7.edicion de fotos graphics.for.business
TRANSCRIPT
Continued
Before&After ® XiBAmagazine.com U
Pix Trix 1 0633
Cropping basics
PixTrix1
How to crop photos for function and meaning
Continued JASON HARTFORD
of the GAMELOVEFor the
A CENTURY OF BASEBALL
Before&After ®
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XiBAmagazine.com U
Pix Trix 1 0633
Unify Crop mugs the same size
Start with the picture that has the least cropping room, and make the others match.
Before Straight from the cam-era they’re good shots that have color, background and even poses in common, but the view-ing distances are unequal. Note how the closeup (bottom right) seems most important.
After Mug shots in a row or group should be presented uniformly. Start with the most closely cropped original (above, left), then scale and crop the others to match. Position the results along the eye-level line. You’ll need your eye for this, because heads are funny. Male and female adult heads are surprisingly similar in size, but head shape, hairstyle, angle and tilt all have a big effect on perceived size, which can mean making small scaling and cropping adjustments so they all look alike.
Pix Trix 1 2 of 10
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3 of 10
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Pix Trix 1 3 of 10
Position Crop closeups at eye level
Eye to eye A portrait close enough to convey eye-to-eye contact should be cropped at eye level, which is about two-fifths of the way down the page. Note that the closer you zoom, the more intense the connection becomes.
Up and away Because distant objects appear higher in a visual field, as you zoom out, move her eye level toward the top.
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4 of 10
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Pix Trix 1 0633
Simplify Crop out the dead stuff
Who are those strangers? Photos taken in real life almost always contain stuff you don’t want, like the backs of distant strangers in a vacant air terminal. The first rule of photo cropping is to get rid of everything that doesn’t contribute to the composition.
Tight, focused, compelling Well and simply cropped, every square inch tells a story of friendship and intensity.
Pix Trix 1 4 of 10
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5 of 10
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Pix Trix 1 0633
Angle Level those horizons
Don’t empty the bay! (Above) It’s easy to overlook a slightly tilted horizon, especially when another angle (the bridge) is thrown in. But horizons should be level, and water must be level. When a photo has water, think of a soup bowl, and don’t spill it. Leveling an image will require cropping all four sides.
Be bold! While a camera tilt (left) is weak, ambiguous and undesirable, a bold, artistic tilt can energize a composition! It’s especially effective on images that have strong, straight lines like those at right.
Pix Trix 1 5 of 10
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6 of 10
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Pix Trix 1 0633
Zoom Crop to tell a story
JASON HARTFORD
of the GAMELOVEFor the
A CENTURY OF BASEBALL
Different distances tell different stories Above left is a baseball in the dirt, completely pedestrian; at arm’s length you’d pick it up and throw it. But zoom in (right), and the story is differ-ent. This is an intimate distance. You see the leather, the dirt, the seam, the weathering. They “fill the screen,” activate your senses. You can feel the ball in your hand. You hear the crack of the bat, the roar of the crowd; you can touch the history of the game.
Good photos reveal worlds within worlds. Zoom in and see what you find. You’ll be surprised.
Pix Trix 1 6 of 10
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7 of 10
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Pix Trix 1 0633
Pix Trix 1 7 of 10
Extreme Crop to fit a space
http://www.sewingbasics.net
Unlike traditional zippers that have exposed teeth, invisible zippers are designed
with coils that run the length of the zipper tape and roll inward, with coils concealed
by the zipper tape. The result is a no-show opening that, when closed, looks like a
continuous seam, without any top-stitching or fabric lapped over to cover zipper
teeth. Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular
but quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Texture
and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but quastic,
leam restart that can’t prebast. It’s tope, this fluant chasible.
Elesara and order is fay of alm. A card whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net exating end mist of it snooling. tnt not oogum
or bont. Pretty simple, glead and tarm. Texture and flasp net exating end mist of
it snooling. Spaff forl isn’t cubular but quastic, leam restart that can’t prebast. It’s
tope, this fluant chasible. Silk, shast, lape and behast the thin chack. “It has larch to
say fan.” Why? Elesara and order is fay of alm.
