6 WINNING STRATEGIES

For your Hotel Instagram

28% of our time online isspent on social media

28% of our time online isspent on social media

Instagram gets58x more engagement

than Facebook...

...and 120x more thanTwitter

Ready to get your InstagramGame up to scratch?

Here's 6 strategies to use your hotelInstagram to:

- attract more bookings- create a sense of community among your

followers- increase your hotel brand's reach

1.SLOT INSTAGRAM INTO

YOUR MARKETING FUNNEL

To make sure the attention you get on Instagramtranslates into revenue, integrate it fully into your

marketing funnel.

Here's 2 ways to make that happen:

Tailor your ad's landing page and special offer

towards Instagram followers : try a contest with your

brand hashtag, a photo contest, or a free stay to

anyone over a certain number of followers.

Ensure your campaign echoes the same brand

message as your hotel Instagram page : if you're

using more saturated images on Insta, those should

carry over to your landing page.

2.REACH A BIGGERAUDIENCE WITH

SPONSORED POSTS

Sponsored posts from high-powered Instagram

influences are a great way to expose your hotel to a

bigger audience.

Find large Insta accounts that cater to your

demographic (spa retreat? travel?), get in touch to

ask about their rates, and keep an eye on how much

engagement their posts get.

TIP: To really get the most out of an influencer, consider inviting afew to stay with you in exchange for a number of posts about your

hotel.

3.DIVE INTO ADS ON

INSTAGRAM

There are 3 different types of ads on Instagram:

Photo, video and carousel.

These are all visual formats - it just depends on how much

you want to show off your hotel, and whether you have

video on hand.

To get a thorough how-to on Instagram's ads, here's a guide.

4.BOOST ENGAGEMENTWITH PHOTO CONTESTS

Instagram photo contests are an easy way to get

user-generated content.

In a case study from Dylan's Candy Bar, their first

photo contest gave them a 240% lift in followers, and

a set of 75 user-generated images they can use for

either individual posts or an entire campaign.

Photo contest spark a conversation, and are powerful

forms of social proof.

Have a specific theme in mind to encourage followers

to take part.

Is Easter coming up? Hide a few eggs around the

property and ask guests to take a picture with them!

Your Instagram will be full of spring pastels in no time.

To get the most out of your contests, combine your

theme with a popular trend or hashtag.

5.TAKE ADVANTAGE OF

LOCAL TIES

You probably already have relationships with local

businesses - why not share the love on Instagram?

Offer to promote local restaurants, leisure centres or

other businesses on your hotel Instagram page in

exchange for them returning the favor.

Cross promotion = higher exposure and more

business for everyone. Give it a shot!

6.TRACK YOUR TRAFFIC

How do you find out how many potential guests are

coming to your hotel website from Instagram?

Unfortunately, Google Analytics doesn’t accurately

track traffic when users visit your website from your

Instagram account. So how do you observe traffic

and click rates?

1. Build a unique link with Google's URL builder - the kind thatlooks like:

That's not very pretty, though. To hide it, you can use...

2. Customized link shorteners in the URL of your Instagram bio,like t.co or bit.ly. A downfall is that many spam accounts use

these too to hide the real destinations. So...

3. Create an Instagram-specific landing page. All the traffic tothat page will be coming from Instagram, and you can easilymake sure your campaign message matches across platforms.

yourwebsite.com/?utm_source=instagram&utm_medium=social&utm_campaign=profile

TO CONCLUDE...

Instagram is a great tool to increasebookings. However, to drive significantnumbers of direct bookings, you need toground yourself in the current Instagramtrends and have a solid understanding of

your guests’ needs.

Focused exclusively on the hotel sector, Net Affinity is atechnology, digital marketing and web design firm. Wehave collated the brightest, most commercially focused,

experienced and passionate team of online marketers,account managers, designers and developers whosecombined skill set ensures our clients' online success.