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W H I T E P A P E R

The Power o the Plat ormThe Informatica Platform Fuels the Data-Driven Enterprise


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This document contains Con dential, Proprietary and Trade Secret In ormation (Con dential In ormation) o In ormatica Corporation and may not be copied, distributed, duplicated, or otherwise reproduced in any manner without the prior written consent o In ormatica.

While every attempt has been made to ensure that the in ormation in this document is accurate and complete, sometypographical errors or technical inaccuracies may exist. In ormatica does not accept responsibility or any kind o loss resulting rom the use o in ormation contained in this document. The in ormation contained in this document issubject to change without notice.

The incorporation o the product attributes discussed in these materials into any release or upgrade o any

In ormatica so tware productas well as the timing o any such release or upgradeis at the sole discretion o In ormatica.

Protected by one or more o the ollowing U.S. Patents: 6,032,158; 5,794,246; 6,014,670; 6,339,775; 6,044,374;6,208,990; 6,208,990; 6,850,947; 6,895,471; or by the ollowing pending U.S. Patents: 09/644,280;10/966,046; 10/727,700.

This edition published October 2010


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1 The Power o the Plat orm: The In ormatica Plat orm Fuels the Data-Driven Enterprise

White Paper

Table o ContentsExecutive Summary

Is Your Data Holding You Back or Driving You Forward?

The Old Ways Arent Working

A New Approach to Becoming a Data-Driven Enterprise

The Right Technology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

The Right People . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

The Right Processes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

The In ormatica Advantage

A Unique Technology Plat orm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

The Largest Available Pool o Data Integration Experts. . . . . . . . . . . . . . . . . . . . . . . . . . 13

Proven Processes to Deliver Long-Term Value . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

The In ormatica Plat orm in Action

Duke Energy Saves $1.5 Million Annually. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

AstraZeneca Cuts Time to Market by More Than 30 Percent. . . . . . . . . . . . . . . . . . . . . . 16

Ensenda Brings New Trading Partners On Board in Hours, Not Weeks. . . . . . . . . . . . . . . 17

Conclusion


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2

Executive Summary A data-driven enterprise is one that harnesses the power o all its data and trans orms it intosomething ar more valuable: trustworthy, actionable, and authoritative in ormation. And then it puts this in ormation to work to operate with more e ciency and agility, reduce costs, and mitigaterisk. A data-driven enterprise treats data as a strategic business asset that can be tapped or competitive advantage.

Managing your companys data is what your IT organization does all day, every day. Youre looking or ways to do it better. But issues stand in your waychallenges like data ragmentation,

proli eration, quality, delivery modes, and speed. Instead o serving as a strategic asset, your dataacts more like a major liability. Your existing data and in ormation in rastructures and approachesare no longer working.

To manage your data like the invaluable business asset it is, you need to put the right technologyin rastructure into place. A data integration plat orm provides the in rastructure to move, integrate,and manage all dataregardless o how much, what kind, or where it is. And it trans orms datainto trustworthy, actionable, and authoritative in ormation that delivers value to the business.

You need to support your data integration plat orm with the right mix o skilled people. And youneed to ollow the right kinds o processes and methodologies to ensure that the data integrationplat orm is used optimally to serve the needs o the businesstoday and well into the uture.

Only In ormatica o ers the right combination o technology, people, and processes to trans ormyour company into a data-driven enterprise:

A comprehensive, uni ed, open, and economical data integration plat orm

The largest available pool o data integration experts

Proven processes to deliver long-term value

This white paper describes:

How your data may be holding you back instead o driving you orward

Why the old ways o moving, integrating, and managing data arent working and why you need anew approach

How the power o the In ormatica Plat orm uels the data-driven enterprise

How the In ormatica Plat orm has helped Duke Energy, AstraZeneca, and Ensenda harness the

power o their data assets to cut costs, boost productivity, and enhance business agility


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White Paper


Is Your Data Holding You Back or Driving You Forward? Your company runs on data. It uels your business operations. It drives every business decision

rom the big, strategic decisions made on an annual basis, down to the daily tactical ones that aremade minute by minuteeven second to second.

Adata-driven enterprise harnesses the power o all its data and trans orms it into something ar more valuable: trustworthy, actionable, and authoritative in ormation. And then it puts this

in ormation to work to operate with more e ciency and agility, reduce costs, and mitigate risk. Adata-driven enterprise treats data as a strategic business asset to tap or competitive advantage.

