6. c.pesce an explanatory analysis into european union law overview of eu tourism policy

PEGASO UNIVERSITY AN EXPLANATORY ANALYSIS INTO EUROPEAN UNION LAW: OVERVIEW OF EU TOURISM POLICY

OVERVIEW EU TOURISM POLICY

EU Tourism links :

http://ec.europa.eu/growth/sectors/tourism/index_en.htm

http://ec.europa.eu/growth/sectors/tourism/index_en.htm

TOOLS

1. EU tourism policy2. Enhancing what european tourism has to

offer3. Support to tourism businesses4. Promoting destination Europe5. European food-tourism week 28 to 30

september - EXPO Milan 2015 6. International cooperation

EU TOURISM POLICY

EU policy aims to maintain Europe's standing as a leading destination while maximising the industry's contribution to growth and employment and promoting cooperation between EU countries, particularly through the exchange of good practice.

The EU's competence in the tourism is one of support and coordination to supplement the actions of member countries.

EU TOURISM POLICY Guide to EU Funding for the Tourism Sector

2014 – 2020The EU Guide gathers information on various sources of EU funding for the private and public sector. It focuses on practical questions:types and levels of funding available;who can apply;how to apply.It includes concrete examples of projects funded under previous programmes.

EU TOURISM POLICYChallenges for the European tourism industry

The main challenges are:security and safety - environmental, political, and social security; safety of food and accommodation; and socio-cultural sustainability threats;

economic competitiveness - seasonality, regulatory and administrative burdens; tourism related taxation; difficulty of finding and keeping skilled staff;

EU TOURISM POLICY

technological – keeping up to date with IT developments caused by the globalisation of information and advances in technology (IT tools for booking holidays, social media providing advice on tourism services, etc.);

markets and competition - growing demand for customised experiences, new products, growing competition from other EU destinations.

EU TOURISM POLICYEurope, the world's No. 1 tourist destination – a new political framework for tourism in Europe

In June 2010, the European Commission adopted the Communication, ‘Europe, the world's No. 1 tourist destination – a new political framework for tourism in Europe’.

This communication set out a new strategy and action plan for EU tourism.

EU TOURISM POLICYFour priorities for action were identified:

1.To stimulate competitiveness in the European tourism sector;

2.To promote the development of sustainable, responsible, and high-quality tourism;

3.To consolidate Europe's image as a collection of sustainable, high-quality destinations;

4.To maximise the potential of EU financial policies for developing tourism.

EU TOURISM POLICY

A regularly updated implementation rolling plan has been developed in collaboration with public authorities, tourism associations and other public/private tourism stakeholders.

EU TOURISM POLICY

The Commission has implemented the majority of the actions set out in the Communication, focusing on the following priorities:

increasing tourism demand, from within the EU and beyond;improving the range of tourism products and services on offer;

EU TOURISM POLICY enhancing tourism quality, sustainability, accessibility,

skills, and ICT use;

enhancing the socio-economic knowledge base of the sector;

promoting Europe as a unique destination;

mainstreaming tourism in other EU tourism policies.

ENHANCING WHAT EUROPEAN TOURISM HAS TO OFFER

Enhancing what European tourism has to offer

The European Commission works on a number of initiatives to diversify and improve the range of tourism products and services available in areas such as sustainable tourism, accessible tourism, tourism for seniors, and low-season tourism.


Coastal and maritime tourism

The European Commission is implementing a strategy to increase growth and jobs in the maritime and coastal tourism sector.


Sustainable tourism

The competitiveness of the European tourism industry is closely linked to its sustainability.

To encourage sustainable tourism, the Commission:co-funds sustainable transnational tourism products that can contribute to tourism growth;is developing a European Tourism Indicators System (ETIS) for destinations. This system will monitor and enhance sustainability performance, without the need for specific training;


Cultural tourism

Cultural tourism represents a great opportunity to showcase European heritage and shared values, and promote Europe as a ‘unique tourism destination’.

The Commission works with other international organisations on cultural routes, funds cultural tourism projects, and organises the annual Crossroads of Europe conference.


Accessible tourism

Accessible tourism is about making it easy for everyone to enjoy tourist experiences.

This isn’t only about social responsibility – there is also a compelling business case to improve accessibility and thus boost the competitiveness of tourism in Europe.


Tourism for all

Calypso: Tourism for all. The Calypso initiative helps disadvantaged people go on holiday while increasing tourism in the low season.


Low season tourism

Promoting tourism during the low season can stimulate economic growth and jobs in Europe.

The European Commission has identified seniors and young people as groups that can travel easily during the low season.


European Destinations of Excellence (EDEN)

The Commission launched the European Destinations of Excellence competition to promote sustainable tourism and emerging destinations.

SUPPORT TO TOURISM BUSINESSES

To maintain Europe’s position as a leading tourist destination, the quality of its services needs to be continuously improved.

