6TH & 7TH JULY, 2017GRAND BALLROOM, EASTIN HOTEL, PETALING JAYA

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While every effort has been made to publish correct programme details at time of printing, some info may change on event days for circumstances beyond our control.

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KEYNOTE SPEAKERS

APPIES 2017 ADVISORY COUNCIL

DR. TERRY O’CONNOR, OBEGroup CEO of

Courts Asia Limited

PROF. HARMANDAR SINGHPRESIDENT

APPIES Malaysia

GOH SHU FENPRESIDENT - APPIES APAC

Advisor APPIES MalaysiaPrincipal- R3 AsiaPacific

MOHAMED ADAM WEE ABDULLAH ADVISOR APPIES MALAYSIA

Group Chief Marketing Officer & GroupChief Customer Experience Officer

CIMB Group

ALAN CHEAHChief Operating Officer of

GoCar Mobility

“The APPIES goes beyond conventional award programmes, providing a leading knowledge exchange platform as it includes special events such as keynote sessions and relevant industry topics.” — Goh Shu Fen, President of the Institute of Advertising Singapore

Keynote Highlights

RAKESH MOHANCHIEF JUDGE - APPIES MALAYSIA 2017Chairman of Unilever Malaysia, Singapore,

Myanmar, Cambodia & Laos

RAZALEIGH ZAINALVice President, Corporate Affairs

Malaysia Digital Economy Corporation (MDEC)

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Currently the Chief Operating Officer at GoCar Mobility, the fastest growing legal car-sharing platform in Malaysia - recently acquired by Mayflower Car Rental, a subsidiary of Tan Chong Group. GoCar is now located in 40+ locations with 70+ GoCars on the road spread across Klang Valley and Langkawi. Alan is responsible for growth, expansion, marketing, operations, partnerships, business development, and stakeholder management.

Prior to GoCar, he was the Marketing Director at MaGIC. Primarily responsible for leading and strategising the digital roadmap to create regional awareness and engagement for MaGIC’s brands, programs, and projects across the ASEAN region. He was also the lead digital strategist for MaGIC Accelerator Program Cohort 1, MaGIC Academy MA2014 & MA2015, and e@Stanford Programs - a partnership with the University of Stanford.

Apart from work, he is frequently sharing thoughts and giving talks / lectures on personal growth, GoCar key takeaways, insights on marketing, entrepreneurship, and team culture.

DR. TERRY O’CONNOR, OBEGroup CEO of

Courts Asia Limited

ALAN CHEAHChief Operating Officer of

GoCar Mobility

RAZALEIGH ZAINALVice President, Corporate Affairs

Malaysia Digital Economy Corporation (MDEC)

Razaleigh Zainal (or Raz as he prefers to be addressed as) a US graduate in International Studies, brings with him over 20 years of international and regional experience in developing and leading national programs in the travel industry, destination & product marketing activities.

His last employment was as the Head of PMO MD’s Office (Brand Transformation) in Sime Darby Property. His prior experiences with Iskandar Investment and the Malaysian Tourism Promotion Board has given him a solid foundation in developing and growing targeted marketing segments, investor & media relations, stakeholder management, B2B and B2C marketing and branding management.

Razaleigh is currently leading the Corporate Affairs Division to formulate MDEC’s brand, communications and outreach strategy and implementation of its strategic initiatives.

RAKESH MOHANCHIEF JUDGE APPIES MALAYSIA 2017

Chairman of Unilever Malaysia, Singapore,Myanmar, Cambodia & Laos

Rakesh was appointed Vice President of Unilever MYSG in February 2012 and in 2014 became Senior Vice President for MYSGMCL. Prior to this he was, Vice President for Unilever Bangladesh. He joined Hindustan Unilever in 1990 and has held positions as Managing Director Unilever Nepal, Managing Director DiverseyLever, and General Sales Manager etc.

Prior to joining Unilever, he started his career with Electrolux India. He managed sales of floor care equipment. Later, as the Assistant Marketing Manager, Mattel Toys India Ltd, he was engaged in marketing of toys including the well-known Barbie Doll and Hot Wheel cars.

Rakesh has an MBA (Marketing) and a Bachelor of Engineering (Mechanical Engineering) from Mumbai University. He is married with two children, both now residing in India. His son is a marketing professional and his daughter recently graduated in Dentistry. He is joined by his wife, Ragini in Kuala Lumpur. His interests include travelling, yoga and fitness.