Texture and flasp net exating end mist of it snooling. Spaff forl isn’t cubular but
quastic, leam restart that can’t prebast. It’s tope, this fluant chasible. Silk, shast,
lape and behast the thin chack. “It has larch to say fan.” Why? Elesara and order is
fay of alm. A card whint not oogum or bont. Pretty simple, glead and tarm. Texture
and flasp net exating end mist of it snooling. Can’t not oogum or bont. Pretty
Keyword Search:
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Fabric
Fabric Width Conversion Chart
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Creating the Broomstick Look
Easy Machine Hems
What are Darts?
September 12, 2006
Sewing Basics
A photographic banner is a simple way to beautify a Web site or blog. But how do you fit such an extremely shallow space? By cutting an extreme slice! You’ll be surprised by how much a slice can show. Look for one that has some of everything—in this case, needle and thread, buttons, tape measure. Here, high color contrasts (red, yellow, white, black) are a bonus; they boldly distin-guish each element.
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8 of 10
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Pix Trix 1 0633
AMBERCOLLEGE
www.ambercollege.edu
“Amber College
is a great place for
higher education.”
AMY LACHEY, STUDENT
Position Crop to change a meaning
The original photo has lots of room on the sides, so it’s good for cropping. The problem is that her gaze is unin-volved with our message, like maybe she sees a bird on the roof. But don’t throw this image away. Instead . . .
Crop boldly! Zoom in and push her radically to the right, off the page, which adds mystery. Just like that, our sense is no longer that she’s looking at a bird but thinking about the school. You’ll find similarly alterable meanings in many images.
Pix Trix 1 8 of 10
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Pix Trix 1 0633
Pix Trix 1 9 of 10
Typefaces
1 Centaur SC & OsF | 69 pt
2 (a–b) Centaur Bold OsF | a) 132 pt b) 79 pt
3 ITC Franklin Gothic Book | 31.5 pt
4 ITC Franklin Gothic Demi | 21 pt
5 Franklin Gothic Std No. 2 Roman 34.5/18 pt
6 Century Expanded Medium | 19 pt
Images
7 (a–j) iStockphoto.com | a b c d e f g h i j
8 (a–c) Rubberball.com | a b c
Article resources
Colors
C25 M100 Y100 K20
C0 M55 Y100 K50
9
10
9
10 AMBERCOLLEGE
www.ambercollege.edu
“Amber College
is a great place for
higher education.”
AMY LACHEY, STUDENT
5
7b
6
JASON HARTFORD
of the GAMELOVEFor the
A CENTURY OF BASEBALL
17a
2a1
4
7f 7h
7i
7j7e
7d
7c
8a 8b 7g 8c
2b3
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Before & After magazine Before & After has been sharing its practical approach to graphic design since 1990. Because our modern world has made designers of us all (ready or not), Before & After is dedicated to making graphic design understand-able, useful and even fun for everyone.
John McWade Publisher and creative directorGaye McWade Associate publisherVincent Pascual Staff designerDexter Mark Abellera Staff designer
Design advisor Gwen Amos Before & After magazine323 Lincoln Street, Roseville, CA 95678 Telephone 916-784-3880 Fax 916-784-3995E-mail [email protected] www http://www.bamagazine.com
Copyright ©2006 Before & After magazine ISSN 1049-0035. All rights reserved.
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Be
fore
&A
fter | w
ww
.bamagazine.com
1 of 5
Pix
Trix 1: C
rop
pin
g b
asics 0633
0633 P
ix Trix
1: Cro
pp
ing
ba
sics
Cropping basics
PixTrix1
How
to crop p
hotos for
fun
ction an
d m
eanin
g
JAS
ON
HA
RTFO
RD
of the GA
ME
LOV
EFor the
A C
EN
TUR
Y O
F BAS
EB
ALL
Unify C
rop m
ugs the sam
e size
Start with the picture that has the least cropping room
, and m
ake the others match.
Be
fore
Straight from the cam
-era they’re good shots that have color, background and even poses in com
mon, but the view
-ing distances are unequal. N
ote how
the closeup (bottom right)
seems m
ost important.
Afte
r Mug shots in a row
or group should be presented uniformly. Start w
ith the most closely
cropped original (above, left), then scale and crop the others to match. P
osition the results along the eye-level line. You’ll need your eye for this, because heads are funny. M
ale and female adult heads are
surprisingly similar in size, but head shape, hairstyle, angle and tilt all have a big effect on perceived
size, which can m
ean making sm
all scaling and cropping adjustments so they all look alike.
