7 innovation secrets of steve jobs - carmine gallo

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Carmine Gallo's book, The Innovation Secrets of Steve Jobs, reveals the 7 principles behind breakthrough success--principles that anyone can use to rethink, reinvent, and revitalize their career, brand, or business.

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  • There are very few people in the world today more closely associated with innovation than Apple co-founder, Steve Jobs. He is the classic American entrepreneurstarting his company in the spare bedroom of his parents house, and pioneering the first personal computer for everyday use.
  • The famed New York Times columnist, Thomas Friedman, wrote a column in which he said America needs more jobsSteve Jobs. He meant that innovation and creativity must be nurtured and encouraged to help the U.S and other countries emerge from the global recession. Everyone wants to learn more about Steve Jobs, yet very few journalists have identified the principles that drive Steve Jobs and his success. Until now, that is.
  • The Innovation Secrets of Steve Jobs (McGraw-Hill, October, 2010) reveals the 7 principles that are largely responsible for his breakthrough success; principles that have guided Steve Jobs for his entire career and, more important, principles you can adopt today to think differently about your company, product or service.
  • Steve Jobs has something to teach you about your career, your business, and your brand. He thinks differently about every aspect of business from product design to marketing to communications. Here are the 7 principles responsible for Jobs breakthrough success.
  • Principle One: Do what you love. Passion is everything. Innovationwhich simply meansnew ways of doing things that improve our lives---cannot flourish unless you are truly obsessed with making something betterbe it a product, a service, a method or a career.
  • Have the courage to follow your heart and intuition . They somehow already know what you truly want to become.
  • Jobs has followed his heart his entire career and that passion, he says, has made all the difference. Its very difficult to come up with new, creative ideas that move society forward if you are not passionate about the subject.
  • In 1972, Steve Jobs dropped out of Reed College in Portland after just one semester.
  • He stayed another 18 months to drop in to those classes he enjoyed, like calligraphy. Calligraphy didnt have any obvious practical application in his life but it would come back to Jobs when he created the Mac.
  • The Macintosh was the worlds first computer with beautiful fonts and typography. If Steve Jobs hadnt followed his passion, wed still be entering line commands.
  • Being the richest man in the cemetery doesnt matter to me. Going to be bed at night saying weve done something wonderful thats what matters to me.
  • Passion wont protect you against setbacks, but it will ensure that no failure is ever final. Bill Strickland
  • I dont mind failure. Ive always thought that schoolchildren should be marked by the number of failures theyve had. James Dyson
  • How to do find your passion? Passions are those ideas that dont leave you alone. They are the hopes, dreams and possibilities that consume your thoughts. Follow those passions despite skeptics and naysayers who do not have the courage to follow their dreams.
  • Principle Two: Put a dent in the universe. This speaks to vision. Innovation doesnt take place in a vacuum. You need to know where youre going, what the ultimate destination is, and you need to inspire others, evangelists.
  • Were gambling on our vision , and wed rather do that than make me-too products.
  • Steve Jobs has never underestimated the power of vision to move a brand forward. In 1976, Steve Wozniak was captivated by Jobs vision to put a computer in the hands of everyday people.
  • In 1979, Jobs took a tour of the Xerox research facility in Palo Alto, California. There he saw a new technology that let users interact with the computer via colorful graphical icons on the screen instead of entering complex line commands.
  • It was called a graphical user interface. In that moment, Jobs knew that this technology would allow him to fulfill his vision of putting a computer in the hands of everyday people. Jobs later said that Xerox could have dominated the computer industry but instead its vision was limited to building another copier. Two people can see the same thing but perceive it differently based on their vision.
  • Steve Jobs set out with a vision to change the world. Whats your vision for your product, brand, and your career?
  • Passion fuels the rocket, but vision points the rocket to its ultimate destination.
  • Principle Three: Kick start your brain. Creativity leads to innovative ideas. Jobs believes that a broad set of experiences expands our understanding of the human experience. A broader understanding leads to breakthroughs that others may have missed. Breakthrough innovation requires creativity and creativity requires that you think differently aboutthe way you think.
  • Creativity is just connecting things.
  • The idea fell from a tree, literally. Steve Jobs had returned from visiting a commune-like place in Oregon located in an apple orchard. Apple co-founder and Jobs pal, Steve Wozniak, picked him up from the airport. On the drive home, Jobs simply said, I came up with a name for our companyApple. Wozniak said they could have tried to come up with more technical sounding names but their vision was to make computers approachable. Apple fit perfectly.
  • Dalai Lama India Four Seasons Mercedes-Benz Calligraphy Apples Steve Jobs creates new ideas precisely because he has spent a lifetime exploring new and unrelated thingsseeking out diverse experiences. Jobs hired people from outside the computing profession, he studied the art of calligraphy in college, meditated in an Indian ashram, and evaluated The Four Seasons hotel chain as he developed the customer service model for the Apple Stores. Look outside your industry for inspiration.
  • Part of what made the Macintosh great was that the people working on it were musicians, and poets, and artists, and zoologists, and historians who also happened to be the best computer scientists in the world.
  • Principle Four: Sell dreams, not products. Your customers dont care about your product, your company or your brand. They care about themselves, their hopes, their dreams, their ambitions. Help them fulfill their dreams and you will them over.
  • The people who are crazy enough to change the world are the ones who do. Apple Ad
  • Steve Jobs doesnt rely on focus groups. If he had, they may never have enjoyed iPods, iTunes, the iPhone, the iPad, or Apple Stores. Jobs does not need focus groups because he understands his customers really, really well. Yes, sometimes better than they know themselves!
  • When Jobs returned to Apple in 1997 after a 12-year absence, Apple faced an uncertain future. Jobs closed his presentation that year at Macworld in Boston with an observation that set the tone for Apples resurgence: I think you have to think differently to buy an Apple computer. A lot of times people think theyre crazy, but in that craziness we see genius.
  • When Jobs returned to Apple in 1997 after a 12-year absence, Apple faced an uncertain future. Jobs closed his presentation that year at Macworld in Boston with an observation that set the tone for Apples resurgence: I think you have to think differently to buy an Apple computer. A lot of times people think theyre crazy, but in that craziness we see genius.
  • Principle Five: Say no to 1,000 things.
  • Innovation comes from saying no to 1,000 things to make sure we dont get on the wrong track or try to do too much.
  • Jonathan Ive, Apple design guru: We are absolutely consumed by trying to develop a solution that is very simple, because as physical beings we understand clarity. Your customers demand simplicity and simplicity requires that you eliminate anything that clutters the user experience.

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