As a senior member o your IT organization, you know this is easier said than done. Managing allyour companys data is what you do all day, every day. Youre looking or ways to do it better. But you grapple with big challenges. For example:

Data ragmentation across enterprise Data in a huge variety o types and ormats is held insilos in many di erent enterprise applications and systems.

Data ragmentation among enterprises More data is scattered across your network o partners,suppliers, distributors, and customers.

Data ragmentation in the cloud More data resides in cloud applications and outside your immediate control as cloud computing becomes more prevalent.

Data distribution delays Your IT organization struggles to distribute very high volumes o data,reliably, at high speed and low cost.

Data proli eration

The volume o data in applications is exploding, draining applicationper ormance and posing higher costs and greater security risks.

Data quality Errors and inconsistencies call the datas reliability into question, and thebusiness cant trust it.

Data response delays The business is slow to detect and act on events, both threats andopportunities, as they arise.

No single version o the truth There is no single, authoritative view o critical business dataentities, such as customer, product, order, and other types o strategic master data.

Your existing data and in ormation in rastructures cannot cope with the overwhelming amount o data you have and the increasing business demands associated with i t.

Instead o serving as a strategic asset, your data acts more like a major liability. It doesnt driveyour business orward; it holds your business back.

Our research shows that many

organizations want to manage

in ormation as an asset, but ew

succeed. Te lack o success beh

this concept is re ected in the

still all-too-common complaint

by business leaders that they do

not eel they have the in ormat

they need. Tey say that critical

in ormation is inconsistent and

o en locked in silos, and that th

is a barrier to collaboration and

innovation.

GartnerKey Issues or Enterpr

In ormation Management, 201 January 2010


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The Old Ways Arent Working Traditional, siloed approaches to data integration and in ormation management no longer su ce. They dont treat data as an enterprise asset, and they cant address the complexity o todays IT environments.

Applications are the ocal point o many IT environments. But application-centric approaches to data integration and in ormation management ail to address the breadth and complexity o data. They end up creating silos o customer, nancial, product, and other speci c types o data.Application vendors treat the data as a slave to the application and hold your company captive totheir products.

Enterprise application integration (EAI) technologies as well as application vendorprovideddata integration tools try to break down the application silos. But these limited technologies ailto address important issues such as data quality, master data management, and complex datatrans ormation. They o er limited options in terms o data delivery modes. They cant handle thegrowing volumes o data that may be housed outside your enterprise, such as with your trading

partners or in the cloud. Nor can they scale to handle the range o data-centric initiatives that your IT organization may execute.

Other approaches are ocused more on the data itsel . The most common data integrationapproach, however, is a nonstarter. Hand coding is time and labor intensive. Its also prone toerrors. Its brittle; it cant be reused or adapted to accommodate inevitable uture changes. As IT strives to manage larger data volumes and more data ormats, hand coding o ten results in morecomplexitynot less, asFigure 1 illustrates. It drags ITs e ciency down and drives maintenancecosts up.

Disparate point tools used or data integration on a project-by-project basis just splinter dataand lock it up in departmental or project silos. They lack the ull range o capabilities you need tosupport the breadth o data integration and data management projects you may tackle. Theyrerisky investments. Theyre not proven or enterprise-class, mission-critical operations.

I your IT organization continues to take a traditional approach to data integrationin silos, bydepartment, by application, or by databaseyou will spend more time working or your data,managing the complexity, and keeping the l ights on, rather than putting your data to work or your company.

Figure 1. Hand-coded data integration approaches increase complexity, maintenance costs, and risk.

As the inventory o dissimilar data

integration projects piles up, the

enterprise is le with the cost o

maintaining those integrations or

all time, as data source de nitions

and requirements change, with no

ability to leverage common tools,

data de nitions, or techniques.

Carl Olo son

Maximizing Opportunity and Minimizing Risk Trough Integrated Data Management:

Strategies or Success in Uncertain imesIDC white paper sponsored by In ormatica,

May 2009


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White Paper


A New Approach to Becoming a Data-Driven Enterprise To manage your data like the invaluable business asset it is, you need to put the right technologyin rastructure into place. You need to support this technology with the right mix o skilled people.And you need to ollow the right kinds o processes and methodologies to ensure that thetechnology in rastructure is used optimally to serve the needs o the businesstoday and well intothe uture.