Be
fore
&A
fter | w
ww
.bamagazine.com
2 of 5
Pix
Trix 1: C
rop
pin
g b
asics 0633
0633 P
ix Trix
1: Cro
pp
ing
ba
sics
Position Crop
closeups at eye level
Eye
to e
ye A
portrait close enough to convey eye-to-eye contact should be cropped at eye level, w
hich is about two-fifths of the w
ay down the page.
Note that the closer you zoom
, the more intense the connection becom
es.
Up
an
d a
wa
y Because distant objects
appear higher in a visual field, as you zoom
out, move her eye level tow
ard the top.
Simplify C
rop out th
e dead
stuff
Wh
o a
re th
ose
stran
ge
rs? Photos taken in real life alm
ost always
contain stuff you don’t want, like the backs of distant strangers in a vacant
air terminal. The first rule of photo cropping is to get rid of everything that
doesn’t contribute to the composition.
Tigh
t, focu
sed
, com
pe
lling
W
ell and simply cropped, every
square inch tells a story of friendship and intensity.
Be
fore
&A
fter | w
ww
.bamagazine.com
3 of 5
Pix
Trix 1: C
rop
pin
g b
asics 0633
0633 P
ix Trix
1: Cro
pp
ing
ba
sics
Angle Level th
ose horizon
s
JAS
ON
HA
RTFO
RD
of the GA
ME
LOV
EFor the
A C
EN
TUR
Y O
F BAS
EB
ALL
Zoom C
rop to tell a story
Diffe
ren
t dista
nce
s tell d
iffere
nt sto
ries A
bove left is a baseball in the dirt, com
pletely pedestrian; at arm’s length you’d
pick it up and throw it. B
ut zoom in (right), and the story is differ-
ent. This is an intimate distance. You see the leather, the dirt, the
seam, the w
eathering. They “fill the screen,” activate your senses. You can feel the ball in your hand. You hear the crack of the bat, the roar of the crow
d; you can touch the history of the game.
Good photos reveal w
orlds within w
orlds. Zoom in and see
what you find. You’ll be surprised.
Do
n’t e
mp
ty the
ba
y! (Above) It’s easy to overlook a slightly tilted horizon, especially w
hen another angle (the bridge) is throw
n in. But horizons should be level, and w
ater must be level. W
hen a photo has water, think of a soup
bowl, and don’t spill it. Leveling an im
age will require cropping all four sides.
Be
bo
ld! W
hile a camera tilt
(left) is weak, am
biguous and undesirable, a bold, artistic tilt can energize a com
position! It’s especially effective on im
ages that have strong, straight lines like those at right.
Be
fore
&A
fter | w
ww
.bamagazine.com
4 of 5
Pix
Trix 1: C
rop
pin
g b
asics 0633
0633 P
ix Trix
1: Cro
pp
ing
ba
sics
Extreme C
rop to fi
t a space
Position Crop
to chan
ge a mean
ing
http://w
ww
.sewingb
asics.net
Un
like tradition
al zipp
ers that h
ave exposed
teeth, in
visible zipp
ers are design
ed
with
coils that ru
n th
e length
of the zip
per tap
e and
roll inw
ard, w
ith coils con
cealed
by the zip
per tap
e. Th
e result is a n
o-show
open
ing th
at, wh
en closed
, looks like a
contin
uou
s seam, w
ithou
t any top
-stitchin
g or fabric lapp
ed over to cover zip
per
teeth. T
exture an
d fl
asp n
et exating en
d m
ist of it snoolin
g. Spaff forl isn
’t cubu
lar
but qu
astic, leam restart th
at can’t p
rebast. It’s tope, th
is flu
ant ch
asible. Textu
re
and
flasp
net exatin
g end
mist of it sn
ooling. Sp
aff forl isn’t cu
bular bu
t quastic,
leam restart th
at can’t p
rebast. It’s tope, th
is flu
ant ch
asible.