Terry O’Connor is the Group Chief Executive Officer of Courts Asia Limited, the holding company for Courts, one of Southeast Asia’s leading electrical, IT and furniture retailers.

In 1993, Terry was hired by Courts to spearhead its acceleration into the electrical retail market in Singapore, holding the posts of Buying Director from 1993 to 1997, Commercial Director from 1997 to 1998 and Deputy Managing Director from 1998 to 2000 before assuming the role of Managing Director in 2000. After the private equity-led buyout of Courts operations in Southeast Asia in 2007, Terry assumed the role of CEO for Courts in Asia and has since led a turnaround of its operations in Malaysia and entry into Indonesia.

Terry is also a leading figure in the wider British community in Singapore. He was the President of the

British Chamber of Commerce (BritCham) from 2006 to 2010 and the President of the British Club from 1999 to 2002. Under his leadership at the BritCham, it grew to become an active organisation with over 1,000 members, delivering valuable services to the British business community in Singapore. Terry has also spearheaded links with other British Chambers in neighbouring countries to identify synergies and opportunities in Southeast Asia.

Terry holds a Master of Business Administration in Retailing and Wholesaling from the University of Stirling. In 2013, he published a book on his personal and professional journey in retail titled ‘Why Not? The Story of a Retail Maverick and Courts’.

KEYNOTE SPEAKERS

AWARDS PROGRAMMEwww.appies.com.myDAY ONE6TH JULY

THURSDAY

Registrations/Delegates Kit 8:00am Morning Coffee/Tea

Welcome Note 9:00am Prof. Harmandar Singh - APPIES Malaysia President, Regional Publisher MARKETING

Opening Address 9:10am Ms.Goh Shu Fen - APPIES Malaysia Advisor, Founder & Principal R3

OPENING KEYNOTE SPEAKER& CHIEF JUDGE APPIES 2017

9:20AM RAKESH MOHAN – CHAIRMAN, UNILEVER MALAYSIA, SINGAPORE,MYANMAR, CAMBODIA & LAOS

REFRESHMENTS & NETWORKING 9:50am - 10:20am COFFEE/TEA

CATEGORY TIME CAMPAIGN/TITLE HALL BRAND PRESENTER/S

Food & Beverage 10:25am - 10:50am Boiled Water Is Not Enough A Coway Iska Hashim, Sammi Yeoh

Consumer Services Maybank Golf Like Never Before B Maybank Derek Tan, Shazlina

Consumer Services 10:50am - 11:15am #TiffinMalaysia #DoMoreGood A Telekom Malaysia Manu Menon

Consumer Services The Ultimate Job Swap B Shell Malaysia Trading Sdn Bhd Anusha, Jeremy Lee

Consumer Services 11:15am - 11:40am Cinta Amoi A Astro David Rafael Buri

Consumer Services Hotlink Free 4g Weekends for Life B Hotlink Deepa Kaliperumal, Benjamin Woo

Consumer Services 11:40am - 12:05pm Calpis Launch A Calpis Tan I-Lin, KC Aui Tan I-Lin

Consumer Services Cantiknya Malaysia B Huawei P9 Siti Khairuddin, Clarice Lee

Non-food FMCG 12:05pm - 12:30pm 讲到尽, 旺到尽 (Kong Dou Zhun, Wong Dou Chun)

A Listerine Chung Ru Zen, Chong Jia Ling

Consumer Services Maxis Power of One B Maxis Albert Tang, Adeline Chong

LUNCH BUFFET 12:30pm - 1:15pm BREAK & NETWORKING

CATEGORY TIME CAMPAIGN/TITLE HALL BRAND PRESENTER/S

KEYNOTE PRESENTATION 1:20pm - 2:00pm DR. TERRY O’CONNOR, OBE – GROUP CEO, COURTS ASIA

Consumer Services 2:05pm - 2:30pm Nippon Paint New Happiness A Nippon Paint Ramakrishnan, Siow Shy Teng

Consumer Services Rethink Mobile B MyDigi App Joanna Dorai, Chia Piwo

Food & Beverage 2:30pm - 2:55pm McChicken #3BitesChallenge A McDonald’s Tan Wan Shin, Alicia Low