The Right Technology Becoming a data-driven enterprise starts with a data integration plat orm that serves as your companys technology oundation. A data integration plat orm provides the in rastructure tomove, integrate, and manage all dataregardless o how much, what kind, or where it is. And it trans orms data into trustworthy, actionable, and authoritative in ormation that delivers value tothe business.

A data integration plat orm must be our things:

Comprehensive1. The plat orm should supply all the capabilities you need to deliver trustworthy,actionable, and authoritative data to the business.

Unifed2. All the plat orms capabilities should be engineered to work together.

Open3. The plat orm should be designed to work with any technology you have now or may addin the uture.

Economical4. It should be proven to reduce total cost o ownership (TCO), enabling you to domore with less.

The Right PeopleMaking certain your data integration technology delivers value rom day oneand, moreimportantly, continues to deliver value well into the uturedepends on your people. You need

the right people in place, with the right mix o skills. A broad ecosystem o data integrationexperts and technology partners can help you tap into the skilled resources you need, when andwhere you need them, to ensure that your data integration technology delivers value quickly andcontinuously.

The Right Processes The right processes tie it all together. There is tremendous value in seamlessly connecting people,technology, and business processes across your organization. E ciency goes up. Costs go down.Better aligned, your company can stay agile and competitive. You need a methodology to guideyour people in the optimal use o your data integration technology across many di erent kinds o projects.

Data integration capabilities are

the heart o the in ormation-cen

in rastructure and will power the

rictionless sharing o data acros

all organizational and system

boundaries. Data integration is a

critical component o an overall

enterprise in ormation managem

(EIM) strategy that can address

these data-oriented issues.

Gartner op 10 echnology rends Impacti

In rastructure, 2009 to 201October 2009


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The In ormatica AdvantageOnly In ormatica o ers the right combination o technology, people, and processes to trans ormyour company into a data-driven enterprise.

A Unique Technology Plat ormFor IT executives, architects, and managers who need to deliver trustworthy, actionable, andauthoritative data to the enterprise, the In ormatica Plat orm is the only data integration plat ormthat is comprehensive, uni ed, open and economical. Lets explore each o these characteristics.

A Comprehensive Plat orm

A data integration plat orm must eature a comprehensive set o capabilities that enable your IT organization to deliver trustworthy, actionable, and authoritative data to the extended enterprise. It must be able to:

Integrate data ragmented across the enterpriseany data, at any time, anywhere1.

Control data that resides o -premise or in the cloud2.

Share data with trading partners3.

Deliver data at incredibly ast speeds4.

Manage the growing volumes o data5.

Find and x data quality problems so you can trust your data6.

Empower you to act proactively on your data7.

Allow you to create an authoritative view o your most important data assets8.

A data integration plat orm must support all the di erent business and IT roles involved in dataintegration, and it must be able to handle all types o data integration and data management

projects, including:Master data management

Data governance

Data warehousing

Application retirement

Data migration

Data synchronization and consolidation

Data sharing

Partner gateways

In ormatica ofers a critical piece

o technology that tackles one o

the most complex aspects o I

development. Demand or robust

and scalable data integration

solutions will only increase as data

rises in volume and complexity

and the pace o doing businessincreases.

OvumIn ormatica Company Assessment

September 2010


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White Paper


Only the In ormatica Plat orm eatures a comprehensive set o eight technologies (seeFigure 2)that work together to turn mere data into trustworthy, actionable, and authoritative in ormationassets. You can then use these assets to deliver business value in terms o greater business agility,lower costs, and ewer risks.

Enterprise Data Integration

Enterprise data integration capabilities are the keystone o the In ormaticaPlat orm, which accesses, integrates, and delivers data:

O any volume

For any application

From almost any source

In any ormat

At any speed, both virtually and physically

Armed with these capabilities, your IT organization can break down the silos where data is held. You can integrate data in dozens or even hundreds o di erent applications and systems acrossthe enterprise, so you can deliver the precise in ormation that the business needswhen and

how its neededto help your company stay agile and responsive to market changes, threats, andopportunities.

