7 day online empire business breakthrough

Empire Building Online: Building an Online Breakthrough For Your Business in 7 Days

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Empire Building Online: Building an Online Breakthrough For Your Business in 7 Days An Introduction Revision C: 2012 09 03 http://bit.ly/PAibZ3 By Doyle Buehler

[email protected] +61 (0) 413 106 880 Published by: The Entrepreneur Influence Quotient http://kanzuru.com © 2012 D.R. Buehler/Kanzuru Find us online: Twitter http://twitter.com/onekanzuru Facebook http://www.facebook.com/doyle.buehler Google+ http://plus.google.com/101726301477581347234 Linkedin http://www.linkedin.com/in/doylebuehler Youtube http://www.youtube.com/user/doylebuehler Pinterest: http://pinterest.com/doylebuehler/ Flickr: http://www.fllickr.com/photos/61555869@N03/ Skype: doyle_buehler


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Building an Online Breakthrough For Your Business in 7 Days is Available Via: PDF Download: http://bit.ly/PAibZ3 iTunes/iBooks: Coming Soon Kindle: Coming Soon SRP $29.95 Disclaimer This book and information contained within is educational in nature and does not constitute legal advice.


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Table of Contents

A QUICK INTRODUCTION 5

WHAT IS EMPIRE BUILDING ONLINE ABOUT? 5

WHAT YOU DON’T KNOW THAT WILL CHANGE YOUR BUSINESS FOREVER 7

BUILDING YOUR ONLINE EMPIRE IN 7 DAYS 9

THE BASICS OF BUILDING YOUR ONLINE BUSINESS BREAKTHROUGH IN 7 DAYS 10

BUILDING YOUR ONLINE EMPIRE 11

YOU ARE YOUR OWN BRAND 12

MAXIMISE YOUR ONLINE INFLUENCE 13

DAY BY DAY - BUILDING AN ONLINE BREAKTHROUGH FOR YOUR BUSINESS IN 7 DAYS 14

HOW DOES THIS FIT WITH YOUR BUSINESS? 15

WHAT TO DO NEXT TO BEGIN BUILDING YOUR BREAKTHROUGH ONLINE 15

ABOUT DOYLE BUEHLER 19


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A Quick Introduction You don’t have time to make mistakes online with your business. You need to be the leader online, not a follower. You need to create a breakthrough online for your business or you won’t be as profitable as you want to be, or worse case – you won’t be around much longer. You need to transform your business, now. Want to become remarkable online? Then start by thinking remarkably. We will transform how you operate your business online - and how it makes business for you. Our unique way of transforming your business online will create a remarkable breakthrough for you. If you could elevate your business to a new level of strategy and implementation online in 7 days, would you do it? Think online. Think iconic changes and knowledge. Think innovation and implementation that will transform you and your business. Build your online influence now and grow your Online Empire.

What Is Empire Building Online About? No matter where you go, or what your business is about, one thing is exceptionally clear these days. You and your business need to be online due to the technological society we are now entrenched in. Many businesses have tried it, and many have also failed. Being technologically literate is a key factor for business success. Being online, while it is very ubiquitous, does not mean that everyone is ready and able. Or, for that matter, ready and able to work online effectively. The brutal reality is that it is not a guarantee at success either. Online empire building is no different than building a business in the real world.