Food & Beverage How Milo used the weather to drive a social campaign

B Milo Stanley Clement, Philomena Tan

REFRESHMENTS 3:00pm - 3:20pm BREAK & NETWORKING

Consumer Services 3:20pm - 3:45pm A Truly Malaysian Greeting A Malaysia Airlines Berhad Darren Lee

Pro bono/ Government/ Cultural TM delivers an Olympic Torch to every Malaysian doorstep

B Telekom Malaysia Berhad Vinesth Harish,Amin Ariff Asha Ari

Consumer Services 3:45pm - 4:10pm Don’t Be A Toot-Toot A Celcom Call Me Tones Joos Khor

Consumer Services Surihati Mr Pilot B ASTRO Neesa Azweera

Non-Food FMCG 4:10pm - 4:35pm How Drypers gamified their product sizes

A Drypers Kim Chew, Evelyn Chan

Food & Beverage Mountain Dew Thematic 2016 B Mountain Dew Mark Karmen, KC Aui

Consumer Services 4:35pm - 5:00pm AIA Vitality 2016 – Moving insur-ance from the someday to the everyday

A AIA Sutapa Bhattacharya,Ker Tzee Hwee

Consumer Services How Hotlink FAST hijacked Pokemon Go and rode to the top on the interwebz

B Hotlink Lim Jia Yang

Consumer Services 5:00pm - 5:25pm Impian Emas Malaysia A Hypp TV Vincent Chang

Food & Beverage Confirm Gila Babi B Ticklish Ribs & ‘Wiches Tan Hui Choon, Danny Wang

END OF DAY ONE 5:30pm

AWARDS PROGRAMMEwww.appies.com.myDAY TWO7TH JULY

FRIDAY

Welcome Back Delegates 8:30am Morning Coffee/Tea

CATEGORY TIME CAMPAIGN/TITLE HALL BRAND PRESENTER/S

Food & Beverage 9:00am - 9:25am Wonda Brews the Most Epic Wonda-ful Day A Wonda Coffee Tan June Yin, Liew Mun Tip

Food & Beverage The Secret Lives of KFC Fans B KFC Ramakrishnan, Dennis Foo

Non-food FMCG 9:25am - 9:50am How we use keyword and social data to unearth new segments for a spray paint brand

A Nippon Pylox Ng Bee Nee,Siow Shy Teng

Probono/ Government/Cultural Maxis Light A Life B Maxis Deepa Kaliperumal, Nicholas Ng

Food & Beverage 9:50am - 10:15am Tropicana Twists Double Happiness With Twinpack Newspaperswed

A Tropicana Ramakrishnan, Chin Yien Yien

Business Services TM launches World’s 1st SME Confession Box B Telekom Malaysia Berhad Jennifer Yean, Ooi Wai Cheuck

Consumer Services 10:15am - 10:40am OCBC Project Valentine - The Re-Relationship A OCBC Bank Malaysia Nicholas Ng, Oscar Lee

Probono/ Government/ Cultural Beat The Heat B Coway Angie Cho, Oh Chin Jin

REFRESHMENTS 10:40am - 11:00am BREAK & NETWORKING

Food & Beverage 11:00am - 11:25am How Milo brought the child’s champion ecosystem to life

A Milo Stanley Clement, Philomena Tan

Consumer Services Keep On Streaming B Digi Prepaid Live Joanna Dorai, Chia Piwo

Consumer Services 11:25am - 11:50am Video killed the data war A U Mobile Zachery Inri

Consumer Durables A Magnificent Secret Revealed : AIRA Residence

B AIRA Residence Kurt Crocker,Sutapa Bhattacharya

Consumer Services 11:50pm - 12:15pm #YouCanDuit A MDEC Mohd Shahrizal, Admen Hassan

Food & Beverage Wonda Kopi Tarik Reaction Campaign B Wonda Coffee Liew Mun Tip, Cheong May Yeen

LUNCH BREAK 12:15pm - 1:00pm BREAK & NETWORKING

Food & Beverage 1:05pm - 1:30pm Mountain Dew Mixed Reality Drone Hunting Challenge

A Mountain Dew Ramakrishnan, Tan June Yin

Consumer Services 1 Tahun Bersama WOW/ One Year With WOW B CJ WOW Shop Gertjan Tijms, Junisa Jaafar

