7 super-practical techniques to rapidly build your email list
TRANSCRIPT
7 Super-Practical Techniques to Rapidly Build Your Email List
Brian DeanFounder, Backlinko
Average email open rate is
only 19.7%
19.7% Unopened emails
Source: http://bit.ly/1wCa0i7
Image source: exceleratedapps.com
“Email marketing was ranked as the best channel in terms of
return on investment…
Source: Email Marketing Industry Census 2014 (Adestra)
…with 68% of companies rating the channel as ‘good’ or
‘excellent’.”
Source: Email Marketing Industry Census 2014 (Adestra)
Source: http://bit.ly/1set2gh
Email Catalogs SEO Internet Display
Mobile Keyword Ads
Banner Ads
$0
$5
$10
$15
$20
$25
$30
$35
$40
$45 $40.00
$7.30
$22.24 $19.72
$10.51
$17.00
$2.00
ROI (Per $1 spent)
2012 2013 2014
Backlinko Email List
2012 2013 2014
Backlinko Revenue
Strategy #1: The Feature Box
Most people’s email opt-in “strategy”:
Ad
Ad
Ad
Ad
Wait!Don’tIgnoreThis!
The data supports this:
Bottom line:
If you want people to opt-in, your pitch has to be front
and center.
But…HOW?
Two OptionsF E AT U R E B OX
H O M E PA G E S Q U E E Z E PA G E
1.
2.
7.5%
Strategy #2: The Homepage Squeeze Page
Two OptionsF E AT U R E B OX
H O M E PA G E S Q U E E Z E PA G E
1.
2.
Design FTW
Pro Tip:
Pro Tip:
Pro Tip:
Strategy #3: The Social Squeeze Page
21.7%
Topic
Video
Pro Tip
Social
Form
Traffic
Strategy #4: About Page=Landing Page
Traffic
Strategy #5: Popups (The Right Way)
DUDE…you need to use a
popup.
Exit Intent
Targeted Pitch
Strategy #6: The Content Upgrade
Series1
$12 per subscriber
3,590subscribers
$43,080revenue
@
$42,628profit
$372cost
$90design
$282Leadpages
+
Strategy #7: Expanded Guest Post
2012 2013 2014
Backlinko Email List
2012 2013 2014
Backlinko Revenue
Trust me :)