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There are so many different things to consider, so many different ways to do them. The important thing is developing or using a system that allows you to organise and prioritise; something to help you structure what you do so that you have a measure to work with. It is a different way of doing business. If you are currently a business that operates strictly in the “bricks and mortar”, then you need to make the move online, to truly create a different and unique level of operating with your customers and clients. If you are already online, then you need a specific, unique way to fully engage and interact with your customers. Being online is not as easy as just setting up a website and believing people will come. It doesn’t work that way. The attention span of everyone is very short, and so in order to be successful online, it is important to create a new level of influence; a level of influence that allows you to be the leader in what you do and what you create online. Your overall implementation needs to be cohesive and clear across everything that you do. The number one reason for businesses failing online is not that it is necessarily a bad idea, just that the strategy and implementation is far too broken up and piece-meal. It needs a sound, more effective strategy and implementation Our overall strategy for this book will be about you becoming the business leader that you really are, the entrepreneur, and the success story; yet, one who is humble and realistic about the opportunities in front of you and your prospects – one that everyone can become, given some honest work and goal settings. This book is also an introduction into the concepts, systems and ideas of Online Empire Building. There are many other facets available to the business owner and entrepreneur into Building An Online Breakthrough For Your Business in 7 Days. A lot of business owners, entrepreneurs, and everyone in between, have all been to workshops on Social Media, Training in SEO, Consulted on Paid Search, ad infinitum. The underlying problem, however, is that no one has ever created the needed integration of all of the online endeavours that you need to know, in order to build and sustain a growing online business. All of these factors cannot be measured and completed in isolation; everything needs to be reviewed and analysed and acted upon with the complete picture in mind. Anything less, and your business will most certainly miss what is most important to getting that breakthrough that every business strives for. This is where ‘Empire Building Online’ accounts for all of these seemingly disparate activities, and puts them in a clear and concise context that fits precisely with what your business needs for online success. We teach you everything that you need to know to become successful online.


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We will pursue this message aggressively and effectively throughout all aspects of developing your online influence. You are not about getting rich quick, but rather about building a strong business that will make you successful. You need to create a content, events-based, active model that gets people in your “door” and into your network. You need to have people contact you, based on what you do online, instead of the other way around. You need to increase your online influence. You need to change the focus to one where you are setting up meetings online, discussing the business, getting people actually involved – all online. Telling your story with zest and panache. Developing an online presence that will attract more people directly. You now know that simple "posting" does not work for your business. It is too competitive, and people are too wary about it and will not typically get involved at this level. You won’t stand out as status quo where you currently are; your competitors will take over. You are not going to get significant fans or followers by doing the same thing over and over again, or posting the same material. It is not just about making postings onto social media sites, and finding interesting articles to share, and “cute” stories to tell. How do you currently make, build and create your business offline in the real world? You use your personality and the essence of you; well, we NOW need to put this online.

What You Don’t Know That Will Change Your Business Forever We know that the online world is really quite ugly and unforgiving. Here is a list of problems online that most businesses experience:

1. There is too much online apathy with customers. Customers are spending more time, money and resources with competitors.


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2. They have little to no influence online. People are simply not listening or seeing how great and remarkable some businesses actually are.

3. There are never enough leads and committed people. Businesses are

unable to develop enough business and contacts to build or sustain their business.

4. No defined or clear strategy for working online exists. Bouncing around

from idea to idea happens regularly. Putting out fires is their marketing plan. There is uncertainty of what exactly to do next.

5. Too much “noise” and clutter online. Too many distractions for an ideal

customer to find a specific business and engage with it.

6. Difficulty in finding the “right” customer for a specific market; the customer who is truly intrigued by what is offered.

7. Confusion with all of the different tools, activities, types of social media

channels. Too many things to consider to make any one thing work well. Falling behind in what is available for marketing.

While most businesses make a successful move online, there are a number of core mistakes most businesses make when working online:

1. Not knowing what social channels to use and when. Not understanding how to use social media and the online market space.

2. Forgetting to follow a specific process for moving online, or developing an online presence and influence.

3. Thinking that their audience online actually cares about who they are or

what they do, and will quickly engage and respond to what they have to say.

4. Not having a proper step-by-step plan to telling people about themselves

and their company online.

5. Not knowing what tools are easily available to make the process substantially easier.

6. Thinking that everyone already knows about their company and that their

information is relevant.

7. Being reactive and unable to provide a clear focus, strategy and direction


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to building their online influence. This book is an introductory program designed specifically to lift your business past that self-perceived barrier that is limiting your activities and sales online. Overcoming these objections and obstacles will build your own empire online with your business.

