#1 Build an online profile

Seek out opportunities to increase your

visibility online by writing about and

discussing topics related to your industry.

A few ways to get started are:

Building your email list should be one of your top priorities as an email marketer

or SMTP sender. An email list is the only channel, when nurtured properly that

will allow you to directly and personally communicate with your audience

whenever you want.

Email marketing databases naturally degrade by

about 22.5% every year. It’s imperative to have a

strategy to make up for this loss in contacts.

10% of customers choose to receive company updates from Facebook, while

90% chose to receive email newsletters from their favorite brands.

Don’t give up on email!

72% people prefer to receive promotional content

through email, compared to 17% who prefer

social media.

#2 Promote your email campaigns on social media

Build a form within your email marketing service and post it on your social

media channels. This will allow followers to sign up for your list.

Another way to promote your emails on social media is to share the most

recent edition. Giving users a way to see what they’ll be getting when they

sign up is a great way to get them on board as subscribers.

#4 Leverage YouTube

Add calls-to-action and URLs in your videos

to encourage people to subscribe to your list,

and include links to relevant landing pages in

your videos' text descriptions.

#5 Create opt-in incentives

An incentive can go a long way when trying to grow your list. Offering opt-in

incentives is win-win because it gives your reader extra value and it helps to

grow your email list. Here are a few examples:

• Worksheets

• Free printable collateral

• Training or tutorial videos

• Free webinars

• eBooks

#3 Set expectations and transparency with your subscribers

Always make sure that you tell your subscribers what they’ll be getting and

how often they will be receiving emails from you. The risks of not setting

expectations correctly often results in a high unsubscribe rate.

• Become a blog contributor

• Syndicate your content

• Become a guest on industry podcasts or

video series

Building an online profile for your business can help drive targeted traffic to

your website, and those who are already interested in your business will be

more likely to subscribe to your email list.

TIPS TO BUILDING A KILLER EMAIL LIST

Research has shown freebies such as eBooks skyrocket

email sign-ups by more than 200%.

#6 Include a sign up box on your checkout page

Take advantage of the excitement that comes with a new purchase. Including

a subscribe box on the checkout page ensures that customers stay excited

about your products and come back for more.

#7 Include forms on high traffic webpages

Review your Google Analytics and look at the

pages that have the most web traffic. From

there, include email opt-in forms on those

pages to help grow your list.SIGN UP

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