To ensure transparency across the data integration process, the In ormatica Plat orm integratesboth technical and business metadata and provides a complete catalog and audit trail o your data. It helps IT and business users collaborate to de ne, govern, and use data accurately ande cientlyacross teams, departments, and geographies.

Cloud Data Integration

With the In ormatica Plat orm, you dont have to worry about losing controlo your data, even i it resides outside your corporate rewall. The Plat ormaccesses and integrates all cloud data easily, securely, and cost-e ectively.

The In ormatica Plat orm maximizes the value o your so tware as a service and cloud investmentsby extending the ull range enterprise data integration capabilities to the cloud. It aligns IT andthe business in their mutual use o the cloud. Nontechnical business users can take advantage o prebuilt cloud services to load, synchronize, or cleanse data in cloud applications on a sel -servicebasis. IT can still maintain visibility and control over the process, as well as create custom cloudservices to meet the ull range o cloud data integration requirements.

B2B DataExchange

Complex Event Processing

Ap pl ic at io n I LM Da ta Qu al it y Enterprise DataIntegration

Cloud Data Integration

Informatica Platform

Master DataManagement

UltraMessaging

Figure 2. The In ormatica Plat orm eatures a comprehensive set o eight technologies that work together seamlessly.

With In ormatica we are able to

reduce the time taken to integratethe legacy systems rom an acqu

organization rom up to 9 month

to as little as 4 months.

Donnie Steward

CIO, ACH Food Companie

We completed the Sales orce C

migration in one third o the time

decreasing the deployment time b

three months, by using In ormatiCloud Services.

Andre Pimentel

Senior Director o OperatioCA echnologies


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B2B Data Exchange

The In ormatica Plat orm exchanges data seamlessly with your companysvendors, customers, and other business partners. It automates and optimizes

relationships with them. Nontechnical business users can employ theIn ormatica Plat orm themselves to con gure end-to-end data exchangeprocesses, so bringing new partners on board becomes quick and easy, and ongoing businessoperations run e ciently.

The In ormatica Plat orm enables end-to-end management and monitoring o data moving romoutside o the enterprise into internal application. It o ers the broadest coverage or ormats anddocument types, enabling true any-to-any data trans ormation.

The results? Greater visibility into all data, including cross-enterprise data. Faster time to revenue.Lower risks when it comes to trading partner management and better overall decision making.

Ultra Messaging

Financial services companies must handle extremely high volumes o datain ractions o seconds. The In ormatica Plat orm delivers ultra low-latency,high-throughput messaging to distribute data where its needed. A single,uni ed technology supports di erent messaging modes, including reliable

multicast, publish-subscribe, and point-to-point queuing. With one API or all messaging modes,the In ormatica Plat orm boosts IT productivity. And it supports messaging on any hardware, anyoperating system, and any network topology.

The In ormatica Plat orm ensures predictable, reliable business operations even when datavolumes spike. It also reduces TCO by leveraging commodity in rastructure.

In ormatica gives Zyme the

ability to maintain our competitive

advantage by helping us delivertimely and accurate data to our

customers. Using In ormatica, Zyme

is onboarding EDI eeds aster than

be ore reeing up development

resources to address other important

tasks.

ed Dimbero

Senior Vice President, OperationsZyme Solutions

With back-end in rastructure

like this, we can move more into

algorithmic trading . . . and take on

some more institutional customers potentially. Were seeing the bene ts

o [In ormatica] because we get low

latency and also because we can

move parts o our architecture to a

more modern, decoupled message-

based architecture.

Michel Andr

Chie Architect, Saxo Bank


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White Paper


Application ILM

The In ormatica Plat orm controls the explosion o data volumes in bothproduction and nonproduction application and data warehouse environments.

It increases productivity and reduces costs. It enables IT to better manage everyphase o the application in ormation li ecycle rom development and testing toarchiving and retirement.

With the In ormatica Plat orm, IT teams can archive data or audit and compliance purposeswhile retaining easy and cost-e ective access to i t. It masks sensitive data to prevent exposureto unauthorized users, reducing the risk o data privacy breaches. It improves applicationper ormance, which keeps business users happy.

Data Quality

The In ormatica Plat orm nds and xes the data quality problems that cost companies millions. It provides power ul, closed-loop data pro ling, cleansing,matching, reporting, and monitoring capabilities.