Building Your Online Empire in 7 Days All of the things that you need to do online, to build your online empire, can all be completed within this 7 day step by step program. Seven days is in fact the actual amount of time that it will take to address and implement all of the major segments of online empire building. The 7 days covers absolutely everything that you and your business need, to make that significant, remarkable breakthrough online. It does not matter what business you are in, or whether or not you have already been online or you are just starting out. It comes down to how exactly you are going to implement what is best to develop and grow your business empire online. Of course, you can’t expect to complete the ‘7 Day Plan’ and then simply leave things alone. The purpose of the 7 days is to create your actual strategy and foundation – put all of the building blocks that you need for a successful business, in place and ready. You will need to continue to build on this over time. Social media and online business is simply not about “firing and forgetting”; it needs to be addressed on a consistent, regular basis so that you are continually able to make advances in your business, and stay ahead of your competition. Being online and building your online empire is not just about setting up a website and a Twitter and Facebook account. It is not just about Social Media or Social Networking. It is not just about Google Analytics or Google Adwords. It is not just about SEO and Youtube. The successful businesses are the ones that coordinate all of the various critical aspects that are important, and more often than not, they get missed. We’ve developed a unique structured and strategic approach that covers all of the basic levels of information, structures and strategies that work in the online world. Consider it a new marketing course for online implementation. It is not only a set list of clear and executable instructions, but also a clear and underlying strategy. Building your online business breakthrough in 7 days is not just about social media or social networking. It is about putting all of the different pieces of online


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marketing together that are critical to online success. Building your online business breakthrough in 7 days is also about how everything that you do online interacts with everything else, and how it all combines to create the presence of you and your business online. Whether you are a one-man business operation, or a multinational corporation, building your online business breakthrough in 7 days works for every single business, as it cuts through the confusion and builds a cohesive strategy that you can implement specifically for your audience and customer.

The Basics of Building Your Online Business Breakthrough in 7 Days These are the critical components for building your online business breakthrough in 7 days. Combined, these steps cover a vast depth of material that is critical to how you organise and operate your business online. It is about building and enhancing your influence online, with all of the tools and resources that you have at your disposal.

Day 1 Online Empire Building “Disco” Discovery and Strategic Alignment

Day 2

Content Planning, Creation and Development. Words still “Rock”

Day 3 The World According to Youtube. Mr. Hollywood goes online.

Day 4

Social Networking and Sharing. There’s more than just ‘The’ Facebook.

Day 5 Still Worth 1000 Words - Images and photography. Pictures are the currency of

social networking.

Day 6 Online Lead Strategies. How to create the sales funnel that works.

Day 7

Advanced Online Empire business building strategies and tactics.


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If you add together the cumulative time that it would take to set the stage for your online business, and if you could complete it consecutively, you would arrive at 7 full days of ideas, strategies and of course implementation. Of course, the 7 days to an Online Breakthrough needs to be continued on an ongoing basis, but the foundational structure is set, for you to continue to build your online empire with what you have done in the first 7 days. You will start to build your online influence and grow your business substantially from here. Pretty exciting, eh! Throughout this book, we will continue to expand your knowledge and awareness of what works best for you and your business online through the 7 Day Process.

Building Your Online Empire How would you feel if people were easily able to find and approach you online, to ask questions; and that you were quickly able to nurture them into solid leads that then convert in sales or additional team members for your network? The goal of your business is to get people interested in what you do; which will then generate revenue and your bottom line ROI. It doesn’t matter whether or not you are a direct selling business, an online retail ecommerce business, or even just a fan site – everything that you need to do online needs to make business sense. However, more importantly, you want people to be able to find you, and to quickly recognise “you” for who you are, not for someone else. This is your own personal brand – success, freedom, entrepreneurism at its finest. Have you ever wondered what it would be like to really capture your audience with you and your personal brand, and gain exposure that will help get you leads and business to build your business? The problem for many businesses online at the moment, is that everyone is doing the same thing. There is nothing different out there. There is just a lot of noise. This is about to change for you and your business. It’s not about Facebook. It’s not about Twitter. It’s not about Linkedin. You probably are already trying social media in a number of different ways. And, you’re probably finding that it doesn’t really work – at least not in the way that you


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had hoped, or were told. Is this strategy really working for you, the way that you want it to? What is your Return On Investment? As you’ve already come to realise, Social media is in fact only a means to an end. What really needs to happen is that you need to build and demonstrate your "expertise" amongst everyone else in the field, online. You need to develop your brand and experience around this. You need to build your key influence online.

