6s social media & internet roi real estate
TRANSCRIPT
www.6smarketing.com
December 1, 2009December 1, 2009
www.6smarketing.com
• President, 6S Marketing• Founded 6S in 2001, 24
employees• Expert in SEO, SEM, Social Media• Worked With 400+ Clients• Speak, Sponsor & Attend Industry
Events Across North America • Helped launch the first city
crowdsourcing experiment with Foursquare in Vancouver
www.6smarketing.com
• Succeeded in maximizing search results for SEO & SEM, now what?
• We’re trying Twitter and Facebook but are we getting R.O.I.?
• We’re not really using YouTube or Flickr… yet
• We’re not engaging in conversations with our target audience
www.6smarketing.com
• 600+ Fans on Facebook
• 1300 Followers on Twitter
• On YouTube, Flickr, LinkedIn
• Not just participating, but leading the conversation
www.6smarketing.com
www.6smarketing.com
• Number of @ replies
• Re-tweets
• # of followers
• Traffic to your website (conversions, sales, leads)
• Links back to your website (good for SEO!)
www.6smarketing.com
• Are you engaging in conversation?
• Are you a me me?
• Are you measuring your Twitter traffic?
• What’s your conversion rate from Twitter?
www.6smarketing.com
• Hootsuite
• Radian6
• Bit.ly URL shortener
• Popularity: Klout, Twitalyzer, TwitterGrader
www.6smarketing.com Photo from Jeff Pulver's 140 Characters Conference on Twitter (140conf) - June 2009(cc) David Berkowitz www.marketersstudio.com
www.6smarketing.com
• Schedule Tweets
• Better than Tweetdeck (IMHO)
• Stats
• Quick, dirty, easy, simple
• Vancouver company
www.6smarketing.com
www.6smarketing.com
• URL shortener
• Ties into Twitter API
• No Frame, 301 redirect
• Stats
www.6smarketing.com
www.6smarketing.com
• Link social media efforts w/ Google Analytics
• Track social media traffic as campaigns
• Identify which Tweets are driving…
• Conversions, traffic, business
www.6smarketing.com
www.6smarketing.com
www.6smarketing.com
• $600-$1500 per month (approx.)
• Metrics like sentiment, engagement, reach, inbound links, vote count or comment count
• Social CRM and analytics integration
• Canadian owned and operated (for now)
www.6smarketing.com
• Succeeded in maximizing search results for SEO & SEM, now what?
• Elixir Restaurant & Opus Bar had good reviews but needed in increase restaurant/bar reservations
• Not effectively utilizing popular online communications tools
• Not engaging in conversations with their target audience
www.6smarketing.com
• Facebook was an obvious first choice; now with over 300 million users in 170 countries
• Set-Up a Facebook Business Page incorporating FBML, music, videos, and consulting on writing posts, how to build fan base and best practices on updating and maintaining the page to ensure long term results
• Facebook Ads were also created to promote events, hotel promotions to specific target markets; such as Valentine Day party advertisements which targeted, 20-40 yrs old, single, and live in Vancouver.
www.6smarketing.com
• 2500 Facebook Fans in a little over 1 year
• Facebook Page receives 150-400 pageviews per week
• Facebook event invites generate results, and business
www.6smarketing.com
www.6smarketing.com
www.6smarketing.com
• Promote Opus Hotel being the official hotel sponsor for the MMVAs
www.6smarketing.com
• Photo contest of you in your "red carpet ready" pose
www.6smarketing.com
• Fan interactions from June 22 to July 24, 2009• 41 photos uploaded with a minimum of 8,200 impressions • 275 likes added to the photos with a minimum of 55,000
impressions• 337 comments were posted on the photos with a minimum of
67,400 impressions• 5,709 page views, a 93% month over month increase in total page
views• An increase of 159 fans, this represents a 156% month over month
average increase in fans
www.6smarketing.com
For every individual interaction made by a fan For every individual interaction made by a fan on the Opus Hotel Facebook page, on average on the Opus Hotel Facebook page, on average
an additional 200 people received an an additional 200 people received an impression related to the Opus profile through impression related to the Opus profile through
Facebook feed distributionFacebook feed distribution
• Minimum of 10,000 impressions• 50+ Tweets about the contest• 643 clicks on links to the contest
