6 ways etix and google help you sell more tickets
TRANSCRIPT
6 Ways Etix and Google Help You Sell More Tickets
Driving ROI and Improving Customer Experienceson Desktop and Mobile
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Ticket buyers start their searchon Google.FACT: Rockhouse Partners venue websites see a 25% lift in organic Google search traffic from proper Schema.org implementation, and this number will only continue to grow.
Google now gives venues the opportunity to dramatically improve the presentation of search results for their upcoming shows.
How we work together.
Figuring out how to work with the rest of the web - starting with Google - is a core building block of what we do.
Since the announcement of Schema.org in 2011, Etix has been working with Googleto improve venue search results and increase ticket sales for events.
Google now shows upcoming events directly on search engine results pages so that fans can see event details and direct links to tickets. What this means for our customers? A better search experience and fewer clicks to purchase.
WE MAKE YOUR EVENTS LOOK GREAT ON DESKTOP SEARCHES2
1
85% of all tickets are
purchased online.
Google recently started using “mobile-friendliness” as a gauge for search results. The more optimized your site is for mobile, the more visibility you’ll have on Google. Testing this experience on multiple devices ensures the best possible purchase process for fans.
WE MAKE YOUR EVENTS LOOK EVEN BETTER ON MOBILE SEARCHES
22
40%of all Etix
pageviews occur on mobile phones.
25%of all Etix
transactions occur on mobile
devices.
The improvements we make to your venue’s Schema.org markup greatly enhance search results for performances. For example, when a fan searches for “midland tx events,” Google quickly recognizes that Etix offers tickets for events that meet those search criteria.
WE REDUCE THE NUMBER OF CLICKS TO PURCHASE23
Reducing the number of clicks to purchase increases
website visitor retention by at least
30%
We ensure that Etix is listed as the PRIMARY ticketing provider for your events. This means more clicks for you and fewer clicks for scalpers trying to hijack your search results.
WE CREATE A TRUSTED EXPERIENCE FOR YOUR CUSTOMERS2
4
Ticket scalping is the
#1concern for Etix
customers.
By adding advanced analytics to client websites, Etix is able to track sales from the original referral all the way through the checkout process on Etix.com. Gain insight and learn how to best spend your marketing dollars.
WE KNOW WHERE SALES ORIGINATE25
Interested in adding Etix
advanced analytics to your website?
CONTACTour Client Services
Team today!
Our team at Rockhouse Partners frequently monitors search engine results for clients. By applying best practices and proven strategies, they help continuously improve SEO to drive traffic and ticket sales.
WE HAVE AN AWARD-WINNING DIGITAL MARKETING TEAM HERE TO HELP YOU
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100%of our
employees are Google Analytics
Qualified.
rockhousepartners.com
rockhousepartners.com