7 Essential Elements

of a Perfect

Lead Magnet

By Mayank Guptawww.simplestartup.net

@Simple_Startup

Are you struggling to convert website visitors into leads, customers and clients?

Perhaps you’ve tried the following:

• Spent more money on advertising (Facebook Ads, Google Ads, SEO etc.)

• Re-designed your website

• Created more content for your blog

This is fine, but it’s not necessarily the best way to convert website visitors into qualified prospects.

Instead, what you probably need is a compelling lead magnet.

WHAT IS A LEAD MAGNET?

A lead magnet is essentially an irresistible offer that you give away for free in exchange for permission to follow up with a prospect -- usually a name, email address and/or phone number.

WHY DO YOU NEED A LEAD MAGNET?

Why do you need a

lead magnet?

• Positions you as a genuine authority or solution to a problem

• Builds rapport and trust with your prospects

• Helps you qualify your subscribers

• Fastest way to build an email list

WHAT ARE SOME HIGH-IMPACT LEAD MAGNET IDEAS?

15 High-impact lead

magnet ideas

• Checklist• Cheat sheet• Report/Guide• Templates• Tools/Resources• Case Study• Newsletter• Training Video• Interview• Whitepaper• Short eBooks• Free consultation• Software Download/Trial• Quiz/Survey• Free Shipping

7 ESSENTIAL ELEMENTS OF A GREAT LEAD MAGNET

1. SUPER SPECIFIC

1. Super Specific

• Focus on one specific problem for a specific market/audience

• Avoid using “Sign up for my newsletter” or “Get latest updates” on landing page.

• Focus on creating one desired result for your prospective customer or client

2. HIGH PERCEIVED VALUE

2. High Perceived Value

• Make it look professional (use high-quality images and graphics)

• Can be offered as a stand-alone product or service.

• Use value comparison pricing whenever possible (i.e normally $47)

3. HIGH ACTUAL VALUE

3. High Actual Value

• Should deliver real value on the backend.

• Should should an immediate problem or answer an important question.

• Can be easily sold as a stand-alone product or service.

4. RELEVANT TO YOUR CORE OFFER

4. Relevant

to Your Core Offer

• Lead magnet should be related in some way to your main product

• Logical next step would be to buy your product or service after consuming lead magnet.

5. EASILY CONSUMABLE

5. Easily Consumabl

e

• Avoid using lead magnet that will take days or weeks to consume.

• Should be consumed within 10 minutes

• Avoid giving away long 100+ page books as a lead magnet (use as a low cost front-end offer instead)

6. BENEFIT DRIVEN TITLE

6. Benefit Driven

Title

• Create a title for your lead magnet that focuses on the benefits.

• Avoid using titles like “How to lose weight” and “How to be healthy”.

• Be specific. “5-Step Plan to Starting and Launching a Business in 30 Days” or “How to Get 25000 Visitors Per Month to Your Blog”

7. IMMEDIATE GRATIFICATION

7. Immediate Gratificatio

n

• People need immediate gratification.

• Don’t make them wait for your lead magnet. Deliver it within 5-10 minutes of signing up.

• Always focus on speed and fast delivery.

Download the “7-Point Lead Magnet Checklist &

Worksheet”

Get immediate access at:www.simplestartup.net/lead-magnet-checklist

Want to create the perfect lead magnet every single time?

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