Consumer Services 1:30pm - 1:55pm Station Stories – When a Brand was Silent and the People Spoke

A Shell Malaysia Trading Sdn Bhd

Anusha, Jeremy Lee

Probono/ Government/ Cultural The Kongsi Home Project: Building hope, one home at a time

B Maxis Norman Tang

Food & Beverage 1:55pm - 2:20pm Big Mac Chant Smule Challenge A McDonald’s Tan Wan Shin, Tan Li Lian

Food & Beverage Nescafe Dulu, Barulah Bola B Nescafe Lee Mark

Consumer Services 2:20pm - 2:45pm Giant Mission: Back-to-School, #GoRogueAtGiant

A Giant, Dairy Farm Emily Lim, Daniel Lim

Consumer Services The Most Talked About Plan B Celcom First Gold Henry Yap

Consumer Services 2:45pm - 3:10pm

Memang Bagus A Giant House Brand Sam Chan

Food & Beverage Activating Biskidz with Ejen Ali B Mamee Monster Biskidz Stephanie Wong, Yuan Yi

Pro bono/ Government/ Cultural

3:10pm - 3:35pm Stop Nursery Crimes A Protect and Save the Children

Farris Baharom

Non-Food FMCG Whatever It Takes B 11Street Ng Heok Seong, Emylia Anwar

Consumer Services 3:35pm - 4:00pm D Probability (D-Digital) to E Commerce (E Educational) for MMU

A Telekom Malaysia Berhad Jennifer Yean, Ooi Wai Cheuck

Business Services How Hypp TV united Malaysiansports fans

B Hypp TV Stanley Clement,Amin Ashaari

Business Services 4:00pm - 4:25pm AXA SME Insurance Smart Campaign A AXA SME Insurance Christine Chang, Jason Ng

Consumer Services New Generation Sinchew E-Paper B Sinchew Media Yanzer Lee

SHORT BREAK 4:25pm - 4:45pm BREAK & NETWORKING

KEYNOTE PRESENTATION 4:45pm - 5:15pm ALAN CHEAH - CHIEF OPERATING OFFICER, GOCAR MOBILITY

KEYNOTE MESSAGE ON DIGITAL MALAYSIA

5:15pm - 5:30pm RAZALEIGH ZAINAL - VICE PRESIDENT, CORPORATE AFFAIRSMALAYSIA DIGITAL ECONOMY CORPORATION (MDEC)

APPIES MALAYSIA 2017 AWARDS

5:30pm - 6:00pm PRESENTATION CEREMONY

PHOTO SESSION (FOYER) 6.00pm onwards END OF DAY TWO

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ALEX YOONG Senior Vice President Marketing, Creador

AMY GANSenior Marketing Manager Etika Group of Companies

AUDREY CHONG Head of Marcom

DIGI Telecommunications

BHARAT AVALANI Chief Executive Officer

Connecting the Dots Malaysia

CHAI HUI FUNG Regional Marketing Director

Nando’s Chickenland Malaysia

DANIEL LIM Senior Marketing Manager GCH Retail (M) Sdn Bhd

DATO’ MOHMED RAZIP HASANSenior Director of International Promotion Division (America, Europe and Oceania),

Tourism Malaysia

FINEST MINDS IN MARKETING

FOONG AI PENGHead of Media and

Budget Management,Maxis

JAVED JAFRI Channel Communication Manager – Unilever (Malaysia, Singapore,

Myanmar, Cambodia, Laos)

JOHN D. CHACKO President - International Advertising

Association (IAA) Malaysia, VP IAA Asia and Member of the IAA World Board

FAIRUZ MAJID Group Head of Communications

AirAsia X

KAREN ONG Marketing Director

Fonterra Brands Malaysia

KHOO KAR KHOON Director

GigaGigs

LAI SHU WEI VP, Mass Marketing Operations

TM Berhad

LEE LIM MENG Marketing Director L’Oréal Malaysia

APPIES 2017 JURY

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LIM IMUN General Manager - Marketing

