix.
5. INTeGRaTIONThink of the power and
possibilities of a consistent
message communicated
across multiple platforms:
YouTube, Pinterest, Instagram,
Facebook, Twitter and Google+.
6. ONLINe VIDeO2013 is the year of online video content adoption. Consumers expect video, and hospitals
need to get on the bandwagon. You’ve got doctors – let’s meet them via video.
7. WeLLNess & PReVeNTIONThe time is now to learn how to promote population
health and wellness. Hint: create communities of shared
interest (women’s health, diabetes, hypertension, etc.).
8. seGMeNTaTIONYou’re not marketing to one homogenous audience. You have
many niche groups with varied health interests. Utilizing social media
tools is a perfect way to segment and engage your audiences.
4. DIaLOGUeHospitals and healthcare
systems should be having
conversations with consumers,
not talking at them. The days
of spewing content and
hoping for results is over.
Engage. Engage. Engage.
Jennings is a healthcare marketing agency based in Chapel Hill, NC.
To find out more, email Dan Dunlop at [email protected] or visit jenningsco.com.
What's missing from most HEALTHCARE MARKETING PROGRAMS?