62% 83% 65% - hightail · initial mood boards built and reviewed advertising agency feedback is the...
TRANSCRIPT
From concept to completion
The process of creating a marketing campaign is very complex
It can include
The process
Creative team• Internal designers• Copywriters• Video producers
Advertisingagency
Creative is complicatedThe process is non-linear and very involved
FeedbackCreative brief developed
and submitted
Initial mood boards built and reviewed
Advertising agency
Feedback
Is the idea great?
Too many rounds
Too many tools
Yes No
Yes
Feedback
NoMore revisions
Stakeholders select images and content
First round is created
Is the first draft OK?
Team builds second round of execution
New versions are created until approved
Feedback
Too many people
Too many files
Photographer sends images to be used.
7
Create a Space, then drag/drop your file(s).
1CREATE NEW SPACE
2
Share the Spacewith your team.
SHARE
3
Your team can easily view visual files, or download/upload their own to the Space.
4
MARKETING CAMPAIGNReview and approve creative
Download files
Delete file
Add new version
Request approval
Let's lighten up this part.
POST
NEEDS FOLLOW UP.Give precise feedback on visual files, includingimages and videos.
Let's lighten up this part.
Get automatic notificationswhen feedback is left on your project.
6
Approve file
Mark the final version as "Approved."
1
5CURRENT VERSION
Version 3 2 comments
Upload a new version of your file, while being able to track the progress over time.
SHARE
The best marketing and creative teams use Hightail to create better.
Marketing manager
83% of creatives said the review and feedback process takes longer
than expected
62% of creatives believe money is wasted due to additional time
and resources spent addressing miscommunication
65% of creatives said that improving the creative review and approval process will allow them to create
more high-quality projects
“A lot of different people working in a largely unmanaged shared space meant we had no consistent data management style. Finding what you needed after the initial send was problematic.” Media Services Manager
“Sending emails with video timecodes was time-consuming and not very precise and left us open to communication mistakes that would cause delays in the project.” Media Services Manager
“We spent a lot of time on calls with clients making sure we were discussing the same thing.”Executive Producer
For more information, visit www.hightail.com or email [email protected]: Hightail 2017 Collaboration Survey
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product names, company names, brands and service names mentioned herein are property of Open Text SA or other respective owners. All rights reserved. • (06/2018)09488EN
Solving creative collaborationOpenText™ Hightail™ provides a simple way to share files, collect feedback and manage approvals on your creative project.
This is how it works: