7 power keys to nursing education administration

7/30/2019 7 Power Keys to Nursing Education Administration

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7 POWER KEYS TO NURSING

EDUCATION ADMINISTRATION

AND MANAGEMENT


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POWER KEY NO. 1

Have a food grasp of:

A. The Presence and Structures of the

educational system; and

B. The importance of Developing and Effecting a

Comprehensive Development Plan (including

an effective COMMUNICATION PLAN)


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POWER KEY NO. 2

Be clear of the VISION-MISSION and

OBJECTIVES of the Institution (and

communicate this well to all stakeholders)


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POWER KEY NO. 3

Be sure to put in place an efficient

organizational structure (and communicate

this well primarily to internal customers)


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POWER KEY NO. 4

Complement the required physical facilities

to achieve educational goals and objectives

(and communicate the need to higher

administration)


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POWER KEY NO. 5

Institute measures towards academic

excellence (and communicate well these

measures to all stakeholders)


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POWER KEY NO. 6

Provide sound financialjudgement


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POWER KEY NO. 7

Implement the School Development Plan and

communicate well to your publics.


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The Presence Structures of the Educational System

A. CHED Memorandum Order No. 14, series of 2009 (Policies and

Standards for Bachelor of science in Nursing (BSN) Program) with

special emphasis on the CORE VALUES OF PHILIPPINE NURSING

(Art. 1), Program Specification (Art. III), COMPETENCY STANDARDS

(Art IV, Section 5)

and

INTEGRATE ACTIVELY (not passively)

All the succeeding provisions of the CMO

B. And Other related CMOs for Higher Program of Studies

(MAN/MSN/PhD/EdD; Doctoral Studies in Nursing, etc.)


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B. The Importance of Developing and effecting

a Comprehensive Development Plan

(including an effective COMMUNICATION

PLAN).

What goes into these?


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CURRENT NURSING SITUATION

State of the Industry

Market for NURSING

Demand and Supply Situation

Regulatory Environment

Assessment Using the 5 Ps

AND THESE NEEDS TO BE REVIEWED

EVERY SO OFTEN FOR OUR GUIDANCE!


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LET US NOW TRY ADDRESSING

SOME COMMUNICATION

CONCERNS THREADED

THROUGH THE DIFFERENT

POWER KEYS


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STRATEGIC QUESTIONS

How can the 5 Ps support our Communication

System objectives?


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Product Strategy Differentiate what Nursing education offers from other

Education Programs Create an image of quality and affordability

Use appropriate packaging

Communicate to target market

Address the tendency to seek only your institutions

branding schemes and neglecting the brand of our profession

for our country as a whole.

Create an institutional brand or image but emphasize a

transcedent brand or image of PHILIPPINE NURSING that

is superior but complemented to by institutional system

and keep emphasizaing this to the higher administration.


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Product Strategy Continuous skills upgrading for our faculty and

personnel (CQI) Standardized training (from PNEA to all Nursing

College Administration)

Standard Operating Procedures (from PNEA to all

Nursing College Administration)

Consistent delivery and promotion of quality nursingeducation as our unified competitive advantage.

The use of bundling schemes to address product mixdilemma (Institutional communication schemes)


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Price Strategy

Conduct price review to assess competitiveness.

Establish pricing policies and guidelines on a

network-wide and regional basis

Train individuals involved in pricing decisions.

Effective step-up (convince higher management )

and step-down (sell to both internal and externalcustomers) communication schemes


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Place Strategy

Implementation of location and site selection

criteria, with due consideration to

Image

positioning


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Programs, Promos, and

Communication Strategy

Programs and promotions

Focus on client (personnel and students)

Retention and promotion for students

Retention, promotion, and expansion for faculty

Address product and client mix objectives

Stimulate patronage of slow-moving products (low performing

products capture and guidance schemes)

Address educational level program performance, expansion, andmarket/area/RLE penetration.


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Marketing Communications

Increase faculty and student awareness of local,national, regional, global trends and professionsscenarios

Create and project positive image in the community

Increase advertising reach

Infrom the taget market

Educate and reduce fear Communicate the product proposition

Encourage trial


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Marketing Communications

Establish and reinforce the Institutional brand BUT

adhering ti NATIONAL BRAND The best for

Filipinos but the choice of the world.

Build brand performance.

Create cooperative and support activities with

other corporate entities (education-servicepartnerships)


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People Strategy

Project a professional image of service providers

among personnel, especially faculty members.

Uplift and motivate

Enhance pride and sense of belonging

Improve skills

Create career path opportunities (adhere to thenationalization of the Nursing Career Progression

Program (BoN Resolution No. 22 Series of 2009)


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7 power keys to nursing education administration

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