Rule 1: Your Story Should be Newsworthy

Rule 1: Your Story Should be Newsworthy

Should Cover:

- Product Launch - Business Anniversary

Rule 1: Your Story Should be Newsworthy

Should Cover:

- Product Launch - Business Anniversary

Don’t Include:

- Blunt Product Promotions- Company Website- New Hire

Rule 2: Connect With Your Audience

Rule 2: Connect With Your Audience

Provide Relevant Material

- Magazines- Newspapers- Radio

Rule 2: Connect With Your Audience

Provide Relevant Material

- Magazines- Newspapers- Radio

If it Doesn’t Fit the Theme,it Won’t Get Published

Rule 3: Always Start With the News

Rule 3: Always Start With the News

First Paragraph is King!

- Enticing Summary of News- Pique News Editor’s Interest

Rule 3: Always Start With the News

First Paragraph is King!

- Enticing Summary of News- Pique News Editor’s Interest

Leave Other Things for Later

- Who Announced It- Contact Name- Opinions

Rule 4: First 10 Words are Most Important

Rule 4: First 10 Words are Most Important

Powerful Action Verbs

- Catch Attention- Quick, Easy to Understand

Rule 4: First 10 Words are Most Important

Powerful Action Verbs

- Catch Attention- Quick, Easy to Understand

Avoid Long-Winded Opening Sentences that Don’t Provide Fast Insight into What Your Press Release is About…

…You Get The Idea!

Rule 5: Avoid Filler Words

Rule 5: Avoid Filler Words

Remove Unnecessary Words

- “Brevity is a Great Charm ofEloquence” ~Cicero

Rule 5: Avoid Filler Words

Remove Unnecessary Words

- “Brevity is a Great Charm ofEloquence” ~Cicero

Avoid Adjectives that Don’t Add Value

- Um, really, like…

- No “Fluff”- Don’t Take Away From the Story

Rule 6: Only Facts, Not Opinions

Rule 6: Only Facts, Not Opinions

News Don’t Have an Opinion

- Stay Neutral- Let the Reader Form an Opinion- Facts Only

Rule 6: Only Facts, Not Opinions

News Don’t Have an Opinion

- Stay Neutral- Let the Reader Form an Opinion- Facts Only

Even if Your Product is Great…

- Avoid Self-Flattery

Rule 7: Provide Contact Information

Rule 7: Provide Contact Information

The More, the Better

- Editors Verify & Clarify Stories - Make it Convenient for Them

Rule 7: Provide Contact Information

The More, the Better

- Editors Verify & Clarify Stories - Make it Convenient for Them

Remember

- Include Correct Numbers and E-mails- Make Sure Contact Person is Available