A single set o role-based tools empower line-o -business managers, business analysts, and datastewards to participate in and collaborate with IT developers on keeping data clean. IT uses asingle development environment or managing data quality, and everyone shares the data qualityrules and tools. This keeps productivity up and costs down.

Companies rely on the In ormatica Plat orm to support proactive data quality processes. It provides data validation at point o entr y, ongoing monitoring and exception management, andcentralized data quality rules to support any application. It also enables highly accurate globalidentity matching and global address cleansing by means o domain-aware, prebuilt rules andre erence data.

In ormatica has trans ormed ou

production environmentlowerin

application total cost o ownershimproving per ormance, mitigati

risk, and ensuring regulatory

compliance.

Anil Roy

Director o Oracle Operations and SuppIKON

By using In ormatica within ou

Data Quality Center o Excellen

Avaya has access to the accurate

in ormation needed to achieve

operational excellence.

Rich rappGlobal Data Quality Director, Ava


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Complex Event Processing

The In ormatica Plat orm enables companies to rapidly detect, correlate,analyze, and respond to eventsboth threats and opportunitiesthe moment

they arise. It monitors diverse and disparate data/event sources rom bothinside and outside your organization.

The In ormatica Plat orm processes event data based on user-de ned business rules, putting more power in the hands o the business. And it delivers actionable intelligence alerts to end usersand applications, in support o current business processes, to speed decision making and enableyou to take action proactively on opportunities and threats in real time.

Master Data Management

The In ormatica Plat orm provides access to consolidated and reliablemaster data across the enterprise. It manages multiple data domains andthe relationships across domains. It supports multiple architectural styles o

master data management in a fexible, scalable manner. It empowers every stakeholderIT andbusiness aliketo take an active role in data governance. And it lets you start small and scale your deployment quickly.

With reliable views o master data, your company increases productivity by not having to manuallysort through duplicate records to nd the in ormation you need. You reduce costs by streamlining such core business processes as order-to-cash or new product introduction. You reduce the risk o compliance breaches. And with a single view o the customer, you can improve cross- and up-sellrates as well as increase customer loyalty.

In ormatica helped us solve our

need or a master data management

solution that would uniquely

identi y our customers and enable

an aggregated view o our 5

million+ subscribers in order to be

more efective.

LexisNexis


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White Paper


A Unifed Plat orm

Data integration involves many di erent roles rom data stewards and business analysts to dataarchitects and IT developerseach with di erent tasks to do and di erent skills to apply. A uni ed

data integration plat orm enhances collaboration across roles and enables each person involvedin the process, both business and IT, to spend less time learning how the technology works andmore time putting it to work.

The In ormatica Plat orm provides toolsets tailored or each role so that each person can ocus onhis or her areas o expertise and develop skills aster. The tools share a common look and eel andwork seamlessly with every other tool across multiple projects to enhance productivity and reuse.

A uni ed data integration plat orm must also be engineered so that its components workseamlessly together. It must share data, business rules, and logic as resources the wholeenterprise can use.

The In ormatica Plat orm is built upon shared data services, metadata, and data rules. Theseeatures are not only shared by the toolsets within the Plat orm but also are exposed to other

consuming applications and enterprise systems. These shared capabilities enhance productivitythrough reuse, ensure consistency and transparency, and reduce the cost o change.

This uni ed plat orm simpli es everyones li e. Uni ed eatures include:

A single set o role-based tools , designed or each role but shared among IT and the business,including a single Web-based con guration and administration console

Common capabilitiessuch as data access, data pro ling, data cleansing, and datatrans ormationdelivered asreusable, shared data services

A common set o data rules and metadata or lineage and reporting, shared among di erent users across the enterprise

The In ormatica Plat orms uni ed capabilities are an enormous boost to productivity,collaboration, visibility, and transparency. IT assets are shared and reused among di erent rolesand teams and rom one project to the next (see Figure 3). No in ormation is lost when translatedback and orth rom speci cation to implementation. The common user experience enables allteams to ramp up quickly, change easily, maintain consistency, and keep costs low.

Analyst Developer Architect Steward Admin

Figure 3. The In ormatica Plat orm enables IT assets like metadata to be shared across di erent teams and roles.