The European Commission is involved in initiatives that improve the skills and mobility of workers, particularly by engaging in global digital networks and helping tourism entrepreneurs manage their businesses.


Tourism Business Portal

The Tourism Business Portal was launched by the Commission to help European tourism companies better manage their enterprises.

It provides practical, up-to-date information on digital technologies and innovative business practices, which can be easily applied when setting up, managing, promoting and expanding a tourism business.


Digital tourism

The Commission has implemented several actions to boost the competitiveness of small businesses in the European tourism sector, integrate them into global digital value chains, and improve their ability to create more jobs.

This should improve the competitiveness of the industry in the global digital market place.


The ICT for tourism businesses initiative

To maintain Europe’s leading position among the world's tourism destinations, the industry needs to continuously improve the quality and mobility of its staff in order to provide top quality, personalised services to all tourists.


Improving professional skills in tourism

Enterprise Europe Network: tourism and cultural heritage

The Commission also supports the Tourism and Cultural Heritage Group of the Enterprise Europe Network. This organization helps small businesses in the EU.

PROMOTING DESTINATION EUROPE

To enhance the visibility of Europe as a tourist destination and increase international tourist arrivals, the European Commission undertakes a wide range of communication and promotion activities, as well as making it easier to travel to Europe.


Europe, whenever you’re ready

From 2012 to 2014, the Commission ran its first international tourism campaign, ‘Europe, whenever you’re ready’ to encourage international tourists to discover Europe.

The campaign had a large impact and plenty of social media coverage.


With contributions from well-known travel writers, journalists, and bloggers, this initiative highlighted Europe's diverse cultural and natural heritage, and showcased the wide variety of unique opportunities that the continent has to offer.

Contributors’ first-hand experiences showcased not-to-be missed sights, as well as the ‘roads less travelled’ in a wide range of European destinations.


Cooperation with the European Travel Commission

The Commission cooperates with the European Travel Commission (ETC), the non-profit organization responsible for promoting Europe as an international tourist destination, in particular to non-EU countries.

Since 2012, the Commission has co-financed the preparation and implementation of a dedicated Destination Europe 2020 strategy – a programme of activities designed to increase the visibility of Europe as a destination in key long-haul markets.


The Commission and the ETC have also met businesses and potential tourists in major international events and travel fairs.

The ETC gathers 33 European National Tourism Organisations who collaborate and share best practices, and develop market intelligence for better marketing and promotion of ‘Destination Europe’.


Simplifying visa rules

According to a Commission study of 2012, a total of 6 million potential tourists from six target markets analysed, were ‘lost’ due to difficulties with visa applications.

So, the Commission proposed important changes to visa rules in the next years.

EUROPEAN FOOD - TOURISM WEEK 28 TO 30 SEPTEMBER - EXPO MILAN 2015

The European Commission organizes the food-tourism week in the framework of EXPO, in Milan. The ever-growing interest in gastronomy provides a unique opportunity for both tourism and food industries.

Europe can count on its diverse gastronomy and, in particular, on high-quality food produce linked to local traditions and landscapes to maintain the first position as world destination.


The food-tourism week is meant to bring together, for the first time, the main players in the tourism sector (industry representatives, international organisations, opinion leaders, small businesses, and national and regional authorities) and discuss the future of food-tourism.


Food is indeed one of the most relevant competitive advantages of European tourism.

European chefs have proved to be ambassadors of our traditions and culture across the world. The cuisine and excellent food production is to be considered as one of the main tourism attractors in many European destinations.


The EU is strongly committed in preserving and promoting the European know-how in food production.

With this aim the EU has implemented policies on quality food and established the quality schemes known as : PDO (protected designation of origin), PGI (protected geographical indication) and TSG (traditional speciality guaranteed).

EUROPEAN FOOD – TOURISM WEEK 28 TO

30 SEPTEMBER - EXPO MILAN 2015

During these three days we will explore different topics related to tourism and gastronomy with the goal of presenting various perspectives as well as new business opportunities.

The event will also spotlight EU initiatives and policies promoting European gastronomy as part of an outstanding and diverse cultural offer.

INTERNATIONAL COOPERATION

We talk about the role of supranational organisations (SOs) in the governance of tourism in a others Countries: how and why SOs got involved in tourism in developing countries, and more specifically, in small island developing states.

Grounded in a history of colonialism, the EU has been involved in the ‘development’ of the South Pacific for more than three decades, which allowed to track changes in development philosophy over time.

INTERNATIONAL COOPERATION

The EU clearly dominated in most overt decision‐making situations during negotiations on aid and trade agreements.

As concerned the inclusion of tourism in the agreements, the relative importance of the sector was clearly dependent on the European Commission’s prevailing attitude on ‘tourism and development’ at any point in time.

6. c.pesce an explanatory analysis into european union law overview of eu tourism policy

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