You Are Your Own Brand You and your business are a personality worth “exposing” to the world. You need to influence and inspire your community with your brand. Your brand is about being in control of your lifestyle, being successful, being passionate. This is your influence that can be built with your business. This is your online empire waiting at the gates. There is no other way to do this other than what I have to show you. Your current approach is too passive. You’ve probably already noticed this. You need to create an active audience – an engaged audience. You need to build a strong brand. You need a branding development, a branding revolution. A branding maelstrom. You need to create an excitement or “buzz” about what you are doing and how you are doing it. I’m going to show you what you need to do to make an impact in your business area, through the use of interactive webinars and really defining the social media channel that will work best for you – whether it is linkedin, facebook, twitter, or whatever. Through our exclusive Online Empire Building 7 Days to an Online Breakthough With Your Business, we show you the process that you need to know to properly build and engage your audience online – how to build your online influence by informing you:

1. How to define the best channel and social network for your business

2. How to develop your own specific content through videos and webinars, and utilising other tools that actually work


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3. How to develop the knowledge base of your audience and lead base so that you become the expert in your direct selling area.

4. How to learn to enhance your lead collection and generation system. So

you’ve got someone coming to your website? Learn what it takes to actually take them to the next step

5. How to combine existing strategies with what you already know and do.

6. How to work with the major trends of SEO and social media, and every

other type of online marketing that is out there.

7. How to create an effective online empire building strategy that grows with your business.

These are all significant steps that will get your business performing online in 7 Days.

Maximise Your Online Influence In our Online Empire Building process, we’ll show you exactly how to organise and utilise a detailed and aggressive strategy and management plan in order to become the leader in your field. We will build and maximise your online influence, and convert that to users and partners for you and your business network, to build your business online. We will focus on what will work for you and show you how to communicate and leverage it extensively, in all facets of your business. We will develop your online influence – and, most importantly, get you customers. We’re going to build YOUR brand for your business. I’m going to take you through the best online strategy that you can build for your direct selling business.


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Day By Day - Building an Online Breakthrough For Your Business in 7 Days The 7 Day Online Empire Methodology requires a new look at how you accomplish things online, and how you integrate these activities into your current business. Our methodology is not about starting from scratch, but rather putting the pieces that you already have, into a manageable and executable program that works for your business. The answers and details come from how your current business operates and implements. We simply provide the structure and framework to make your business function online.

Day Focal Point

Theme Core Criteria and Activities To Complete

1 Discovery Online Empire Building “Disco” Discovery and

Strategic Alignment

• Audit and Understanding of Current Capabilities • Establishing a strategic architecture • Social media strategy review and questionnaire • Social Media workshop review • Customer identification and discovery

2 Content Strategy

Content Planning, Creation and Development.

Words still “Rock”

• Building Your Story online • Designing your content • Scheduling, Timing & Delivery • Concurrent Needs of SEO • Press Releases and Media development

3 Video Content

The World According to Youtube. Mr.

Hollywood goes online.

• The importance and ease of video • How to create video content • Creation & Production • Key Performance factors • Webinars to successful businesses • Placement of video channels and cross promotion

4 Social & Sharing

Social Networking and Sharing.

There’s more than just ‘The’

Facebook.

• Channel Prioritization and Selection • Channel set-up and establishing your foundation • Channel strategies to get maximum value for your business • Cross channel propagation • Coordinating and scheduling your content.

5 Images Still Worth 1000 Words - Images

and photography. Pictures are the

currency of social networking.

• Setting up your SEO Requirements • Usage and placement of images • Technical requirements of images • Importance of image types • Creation and sizes • Management of images and sharing

6 Online Lead & Traffic Strategies

Online Lead Strategies. How

to create the sales funnel that

• Lead Development – Ascending Transaction Model • Webinars as lead generators • Product development in the online environment • Social Networking advanced lead generating strategies


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works.

• EDM activities and list building • Content distribution in your lead generation • Effective Online Sales funnels

7 Advanced Online Strategies

Advanced Online Empire business

building strategies and tactics.