THE POWER OF SHARED METADAWith the In ormatica Plat orm, everyonecan access relevant metadata about wheredata is fowing, as well as the business rulesand logic associated with it. With sharedmetadata, everyone can be working on thesame thing. An analyst and a developer canwork with di erent types o metadata, or viewthe same metadata in di erent ways, and stillcollaborate e ectively. The metadata staysconsistent, and every user can easily see the

impact o potential changes.


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An Open Plat orm

The IT landscape is constantly changing. New applications, systems, and computing plat ormsemerge and gain traction quickly. This change causes uncertainty. Your IT organization needs an

in rastructure that mitigates the risk o change by working with what you already have or may addin the uture.

You need an open, neutral data integration plat orm that supports all current technologystandards, rom operating systems to databases. It must be able to access all your data,regardless o what type it is or where i ts located. It should take advantage o the latest advancesin computing plat orms. As cloud computing continues to gain traction, its important or aplat orm to o er the fexibility o developing and deploying data integration solutions on premiseor in the cloud.

The In ormatica Plat orm is open and designed or maximum fexibility and return on investment (ROI). It works with everything your company has today and tomorrowall your data, hardware,so tware, and technology standards.

Open eatures o the In ormatica Plat orm include:Universal data access so you can quickly and reliably access data rom all sources, regardlesso type, structure, or location (e.g., on premise, with partners, or in the cloud)

Interoperability so you can support a broad variety o hardware plat orms, operating systems,databases, and networks, as well as ways o managing and deploying these technologies (e.g.,SOA, process integration, and application integration)

Open APIs and SDKs so you can easily extend data integration capabilities and integrate themwith other applications and technologies to speed development

Pay-per-use cloud in rastructure so you can develop and deploy either on premise or in thecloud or maximum fexibility and value

The In ormatica Plat orms openness mitigates risk. It makes the best use o your current

computing resources. It lets you extend capabilities as needed. And it gives you the reedom tochoose and use new and emerging technologies.

An Economical Plat orm

In todays tough economic climate, every single technology investment is scrutinized or its abilityto reduce costs, deliver value quickly, and help IT and the business operate more e ciently. A dataintegration plat orm must be economical. An economical data integration plat orm is one that delivers the lowest possible TCO and delivers the astest and highest ROI.

This is where the In ormatica Plat orm truly shines. It is designed to deliver long-term value. Amonthe many economical eatures o the In ormatica Plat orm are:

Purpose-built tools The In ormatica Plat orm provides a single set o intuitive, role-based toolsto support the speci c tasks and skills o developers, analysts, administrators, architects, andbusiness users. These tools oster collaboration across di erent roles and teams, regardless o where theyre located. Teams can ramp up and start using the plat orm quickly, reducing costs.

Per ormance optimization With such eatures as partitioning, pushdown optimization,grid computing, and caching, the In ormatica Plat orm makes the best use o your servers,databases, and network resources, maximizing their end-to-end per ormance.

Cost-e ective deployment options The In ormatica Plat orm supplies the fexibility to deploy ongrid computing or cloud computing environments (e.g., Amazon EC2), in addition to traditionalSMP, or cost-e ective scalability. You can keep costs low by using your regular commodityhardware, outsourcing your in rastructure, and/or using a pay-as-you-go model.


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White Paper


The Largest Available Pool o Data Integration ExpertsMaking certain your data integration technology delivers value rom day oneand, moreimportantly, continues to deliver value well into the uturedepends on your people. You need theright people in place, with the right mix o skills.

You need architects who can design an in ormation architecture or your enterprise. You need datastewards who can do the day-to-day work o making sure that data adheres to business policies.

You need developers and project managers who can deliver your projects e ciently and reliably. You need process experts to help institutionalize best practices and methodologies.

In ormaticas broad network o data integration developers and technology partners providesthe additional skilled resources you need, when and where you need them, to ensure that theIn ormatica Plat orm delivers value quickly and continuously.

In ormatica boasts the largest developer ecosystem in the data integration market. In act, threetimes more developers know In ormatica than any other data integration so tware on the market.

There are more than 50,000 members in the In ormatica developer network. Being able to tap into

a large pool o trained developers means you have people on hand to get your projects up andrunning, anywhere in the world. You can hire skilled sta quickly. And having access to third-partyexpertise is critical when you need the fexibility to sta projects on a short-term basis without committing to hiring permanent resources.