MunchWorld Marketing Sdn Bhd

LINDA HASSANHead of Marketing

Domino’s Malaysia & Singapore

LOW BEE YIN Marketing Director Courts Malaysia

MAUD MEIJBOOM-VAN WEL Marketing Director

Heineken Malaysia Berhad

MELATI ABDUL HAI Senior Director, Marketing

& Communications – McDonald’s Golden Arches Restaurants Sdn Bhd

MELISSA WONG Marketing Director

Hawley & Hazel Malaysia

NG SEE MENG Marketing Director

MARS Southeast Asia

NOREEN SABRINA Head of Brand Communications

Malaysia Digital Economy Corp (MDEC)

NORSIAH JURIANI JOHARIHead of Marketing, Consumer Banking

CIMB Bank Malaysia

RENDA LOW General Manager - Marketing

Yeo Hiap Seng (Malaysia) Berhad

RICHARD LIEW Chief Marketing Officer

IBM Malaysia

RONAN LEE General Manager - Marketing

7-Eleven Malaysia

SHIV SAHGAL Marketing Director Unilever Malaysia

SOONG SHAM MEE Senior Marketing Manager

Esthetics International Group Bhd

ZALMAN AEFENDY ZAINAL ABIDIN Chief Marketing Officer Celcom AXIATA Bhd

APPIES 2017 JURY

• BUSINESS THINKERS, MARKETING AND CREATIVE PROFESSIONALS FROM MALAYSIA AND ACROSS THE REGION.

• LEADING MARKETING COMPANIES, COMMUNICATIONS AGENCIES, MEDIA SPECIALISTS AND DIGITAL PROS.

• MNCS, GLCS, SMES AND SMIS KEEN ON JUMP-STARTING THEIR MARKETING AGENDA IN THE MARKETPLACE.

• 31 TOP MARKETERS ARE JUDGING OVER TWO FULL DAYS

• 3 KEYNOTE SPEAKERS • 54 SUCCESSFUL 100% MALAYSIAN MARKETING

CASE-STUDY PRESENTATIONS • HRDF-CLAIMABLE

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WHO SHOULD ATTEND?

BENEFITS

The ability of each campaign to connect deeply with consumers, to

deliver scale and translate attention to a purchasing decision while staying true to the brand promise is the new mantra. These principles deliver stronger brand equity. Each campaign idea should cut across all media and channels to deliver the strongest results and cut-through.” Vincent Chong, Marketing Director, Unilever Malaysia

I hope to see messages that cut through effortlessly and are easily

understood by the target audience. The APPIES will be a personal enrichment and self-fulfilment experience for me where I can take lessons from judging all the great and successful products and campaigns.” Zaki Zin - Marketing Director, Wyeth Nutrition Malaysia

The APPIES brings about a fresh approach. The shortlisted

nominees are required to present their campaigns in person and this allows for interaction directly between the people who worked on the campaigns and the audience. I am looking forward to learn a thing or two from all the presenters who will be sharing the background and ideas behind the campaigns nominated.” Santharuban T. Sundaram - Group Marketing Manager, Permanis Sandilands

REGISTRATION

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DATE

6th & 7th July 2017

VENUEBallroom 1 & Ballroom 2 LG LevelEASTIN KUALA LUMPUR

ADMISSION FEERM2000.00 + 6% GSTper delegate

* Due to the classroom style format of this Conference, delegates will be shuttling in between presentation halls based on topics, campaigns and their interests. As such delegates will have to be patient with available seating during the 30 minutes presentation slots.

Delegates will be given a Conference Badge upon registration. This badge is required for admission to the presentation halls. There will be no replacement for lost badge.

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CHEQUE PAYABLE TO: SLEDGEHAMMER COMMUNICATIONS (M) SDN BHD 289967-W

22B, Jalan Tun Mohd Fuad 1Taman Tun Dr. Ismail60000 Kuala Lumpur, Malaysia

Bank Transfer to RHB Bank Berhad2-14389-000-10505Swift Code:RHBBMYKL

FOR ENQUIRIES:Call RubyT: +603 7726 2588F: +603 7722 5712E: ruby@adoimagazine.com

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Registration & Payment• Full payment is required upon registration.• Registrations without full payment will be treated as provisional and will not be guaranteed a training place.• Payment can be made via a crossed cheque payable to “Sledgehammer Communications (M) Sdn Bhd” at least 7 days before course commencement.

CancellationNO CANCELLATION is allowed but a replacement delegate can be sent.

Sledgehammer Communications (M) Sdn Bhd reserves the right to change or cancel the conference due to unforeseen circumstances.

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