Fatal Flaws that will DOOM

Your Online Storeto

7 !

Failure.

So you’re finally setting up that online store.

Congrats! !It’s sure to be a huge success…

Provided, of course, that you

don’t !

it up by committing these 7 FATAL FLAWS

!

FATAL

FLAW #1

Focus on COMMODITYproducts.

You can’t compete with Amazon. Or Walmart. !So don’t bother. !Unique, small-batch items command a premium price and a soft spot in consumers’ hearts and minds.

#1

Pave the road to purchase with huge obstacles.

FATAL

FLAW #2

Online shopping shouldn’t feel like Basic Training. Yet too many online stores throw up obstacles like confusing navigation and complicated check-out processes. !Don’t be that guy.

#2

If registration is required before checkout,

29% of consumers

will abandontheir shopping cart.

Ano ther 10% w ill abandon their cart if the checkout process is too le ngthy.  ( )

Narrow your target audience down to “everyone.”

FATAL

FLAW #3

#3

A store built for “everyone” is a store frequented by no one. !#TRUTH

make your online store flashy, not functional.

FATAL

FLAW #4

#4

Gaga can get away with it, but you can’t. !So save the glitz and glamour for that trip to Burning Man and double-down on making sure that your online store ticks like a Swiss watch.

47% of consumersexpect pages to loadin 2 seconds or less.

40% w ill only wait 3 seconds be fore leaving the site.( )

Forget to make your products the stars of the show.

FATAL

FLAW #5

#5

Boring copy, lackluster photos, a list of features with no benefits… !SNOOZE.

Fail to deliver the goods —literally.

FATAL

FLAW #6

#6

So you’ve built the greatest online store EVER.

But your products arrive… late. !Or broken. !Or not at all. !#FAIL

34% of consumers.

Timely delivery impacts customer satisfaction for

Fail to build trust & loyalty with your customers.

FATAL

FLAW #7

#7

Nothing kills an online sale like the feeling that you’re being ‘scammed’. !Is your store worthy of my trust & loyalty? !Or am I more likely to see pigs fly this afternoon?

They say mistakes are the best way

to learn.

We say SKIP THE MISTAKES!

LEARN from the BEST.

Download your free ebook today!