On-lineIn ormatica Communitiesprovide a orum or In ormatica Plat orm users to connect andshare in ormation with other users. These communities are another example o the way you canleverage and reuse knowledge to ramp up quickly and put the In ormatica Plat orm to use.

With a broad partner network o more than 300 partners, including independent so twarevendors, technology providers, system integrators, and consultants, In ormatica o ers themarkets largest pool o data integration resources. This network ensures skilled expertise at everyphase o your project rom strategy to development and engagement management. Moreover,many partners have developed prebuilt solutions that are ready or immediate implementation,accelerating time to market.

The In ormatica Marketplace is an open market or buying and selling on-premise or cloud-baseddata integration solutions, which have been prebuilt by third-party as well as by In ormaticaexperts. With access to the solution you need right o the shel , you speed time to market andlower your risk.


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Proven Processes to Deliver Long-Term ValueIn ormatica has pioneered proven methodologies that supply a managed approach to dataintegration. The In ormatica Plat orm is ully compatible with these best-in-class methodologies.

AnIntegration Competency Center (ICC) or integration center o expertise (COE)is a sharedservice unction per orming data integration, system integration, or enterprise applicationintegration. An ICC guides a group o people with special skills, who are centrally coordinated, too er specialized services to complete a data integration project that requires separate unctionsto work together. Building an ICC or a COE around the In ormatica Plat orm enables your companyto:

Optimize scarce resources by combining integration skills, resources, and processes into onegroup

Reduce project delivery times and development and maintenance costs through e ectivenessand e ciency

Improve ROI by creating and reusing such assets as source de nitions, inter aces, and codi ed

business rules

Reduce or eliminate duplication o integration e orts across the enterprise

Build on past successes instead o reinventing the wheel with each project

Lower total technology cost o ownership by leveraging technology investments across multipleprojects

Lean integration builds on the ICC model with a actory-like approach to data integration. Basedon the lean management system used in manu acturing, lean integration is designed to optimizeper ormance in terms o cost, speed, and quality. Lean integration uses mass-customizationtechniques to build and continuously improve data integration solutions.

Lean integration promotes innovation and agility by liberating business sta rom tedious and

repetitive tasks. It strengthens IT governance and control by minimizing complexity and promoting visibility. And lean integration reduces development costs by making IT more productive throughstandardizing automation and reusing integration processes.

Using lean integration principles in conjunction with the In ormatica Plat orm has been shown to:

Reduce project lead time by up to 90 percent

Boost integration team productivity by 50 percent

Make signi cant and continuous improvements in project quality

Te best practice approach is to

establish standardized technologies

and procedures de ned and

directed by a coordinating group

that in some cases oversees

and in other cases implements

data integration projects while

collecting the resulting modelsand trans ormations into a single

metadata repository through a

core data integration tool. Such a

group is sometimes called a Center

o Excellence (COE) or data

integration and is also known as an

Integration Competency Center(ICC).

Carl Olo son

Maximizing Opportunity and Minimizing Risk Trough Integrated Data Management:

Strategies or Success in Uncertain imes,IDC white paper sponsored by In ormatica,

May 2009


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The In ormatica Plat orm in Action The In ormatica Plat orm has been proven in thousands o real-world deployments to lower costs, reduce risks, and improve business agility. Lets now examine three examples, representing companies in di erent industries and geographies.

Duke Energy Saves $1 5 Million Annually Duke Energy merged with a competitor in 2006 to become one o the largest electric power holding companies in the United States, with more than 4 million customers across the Carolinas,Kentucky, Ohio, and Indiana. In the wake o the merger, the utility company needed to consolidatemultiple ar-fung and disparate sets o data. It also needed to ensure that it had the trustworthy,actionable, and authoritative business in ormation needed to run its operations at peak e ciency.

Duke Energy turned to In ormatica to create best practices, cut costs, and speed time to market.By eliminating point-to-point inter aces and creating a complete data integration and datamanagement architecture, the power company completed the merger smoothly and paved the way

or planned uture acquisitions. The In ormatica Plat orm has enabled Duke Energy to:

Lower costs Duke Energy will save $1.5 million annually rom consolidation, centralization,and reduction o operational costs. It also expects to save another $3 million in operation andmaintenance costs over the next two years and projects that i t will complete its next merger/acquisition at less than hal the cost o the previous one.