• Online media buying and advertising on Google adwords, Linkedin & Facebook

• Content channels to expand your reach and your control • Online Response strategies • Analytics & Measurement • Measurement, Tools & Dashboards to use to control your online

influence and response

How Does This Fit With Your Business? The 7 Day Online Empire building is a methodology to build your business online. It is an enabling tool to help you leverage what you already do online, and puts it into a simple methodology that works for your business specifically. The important thing to know is that you do not need to start a new business. You do not need to start from scratch. This methodology allows you to improve your existing business, to help you make a new, strategic approach to all of your online activities. You can make a bigger success of your business now.

What to Do Next to Begin Building Your Breakthrough Online The next questions that you need to ask yourself are quite simply – where exactly can I start? What can I do next to begin the transformation of my business online? This is a very exciting and powerful program that you need to engage in on a regular basis in order to maximise the value and your ROI online. These are the 3 steps that you can take now to continue to build on what you have learned here. You can begin to build your online influence, now. You can become remarkable, now.

1. Download our Social Media Strategy Questionnaire. This questionnaire will help you begin to formulate your specific strategy in what you do and what you need to do. It is an initial planning document to set the stage for


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understanding and clarifying your new, revised strategy. This document is used in combination with the Online Empire Building Training Workshops.

Download the document here: http://bit.ly/OnVpiO

2. Attend our training webinar to get a deeper understanding of the tools, techniques and training that you need to make that remarkable change to your business online.

Register here: http://kanzuru.com/wp/online-empire-webinar

3. Join one of our specialised seminars and workshops on our 7 Day Online

Empire Building Program in a city near you. You have a choice of selecting either a half-day or a full day workshop. At either workshop, you will learn the remarkable skills that you need to make that breakthrough online, based on our Empire Building Online program. You will get all the detail that you need to effectively Build Your Online Breakthrough For Your Business.

Register here: http://kanzuru.com/wp/online-empire-workshop

Notes To Consider For My Business Additional Notes, Considerations and Ideas For Me To Consider For My Business: Send Us An Email Questions I Still Need to Get Answers for. Please send us an email! [email protected]:


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Thank you for reading our latest Business Building Success Series. We value your comments and feedback. Please send any feedback, questions or concerns directly to us at [email protected]. Find Us Online Want to learn more? Find us online! Twitter http://twitter.com/onekanzuru Facebook http://www.facebook.com/doyle.buehler Google+ http://plus.google.com/101726301477581347234 Linkedin http://www.linkedin.com/in/doylebuehler Youtube http://www.youtube.com/user/doylebuehler Pinterest: http://pinterest.com/doylebuehler/ Flickr: http://www.fllickr.com/photos/61555869@N03/ Skype: doyle_buehler Additional Copies of Empire Building Online: Building an Online Breakthrough For Your Business in 7 Days is Available Via: PDF Download: http://bit.ly/PAibZ3 iTunes/iBooks: Coming Soon Kindle: Coming Soon SRP $29.95


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About Doyle Buehler

Doyle Buehler is a writer, entrepreneur, speaker and ‘idea merchant’, or professional business consultant. From several successful start-ups and franchise businesses, to helping other companies succeed with their ideas and strategies, he has spent over 10 years in the business world making things happen – both online and off.

He is a Leading innovator in the online, ecommerce worlds. He’s helped businesses grow and achieve their goals through harnessing their entrepreneurial spirit. Major work projects include web development, Search Engine Optimisation SEO, Social Media Marketing, Social Media Training, Search Engine Marketing SEM, PPC Advertising. As a digital strategy and online marketing professional consultant, he is able to create exciting and compelling digital-focused marketing strategies and implement them with quality, consistency and professionalism. He takes your business as serious as you do. He teaches insights into digital marketing, including training in social media, as well as entrepreneurship and business planning, and writes for a number of blogs on business, strategy, online marketing, web business, digital media, social media, trends and subjects of interest to all entrepreneurs. He has additional skills in copywriting, keyword research, paid search and conversion, and interests in content and e-mail marketing, social media, SEO, mobile, and other inbound marketing and Web analytics. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.


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7 day online empire business breakthrough

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