Elesara an
d ord
er is fay of alm. A
card w
hin
t not oogu
m or bon
t. Pretty sim
ple,
glead an
d tarm
. Textu
re and
flasp
net exatin
g end
mist of it sn
ooling. tn
t not oogu
m
or bont. P
retty simp
le, glead an
d tarm
. Textu
re and
flasp
net exatin
g end
mist of
it snoolin
g. Spaff forl isn
’t cubu
lar but qu
astic, leam restart th
at can’t p
rebast. It’s
tope, th
is flu
ant ch
asible. Silk, shast, lap
e and
behast th
e thin
chack. “It h
as larch to
say fan.” W
hy? E
lesara and
order is fay of alm
.
Textu
re and
flasp
net exatin
g end
mist of it sn
ooling. Sp
aff forl isn’t cu
bular bu
t
quastic, leam
restart that can
’t prebast. It’s top
e, this fl
uan
t chasible. Silk, sh
ast,
lape an
d beh
ast the th
in ch
ack. “It has larch
to say fan.” W
hy? E
lesara and
order is
fay of alm. A
card w
hin
t not oogu
m or bon
t. Pretty sim
ple, glead
and
tarm. T
exture
and
flasp
net exatin
g end
mist of it sn
ooling. C
an’t n
ot oogum
or bont. P
retty
Keyw
ord
Search
:
How
to Insert an
Invisible Z
ipp
er
Fab
ric
Fabric W
idth
Conversio
n C
hart
Sew
ing S
heer Fab
rics
Tip
s for S
ewin
g Fleece
Workin
g w
ith S
atin Fab
rics
Fle
ece
Tech
niq
ues
Fleece for Pets
Weavin
g W
orksh
op
Deco
rative Edges
Fleece at Trim
Atten
tion to
Detail
Garm
en
t Deta
ils
Creatin
g th
e Bro
om
stick Look
Easy M
achin
e Hem
s
What are D
arts?
Septem
ber 12, 200
6
Sewing B
asics
AM
BE
RC
OLLE
GE
ww
w.am
bercollege.edu
“Am
ber College
is a great place for
higher education.”
AM
Y L
AC
HE
Y, S
TU
DE
NT
A p
ho
tog
rap
hic b
an
ne
r is a simple w
ay to beautify a W
eb site or blog. But how
do you fit such an extremely
shallow space? B
y cutting an extreme slice! You’ll be
surprised by how m
uch a slice can show. Look for one
that has some of everything—
in this case, needle and thread, buttons, tape m
easure. Here, high color contrasts
(red, yellow, w
hite, black) are a bonus; they boldly distin-guish each elem
ent.
The
orig
ina
l ph
oto
has lots of room on the sides, so it’s
good for cropping. The problem is that her gaze is unin
-volved w
ith our message, like m
aybe she sees a bird on the roof. B
ut don’t throw this im
age away. Instead . . .
Cro
p b
old
ly! Zoom in and push her radically to
the right, off the page, which adds m
ystery. Just like that, our sense is no longer that she’s looking at a bird but thinking about the school. You’ll find sim
ilarly alterable meanings in m
any images.
Be
fore
&A
fter | w
ww
.bamagazine.com
5 of 5
Pix
Trix 1: C
rop
pin
g b
asics 0633
0633 P
ix Trix
1: Cro
pp
ing
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sics
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Type
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s
1 Centaur SC
& O
sF | 69 pt
2 (a–b
) Centaur B
old OsF | a) 132 pt
b) 79 pt
3 ITC Franklin G
othic Book | 31.5 pt
4 ITC Franklin G
othic Dem
i | 21 pt
5 Franklin Gothic Std N
o. 2 Rom
an 34.5/18 pt
6 Century Expanded M
edium | 19 pt
Ima
ge
s
7 (a–j) iStockphoto.com
| a
b c
d e
f g
h i
j
8 (a–c) R
ubberball.com |
a b
c
Article
reso
urce
s
Co
lors
C25
M100
Y100
K20
C0
M55
Y100
K50
910
910A
MB
ER
CO
LLEG
Ew
ww
.ambercollege.edu
“Am
ber College
is a great place for
higher education.”
AM
Y L
AC
HE
Y, S
TU
DE
NT
5 7b
6
JAS
ON
HA
RTFO
RD
of the GA
ME
LOV
EFor the
A C
EN
TUR
Y O
F BAS
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ALL
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