Improve operational e fciency The In ormatica Plat orm enabled Duke Energy to separatedata management and reporting rom its transactional systems, signi cantly improving their per ormance. Line-o -business managers get a trustworthy, high-level view o many types o datamuch more quickly.

Increase productivity With the In ormatica Plat orm, Duke Energys IT organization was able tocomplete more projects: 31 reviewed and 8 implemented in the rst six months o deployment

alone.

Maximize its technology investment Because the In ormatica Plat orm is designed to work witha broad array o source systems, Duke Energy can easily scale to incorporate data rom uturemergers without disrupting business reporting.


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Ensenda Brings New Trading Partners On Board in Hours, Not WeeksEnsenda is a San Franciscobased logistics company that enables retailers, manu acturers, andwholesalers in North America to ship goods using its Web-based communications plat orm toaccess a network o local carriers and delivery rms.

The company needed to streamline the process or bringing new trading partnerscustomers andshipperson board. It needed a scalable way to build and manage B2B data inter aces with itspartner networkone that didnt resort to hand coding, which was cumbersome, time consuming,and expensive. Ensenda also needed to make sure its so tware as a service could support itspartners continuously changing data exchange requirements.

The In ormatica Plat orm has enabled Ensenda to:

Increase productivity The In ormatica Plat orm has helped Ensenda compress the time it takesto bring new trading partners onboard rom 2 weeks to 4 hours. It reduced development time

rom a couple o months to a ew days.

Lower costs Thanks to the In ormatica Plat orms universal data trans ormation capability and

codeless visual environment, Ensenda reduced its IT maintenance costs by 90 percent.

Enhance business agility Ensenda now quickly brings customers and partners on boardregardless o the data exchange protocols or data structures they use or the IT in rastructuretheyve deployed. The company improved its ability to scale data integration to match businessgrowth.

Ensendas goal is to minimize th

time needed to onboard a custom

or a carrier, and In ormatica grea

reduced the development efort

needed to do this. It made the wh

process a lot aster.

Vianna Quock

Director o Product Management, Ense


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ConclusionA data-driven enterprise is one that harnesses the power o all its data and trans orms it intosomething ar more valuable: trustworthy, actionable, and authoritative in ormation. It then putsthis in ormation to work to operate more e ciently and agilely, reduce costs, and mitigate risk.

But todays IT environments are complex. They have to manage a huge range o datatypes,ormats, and sources, wherever data resideson premise, with partners, or in the cloud. Without

the right technology in rastructure to move, integrate, and manage all data, people to support thetechnology, or processes to tie it all together, data can seem more like a liability than a strategicbusiness asset.

Becoming a data-driven enterprise starts with the In ormatica Plat orm. Only the In ormaticaPlat orm is:

Comprehensive , providing all the capabilities needed to deliver trustworthy, actionable, andauthoritative data to the business

Unifed , providing capabilities that are engineered to work together and to help the businessand IT work togetherall on a single, shared plat orm

Open , designed to work with any technology you have now or may add in the uture

Economical , proven to reduce TCO and enable you to do more with less

In ormatica provides a broad ecosystem o data integration developers and prebuilt dataintegration solutions to help to ensure that the In ormatica Plat orm delivers value quickly andcontinuously.

In ormatica has developed proven methodologies or a managed approach to data integration,such as ICCs and lean integration.

The In ormatica Plat orm has been proven in thousands o real-world deployments to boost e ciency, reduce costs, mitigate risks, and enhance business agility.


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Learn MoreLearn more about the In ormatica Plat orm. For more in ormation,call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit www.in ormatica.com.

About In ormaticaIn ormatica Corporation (NASDAQ: INFA) is the worlds number one independent provider o dataintegration so tware. Organizations around the world gain a competitive advantage in todaysglobal in ormation economy with trustworthy, actionable, and authoritative data or their topbusiness imperatives. More than 4,100 enterprises worldwide rely on In ormatica to access,integrate, and trust their in ormation assets held in the traditional enterprise, o premise, and inthe cloud.


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Worldwide Headquarters, 100 C ardinal Way, Redwood City, CA 94 063, USAphone: 650.385.5000 ax: 650.385.5500 toll- ree in the US: 1.800.653.3871 www.in ormatica.com

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